Transform Your Practice

your business. your clients. your self.

Be Trans HAIR REMOVAL ANTI -AGING

BODY SCULPTING

VASCULAR TREATMENT CELLULITE REDUCTION

formed

There was a time when aesthetic treatments simply weren’t discussed in polite society. Today, however, you are at the epicenter of an aesthetic procedure market that’s $12.4 billion strong and growing • Our mission? To help you capitalize on this opportunity and transform your business with premier aesthetic laser solutions and support • Yes, there was a time when aesthetic treatment and care went unspoken. But now it’s time to talk. 1

“

CYNOSURE HAS EXPERTISE IN ALL THE AREAS THAT ARE CRITICAL TO ME FOR BUILDING AND EXPANDING MY PRACTICE. THERE'S NO OTHER COMPANY LIKE THEM IN THE INDUSTRY.” –Emil Tanghetti, MD, Clinical Professor of Cosmetic Dermatology, University of California—Davis Center for Dermatology and Laser Surgery—Sacramento, CA

Taking Full Advantage Of

THE MARKE TPLACE

No one is better qualified than Cynosure to help you maximize your business potential and long-term success in the aesthetic laser market.

We understand your success is

determined by your ability to meet the greatest number of client needs.

Cynosure offers the greatest breadth and depth of any product offering— so you can provide the greatest number of aesthetic laser applications.

As such, we enable you to attract, treat and retain the broadest range of clients—for optimized revenue, ROI and cash flow.

That’s why, in so many respects, Cynosure is transforming the industry as well as your business.

www.cynosure.com •

CYNOSURE

A Unique Approach To A Changing Marketplace While the business potential of the aesthetic laser market is enticing, chances are you’ll be offering these services for the first time. That’s why we help you understand laser applications as natural extensions of your existing core competencies. The result? You evolve your capabilities and your business to take full advantage of today’s rapidly changing consumer demands.

MAKING OUR PRESENCE KNOWN

CYNOSURE IS GROWING WORLDWIDE. CUSTOMERS USE OUR PRODUCTS IN

MORE THAN 60 COUNTRIES AND ARE

SUPPORTED THROUGH WHOLLY OWNED

INTERNATIONAL SUBSIDIARIES AND OVER 40 GLOBAL DISTRIBUTORS.

INVESTMENTS THAT QUICKLY PAY FOR

THEMSELVES CYNOSURE’S CUSTOMERS, ON AVERAGE, RECOUP THEIR TOTAL

AESTHETIC WORKSTATION INVESTMENTS WITHIN 3 TO 12 MONTHS.

Be

Creating Increased Revenue Opportunities

You can administer multiple procedures with a single unit. Designed with a multi-laser platform, Cynosure’s workstations enable you to perform numerous applications with just one system.

You can deliver the widest range of applications.

You have a short learning curve. Our equipment is easy to learn and operate—so you’ll be “up and running” in no time.

You can “grow” your capabilities as your practice grows. Unlike most competitive offerings, Cynosure’s products are modular in design. You can easily and costeffectively incorporate upgrades to your existing equipment—leveraging your original investment while simultaneously keeping pace with evolving client needs. Additionally, our modular designs facilitate rapid equipment servicing and maintenance.

CYNOSURE

You can treat vir tually every person who seeks a given procedure. Our equipment is designed for maximum safety, efficiency and speed of treatment for individuals of all skin types and complexions.

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Cynosure’s products provide you with significant competitive advantages.

www.cynosure.com

OUR INNOVATIVE TECHNOLOGY TREATS MORE CLIENTS —

confident Given Cynosure’s technology breadth, you can treat virtually any aesthetic condition with efficacious results.

A Diverse Family Of Powerful Flagship Products When it comes to comprehensiveness, Cynosure’s product line is unsurpassed. Our expanding family currently includes the following products: Elite™ Aesthetic Workstation

Smartlipo™ LaserBodySculpting Workstation

Affirm™ Anti-Aging Workstation Applications include wrinkle reduction and scar treatment, as well as improvement of skin texture, pigmentation and redness.

What’s more, our SmartCool® 6 cooling system is uniquely designed to connect with all laser hand pieces in ensuring maximized comfort and minimized side effects.

Applications include hair removal, as well as treatment of facial and leg veins and epidermal pigmented lesions.

Cynergy™ Vascular Workstation

Applications include treatment of vascular and pigmented lesions. TriActive™ Cellulite Workstation

Applications include temporary reduction in the appearance of cellulite, as well as improvement of face and body skin tone and administration of therapeutic massage.

CLINICALLY PROVEN RESULTS

CYNOSURE IS A RECOGNIZED INDUSTRY LEADER WHOSE TECHNOLOGY IS

STRONGLY SUPPORTED BY SOPHISTICATED PEER-REVIEWED CLINICAL RESEARCH.

SM

Applications include laser-assisted lipolysis for the destruction of fat cells and coagulation of tissue to tighten skin.

www.cynosure.com

Cynosure:

THE RIGHT PARTNER

CYNOSURE

•

for Business Success

If you are already experienced in aesthetic laser applications, we realize you are always seeking to enhance your profitability and remain competitive. No doubt you’ve thought about things like: What’s the best way to

increase my client base? How can I ensure maximum equipment uptime? And how can I cost-effectively plan for product upgrades?

If you are just entering the market, we realize you face additional challenges, including: What’s the best way

to promote my new capabilities? How do I prepare myself to use the equipment? And how do I establish realistic revenue goals?

To address all these areas and help

develop long-term customer relationships, Cynosure has an extensive resource network that provides you with dedicated assistance across a host of business disciplines.

Experienced consultants Our consultants serve as your proactive business partners—listening to your objectives, assessing your needs and creating a solid foundation for your long-term success. Training courses and workshops Cynosure offers a detailed educational series that addresses laser application protocols, equipment operation and hands-on trouble-

shooting. Attendees are taught by healthcare professionals. 24/7 customer service Our telephone customer service representatives are available around the clock to answer your questions.

Personalized on-site tech support Cynosure minimizes your equipment downtime and maximizes your rev-

enue opportunities by maintaining an elaborate tech support infrastructure. Leveraging fully equipped service vans and regional part depots, our experts are always ready to support equipment maintenance at your facility.

Online ordering For fast turnaround, you can use our Web site to order support materials direct from regional warehouses.

Unparalleled marketing and sales support programs To ensure that your efforts in the aes-

thetic laser industry are as successful as possible, Cynosure offers comprehensive marketing support, including: • Customized marketing plan • Client literature • Print ads • Direct mail promotions • Online programs • Public relations activities • Consultation on pricing and sales strategies • Guidance on staffing and training • Development of ROI benchmarks • Budget planning assistance • Customized financing options

What Our Customers Are Saying For over 15 years, Cynosure has been helping professionals like you successfully expand their practices with aesthetic laser applications. “I have used Cynosure Alexandrite lasers [as found in the Elite Aesthetic Workstation] since 1997. I have found them to be the most effective, safest and fastest lasers for hair removal. My patients have been consistently satisfied with their results while having minimal, if any, downtime associated with their treatments.” –Peter Klainer, MD, FACS, Chrysalis Plastic Surgery

“I use the Cynergy Vascular Workstation in my practice every day. It has quickly become my ‘workhorse’ system for a variety of dermatologic conditions, including facial and leg telangiectasias, portwine stains, hemangiomas and hypertrophic scars. I have been so impressed with the versatility of the Cynergy system that I have discontinued the use of a couple of my single-wavelength laser systems” –Tina S. Alster, MD, Director, Washington Institute of Dermatologic Laser Surgery Clinical Professor of Dermatology, Georgetown University Medical Center

“The Smartlipo LaserBodySculpting Workstation laser lipolysis system is ideal for treating small areas, especially for patients who have localized fat deposits but very lax overlying skin, which would have been made worse with traditional liposuction. So, in addition to melting fat, the Smartlipo coagulates and tightens the tissue and induces collagen production.” –Bruce E. Katz, MD, Clinical Professor,

Be inspir

“TriActive Cellulite Workstation is the only system that we use… It’s effective, it’s not expensive, the clients absolutely love it, the estheticians are having fun, and it’s a great revenue booster.” –Angela Caponi, Chief Operating Officer, Juva Skin and Laser Center, New York, NY

Mt. Sinai School of Medicine Director, Juva Skin and Laser Center Director, Cosmetic Surgery and Laser Center, Mt. Sinai Medical Center

“When used properly, the Affirm Anti-Aging Workstation’s unique CAP [Combined Apex Pulse ] technology is effective and safe for improving the texture and SM

appearance of photoaged skin.” –Brian Biesman, MD, Nashville Centre For Laser and Facial Surgery

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Contact

Experience the powerful benefits your transformation can bring. Contact Cynosure today to maximize your business potential and long-term success in the aesthetic laser market. To schedule an appointment with a Cynosure consultant, please email [email protected].

To register for a free workshop seminar or to request additional information, please visit www.cynosure.com.

www.cynosure.com

CORPORATE HEADQUARTERS United States Cynosure, Inc. 5 Carlisle Road Westford, MA 01886 USA Tel: 978.256.4200 Toll-Free: 800.886.2966

INTERNATIONAL OFFICES People’s Republic of China Cynosure China Suzhou Cynosure Medical Devices, Col, Ltd. 5th Floor, Yuan Dong Da Sha 251 Chang Xu Road Suzhou 215008, Jiangsu People’s Republic of China Tel: +86 (512) 655.17051 Singapore Cynosure Asia Pacific 220 Tagore Lane #01-01/2 Liberty Warehouse Singapore 787600 Tel: (65) 9688.4565

France Cynosure SARL, Ltd. 86, Avenue Lenine 94250 Gentilly France Tel: +33.1.49.85.6005

Germany Cynosure GmbH Robert-Bosch-Str. 11A D-63225 Langen, Germany Tel: +49.6103.2011100

United Kingdom Cynosure UK Ltd. Old Barn Offices Lower Mount Farm, Long Lane Cookham, Berkshire SL6 9EE England Tel: +44.1628.522252

Spain Cynosure Spain Avda.de Manoteras, 22 Portal 3, Oficina 109 28050 Madrid, Spain Tel: +34.91.383.4000

SOURCES 1

The American Society for Aesthetic Plastic Surgery, “2005 Cosmetic Surgery National Data Bank Statistics.”

Japan Cynosure KK Kasuga Business Center Bldg. 1st Floor 1.15.15, Nishikata, Bunkyo-Ku Tokyo 113.0024, Japan Tel: +81.3.5844.3651 Cynosure Osaka 5.14.10 Nishi-Nakajima

Yodogawa-Ku, Osaka 532.001 Japan Tel: +81.6.6885.8521

Cynosure and SmartCool 6 are registered trademarks of Cynosure, Inc. Elite, Affirm, and Cynergy are trademarks of Cynosure, Inc. LaserBodySculpting and Combined Apex Pulse are service marks of Cynosure, Inc. TriActive and Smartlipo are trademarks of El. En. S.p.A • ©2007 Cynosure, Inc. • 921- 0001-000 Rev.1