Titan

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2006 Nissan TITAN SHIFT_muscle NCI Marketing September 29, 2005

2006 Nissan Titan SHIFT_muscle

Table of Contents Articles

p. 1-15

Awards & Accolades

p. 16-18

Accessories

p. 19-29

Unique Selling Points / Features

p. 30-36

Positioning / Demographics / Market Overview Competitive Comparisons

p. 37-40 p. 41-51

Training (Titan Ride & Drive)

p. 52-54

Technical Issues

p. 55-56

Payload and GVWR Reference Manual

Following p.56

Articles SHIFT_muscle

1

2006 Nissan Titan SHIFT_muscle The Toronto Sun August 28th, 2004 Page 9

2

2006 Nissan Titan SHIFT_muscle

3

2006 Nissan Titan SHIFT_muscle

4

2006 Nissan Titan SHIFT_muscle Globe and Mail June 17th , 2004 Page G16

5

2006 Nissan Titan SHIFT_muscle

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2006 Nissan Titan SHIFT_muscle

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2006 Nissan Titan SHIFT_muscle

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2006 Nissan Titan SHIFT_muscle

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2006 Nissan Titan SHIFT_muscle

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2006 Nissan Titan SHIFT_muscle

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2006 Nissan Titan SHIFT_muscle

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2006 Nissan Titan SHIFT_muscle

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2006 Nissan Titan SHIFT_muscle

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15

Awards & Accolades SHIFT_muscle

16

2006 Nissan Titan SHIFT_muscle

Titan Accolades y

FOUR WHEELER Magazine 2004 Pickup Truck of the Year Big just wasn’t big enough. With tremendous power and innovative thinking, Titan was named 2004 Pickup of the year! Four Wheeler Magazine, November 2003

y

BEST FULL-SIZE TRUCK Strategic Visions 2005 Total Quality Index SurveyStrategic Vision’s 2005 Vehicle Experience Study™ surveyed 40,793 Oct.–Nov. new vehicle buyers of 200+ models after the first 90 days of ownership

y

2005 CONSUMERS’ MOST WANTED LARGE TRUCK, and

y

2005 EDITORS’ MOST WANTED LARGE TRUCK 17

2006 Nissan Titan SHIFT_muscle

Titan Accolades “The Titan didn't just win this test, it ran away with it. Such a result might seem like an improbable upset, but the numbers speak for themselves. It cleaned up at the test track, had the second lowest sticker price, offered the most desirable features and was every editor's number-one recommended pick.” “….The F-150's higher tow rating didn't stop the Titan from cleaning the Ford's clock when it was time to pull 6,000 pounds through the quarter-mile and up a steep highway pass.” “One editor summed up the Titan's burly character with this simple observation: "After years of driving trucks designed to feel like cars, the Titan reminds you of what a real truck is supposed to feel like.” Edmunds.com – 2004 Full-Size Truck Comparison Test “Right out of the box, the tough-looking Titan is fully competitive with the full-size pickups from Ford, Chevy, and Dodge in every crucial, quantifiable measurement, from power and torque to payload and towing to bed size and cup-holder count. Yet the Titan's most serious kick to Detroit's groin is the simple fact that it is now the best pickup to drive. “ Automobile Magazine – 2004 All-Star Pickup Truck: Nissan Titan “Who would’ve imagined a foreigner truck making its full-size debut and copping the prize? And doing it by a landslide margin of seven points! Nissan didn’t prep for a fistfight by getting a manicure. It made big V-8 power standard. It made the cab huge. It butched up the styling enough to leave no one thinking this was a wuss Japanese truck. And it hustled the extra mile to bring clever details that others surely thought of but decided they didn’t need to be competitive. Finally, Nissan clamped a lid on price.” Car and Driver – Four-Door Pickups; First Place, Nissan Titan SE Crew Cab 18

Accessories SHIFT_muscle

19

2006 Nissan Titan SHIFT_muscle

Did you know? y

Titan’s factory Utili-track™ Channel System is the first of its kind in the truck industry. With heavy-duty tie-down cleats you can position anywhere along five channels, it makes Titan’s bed the hardest working bed around. When combined with accessories that are custom designed to work specifically with Utili-track™, you can handle the most challenging loads – big, small, and awkward

y

Make the most of your Titan with Genuine Nissan Accessories. Carve up the Utili-track™ bed space to create more room with upper and lower trays that slide along the rails for easy access, sliding dividers to keep things organized and a bed extender for more cargo room

20

2006 Nissan Titan SHIFT_muscle

tili-track™ Accessories

9 9 9 9 9

Sliding Bed Extender Sliding Overhead Rack Tie-Down Cleats Sliding Upper and Lower Trays Sliding Bed Dividers

21

2006 Nissan Titan SHIFT_muscle

Utili-track™ Accessories

Sliding Bed Extender: The sliding bed extender can be positioned and locked into place anywhere along the Utili-track™ channels and can slide out of the way against the cab of the truck when not in use. This versatile extender is made of lightweight aluminium and powder-coated to match Titan’s trim. (Fixed Bed Extender is available for standard beds.)

Sliding Overhead Rack: Claim the airspace above your Titan and carry up to 125-lbs on this unique overhead rack. The rear rack slides along the channels to accommodate different lengths and features a built-in highmount stoplight for safety.

Tie-Down Cleats: Made of heavy-duty aluminium, these tie-down cleats lock in place anywhere along the Utili-track™ channels to tie down cargo. Each cleat has a 200-lb load capacity.

22

2006 Nissan Titan SHIFT_muscle

Utili-track™ Accessories

Sliding Upper and Lower Trays: The upper tray holds up to 75-lbs., while the lower tray holds up to 200-lbs. Both trays match Titan’s factory spray-in Bedliner, slide and lock anywhere along the bed channels, require no tools for installation and are easily removable (convenience nets are also included).

Sliding Bed Dividers: Position one or more bed dividers along the Utili-track™ channels to organize your truck bed like never before! Powder coated to match Titan’s trim, the bed dividers are made of lightweight aluminium so they are easily removable.

23

2006 Nissan Titan SHIFT_muscle

In addition to Utili-track™ accessories, Nissan off complete line of Genuine Nissan Accessories for 9 Bed

Rails 9 Bed Liner 9 Bed Tent 9 Soft Tonneau Cover 9 Grille Guard 9 Hood Deflector

9 Sunroof

Deflector 9 Side Window Deflectors 9 All Season Rubber Floor Mats 9 Step Rails 9 Fog Lights 9 Towing Equipment

24

2006 Nissan Titan SHIFT_muscle

Accessories

Bed Rails: These strong, corrosion resistant, aluminium bed tube rails measure 2.5” in diameter and have a powder-coated finish to match the step rails and other Titan accessories. They also feature crumple zones to help absorb energy in the event of an impact.

Bed Liner: Designed by Nissan engineers for a precise fit, this highdensity polyurethane bed liner protects your truck bed while offering a non-slip surface to provide better traction for loading and helps prevent cargo from sliding. The highrib design creates airflow to reduce moisture and rust.

Bed Tent: This unique dome-shaped bed tent features an external rain fly and awning. Check into Camp Titan!

25

2006 Nissan Titan SHIFT_muscle

Accessories

Soft Tonneau Cover: The Titan tonneau cover is easily installed in minutes and is universal to fit both Utili-track™ and non Utilitrack™ truck beds. Special straps hold the folded cover securely in place during travel. The cover is waterresistant and protects bed contents from the elements when folded out.

Grille Guard: Hit the roads less travelled with proper equipment. This grille guard is black powder-coated for durability and features two heavy-duty integrated tow hooks.

Hood Deflector: Made of high-quality heat, UV and impact-resistant acrylic, this hood deflector complements the hood contour while deflecting airflow over the hood to reduce dirt, insect and road debris accumulation.

26

2006 Nissan Titan SHIFT_muscle

Accessories

Sunroof Deflector: Reduce interior turbulence while adding a sleek aerodynamic look to your Titan’s exterior with this sunroof deflector.

All Season Rubber Floor Mats: Get your shoes as dirty as you want with these heavyduty all season rubber floor mats. The ribbed channels trap dirt, grime, bud and water to keep your Titan’s carpets like new. Easy to clean, just hose the mats off and start again!

Side Window Deflectors: With these easy to install side window deflectors you can crack the window for fresh air even when the weather is ugly. And when the weather is nice and your windows are open, the deflectors reduce wind noise and glare.

27

2006 Nissan Titan SHIFT_muscle

Accessories

Step Rails: Get an extra step up into the cabin or easier access to the roof with these aluminium-alloy step rails, powder-coated to match the bed tube rails and other Titan accessories.

Fog Lights: Titan fog lights integrate into the front bumper for a factoryinstalled look while the low, wide-angle view white lenses increase visibility under all driving conditions.

Towing Equipment: All the equipment you need to get the job done right: drawbar and chrome balls, hitch cap, tow harness kit, wiring extension and 7 to 4 pin converter.

28

2006 Nissan Titan SHIFT_muscle

y choose Genuine Nissan Accessories? y

They’re backed by Nissan’s 1 year/20,000 km Parts and Accessories limited warranty

y

They can be financed along with your vehicle, adding a nominal fee to your monthly payment

y

They’re custom designed and custom fit for your Nissan and can be transferred to subsequent Titans you buy or lease

y

They’re durability tested to meet Nissan and Canadian Motor Vehicle Safety Standards

For more Titan accessories, visit our website at accessories.nissan.ca

29

Unique Selling Points / Features SHIFT_muscle

30

2006 Nissan Titan SHIFT_muscle

Titan Unique Selling Points (USP’s) y

Standard V8 Engine with 5.6L displacement, 305hp and best-inclass 379 lb-ft of torque

y

Segment leading towing capability with up to 9,500lb trailer towing (best-in-class)

y

High-Utility Bed with first ever factory applied spray-in bedliner, c-channel cargo tie down system with heavy-duty aluminum cleats, bedside storage box, 12V power outlet, and tailgate lighting

y

Wide-open™ King Cab rear doors with unprecedented access to rear seating compartment

31

2006 Nissan Titan SHIFT_muscle

Titan Key Features In addition to Unique Selling Points (USP’s) following features give Titan fullsize truck credibility and competitive advantage over domestic truck sets. y

Full-size exterior and interior dimensions (largest cabin in class)

y

Fully boxed frame (full length) with welded cross members and extensive use of super-high tensile strength and high-tensile strength steel

y

Sophisticated chassis design delivers unprecedented ride control and handling in a full-size pickup truck -

y

Double wishbone front suspension with coil over shocks Speed sensitive rack and pinion power steering 4 wheel disc bakes with ABS and 4-wheel active limited slip system (4x4) Provides unprecedented ride control and handling in a full-size pickup truck

Off-Road capability with available locking rear differential, highperformance Rancho shocks, skid plates, advanced traction control systems and high ground clearance 32

2006 Nissan Titan SHIFT_muscle

Titan Key Features Continued... y

y

y y

y

Powerful and refined powertrain performance with standard 5.6L 32 valve OHC V8 and advanced 5-speed automatic transmission Factory installed Nissan DVD Entertainment System with wireless headphones and auxiliary input for games and camcorders (Not available on most competitors) DVD based Navigation System (Not available on most competitors) High-Power Rockford Fosgate audio system with subwoofer, in-dash 6 disc CD changer, MP3 playback capability and auxiliary audio input Dampened tailgate with effort assist in lowering and raising the tailgate (some competitors assist in lowering only)

33

2006 Nissan Titan SHIFT_muscle

Titan Cab Types Titan is offered in two popular cab types; - King Cab with rear hinged wide-open™ swing out rear doors - Crew Cab model with front hinged full-size rear doors Titan is not offered in a Regular Cab configuration. In the ½ ton pickup truck market, both sales volume and popularity are declining for the regular cab type pickup trucks due to limited every day utility. Industry trend is moving towards full-size pickup trucks with additional cargo and passenger capacity. For Nissan, Crew Cab makes up over 60% of Titan sales.

34

2006 Nissan Titan SHIFT_muscle

Titan King Cab Model Lineup XE

LE

SE

4x2

4x2

4x4

Appearance Pkg

Premium Tow

Prem Tow & Utility

High Utility Bed

Off-Road

5.6L 305HP V8 Engine 5-Speed Automatic Transmission Column Shifter 4-Wheel Disc Brakes with ABS 40/20/40 Split Front Bench Seat 17” Steel Wheels Full Size Spare Tire Dampened Tailgate Assist 2-din AM/FM/CD Audio System Air Conditioning Cruise Control w/steering wheel controls Tire Pressure Monitoring System Immobilizer and Anti-Theft system See SCM binder for full spec differences.

18” Alloy Wheels Chrome Grille and, door handles Chrome front and rear bumpers Privacy Glass and Sliding Rear Glass Dual Bucket seats with center console Leather Wrapped steering wheel and shifter Integrated CD6 Audio with MP3 playback Power Windows and Locks Remote Keyless Entry

4x4

Premium Tow Pkg w/Class IV Hitch Tubular Step Rails Auto A/C System with dedicated display Auto On-Off headlamps and Fog lamps Leather Seating Surfaces 8-way power seat Power Adjustable Pedals Memory System (mirrors, seats, pedals) Rear Backup Sensors Rockford Fosgate Audio High-Utility bed with factory spray-in bedliner and Utili-track™ tie down system

35

2006 Nissan Titan SHIFT_muscle

Titan Crew Cab Model Lineup XE

SE

4x4

4x4

Appearance Pkg Off-Road 5.6L 305HP V8 Engine 5-Speed Automatic Transmission Column Shifter 4-Wheel Disc Brakes with ABS 40/20/40 Split Front Bench Seat 17” Steel Wheels Full Size Spare Tire Dampened Tailgate Assist 2-din AM/FM/CD Audio System Air Conditioning Power Windows and Power Rear Glass Cruise Control w/steering wheel controls Tire Pressure Monitoring System Immobilizer and Anti-Theft system See SCM binder for full spec differences.

Off-Road & Audio

DVD Ent. & Audio

Tow Package w/Class IV Hitch 18” Alloy Wheels Chrome Grille and door handles Chrome front and rear bumpers Privacy Glass and Sliding Rear Glass Dual Bucket seats with center console Leather Wrapped steering wheel and shifter Integrated CD6 Audio with MP3 playback Power Locks w/ Remote Keyless Entry Power driver seat and adjustable pedals Rear Backup Sensor High Utility Bed - Spray in bedliner - Utili-track™ cargo tie down system - Bedside storage and tailgate illumination

LE

4x4 DVD Ent. System Navigation Tubular Step Rails Power Tilt and Slide Sunroof VDC System Supplemental Curtain Side Impact Airbags Supplemental Seat Side Impact Airbags Airbag rollover sensor Auto A/C System with dedicated display Auto On-Off headlamps and Fog lamps Leather Seating Surfaces Heated Front Seats 6-way power passenger seat Memory System (mirrors, seats, pedals) Rear Backup Sensors Rockford Fosgate Audio 36

Positioning/Demographics/Market Overview SHIFT_muscle

37

2006 Nissan Titan SHIFT_muscle

Titan Positioning The Nissan Titan is the modern gladiator equipped with unrivaled hardware and extroverted style; it cranks up life for today’s truck guy, who thinks big and lives bigger.

38

2006 Nissan Titan SHIFT_muscle

Titan Customer Profile and Demographics Mostly male and married, Titan customer tends to be more educated with higher income levels than typical ½ ton pickup truck buyer.

½ Ton Market Median Age 48 Married 77% Avg. Family Size 2 University Graduate 10% Post Graduate Degree 4% Median Income $81k Martiz 2005 MY New Car buyer Study

Titan Customer 48 92% 2 16% 8% $109k 39

2006 Nissan Titan SHIFT_muscle

Full-Size Truck Market Overview Full-Size Van 4%

Full-size pickup truck segment represents the highest share of light truck market in Canada Full-size pickup trucks represent ~13% of all light vehicle sales. We have a significant pool of truck buyers as potential sales source.

Canadian 2004 CY Truck Segment Share

Small SUV 17% Compact Van 26%

Mid-size SUV 16%

Full-size Pickup 29%

Compact Pickup 6%

Full-size SUV 2%

40

Competitive Comparisons SHIFT_muscle

41

2006 Nissan Titan SHIFT_muscle

Full-Size Truck Market Overview Titan is a very competitive full-size pickup truck. Besting the competition in many categories. We are competing in a very large segment, and have huge sales potential. Today we are leaving a lot of sales and profit on the table.

42

2006 Nissan Titan SHIFT_muscle

Titan Key Competitors

Ford F150

Toyota Tundra

Chevrolet Silverado / GMC Sierra

Dodge Ram 43

2006 Nissan Titan SHIFT_muscle

Titan vs. Ford F150 – Titan Key Advantages

y y y y y y

y y

More standard power than F150 standard and optional V8 engines Titan offers higher value with more standard features and simpler model lineup 5-Speed automatic transmission vs. 4-speed Standard 4-wheel limited slip system on 4x4’s F150 9,500 lb tow rating for regular cab only F150 lacks factory spray-in bedliner, Utili-track™ tie down, and other bed innovations F150 does not offer Navigation or factory installed DVD Entertainment systems Longer powertrain warranty (5/100k vs. 3/60k)

44

2006 Nissan Titan SHIFT_muscle

Titan vs. Ford F150 – Value Comparison 2006 TITAN CREW CAB 4X4 SE

MSRP

$44,498

F150 F150requires requireslong longlist listofofoptions optionstoto be becomparably comparablyequipped equippedas asthe the base Titan. Even still, Titan includes base Titan. Even still, Titan includes approximately approximately$2,200 $2,200toto$2,600 $2,600 worth of additional standard worth of additional standard equipment equipmentover overthe theoptioned optionedF150. F150. Regardless Regardlessofofmodel, model,Titan Titanoffers offersaa similar similarpositive positiveprice priceand andvalue value relationship. relationship.

Titan Advantages Highlights

2005 F-150 4X4 SUPER CREW XLT

$322 lower MSRP 5 more horsepower 14 more lb-ft torque Fuel Tank skid plates Oil Pan skid plates 18” wheels vs. 17” Matching alloy spare wheel Chrome grille vs. body colour Chrome exterior door handles Body side mouldings High-Utility Bed - Factory spray in Bedliner - Utili-track™ C-channel tie down - Bedside storage, lighting, and 12v outlet Leather wrapped steering wheel Steering wheel audio controls Fold-flat passenger front seat w/table Gated floor shifter vs. column mount 4 additional speakers Auto up/down front windows (vs. dr down) Rear window defroster Additional assist grips and visor extenders

MSRP Comparably Equipped

$40,260 $44,820

5.4L V8 Limited Slip Differential Trailer Tow Package Reverse Sensing System Captains Chairs Aluminum Wheels Power Adj. Pedals Pwr Mirror Pkg Rear Pwr Window Power Seat CD6 Audio

$1,150 $375 $475 $325 $380 $135 $195 $370 $395 $365 $395

Total

$4,560 45

2006 Nissan Titan SHIFT_muscle

Titan vs. Dodge Ram – Titan Key Advantages

y y y y y y

y y y

More Standard Power More Torque than Optional Hemi Engine Quicker acceleration despite Rams higher advertised HP Higher tow ratings Higher standard equipment content, Ram offers too many options Ram lacks factory spray in bedliner, Utili-track™ tie down, and other bed innovations No King Cab body style Interior design and quality Better ride and handling 46

2006 Nissan Titan SHIFT_muscle

Titan vs. Dodge Ram – Value Comparison 2005 RAM 1500 4X4 QUAD CAB SL 2006 TITAN CREW CAB 4X4 SE

MSRP

$44,498

Ram Ramoffers offersvery verylittle littlestandard standard equipment, and requires equipment, and requiresextensive extensive number of options to be comparably number of options to be comparably equipped equippedas asthe thebase baseTitan. Titan. Even Even still, Titan includes approximately still, Titan includes approximately $3,000 $3,000toto$3,400 $3,400worth worthofofadditional additional standard equipment over the standard equipment over the optioned optionedRam. Ram. Regardless Regardlessofof model, model,Titan Titanoffers offersaasimilar similarpositive positive price and value relationship. price and value relationship.

Titan Advantages Highlights 4 more lb-ft torque 800lb additional towing capacity Transmission oil cooler 18” wheels vs. 17” Matching alloy spare wheel Chrome exterior door handles Power sliding rear window High-Utility Bed - Factory spray in Bedliner - Utili-track™ C-channel tie down - Bedside storage, lighting, and 12v outlet Rear sonar sensor Front bucket seats with full center console Gated floor shifter 8-way power driver seat (vs. 6-way) MP3 Playback capability 1 Additional speaker Universal Garage Door Opener Front and rear overhead consoles Heated mirrors Auto up/down front windows (vs. dr down) Additional assist grips and visor extenders

MSRP Comparably Equipped

$35,710 $43,053

5.7L V8 5-Speed Automatic Limited Slip Differential Skid Plates and hooks Electronic Shift on the Fly 4-wheel ABS Aluminum Wheels Tire Package Trailer Tow Package Trailer Tow Mirrors Bodyside Mouldings Light Group Power Adjustable Pedals Rear Window Defogger Security Group Leather Steering Whl. Steering Wheel Audio Premium Cloth bench CD6 Audio

$900 $1,350 $445 $180 $195 $290 $395 $360 $415 $145 $150 $205 $190 $215 $150 $80 $50 $465 $1,035

Total

$7,343 47

2006 Nissan Titan SHIFT_muscle

Titan vs. Chevy Silverado – Key Advantages

y y y y y y y y y

More standard power than Silverado standard and optional V8 engines Titan offers higher value with more standard features and simpler model lineup 5-Speed automatic transmission vs. 4-speed Standard 4-wheel limited slip system on 4x4’s Interior design and quality Better ride and handling Silverado lacks factory spray in bedliner, Utili-track™ tie down, and other bed innovations Silverado does not offer Navigation or factory installed DVD Entertainment systems Longer powertrain warranty (5/100k vs. 3/60k)

48

2006 Nissan Titan SHIFT_muscle

Titan vs. Chevy Silverado – Value Comparison 2006 TITAN CREW CAB 4X4 SE

MSRP

$44,498

Silverado Silveradoisisan anoverpriced overpricedaging aging pickup truck. Comparably equipped pickup truck. Comparably equipped as asthe theTitan, Titan,Silverado Silveradoisisover over$2,000 $2,000 more expensive and Titan includes more expensive and Titan includes approximately approximately$3,500 $3,500toto$3,700 $3,700worth worth ofofadditional standard equipment. additional standard equipment. Regardless Regardlessofofmodel, model,Titan Titanoffers offersaa similar similarpositive positiveprice priceand andvalue value relationship. relationship.

Titan Advantages Highlights

2005 SILVERADO 4X4 CREW CAB LS

$2,377 less expensive 10 more horsepower 44 more lb-ft torque 900lb additional towing capacity 4-wheel disc brakes vs. rear drum Fuel Tank skid plates Oil Pan skid plates 18” wheels vs. 17” Matching alloy spare wheel Chrome exterior door handles Power sliding rear window High-Utility Bed - Factory spray in Bedliner - Utili-track™ C-channel tie down - Bedside storage, lighting, and 12v outlet Rear sonar sensor Gated floor shifter 8-way power driver seat (vs. 6-way) MP3 Playback capability Universal Garage Door Opener Rear overhead consoles Auto up/down front windows (vs. dr down)

MSRP Comparably Equipped

$42,790 $46,875

Trailer Tow Package Aluminum Wheels White Letter Tires Bucket Seat Package Power & Heated Mirrors Privacy Glass Steering Whl Audio CD6 Audio

$475 $200 $185 $1,215 $325 $255 $250 $1,180

Total

$4,085

49

2006 Nissan Titan SHIFT_muscle

Titan vs. Toyota Tundra – Key Advantages

y y y y y y y

y y

Significantly more power than Tundra Significantly higher towing capacity Not a direct competitor to Titan, but nearest (only other) Japanese truck competitor Significant exterior and interior size advantage Tundra is not considered “Full-Size” in dimension and capability Titan offers stronger frame, Tundra offers partially boxed frame Tundra lacks factory spray in bedliner, Utili-track™ tie down, and other bed innovations Tundra lacks factory Navigation and DVD Entertainment systems Tundra offers much less standard equipment and limited option availability

50

2006 Nissan Titan SHIFT_muscle

Titan vs. Toyota Tundra – Value Comparison 2006 TITAN CREW CAB 4X4 SE

MSRP

$44,498

Tundra Tundraisisnot notaadirect directcompetitor competitortoto Titan, Titan,ititisishowever howeverthe thenearest nearestand and only other Japanese pickup. Tundra only other Japanese pickup. Tundra th isisconsidered considered“7/8 “7/8th“ “ofoffull-size full-sizetruck, truck, referring to Tundra's smaller referring to Tundra's smaller dimension dimensionand andtruck truckcapabilities. capabilities. Limited option and standard Limited option and standard equipment equipmentavailability availabilityon onTundra Tundra makes it difficult to compare makes it difficult to compare comparably comparablyequipped equippedtrucks. trucks.$3,032 $3,032 MSRP MSRPadvantage advantageofofTundra Tundraisisoffset offset by approximately $5,600-$5,800 by approximately $5,600-$5,800ofof additional additionalstandard standardcontent contentininTitan. Titan.

Titan Advantages Highlights 34 more horsepower 66 more lb-ft torque Better Highway fuel consumption 2,600lb additional towing capacity Engine Oil Cooler 4-wheel disc brakes vs. rear drum Fuel Tank and Oil Pan skid plates 18” Aluminum wheels vs. 17” steel wheels Raised white letter tires Matching alloy spare wheel Chrome exterior door handles High-Utility Bed - Factory spray in Bedliner - Utili-track™ C-channel tie down - Bedside storage, lighting, and 12v outlet Rear sonar sensor Front bucket seats with full center console Gated floor shifter 8-way power driver seat CD6 audio with MP3 playback, capability Steering wheel audio controls UGDO/Compass/Outside temp Display Rear overhead consoles Power adjustable pedals Auto up/down front windows (vs. dr down) + Many more

2006 TUNDRA 4X4 DOUBLE CAB

MSRP Comparably Equipped

$40,380 $41,466

Bedliner Block heater Rear Sonar Sensor

$465 $169 $452

Total*

$1,086

*All dealer installed, prices will vary

51

Training Titan Ride & Drive

SHIFT_muscle

52

2006 Nissan Titan SHIFT_muscle

2006 Titan Ride & Drive Selling trucks effectively means having a solid understanding of the truck market, knowing typical truck buyer’s values and mindset and making distinctions between key truck features and technologies. Nissan Sales Consultants, in particular, also need to know how the new 2006 Titan is positioned within the existing truck market and be able to express its many advantages over the competition. To support Nissan Sales Consultants and build their ‘truck’ and Titan product knowledge, Nissan University is offering the new one-day 2006 Titan Ride & Drive. During this course, participants will learn about: - Sales opportunities in the Canadian full-size truck market - Titan’s positioning and unique selling points - Strategies for use with prospective truck buyers on the showroom floor and during the demonstration drive - Unique truck terminology - How to determine customers’ payload and towing needs All participants will be able to see and drive the new 2006 Nissan Titan and its key competitors for 2006 – the Ford F-150, the Dodge RAM 1500 and the Chevrolet Silverado 1500. Register today!

53

2006 Nissan Titan SHIFT_muscle

Titan Ride & Drive Training Titan Ride and Drive Training Dates:

Registration information is any of the following: - tel. 1-888-699-7002 - fax. 1-888-699-7003 - online. www.nissanuniversity.ca

Toronto

October 4th - 7th, 2005

Vancouver

October 4th - 7th, 2005

Calgary

October 12th - 13th, 2005

Chicoutimi

October 12th - 13th, 2005

Edmonton

October 17th - 18th, 2005

Ottawa

October 17th - 18th, 2005

Quebec City

October 20th - 21st, 2005

Saskatoon

October 20th - 21st, 2005

Montreal

October 24th - 27th, 2005

Regina

October 24th - 25th, 2005

Winnipeg

October 27th - 28th, 2005

Halifax

November 2nd - 4th, 2005

Sudbury

November 2nd - 3rd, 2005

54

Technical Issues SHIFT_muscle

55

2006 Nissan Titan SHIFT_muscle

5th Wheel/Gooseneck y

A 5th wheel or gooseneck trailer can be towed by installing a 5th wheel or gooseneck trailer hitch. These types of hitches are mounted in the bed of the pick-up. A professional trailer equipment supplier should install these hitches as it is very important to mount the hitch correctly to distribute the king pin weight for the proper load carrying and sway control performance.

y

The king pin weight should be 15 to 25 percent of the fully loaded trailer. Make sure the king pin weight does not cause the gross vehicle weight to exceed the Gross Maximum Weight Rating or the rear axle weight to exceed the Rear Gross Axle Weight rating, see “Maximum load limits” in the owner’s manual.

y

The weight of the trailer should not exceed the maximum towing capacity for the vehicle; see “Towing load/specification” in the owner’s manual.

y

Make sure the trailer design allows for the correct vehicle to trailer clearances before purchasing a 5th wheel trailer.

Snow PlowDo not use this vehicle for snowplowing. Installing a snowplow may affect vehicle handling. y

This may cause the driver to lose control of the vehicle and could result in serious vehicle damage or personal injury. 56

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