Uni Lever.

Group members Afshan Abuwani (BME/874) Azeem Mansoori (BME/902) Faisal Hasan (BM/15024) M.Rafique Sheikh (BME/917) Syed Ali Jibran (BME/841)

Topic

Submitted to :Mr Afaaq Mazhar

Introduction Incorporated in 1948, we, Unilever Pakistan Limited, are one of the most prominent multinationals in the country today. We are proud of being a part of Pakistan’s history, contributing towards the growth and prosperity of the nation, providing 150 million people with a better future, a better tomorrow. Our passion for understanding people's concerns and desires, our ability to create products that fulfill those needs and our skills in getting those products to market drives our growing success - and has made us one of the world’s leading consumer goods companies. The present company has come about through the original Lever Brothers merging with Lipton (1988), Brooke Bond (1997), Polka Ice Cream (1998), presently we are operationally merged with Best Foods since 2001. 1982 saw the introduction of personal products and 1994 the setting up of the Wall’s icecream business, which was a green field exercise.

VISION STATEMENT

Touching hearts, changing lives.

Mission Statement We are the leading consumer products company in Pakistan, a multinational with deep roots in the country.

We attract and develop highly talented people, who are excited, empowered and committed to deliver double-digit growth.

 We serve the everyday needs of all consumers

(Continued)  We strive to remain an ever simple and enterprising business.  We use our superior consumer understanding to produce   

breakthrough innovations in brands and channels. Our brands capture the hearts of consumers through outstanding communication. Through managing a responsive supply chain, we maximize value from Suppliers to Customers. We are exemplary through our commitment to Business Ethics, Safety, Health, Environment and involvement in the Community.

History  Unilever was created in 1930 by the amalgamation of the

operations of British soap maker Lever Brothers and Dutch margarine producer Margarine Unite, a merger as palm oil was a major raw material for both margarines and soaps and could be imported more efficiently in larger quantities.

 multinational with operating companies and factories on every

continent (except Antarctica) and research laboratories at Colewort and Port Sunlight in England; Vlaardingen in the Netherlands; Trumbull, Connecticut, and Englewood Cliffs, New Jersey in the United States; Bangalore in India (see also Hindustan Unilever Limited); Pakistan; and Shanghai in China.

 The US division continued to carry the Lever Brothers name

until the 1990s, when it adopted the parent company's moniker. The American unit now has headquarters in New Jersey, and no longer maintains a presence at Lever House, the iconic skyscraper on Park Avenue in New York City.

Organization culture It varies around the world because, naturally,

people have different points of view depending on where they live. But some things are consistent, important things that determine how we interact with colleagues and partners, customers and consumers.

Most important are our high standards of

corporate behavior, which are enshrined in

(Continued) Our people have a passion for achievement, strive for outstanding results and are determined to get things done.

To make sure that happens each and every day, we have created a working environment in which you can be yourself. After all, as a business we need to be as diverse as our millions of consumers around the world.

Business Strategies Product Development

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Corporate Strategies

 Human Resource Strategies

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Finance Strategies

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Acquisitions & Mergers

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Product Development Unilever continuously work on improving product qualities and features to capture the market.

It analyzes the demand to check whether the product is profitable or not so that if the product is not it should be discontinued.

It keeps an eye on the competitor’s products in order to become the market leader of certain product.

Corporate Strategies Leader in the consumer goods market. Managing government relations to influence duty on imports of raw materials and countering smuggling of competitors goods

Human Resource Strategies.

Managing employee recruitment and placement to put the right person for the right job.

Replacement Planning. Employee rotation in the department. Employee training. Remuneration survey for salary adjustments of employees.

Finance Strategies

Maintain company finance operations with in the

resources Maintain working capital keeping stock debtors low. Adhere strictly to the ICAP accounting practices and laws Tax management to gain legitimate advantages lessening the burden Ensure internal control through internal audit Introduction of IT and implementation Ensure sales revenue generation meet targets Maintenance of purchasing function

Acquisitions & Mergers Lever has successfully completed an acquisition of Pakistan Industrial promotional (pvt) limited, manufacturers of polka in 1999. The company completed an merger with Brooke Bond (BB) Pakistan last year, where each BB shareholder received one lever share for every 4.3 BB shares .The merger has resulted in consolidation of distribution channels, thus, reducing operating costs for the company.

Market Share Position In The Industry

Organization structure

Executive directors Members of the Unilever and Executive who are also directors of Unilever. Non-executive directors The independent element in Unilever's governance. Unilever Executive Responsible for managing profit and loss, and delivering growth.  Senior corporate officers Responsible for ensuring that the Board has the information they need.

CONCLUSION After the analysis of the IEFM and EFEM,

we see that the company is above average. With respect to SPACE and GRAND matrix analysis, Unilever is placed in aggressive quadrant and it can follow any of the strategies e.g. market penetration, forward integration, backward integration etc.

Continued According to the analysis in QSPM, we would like

Unilever to pursue Cost Reduction strategy which is a market development strategy. Although the current business strategy of Unilever is Product Development as they are bringing different product like Green Tea in the market. They are also modifying their products for e.g. Lipton in new round tea bags and Lux by adding a different ingredient

Recommendations  Introduce new herbal products.  Should pay more attention on promotion strategies.