Travel Foundation And Basic Book Bind.docx

TRAVEL BUSINESS FOUNDATION & BASICS

THE RIGHT MINDSET

What Am I Selling ? Let’s Shatter some Myths What Does it Take ?

what am I selling ? TRAVEL

SERVICES

DOMESTIC AIRLINE TICKETS WORLDWIDE HOTEL VOUCHERS TOURS AND TRANSFERS NSO DOCUMENTATION

HOLIDAY PACKAGES INTERNATIONAL AIRLINE TICKETS TRAVEL INSURANCE POCKET WIFI

You are selling yourself and your ability to Make Travel Happen. MITT’s brand, assets and resources are all just tools and support for you to deliver your service.

Myth # 1: I now have one of the best coffee makers in the world. I’ll just plug it in and it will make great coffee. Truth: It’s Good Beans PLUS A Good Barista PLUS the best coffee maker that makes great coffee.

Myth # 2: I’ll just tell friends and family that I’m now a travel agent and clients will come.

Truth: There are over 3000 stand-alone retail travel agencies in the Philippines, large store networks and countless Direct-To-Consumer travel websites. You will have to be ACTIVE versus being PASSIVE to get clients.

Myth # 3: It’s about having the lowest price

Truth: It’s about having the RIGHT offer at the RIGHT price

KNOWLEDGE IT MEANS GIVING YOUR CLIENT INFORMED CHOICES AND SELECTING THE RIGHT TRAVEL PRODUCTS AND PUTTING THESE TOGETHER TO SUIT THE CLIENT’S TRAVEL REQUIREMENT. ALTERNATIVELY, IT ALSO MEANS FINDING THE RIGHT CUSTOMER FOR A SPECIFIC TRAVEL PRODUCT YOU ARE SELLING

BACK-UP WITHIN REASONABLE PARAMETERS, IT MEANS BEING ABLE TO FIND A SOLUTION WHEN SOMETHING GOES WRONG WITH A CLIENT’S TRIP OR IF CHANGES NEED TO BE MADE ON ANY COMPONENT OF YOUR CUSTOMER’S TRAVEL PLANS

PRICE

IT MEANS GIVING A REASONABLE PRICE FOR THE OFFER YOU MADE AND THE EFFORT YOU AND THE COMPANY PUT IN FOR THE CLIENT’S REQUIREMENT

THE DIFFERENT MARKET SEGMENTS

Families and Members of these Families

Groups of Friends and Organization s

Description of Each Travel Market Segment

Middle to Upper Class, Urban families who go on an annual family vacation together or celebrate an Occasion of Family. Local migrant workers who go home to their place of origin for Holy Week, Christmas Break, an Occasion of Place, Occasion of Family or Family Emergency. Families of OFWs to take a vacation in another place outside their resident locations when the OFW family member comes home.

Barkadas in offices and schools for their Summer break or as an annual get-together / bonding activity. Same-Interest Organizations and Clubs as their annual get-together / bonding activity. Pilgrimages

Part-Of-Curriculum Field Trips Extra-Curricular Activity during Semester or Summer Break

Students

Business

Couples

Businesses, big or small, for their buying / selling trips and attendance to meetings / conventions / official functions Incentive Trips for employees / agents of businesses. Immigration / OFW / Seaman Teambuilding or Outing

Honeymoon Anniversary / Monthsary “Time Away”

THE BUSINESS OF MAKING TRAVEL HAPPEN

to strengthen family ties

to enable friendships to grow

to enhance learning

to let love blossom

to help a business move forward

TRAVEL PRODUCTS & SERVICES

AIR PASSAGE

ACCOMMODATION

TOURS & ACTIVITIES MEALS

CRUISES

TRANSFERS

INSURANCE

DOCUMENTATION

OTHER AUXILIARY