Ucsd Guardian Advertising Kit

T H E U CS D G UA R D IAN ADVERTISING MEDIA KIT 2008-2009

THE

GUARDIAN UC SAN DIEGO

www.ucsdguardian.org

Advertising to UC San Diego –

newsmakers and local stories that impact the campus. The Guardian’s Opinion pages feature commentaries and editorials that spark debate throughout the community. Although UCSD does not boast a major sports program, Guardian sportswriters and photographers describe and illustrate UCSD’s extraordinary student athletes in action.

A Diverse Marketplace The UC San Diego Guardian serves a unique and diverse community of nearly 28,000 students—undergraduates, grad students, and scholars from Scripps Institution of Oceanography and the School of Medicine. In addition, 27,000 staff members report for work every day (UCSD is San Diego County’s third largest employer).

A Community Paper Our students live in all the immediate areas of the La Jolla campus – in University City, Pacific Beach, Mira Mesa, Clairemont, and Del Mar. Many also live in Hillcrest and catch the free campus shuttle from the UCSD Medical Center on Dickinson St. Our staff and faculty live all over the county from Oceanside to the South Bay.

Check out the Monday Focus section for feature articles on UCSD people making a difference, and the campus culture as a whole. Our graphically edgy Thursday Hiatus section and breaks down the campus arts and entertainment scene, and keeps you current with reviews of the latest movies, music and live shows.

We publish 60 editions of the Guardian during the school year (September to June). Our 10,000 issues are distributed on Mondays and Thursdays to 80 campus locations and out to SIO, Hillcrest and Thornton Medical Centers, the UCSD Extension complex in Mission Valley, and the shops of La Jolla Village and University Towne Centers.

Placing a Classified ad in The Guardian is easy. Just go to www.guardianads.com and do it yourself, including payment, for online or print. (or both). For print only, you can also call directly to our Business Office if you like, or fax to 858-5347035. For diversion, we have the Crossword on Mondays and Sudoku on Thursdays.

The Guardian has a long history of excellence, perennially named among the top college newspapers by the California Newspaper Publishers Association and the California College Media Association.

We also have web exclusive stories, blogs and forums throughout the year at www.ucsdguardian.org.

Marketing – The Guardian’s Bonus Plan An advertising plan in The Guardian is not confined to the ink on the page. We support your message with bonus marketing.

Every issue covers UCSD

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T H E U CS D G UA R D IAN ADVERTISING MEDIA KIT 2008-2009

Our business office, advertising reps, graphic designers, web staff, and student marketing team are all about 100% customer support. Your print ad is enhanced by campus flyers posted every issue date on our advertising racks, and mentions in free Guardian “house ads.” We add messages to scrolling on-campus shuttles, and our own media display rack in the campus’ main food court. Our fun-loving student Marketing/Promo team stages giveaways and events yearround, right on the campus. Their sole purpose is to highlight our advertisers, their products and services. Last year we brought a A Guardian On-Campus Poster partner restaurant out and staged a Cinco De Mayo taco booth. The Guardian team celebrated the annual Sun God Festival with a listening party and hip-hop dancers.

Working for you—The Guardian Marketing Team at the 2008 Sun God Festival

verse clientele that is UC San Diego—a dynamic community of students and staff that is in constant action. We encompass six colleges, vital oceanography, engineering, business, and medical institutions, and hundreds of student and staff organizations, yet there is one entity that reaches across this broad spectrum – The UC San Diego Guardian newspaper. Join us!

In our pages (print and web), your message reaches the di-

Publication Calendar

SPECIAL ISSUES FALL Welcome Week Issue TU Sept. 23 “Best Of” TH Nov. 20 Holiday Issue TH Dec. 4

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WINTER Careers Issue Valentine’s Issue Spring Break Issue

TU JAN 26 TH Feb. 12 M Mar. 2

SPRING Housing Guide Sun God Festival Graduation Issue

M Apr.20 TH May 14 TH June 4

T H E U CS D G UA R D IAN ADVERTISING MEDIA KIT 2008-2009

The UC San Diego Guardian

By the Numbers 27,682

Undergraduate, grad students and School of Medicine students at UC San Diego

10,000

Guardian circulation

47% Men 53% Women

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Average Age

41 % Asian 29% White 12% Other

9% Hispanic 2% African American

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27,000

Faculty and staff, making UC San Diego the county’s third largest employer

398,380

Unique visitors to ucsdguardian.org from Oct 07- Jun 08

$6 Million

UCSD community spending per week

8th

U.S. News and World Report ranking for UC San Diego in best public universities

78%

Students use coupons or promo codes for retail stores or restaurants

82%

Students have read the campus newspaper in the last three months

T H E U CS D G UA R D IAN ADVERTISING MEDIA KIT 2008-2009

65%

$1,500

Undergraduates commute

Spent per year on books and supplies by UCSD students

Student Spending Every month

Computer software/hardware Travel

Restaurants

The Mall

Groceries

Movies

Books

Health Clubs

In the next year Visit a Dentist

Entertainment

Job search Rent an Apartment

In the next six months

Buy Furniture

Clothes

Buy Auto Insurance

Car Repairs

Open a Checking/Saving Account

Concerts

Rate Cards ONLINE ADVERTISING RATES Home Page Banner Ads 450/ mo. or $150/ week

May rotate with up to 4 others. Placement is subject to availability. Specifications: 468x60 Please provide instructions regarding the code for linking through the banner- The Guardian reserves the right to adjust the code.

Home Page Tile Ads $225/ mo. or $75/ week

Tile Placement is on the home page, left side. Specifications: 200 pixels x 200 pixels.

Sitewide Advertising Text Links Please limit viewable text to 30 characters. Qty. 1-9 $60 mo.

Qty. 10-24 Qty. 25 or more

$50 mo. $40 mo.

Policies and Deadlines Online advertising policies are subject to the same policies as for print advertising. This also applies to deadlines, payment, billing, design services and late charges. Links directed to other sites are also subject to Guardian policies and guidelines with respect to content, and The Guardian reserves the right to refuse the link originating from the banner advertisement.

Space and Artwork Deadline Web site banners are updated every Thursday morning; text links can be uploaded Mondays or Thursdays by 4pm PST. Internet banner space reservation space deadline is the Thursday prior (one week in advance) at 2pm; artwork deadline is Monday prior at 2pm. The Guardian offers design services for

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web site banners; please contact 858534-3467 for more details. If artwork is not received by the deadline, the advertisers assumes the cost of the advertisement, and may be charged a late fee.

CLASSIFIED ADS www.ucsdguardian.org, link to “Classifieds.”

UCSD Students & Staff Guardian online classifieds are FREE. For $5 you can also have your ad in our print edition. To include your ad in our print edition for one week (2 issues) check the line that says “place BOTH an online ad and a print ad” in the newspaper.

All Others pay the following for online ads (1 week duration). Student Housing $20.00

T H E U CS D G UA R D IAN ADVERTISING MEDIA KIT 2008-2009

shall the Guardian be liable for consequential damages of any kind.

45 min. of free graphic design time. For ads requiring lengthy design and scan time, an additional flat fee based on a rate of $40 per hour may be added, contingent on approval of client.

For Sale

$5.00

Campus Life

$20.00

Dating

$10.00

Resumes

$15.00

Jobs

$25.00

Services

$20.00

The insertion orders must be signed and faxed to 858-534-7035 by the deadline to guarantee your ad reservation. email conformation is also acceptable to [email protected] or to the Advertising Manager.

Gigs

$15.00

Payment

Events Calendar

$20.00

DEADLINE for final ad copy to be designed by the Guardian is 12 Noon the prior Tuesday for a Monday issue, and 12 Noon the prior Friday for a Thursday issue.

The Guardian accepts cash, checks, Visa, Mastercard and American Express as payment. Payment in advance is required until credit can be established.

Please call 858-534-0468 to verify faxed or emailed corrections. The Guardian is not responsible for copy or design changes made by phone.

CLASSIFIED DISPLAY ADS For a special CLASSIFIED DISPLAY AD placement, call the Advertising Manager at 858-534-3467. These are not online, but placed on the Classified print page under a specific heading (Student Housing, ForSale, etc.) 1 col. x 1” $15 PER ISSUE 1 col. x 2” $30 PER ISSUE 1 col. x 3” $45 PER ISSUE 1 col. x 4” $60 PER ISSUE

POLICIES All ads are subject to approval. The Guardian reserves the right to refuse advertising which has obscene, sexist, racist, or other content deemed inappropriate by the Guardian. Submission of an advertisement does not constitute a commitment by the Guardian to publish the advertisement. Publication of an advertisement does not constitute an agreement for continued publication. The Guardian will not be liable for failure to publish an ad as requested or for more than one incorrect insertion of an advertisement. In the event of an error, or omission in printing or publication of an advertisement, the Guardian liability shall be limited to an adjustment for the cost of the space occupied by the error. The business manager must be notified by the advertiser within three business days after receipt of tear sheet for a make good to be considered. Minor spelling errors will not qualify for a make good. Under no circumstances

The Agent placing the advertisement is solely responsible for prompt payment. Advertiser and/or agent assumes all liability for advertisements published (including illustrations, text, claims, etc.) and agrees to assume any and all responsibility for claims occurring there from against the Guardian.

Late Charges Any ad reservation, ad copy or electronic file received after the deadline will be subject to a late charge equal to 15% of the ad cost.

Cancellation Policy Advertisement space reservations must be canceled by calling the advertising manager at 858-534-3467 prior to reservation deadline of the issue in which the ad was to run. Advertisers who cancel a space reservation after the deadline are responsible for the full payment of the advertisement. Space cancellations made strictly by fax or email are not guaranteed.

Proofs Proofs of advertisements will be provided if all ad copy and art are received by the appropriate deadline. The Guardian is not responsible for LATE copy revision or new artwork from the advertiser. The advertiser is responsible for the full cost of the advertisement if the artwork is not revised due to late copy.

Ready-to-Print Digital Files The deadline for digital ad files (camera-ready) is the prior Wednesday at 12 Noon for a Monday issue, and the prior Friday at 12 Noon for a Thursday issue.

Digital Specs Digital ad files can be e-mailed to: [email protected]. The ideal formats for us are Adobe Acrobat PDF (Portable Document Format) and Illustrator CS (or lower) eps files with type fonts saved as OUTLINES.

Color RGB color is not compatible. Please make sure spot colors are Pantone Matching System (PMS), uncoated and CMYK for 4-color process.

ART/SPECS Ad Design The Guardian art department provides

CONTACTS Advertising Manager Mike Martinez 858-534-3467 Business Manager Monica Bachmeier 858-534-6845

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Editorial Office: Editorial Fax: Business Fax: Classifieds:

858-534-6580 858-534-7691 858-534-7035 858-534-346

[email protected] [email protected] www.ucsdguardian.org

T H E U CS D G UA R D IAN ADVERTISING MEDIA KIT 2008-2009

NATIONAL

DISPLAY RATES

NATIONAL 1X RATE

A

3”

1 col. x 3” or 3 col. x 1” (1.875” x 3” or 6” x 1”)

B

6”

C

8”

D

10”

2 col. x 3” (4” x 3”)

2 col. x 4” (4” x 4”)

F G

20”

3 col. x 5” (6” x 5”)

$129 $161.25

$1250

per column inch

DEADLINES Space reservation deadline is ONE WEEK PRIOR to the publication date. Call 858.534.3467 to reserve ad space.

Credit card payment is preferred and can be taken by phone prior to the deadline.

(Right hand page 3, 5, 7) available for an additional 25% of the ad cost.

COLOR Spot color: $160 per; 4-color process: $395.

ARTWORK Send PDF files to [email protected]

$250 $225.75

40”

PRE-PRINTED INSERTS (per thousand)

1 piece (1-5 pages) -2 to 5K $125 -5 to 7.5K $115 $100 -7.5 to 10K

$500

1 piece (6-15 pages) -2 to 5K $130 -5 to 7.5K $120 -7.5 to 10K $110

$1000

1 piece (16-40 pages) -2 to 5K $140 -5 to 7.5K $130 -7.5 to 10K $120

4 col. x 10” or 5 col. x 8”

80”

5 col. x 16” (10”x15.5”)

N AT I O N A L O P E N R AT E

PREFERRED PLACEMENT

3 col. x 7”

(8”x10”, 10”x8”)

J

$125

21”

(6”x7”)

UC SAN DIEGO

PAYMENT

2.5 col. x 8” or 4 col. x 5” (5” x 8”, 8”x5”)

I

$100

2 col. x 6” or 3 col. x 4”

15”

H

$64.50

12”

(4”x6”, 6”x4”)

GUARDIAN

This is an actual columnn inch

2 col. x 5” or 2.5 col. x 4” (4”x5”, 5”x4”)

E

$37.50

THE

NOTICE FOR 2009/2010 YEAR Prices will be changing for the 2009/2010 year, please contact 858-5343467 for more information. 6

1 piece (41+ pages) -2 to 5K $160 -5 to 7.5K $150 -7.5 to 10K $140