Topic&course Schedule

ATTACHMENT A Course Topic & Schedule

TOPIC

METHOD

TENTATIVE SCHEDULE 15 Nov (Tue)

Introduction, Course Overview Part 1. AVIATION HIGHLIGHTS Aviation History & Background Highlights of Philippine Aviation

Class Discussion

Prognosis: Age of Low-Cost Carriers Part 2. AIRLINE AEROPOLITICS Philippine Regulatory Framework Air Traffic Rights Degree of Liberalization Value of a National Flag Carrier Role of Global Industry Association 1. ICAO 2. IATA 3. AAPA 4. CAB 5. ATO Part 3. AIR TRANSPORT INDUSTRY COMPONENTS Aircraft Manufacturers Airline Companies Airport Authorities Air Traffic Services Travel Agent, Tour Operators, Freight Agents Air Travelers Part 4. AIRLINE ORGANIZATION & FUNCTION Introduction Airline Administration Commercial Airlines Airline Finance Free Day; Time for class also to finalize arrangements for Speak UP MID-TERM EXAMINATION

Lecture; Class Discussion

18 Nov (Fri) 18 – 22 Nov (Fri & Tue) 22 Nov (Tue)

Lecture Lecture Lecture; Class Discussion Lecture; Class Discussion Lecture; Class Discussion

6 9 9 9 9

Lecture Lecture Lecture Lecture Lecture

10 10 10 10 10

Lecture

10 Jan (Tue)

Lecture Lecture; Class Discussion

Lecture; Lecture; Lecture; Lecture; No Class

Class Discussion Class Discussion Class Discussion Class Discussion Session

Mid-Term Examination

13 13 13 13 17

Dec Dec Dec Dec Dec

Jan Jan Jan Jan Jan

(Tue) (Tue) (Fri) (Fri) (Fri)

Jan Jan Jan Jan Jan

(Tue) (Tue) (Tue) (Tue) (Tue)

(Fri) (Fri) (Fri) (Fri) (Tue)

20 Jan (Fri)

TOPIC Part 5. AIRLINE ECONOMICS Air Transport Industry Aircraft Acquisition Aircraft Configuration Aircraft Utilization Commonality Payload Range Fuel & Oil Outsourcing Low-Cost Carriers Impacts of Unforeseen Events Part 6. AIRLINE MARKETING Airline Market Place Airline Marketing Balancing Act Airline Marketing Management Process Airline Marketing Mix  Products & Services  Pricing  Pipeline  Promotion Future of Airline Marketing Part 7. AIRLINE OPERATIONS Reservations  Itinerary Planning  PNR  Airline Rules  CRS Ticketing  ABC & other airline manuals  Airline Rules  Manual & Automated  Airfare Computation Ground Handling  Arrival  Departure Cargo  Handling  Sales  Reservations Other aspects of airline operations Part 8. The Future Outlook of Air Travel COURSE WRAP UP SPEAK-UP: Managing Airlines in Today’s Economy SPEAK-UP: Airport Management RESEARCH WEEK; Finalize speak-up arrangements CLASS TRIP FINAL EXAMINATION

METHOD Parts: Technical Report 1

TENTATIVE SCHEDULE Parts:

FGD (Group 3) Lecture; Summary

24 – 27 Jan (Tue & Fri) 27 Jan (Fri) 31 Jan (Tue)

Parts:

Parts:

Technical Report 2 FGD (Group 4) Lecture; Summary

3 - 7 Feb (Fri & Tue) 7 Feb (Tue) 10 Feb(Fri)

Parts:

Parts:

Technical Report 3

14 – 17 Feb (Tue & Fri) 17 Feb (Fri) 21 – 24 Feb (Tue & Fri)

FGD (Group 1) Lecture; Summary

Parts:

Parts:

Technical Report 4 FGD (Group 2) Lecture; Summary

28 Feb – 3 (Tue & Fri) 3 Mar (Fri) 7 Mar (Tue)

Lecture; Class Discussion

7 Mar (Tue)

Lecture; Class Discussion Guest Speaker

10 Mar (Fri) 11 Mar (Sat)

Guest Speaker No Class Session

11 Mar (Sat) 14 – 17 Mar

Field Trip Final Examination

TBA 21 Mar (Tue)

Mar