Tourism Management

Tourism Management Undergraduate Study

Why Tourism Management? Tourism is now widely recognised as the world's largest industry and its growth is creating rapid social, economic and environmental changes which require detailed understanding and measures to manage it. Tourism is now becoming a major area of study among students all over the world and its development and management hold many career opportunities for students. Studying Tourism Management, you will start to understand how people, travel and their interaction give rise to changes in society, the economy and environment at a global scale. It will equip you with the necessary skills from a management perspective which will be invaluable in seeking to understand what the tourism industry need to do to improve their competitive edge, grow their business and seek out new business opportunities.

Why Stirling? Stirling is probably one of the most scenic and exciting places for a student of Tourism in Scotland, with the creation of Scotland's first National Park on its doorstep and the gateway cities of Edinburgh and Glasgow nearby. This is complemented by the superb scenery that abuts the campus and of course the campus itself which is among the most attractive places to study in Europe. The Tourism staff are also committed to providing you with a high quality programme that is among the best in the UK. Teaching The Tourism programme at Stirling offers many innovative study opportunities that blend academic and practical experience from a range of disciplines and areas of study. This means you will never be bored - there is always something new to interest you - and it is supported by a staff who are approachable, interested in your learning and who value your input into your own learning process. Regular interaction with the industry ensures that the programme is always relevant, integrating real world examples and a blend of academic and industry management experience. This is the perfect blend for students who are looking to pursue a career in tourism. Research Tourism is one of the four main research groups within the Department of Marketing. The research focuses on the two main themes of the group: tourism safety and destination and visitor attraction. The research conducted in these areas is national and international in scope, and often feeds directly into teaching on both undergraduate and postgraduate degree programmes.

Career Opportunities Studying Tourism at Stirling develops a range of analytical, problem-solving and professional skills which are sought by industry and by public sector bodies. Tourism remains one of Scotland’s growth industries and graduates with a Tourism background are suited not only to working in the public and private sectors of this industry, but also in a diverse range of occupations which utilise tourism knowledge and skills in their everyday work.

Introducing the Department • Tourism Management at Stirling is taught as a distinct strand within the University’s Department of Marketing. This is one of the largest Departments of Marketing within the EU. • Tourism was established in the Department in 2000, funded by Scotland’s economic development agency, Scottish Enterprise. As a result, Tourism Management at Stirling builds upon a strong tradition of innovative, industry-focused education and training. • The Department is proud of the strong track record of success amongst its students and graduates. Two of our students won the prestigious award of Student Marketer of the Year, in the Marketing Excellence Awards Scotland, in 2006 and 2007. • The Department has excellent links and working relationships with tourism organisations in Scotland, the UK and overseas, working across the sector, providing consultancy to a diverse range of bodies, from local councils, tourist boards and national parks, to national organisations such as Visit Scotland. These links create a valuable network which is utilised effectively by our students both before and after graduation.

Sample Progamme – BA (Hons) Tourism Management Year 1

Semester Subject/ Module 1 1 2

2

3 4

3

5 6

4

7 8

Subject/ Module 2

Core module: Core module in a second subject, Management, Information & Control e.g. Psychology Core module: e.g. Psychology Markets and Resources e.g. Psychology Core module: Evolution & Development of Management Tourism core module: Introduction Tourism/ Marketing core module: Introduction to Marketing to Tourism Management Tourism core module: Tourism/ Marketing core module: Tourism Operations Management Understanding Consumers Tourism core module: Sustainable Tourism/ Marketing core module: Tourism Planning and Development Services Marketing

Subject/ Module 3 Core module in a third subject, e.g. Spanish e.g. Spanish ___ Option module: any subject

Marketing/ Management option module – wide choice Marketing/ Management option module OR module in Tourism History Tourism core module: Tourism and Tourism/ Marketing core module: Marketing/ Management Leisure Event Management Marketing Research option module: Wide range of options available ___ Tourism core module (double module): Tourism Research Project

Degree Programmes

The Degree in Focus

Whichever degree programme you have applied for, during Semesters 1-3 you will study core modules which are common to all students within the Department of Marketing and Department of Management. These modules occupy one third of your time; in addition you will study modules in at least two other subjects.

Third and Fourth Years (Honours) At Honours level you will study a series of advanced modules in Tourism, covering areas such as Sustainable Tourism and Tourism and Leisure Event Management. In addition you will take core modules in Marketing, which teach knowledge and skills ideally suited to students wishing to enter a growth, yet competitive service industry such as tourism.

Your First Year First year is designed to provide a broad introduction to the study of Marketing (including Tourism) and Management. In Semester 1, Management, Information and Control reviews the nature of management, with reference to different kinds of organisations. You will learn how management information is obtained and how businesses use this data to diagnose problems, make timely decisions, plan activities and control their implementation. In Semester 2, Markets and Resources looks at different types of market – consumer, government, financial and labour. It then examines the resources required by and for these markets and how modelling and forecasting may be employed in the resource management process. Your Second Year In Semester 3, Evolution and Development of Management. builds on the work you have undertaken in first year. Degree specialisation is normally confirmed at the end of Semester 3. You will then take the specialised module, Introduction to Tourism Management, which looks at the business and organisation of tourism, examining the impact of tourism and tourism resources in different environments, with an emphasis on the management of tourism impacts and the future development of tourism.

Contact Details Department of Marketing Tel: 01786 467380 Email: [email protected] Web: www.marketing.stir.ac.uk/tourism

You then select from a wide range of option modules offered within the Departments of Marketing and Management, allowing you to focus on the areas of your subject – or future career – that interest you most. The core module in research processes and techniques, Marketing Research, develops valuable transferable skills and is excellent preparation for your Tourism Research project – an extended piece of work on a personally selected topic. Your Academic Timetable Timetabled classes in our Department typically take the form of lectures, workshops and seminars. Lectures and briefing sessions are intended primarily to provide you with background information (sometimes working through examples and case studies), and a starting point and guide to further reading. Workshops and seminars are held in small groups and involve group and individual tasks, active discussion and debate. These sessions are designed to enable you to develop both intellectual and practical skills. There is an exam period at the end of each semester. No module is assessed exclusively by examination (usually exams account for 50 percent or less of the final grade), and some modules may be assessed 100 percent by coursework.

Student Recruitment and Admissions Service Tel: 01786 467046 Email: [email protected] Web: www.stir.ac.uk/students