Types of research and definition
Examples of research
Interviews – An interview is a conversation between two or more people, for example a interviewer asks the questions and the interviewee answers
Open interviews- This is an interview that has a series of questions that are to be answered in more detail. Closed interview- this is were you have a set of tick box questions.
Questionnaire- A formal, written, set of closedended and open-ended questions that are asked of every respondent in the study. Focus groups
Ratings/ circulation/ figures/hits/box office Quantitative research Qualitative research
Pro’s
The advantage of an interview is that it is a conversation that is face to face, and also the interviewee can express themselves clearly. A questionnaire is a series The advantages of a of questions that are questionnaire are that answered by someone. people can write their You can send it by mail answers in full details. and personally.
Con’s
Source
Sometimes the interviewer will not be as open as they would be, because they may be shy
http://en.wikipedia.org/wiki/Interview