Turism Si Marketing Turistic

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b) WXULVPXOLQWHUQD LRQDOH[WHUQ LQFOXGHWXULúWLLFHGHSúHVFvQFDGUXO YRLDMXOXL ORU OLPLWHOH DGPLQLVWUDWLYH DOH ULL GH UHúHGLQ  SHUPDQHQW vQIXQF LHGHGLUHF LDIOX[XULORUWXULVWLFHWXULVPXOLQWHUQD LRQDOSRDWHIL grupat în: a) HPL WRU-UHSUH]HQWDWGHSOHFULOHDXWRKWRQLORUSHVWHJUDQL  b) receptor -DOFWXLWGLQVRVLULOHGHWXULúWLGLQDOWH UL vQIXQF LHGHPRGXOúLPRPHQWXODQJDMULLSUHVWD LLORUWXULVWLFH a) turism organizat -  FDUDFWHUL]DW SULQ DQJDMDUHD DQWLFLSDW D XQXL voiaj global de tipul totul inclus prin intermediul unei verigi de GLVWULEX LH b) turism neorganizat - exclude orice aranjamente prealabile, voiajul ILLQGSUHJWLWGHWXULVWDFHVWDDSHOkQGGLUHFWSHSDUFXUVODXQLW LOH prestatoare de servicii; c) turism semiorganizat -FDUDFWHUL]DWSULQSUHJWLUHDYRLDMXOXLGHFWre R RUJDQL]D LH GH WXULVP SH ED]D XQRU FRQGL LL IL[DWH GH WXULVW VHUYLFLLOHILLQGDQJDMDWHSDU LDOVDXvQWRWDOLWDWHDQWLFLSDW vQIXQF LHGHJUDGXOGHPRELOLWDWHDOWXULVWXOXL a) turism de sejur (lung, mediu sau scurt) - caracteristic persoanelor care UPkQ OD DFHHDúL GHVWLQD LH SHULRDGH GH WLPS FH FRLQFLG vQ JHQHUDOFXDFHOHDDOHYDFDQ HORUVDXFRQFHGLLORU b) WXULVPLWLQHUDQWGHFLUFXOD LH -SUHVXSXQHPLúFDUHDSHUPDQHQWFX vQQRSWUL GH VFXUW GXUDW vQ DFHHDúL ORFDOLWDWH ILLQG VSHFLILF vQ mod deosebiW SRVHVRULORU GH DXWRYHKLFXOH úL FDUDFWHULVWLF perioadelor de extrasezon. vQIXQF LHGHSHULRGLFLWDWHDFXFDUHVHUHDOL]HD] a) turism continuu -GHVIúXUDWGH-a lungul întregului an; b) turism sezonier - legat de anumite perioade ale anului (monosezonier-VSHFLILFVWD LXQLORUPDULWLPHúLELVH]RQLHU– specific VWD LXQLORUPRQWDQH  vQIXQF LHGHPRPHQWXOPDQLIHVWULLFHUHULL a) WXULVPGHLDUQ b) WXULVPGHYDU c) WXULVPGHFLUFXPVWDQ  vQIXQF LHGHPRWLYD LDFDUHJHQHUHD]FOWRULD a) turisPGHRGLKQúLDJUHPHQWFDUDFWHUL]DWSULQVHMXUXULPDLOXQJLúL SUHVXSXQHDFWLYLW LUHFUHDWLYH b) turism balneoclimateric - XQD GLQ FHOH PDL YHFKL úL PDL FRQVWDQWH IRUPHDOHDFWLYLW LLWXULVWLFHGDWRULWGLVWULEX LHLVDOHUHODWLYHJDOH pe tot parcursul anXOXL RIHU úL DOWH DYDQWDMH FD VWDELOLWDWHD FOLHQWHOHL VHMXUXUL GH GXUDW OXQJ vQFDVUL PHGLL SH ]L- turist superioare;

c) turism de congrese -VHGHWDúHD]SULQHIHFWHOHHFRQRPLFHSHFDUHOH DQWUHQHD]úLSULQFRQWULEX LDODDWHQXDUHDVH]RQDOLW LL d) turLVP WHKQLF úL úWLLQ LILF - RFD]LRQDO úL vQ JHQHUDO QHRUJDQL]DW VH DGUHVHD] vQ H[FOXVLYLWDWH VSHFLDOLúWLORU GLQ GLYHUVH GRPHQLL GH activitate; e) turism sportiv - PRWLYDW GH GRULQ D GH D SUDFWLFD XQHOH DFWLYLW L sportive; f) turism de afaceri - direct legat de DFWLYLW LOH HFRQRPLFH úL comerciale. - vQIXQF LHGHPLMORDFHOHGHGHSODVDUHXWLOL]DWH a) GUXPH LDFXVFRSXULUHFUHDWLYHVDXVSRUWLYH b) turism cu trenul; c) turism rutier; d) turism aerian; e) turism naval. - vQIXQF LHGHSDUWLFXODULW LOHFHUHULL a) turism particular(pe cont propriu); b) turism social-IRUPVSHFLILFDWXULVPXOXLGHPDVFDUDFWHUL]DWSULQ IDFLOLW LOH UH]XOWDWH FD XUPDUH D ILQDQ ULL WRWDOH VDX SDU LDOH D FRVWXOXLVHMXUXOXLGHFWUHRUJDQLVPHVRFLDOH 7XULVPXOHVWHFODVLILFDWúLvQDOWHIRUPHDYkQGODED]FULWHULLGHJHQXO - YkUVWD SDUWLFLSDQ LORU WXULVP SHQWUX WLQHUHW VDX SHQWUX YkUVWD D treia); - SUHVWD LDWXULVWLFSULQFLSDOGHOLWRUDO  - PHGLXOVRFLDOvQFDUHVHGHVIúRDUWXULVPXOUXUDOVDXXUEDQ  0VXUDUHDFLUFXOD LHLWXULVWLFH Caracterizarea turLVPXOXL VXE DVSHFWXO GLPHQVLXQLL HYROX LHL VWUXFWXULL úL aportului la dezvoltarea economico-VRFLDOHVWHFRQGL LRQDWúLGHH[LVWHQ DXQRU LQIRUPD LLSHUWLQHQWH (YDOXDUHD FRUHFW FkW PDL FRPSOHW úL FRPSDUDELO OD QLYHOXO ULORU D DFWLYLW LORU WXULVWLFH SUHVXSXQH H[LVWHQ D XQXL FRQVHQV DVXSUD FRQ LQXWXOXL FRQFHSWHORUH[LVWHQ DXQXLVLVWHPXQLWDUúLVLPSOXDOPHWRGHORUGHREVHUYDUHúL WRWRGDWDXQXLVLVWHPGHLQGLFDWRULFRHUHQ L&XDMXWRUXODFHVWRULQVWUXPHQWHVH RE LQLQIRUPD LLFDQWLWDWLYHúLFDOLWDWLYHFDUHSHUPLWDOFWXLUHDXQRUVWDWLVWLFLDOH WXULVPXOXLLQWHUQúLLQWHUQD LRQDOVWDWLVWLFLFDUHODUkQGXOORUVXQWXWLOL]DWHSHQWUX IXQGDPHQWDUHDGHFL]LLORUúLDSROLWLFLORUPDFURHFRQRPLFHvQDFHVWGRPHQLX Dintre acestea, cel mai frecvent întâlnite, sWUXFWXUDWH GXS ORFXO VDX unitatea de observare sunt: ‰ VWDWLVWLFLOHVRVLULORUúLSOHFULORUODIURQWLHU ‰ VWDWLVWLFLOHXQLW LORUGHFD]DUH ‰ VWDWLVWLFLOHPLMORDFHORUGHWUDQVSRUWSURSULLDFWLYLW LLWXULVWLFH

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