Toyota Motors

TOYOTA MOTORS BY: MUKESH VERMA BBA (IIIrd SEM.)

IN NEXT 20 MINUTeS…. • Introduction to the Toyota Motors • Profile of the Company • Major Players • Product range • Achievements & Milestones • Financial status of Toyota Motors • Future plans • Critical appraisal

INTRODUCTION

1 Toyota-Cho, Toyota City, Aichi 471-8571, Japan

Cont……….. About the toyota motors • Toyota motors is the largest automobile co. • Founded by kiichiro toyoda in 1937 • Toyota motors products are luxury cars, trucks & buses

The origins of Toyota • Toyota Motor Corporation was originally a machine manufacturing company called Toyoda Automatic Loom Works, Ltd. and was owned by Sakichi Toyoda. But it was his son, Kiichiro Toyoda who branched out into automobile manufacturing. The first type A engine was created in 1936 and the rest as they say is history.

Kiichiro Toyoda The founder of Toyota Motors Corporation

Profile of the Toyota Motors Type Founded Founder Headquarters

Public (TYO: 7203) 1937 Kiichiro Toyoda Aichi, Nagoya and Tokyo, Japan

Key people Kiichiro Toyoda Fujio Cho Katsuhiro Nakagawa Katsuaki Watanabe Shoichiro Toyoda

Cont……… Industry Automotive Products luxury vehicles Revenue ▲ USD $202.86 billion Net income ▲ USD $13.93 billion Employees 316,121 Subsidiaries 522 Website www.toyota.co.jp

BODs of Toyota Motors Katsuaki Watanabe

Fujio Cho

(President and Representative Director) (Chairman and Representative Director)

Shoichiro Katsuhiro Nakagawa (Vice chairman Toyoda and Representative Director) (Honorary Chairman)

Toyota Kirloskar Motors

Mr Yasuhiko Yokoi, Managing Director, Toyota Motor Corporation Mr Vikram Kirloskar, Vice-Chairman, Toyota Kirloskar Motors; and Mr Hiroshi Nakagawa, MD, Toyota Kirloskar Motors

MAJOR PLAYERS

Top motor vehicle manufacturing companies by volume 2007

• TOYOTA MOTORS 9497754000 • GM 9349818000 • VOLKsWAGEN 6346222000 • FORD

Products range of Toyota Toyota Innova

Toyota Corolla Altis

Toyota Camry

Toyota Land Cruiser Prado`

Rs. 8,01,738

Rs. 11,31,900

Rs. 22,84,800

Rs. 42,27,300

TOYOTA LUXURY

NEW LAUNCHED Toyota Corolla Altis

COROLLA ALTIS Standard Features • 132 PS @ 6000 rpm • Tubeless Tyres • Air Conditioner  • Power Windows   • Power Steering • Anti-Lock Braking System • Air-Bags (Driver | Passenger) • CD Player

Achievements & Milestones • Toyota Motor Corporation became the world's biggest car maker by volume • 40,000 Corollas Toyota has sold in India over the last five years • Camry, Corolla, Prado and Innova are the successful cars of Toyota on Indian roads

In April 2002, Toyota adopted the 2010 Global Vision • Toward a recycleoriented society • Toward the age of IT • Toward motorization on a global scale (societies with little private transport gaining hmore)

Future plans of Toyota Motors • Toyota to Make South African Subsidiary • Toyota will Develop Personal Transport Assistance • Toyota to Acquire Land for New Plant in Brazil • Toyota also plans to develop and launch a small car for the BRIC markets by 2010.

FINANCIAL STATUS OF THE COMPANY (Fiscal Year : April 2007 - March 2008 )

Number of employees Net revenues Income before taxes Net income

316,121 26,289.2 billion yen 2,437.2 billion yen 1,717.8 billion yen

USE OF 4 P’S TPYOTA MOTORS uses the four P’s of marketing for better results. PRODUCTS:The products offered-unique, superior AND sound quality. PRICE: TOYOTA MOTORS CORPORATION keep in mind the value for customers. PROMOTION: The effective techniques are used to communicate to customers. PLACE: The business location and methods for distribution of products.

CRITICaL APPRAISAL • Toyota Motors should analyze the Indian marketing • Toyota Motors producing for the high class people • Toyota Motors should also focus to middle class • Toyota Motors should also increase the numbers of customer care centre