The Truth About College Game

The Truth About College Game 
 Hi,
my
name
is
Mark,
thanks
for
taking
the
time
to
read
this.

It
started
off
as
a
series
of
 emails
that
I
composed
at
work
in
Sept
‘07
and
shot
out
to
seven
mentees
who
were
 still
in
college.

It
became
clear
that
there
was
more
to
discuss,
and
it
evolved
from
 there.

In
any
case
these
emails
are
a
collection
of
my
initial
thoughts
on
college
game.

 There’s
some
more
information
at
the
end
of
this
about
other
things
I’ve
written.
 
 Email
1:
Introduction
to
Me
 Email
2:
Why
“Sarging”
Doesn’t
Work
 Email
3:
Being
Adventurous
 Email
4:
Kino
and
Qualification
 Email
5:
Inside
the
Mind
of
a
College
Girl
 Email
6:
What
to
Do
Instead
 
 
 Introduction
to
Me
 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐
 Ok
guys,
I
don’t
think
I
ever
told
you
what
got
me
into
all
this
stuff.

Maybe
some
 background
is
in
order,
because
I
think
when
you
hear
what
I
went
through,
it
will
take
 some
weight
off
your
shoulders
and
you’ll
realize
that
there’s
a
different
path
than
this
 stupid
sarging
shit
you’ve
been
doing.
 
 I
came
to
college
and
basically
wasn’t
social
with
anyone
for
the
first
month.

Didn’t
do
 any
orientation
activities,
didn’t
rush
a
frat,
etc.

Don’t
know
why,
I
think
I
was
kind
of
 afraid
and
I
felt
like
everyone
else
“got
it”
and
I
didn’t.

Should’ve
just
thrown
myself
 into
it,
but
of
course,
hindsight
is
always
20‐20.
 
 So
one
month
in,
I’m
of
course
a
huge
fucking
loser.

Playing
Halo
with
some
honors
 students
across
the
hall.

Which
is
fun,
you
know,
but
I
sure
wasn’t
meeting
any
pussy
 on
Xbox
live.

Anyway,
one
day,
I
did
the
exact
same
thing
you
might
do:
I
went
onto
 google,
typed
in
“how
to
meet
girls,”
and
found
the
seduction
community.


 
 I
quickly
ran
up
the
$500
credit
limit
on
the
new
Capital
One
credit
card
I’d
secured
to
 buy
eBooks
and
seminars
on
how
to
pick
up
girls.

I
remember
reading
somewhere
that
 it
was
time
to
“get
this
part
of
my
life
handled.”

That
became
my
mantra.




 
 Started
going
out
and
sarging
at
coffee
shops
and
whatnot.

And
would
you
believe
I
 actually
had
the
balls
to
walk
into
a
few
random
house
parties
and
try
using
routines?

 This
was
before
all
the
media
attention
so
no
one
had
heard
the
material,
but
I
was
still
 getting
blown
out
hardcore.

Got
a
few
girls
to
laugh,
which
felt
good,
but
the
dudes
 would
just
look
at
me
and
scoff.
 


Here’s
the
worst
part,
and
what
I
know
at
least
one
of
you
is
going
through:
I
told
 several
friends
about
these
new
jedi
skills
I’d
learned,
and
so
they
were
expecting
me
to
 be
pulling
like
crazy.

There
were
actually
a
few
nights
when
I
would
find
ANOTHER
 dorm
where
I
could
sleep
on
the
couch,
where
no
one
knew
me,
because
I
was
lying
to
 my
buddies
about
the
girls
I
was
getting.

I
felt
so
empty
and
my
ego
was
soooo
fragile.
 
 Add
to
this
that
my
roommates
were
often
pulling
girls
back
to
our
place,
and
I’d
 occasionally
have
to
sleep
on
the
couch
in
our
dorm
too…
way
too
much
couch
surfing
 and
none
of
it
good.
 
 So
I
know
you
know
how
I
got
hooked
up
with
my
mentors,
but
that
is
EXACTLY
what
life
 was
like
before
I
started
getting
this
shit
sorted
out.

Stupid
sarging,
no
girls,
total
 loneliness,
etc.

Again,
I
know
some
of
you
guys
are
there
right
now,
so
I’m
just
telling
 you
right
now
that
a.)
it
doesn’t
get
much
worse
than
that
and
b.)
obviously
since
I’m
 writing
this
to
you
now,
there
is
a
better
way.
 
 I’ve
gotta
get
back
to
work
but
tell
me
if
this
hits
home,
discuss
amongst
yourselves,
etc.

 I’ll
write
again
tomorrow
or
Thurs
depending
on
how
crazy
work
is.
 


Why
“Sarging”
Doesn’t
Work
 
 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐
 No
dude,
you’ve
got
it
ALL
wrong.

I
am
going
to
have
to
smack
you
with
the
big
fat
dick
 of
REASON.

And
that’s
ok
because
you
don’t
know
my
story
as
well
as
some
of
these
 other
guys.

But
I
need
to
correct
you
before
you
become
a
pickup
douchebag.

 
 You
are
not
not
getting
pussy
because
you’re
not
sarging
enough.

Sarging
has
NOTHING
 to
do
with
how
much
pussy
you
get
at
college.

It
is
COUNTERPRODUCTIVE.

So
I
am
 going
to
use
a
bunch
of
punctuation
phrases
to
tell
you
as
emphatically
as
possible
 
 %$^*#@
STOP
IT
@#*^$%
 
 There,
did
that
do
it?

Haha…
don’t
make
me
ever
do
that
again.
 
 Ok
look,
sarging
works
in
the
real
world.

I’m
in
NYC
now
and
YES
I
do
go
out
and
“sarge”
 which
is
basically
walking
up
to
hot
girls
I’ve
never
met
and
talking
to
them.

Some
of
 what
I
learned
in
college
I
still
use
here.


But
I
can
count
on
one
hand
the
number
of
 girls
I
hooked
up
with
in
college
from
using
anything
I
learned
from
the
seduction
gurus.
 
 Look,
I
want
to
correct
your
mindset
right
now.

When
you
start
sarging,
you
basically
 lock
yourself
into
this
world
of
secret
knowledge
of
pickup
and
whatnot
and
you
think
 that
because
you
know
how
to
neg
and
disqualify,
you’re
the
ultimate
lover.

And
every
 interaction
becomes
you
versus
her.

You
know
the
feel
of
it?

You
start
thinking
“what
 do
I
say
next?”

Every
interaction
becomes
strategic.


 
 The
thing
is
though
dude,
that
top
ten
or
twenty
guys
who
are
pulling
so
much
at
school
 (David,
who
is
cc’d
here,
is
one
of
them
and
will
back
this
up),
they’re
not
really
 strategic.
They’re
really
spontaneous
guys
who
are
out
having
fun,
being
social,
and
 don’t
see
women
as
aliens.

Unfortunately,
sarging
puts
you
into
the
mindset
of
seeing
 girls
as
aliens.

Objects
to
be
manipulated
and
whatnot.
 
 You
think
that
girl
you’re
talking
to
is
interested
in
your
take
on
gay
cats?

No
way
man,
 its
Friday
night
before
game
day,
and
whatever
stupid
routine
you’re
using
is
the
LAST
 thing
on
her
mind.
Here’s
your
first
lesson:
 
 College
girls
want
to
feel
included
in
the
big
social
world
that
is
college
 
 Understanding
this
–
I
mean
really
getting
it
–
will
change
your
WHOLE
perspective
 when
you’re
talking
to
girls.

What
you’re
doing
right
now
is
so
much
extra
work,
and
a
 lot
of
it
is
counter‐productive.


 
 Sarging
tries
to
lead
a
girl
out
of
her
world
and
into
yours.

Does
this
make
sense?

Like,


when
you
sarge,
and
when
you’re
in
the
pickup
mindset,
you
are
actually
in
an
anti‐ social
frame.


 
 So
here’s
what
I
want
you
to
do:
go
out
this
weekend
and
don’t
even
think
about
 pickup.

Interact
with
some
people
and
have
fucking
fun.

Talk
about
whatever
YOU
 want
to
talk
about.

And
here’s
a
little
conversation
tip:
ask
her
what
she
thought
 college
was
going
to
be
like.

No
matter
what
year
she
is,
she’ll
have
something
to
say
 about
that.


 
 Go
forth,
have
fun,
and
be
prosperous.




Being
Adventurous
 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐
 Great
email
Rasheed.

You’ve
actually
hit
upon
some
huge
sticking
points
and
its
cool
to
 see
you
taking
this
seriously.
 
 The
reason
you’re
not
having
fun
is
because
you
feel
out
of
place.

Let’s
face
it,
your
 school
has
a
very
obvious
hierarchy
of
cool
guys
and
hot
girls,
and
you
found
yourself
 awash
in
them
and
not
sure
how
to
comport
yourself.


 
 After
spending
a
LOT
of
time
with
college
alpha
males,
I’ve
distilled
down
the
exact
four
 attributes
of
guys
who
hook
up
a
lot
in
college.
It
doesn’t
matter
what
year
you’re
in
–
 once
you’ve
got
these
traits,
you’ll
start
getting
laid
like
crazy.

Its
critical
that
you
know
 these
and
we’ll
get
to
that
eventually.

But
there
is
a
fifth
trait
that
isn’t
totally
 necessary,
but
which
is
particularly
relevant
to
you
because
you’re
a
freshman.


 
 And
that
is
(drum
roll
please…)
adventurousness.

AKA
having
big
balls.

Now
look,
I
 know
that
you
are
a
pretty
introverted
guy
and
that
you’ve
never
been
chased
down
by
 a
fat
security
guard
for
trying
to
throw
a
newspaper
vending
machine
off
a
rooftop
in
 Tampa
(story
for
another
time)
BUT
as
a
freshman,
you
will
start
putting
yourself
in
the
 position
to
hook
up
with
a
lot
more
girls
if
you
can
be
out
in
front
of
the
crowd.

You
still
 need
to
internalize
the
other
traits,
yes.

But
it
will
improve
your
chances
dramatically
if
 you’re
not
communicating
that
you’re
a
sullen,
thoughtful
little
philosopher.


 
 Look
at
it
this
way:
when
you’re
adventurous
(and
I’m
probably
not
describing
it
 perfectly
right
now
but
sorry,
I’m
really
slammed)
you
are
going
to
be
doing
things
that
 get
girls’
attention.

I
don’t
recommend
hitting
a
three‐story
beer
bong,
but
it
is
stuff
like
 that
that
makes
people
SMILE,
LAUGH,
and
most
importantly,
FEEL
LIKE
THEY’RE
AT
 COLLEGE.

I’m
sure
you
can
see
how
doing
something
like
that
will
put
you
out
in
front
 of
people,
having
a
good
time,
contributing
to
the
vibe,
yada
yada
yada.
 
 And
because
freshman
are
all
sorts
of
lost
and
trying
to
figure
out
what
is
going
on,
 being
adventurous
and
staking
out
a
lead
in
various
activities
will
do
two
things:
 • It
will
make
you
a
leader
of
men
 • It
will
get
you
talking
to
lots
of
girls
 
 Now
let’s
compare
two
types
of
approaches
with
women.

The
first
is
the
pickup
artist
 who
walks
up
to
a
girl
with
some
routines
and
tries
to
make
her
laugh.

I
know
you
think
 that
is
being
adventurous
but
its
not
really.


 
 When
you’re
adventurous,
you
are
up
for
ADVENTURE.

So
a
routine,
to
me,
does
not
 demonstrate
that
you’re
going
to
be
fun,
it
just
demonstrates
that
you
can
memorize
 some
lines.


 


Do
you
see
the
critical
distinction
here?

There
is
a
mindset
of
adventurousness
that
you
 have
to
internalize.

Once
you
do,
you’ll
start
doing
all
sorts
of
crazy
and
fun
things.


 
 I’ll
take
you
back
to
my
senior
year.

I
was
out
at
a
club
with
a
few
friends,
got
up
on
a
 table
with
some
girls,
and
started
dancing.

I
was
being
an
idiot…
BUT
I
was
having
so
 much
fun
and
was
so
in
my
own
world
that
the
girls
couldn’t
help
enjoy
it.

Making
out
 with
one
girl
within
about
a
minute.


We
all
move
to
the
dance
floor
and
continue
our
 shenanigans.
 
 The
Door
Girl
(you
know,
the
one
with
the
clipboard)
sees
this
and
comes
over
and
tells
 me
that
she
is
going
to
have
to
ask
me
to
leave
if
I
don’t
chill
out
and
stop
drinking.

 Now,
I
hadn’t
had
a
drop
to
drink
all
night,
I
was
just
so
pumped
and
having
fun.

So
I
 grabbed
her,
spun
her
around,
dipped
her,
and
as
we
were
in
our
dip,
I
said
“The
funny
 thing
is,
I’m
sober
and
the
designated
driver
tonight.”

Leaned
in
and
gave
her
a
little
 kiss
on
the
cheek
before
we
came
up.


 
 THAT’s
adventurousness.

Taking
girls
into
your
own
little
fun
world.


 
 Now,
how
does
this
manifest
itself
in
the
dorms
when
you’re
a
freshman?

Ok,
let’s
say
 it’s
the
first
snow
of
the
year.

You
could
collect
three
friends,
then
go
up
to
the
girls
 floor
and
just
start
knocking
on
doors
to
try
to
get
them
into
a
snowball
fight.

Of
course
 some
of
them
aren’t
going
to
come,
but
the
ones
that
are
will
have
a
blast
and
start
to
 remember
you.

This
is
exactly
what
one
of
my
boys
from
Wisconsin
did
in
his
first
 semester.

It
was
a
big
leap
for
him
but
he
made
about
six
cool
girl
friends
and
finally
got
 a
feel
for
what
it
was
to
be
adventurous.


 
 Hope
this
gives
you
some
insight
into
how
college
game
is
not
so
much
about
what
 you’re
saying
as
it
is
who
you’re
being.

So
let
me
rephrase
the
most
important
thing
I’ve
 said
so
far:
 
 “make
people
SMILE,
LAUGH,
and
most
importantly,
FEEL
LIKE
THEY’RE
AT
COLLEGE”
 


Kinoing
and
Qualification
 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐
 Heh,
glad
you
liked
my
stories.

Ok
ok
I’ll
tell
you
one
more
then
we
have
to
move
on
for
 today’s
“lesson”.
 
 I
was
out
at
a
bar
one
night
and
as
we
were
leaving,
I
decided
to
flirt
with
the
coat
check
 girl.

It
started
out
as
a
minute
or
two
of
fluff
talk
which
I
was
obviously
using
to
get
to
 my
joking
qualifier.

She
tells
me
a
little
bit
about
where
she’s
from,
etc.

Then
I
said
 “Hey,
you
are
fucking
adorable,
I
want
to
get
your
number.”

She
replied
that
she
had
a
 boyfriend.

So
I
looked
her
dead
in
the
eye
and
said
something
very
close
to
the
 following:
 
 “Look,
that’s
great.

But…
I
think
you’re
really
cute.

And
I
have
a
rich
dad.

I
can
take
you
 out
to
a
three‐star
meal,
then
to
the
movies.

And
I
will
buy
you…
a
Coach
purse.”


 
 She
cracked
up
and
we
started
roleplaying
what
other
things
my
Dad
would
buy
for
us.

 Now
for
those
of
you
who
know
me,
my
Dad
does
pretty
well,
but
has
never
given
me
 one
red
cent
to
buy
girls
coach
purses
so
it
was
obviously
a
joke.
 
 How
did
I
know
about
Coach
purses
(I
know
one
of
you
is
going
to
be
asking).

Well,
a
lot
 of
the
girls
I
was
friends
with
were
obsessed
with
them.

It
just
came
to
mind.

I
don’t
 know
what’s
popular
these
days
on
college
campuses.

Maybe
Louis
Vuitton?

God,
 when
I
was
finishing
up
every
fucking
sorority
girl
had
to
have
some
tiny
Vuitton
 accessory,
it
drove
me
crazy.
 
 Anyway,
what
I
want
to
write
to
you
about
today
is
one
of
the
finer
points.

Because
 Shaun
wrote
back
to
me
and
said
“well,
being
adventurous
is
good
and
all,
but
I’m
that
 way
already
and
I’m
not
hooking
up.”


 
 Fair
enough.

But
he
DOES
know
a
lot
of
girls.

Now
I
haven’t
written
about
the
four
 essential
traits
yet,
but
I
can
tell
you
guys
about
two
things
that
guys
with
these
traits
do
 that
distinguish
them,
them
maybe
you
can
start
to
guess
what
the
traits
are.
 
 Ok,
so
one
thing
that
you
have
to
start
doing
is
kino’ing
a
LOT.

Touching
girls
all
the
 fucking
time.

Hug
them,
squeeze
their
arms,
smacking
their
butts
etc.

I
want
you
guys
 to
be
ALL
OVER
the
girls
you
know.



Not
creepy
all
over,
but
just
FUN
and
PLAYFUL.

I
 know
it
can
be
a
big
leap
to
go
from
not
having
any
girls
in
your
life
at
all
to
touching
 every
girl
you
hang
out
with.

Its
important
that
you
do
it
in
a
natural
way,
just
like
you
 touch
everyone.
 
 One
principal
I’ve
found
is
that
no
matter
how
odd
or
wrong
your
behavior,
you
can
get
 away
with
it
if
you
have
a
strong
enough
frame.

I
was
watching
Conan
O’Brien
the
other
 night
and
he
was
interviewing
one
of
his
production
managers.

This
was
during
the
 writer’s
strike
so
he
was
very
free‐form
and
unscripted.

The
assistant
was
a
total


douchebag,
he
was
either
gay
or
very
metro.

Anyway,
Conan
asked
the
guy
who
his
 favorite
musician
was
and
the
guy
said
Rush.

The
next
exchange
went
something
like
 this:
 Conan:
What
do
they
sing?
 Producer:
Uh,
Tom
Sawyer,
Limelight...
 Conan:
That’s
the
one
that
goes
(off‐key
humming
for
about
30
seconds)
 Producer:
Uh,
no.
 Conan:
So
how
does
it
go?
 Producer:
(sings
a
few
bars
of
the
song)
 Conan:
Yeah,
exactly
(off
key
humming
to
mimic
the
producer)
 Producer:
No,
you’re
way
off
 Conan:
No,
they’re
exactly
the
same
 
 The
audience
was
laughing
with
Conan.

He
was
clearly
wrong,
but
he
was
having
fun
 and
he
controlled
the
interaction
and
he
was
convinced
that
he
was
right.

He
got
away
 with
it
for
that
reason.
 
 So
think
about
how
this
applies
to
you
and
kinoing
a
girl.

If
you’re
touching
her
with
 hesitancy
and
you’re
nervous,
she
will
sense
that
and
she’ll
back
away.

But
if
you
do
it
 like
its
the
most
natural
thing
in
the
world,
you’ll
be
smooth
sailing.

Try
it.
 
 In
fact
(and
I
know
that
at
least
two
of
you
are
in
this
situation)
if
you
have
a
friend
who
 you’d
like
to
bang,
you
need
to
slowly
start
touching
her
more.

Don’t
lay
it
on
thick
right
 away,
but
definitely
poke
her
a
little
bit,
add
some
slaps,
then
some
hugs…
within
two
 weeks,
you
should
be
touching
her
a
LOT
 
 The
other
thing
you
have
to
do
is
to
qualify
girls.

Its
pretty
simple.
Just
tell
them
unique
 things
about
them
that
you
like.
“I
like
how
much
fun
you
are.

I
meet
so
many
college
 girls
who
party
and
what
not,
but
I
actually
have
fun
when
I’m
with
you
–
big
difference.

 Gimme
a
kiss.”
 
 I’m
serious
guys,
if
you
are
super‐adventurous,
you
kino
a
lot,
and
you
qualify,
you
will
 be
hooking
up
a
lot
more.

Go
out
and
try
it
this
weekend
and
tell
me
how
it
works
out
 for
you.
 


Inside
the
Mind
of
a
College
Girl
 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐
 Wow,
GREAAAAT
question.

I
always
wondered
why
those
doofy
looking
guys
ended
up
 getting
the
girls
too.

In
fact,
it
was
kind
of
an
inspiration
for
me.

I
remember
talking
to
 on
of
my
mentor’s
about
this.
 
 This
is
when
I
was
still
working
on
my
skills.

I
was
at
a
party
at
University
of
Arizona
with
 my
friend
Lincoln
(what
up
dude,
cc’d
you
here!)
and
I
saw
some
total
cheeseball
guys
 up
on
these
hot
ass
bitchez.

It
was
a
total
disconnect,
because
the
girls
seemed
pretty
 classy
(well,
as
far
as
college
girls
go)
and
the
guys
had
big
pants,
shitty
shirts,
backwards
 baseball
caps,
I
was
looking
at
them
like
what
the
FUCK
is
this.

I
was
a
total
nerd
about
 researching
this
stuff
so
I
took
some
photos
with
the
guys
and
shared
them
with
my
 mentor.
 
 We
figured
it
out
immediately
after
I
told
him
about
these
guys’
behavior.

See,
they
 were
all
over
the
girls.

Maybe
a
little
too
much
in
some
cases
for
my
taste
but
basically
 they
were
not
hiding
their
desires.

Some
of
them
would
make
out
with
the
girls,
some
 of
them
went
on
to
private
rooms
with
the
girls,
and
I
was
still
thinking
“ok,
soo…
how
 can
I
be
cool
in
this
situation.”
 
 Look,
college
girls
like
to
hook
up.

I
mean,
girls
in
general
like
to
hook
up.

I
was
 listening
to
this
audio
recently
of
someone
talking
about
sex
and
he
made
a
great
point.

 When
two
people
are
having
sex,
who’s
the
one
making
all
the
noise?

It’s
the
girl!

Girls
 love
sex!


 
 Now
I
used
to
think
that
girls
had
to
deeply
connect
with
me
before
they’d
sleep
with
 me.

Here’s
what
I’ve
since
learned:
 
 ***
in
college,
the
“connection”
is
only
important
when
you’re
not
pre‐selected
***
 
 Ah,
pre‐selection.

I’ve
talked
with
a
few
of
you
offline
about
how
to
develop
this
trait,
 we
can
go
into
it
more
later.

Point
is
though,
by
my
later
years
in
school,
I
could
hook
 up
with
girls
incredibly
quickly
because
I
was
either
already
known
as
a
big
man
on
 campus,
or
I
exhibited
the
four
traits
instantly
when
I
met
a
girl.
 
 Maybe
I’m
not
explaining
this
clearly
enough.

Let’s
take
a
female’s
perspective
in
 college.

She
is
away
from
her
family
for
the
first
time,
she’s
got
no
parents
telling
her
 what
to
do,
she’s
discovering
her
body
and
her
sexuality,
and
she’s
testing
the
social
 rules.

HER
REALITY
IS
STILL
FRAGILE.
 
 So
a
guy
comes
along
with
a
strong
sense
of
what
he
wants
from
her
i.e.
he
wants
to
 fuck
her.
What
does
she
do?


 


Well,
if
he
is
direct
about
it
and
he’s
kinoing
her
a
lot
and
basically
trying
any
way
from
 Sunday
to
make
out
with
her,
she’ll
probably
just
do
it!

Now
of
course
I’m
grossly
 generalizing
here
because
not
all
college
girls
are
sex‐craving
maniacs.

But,
if
a
guy
is
 exhibiting
some
cool
traits
and
is
just
ON
there’s
a
very
good
chance
that
a
girl
will
hook
 up
with
him.
 
 And
not
to
beat
a
dead
horse,
but
this
is
EXACTLY
why
“sarging”
doesn’t
work
on
 campus.

It
is
not
direct,
it
is
about
the
game
and
it
actually
puts
a
lot
of
unnecessary
 barriers
between
you
and
a
girl.

Now
by
the
time
I
was
done
with
college,
I
had
a
line
 for
just
about
every
girl
in
every
situation
i.e.
going
to
the
laundry
room,
in
the
cafeteria,
 etc.

But
that
was
my
opener,
and
usually
I
could
be
making
out
with
a
girl
or
more
 within
15‐30
minutes.

Well,
not
at
coffee
shops,
but
there
was
more
than
one
crazy
 laundry
room
experience.
 
 Remember
guys,
college
girls
love
attention
from
men.

You’re
not
doing
yourself
any
 favors
by
being
passive,
standing
back
and
being
“cool,”
or
waiting
for
her
to
come
to
 you.
Its
just
not
going
to
happen.

The
seniors
you
see
who
girls
are
lining
up
to
sleep
 with
have
cultivated
their
personalities
and
presence
over
four
years.

They
may
have
 had
a
pretty
good
identity
and
way
with
women
going
into
college,
but
they
did
not
end
 up
being
big
men
on
campus
by
accident.
 
 Now
what
is
funny
is
that
I’ve
helped
out
a
few
guys
who
were
seniors
and
only
had
a
 few
months
left.

We
implemented
some
stuff
that
Lincoln
came
up
with
and
within
a
 matter
of
weeks,
the
guys
were
getting
tons
of
action.

It
wasn’t
the
easy,
girls‐lining‐up
 action
that
the
true
big
men
on
campus
were
getting,
but
hey,
it
worked.
 
 Let’s
get
back
to
the
notion
of
connection.

I
remember
hearing
Mystery
say
that
the
 game
is
won
in
comfort.

I
guess
he
meant
that
a
girl
has
to
be
comfortable
with
you
and
 trust
you
to
hook
up.

I’ve
found
that
that’s
kind
of
the
case
here
in
NYC,
although
I’ve
 also
had
some
crazy
street
pickups
coming
home
from
work
that
got
dirty
within
an
 hour.

I
guess
at
bars
and
when
you’re
doing
the
whole
courtship
thing
its
important
 that
a
girl
trust
you,
especially
if
she
thinks
you’re
relationship
material
and
if
she’s
 thinking
of
having
sex
with
you
on
that
basis.
 
 But
that
is
the
real
world.
 
 In
college,
the
rules
are
different.

Most
college
girls
are
not
screening
for
future
 husband
material.


They
want
to
have
fun
and
live
out
the
storybook
college
adventure.

 So
a
lot
of
girls
will
hop
into
bed
with
you
or
fuck
you
in
the
bathroom
at
a
party
as
long
 as
you
can
be
DIRECT
and
FUN.

Even
some
of
the
most
conservative
girls
I
know
had
at
 least
one
or
two
one
night
stands
with
guys
(sometimes
me)
because
they
“imagined
 they
would”
have
a
one
night
stand
when
they
were
in
college.

That’s
the
storybook
 college
adventure.
 


As
for
me,
I
DO
like
relationships
but
I
rarely
meet
girls
who
keep
me
interested.

So
I’d
 rather
fuck
a
girl
first,
then
build
a
connection
with
her
if
we
get
along.

In
fact,
this
is
 how
two
of
my
relationships
started.

I
wrote
up
a
field
report
about
one
of
them,
and
 I’ll
see
if
I
can
drag
it
up.

Basically,
I
was
kind
of
a
dick
to
this
girl
until
we
had
sex,
then
I
 was
very
sweet
to
her
afterwards.

We
ended
up
dating
for
about
five
months.

 
 So
remember,
college
girls
WANT
to
hook
up
and
they
WANT
to
get
crazy.

I
can’t
tell
 you
the
number
of
times
I
got
girls
naked.

Sometimes
it
was
when
we
were
hooking
up
 of
course,
but
there
were
a
few
spring
breaks
where
I
was
there
with
girls
who
were
 friends
and
got
them
naked
too.

They’re
DYING
for
an
excuse
to
be
“bad”.

They
just
 need
to
know
that
they
can
do
it
in
front
of
a
guy
who
will
make
it
ok
for
them
and
who
 won’t
judge
them.

If
you
can
be
crazy
and
fun
and
not
be
strategic
and
hide
the
fact
 that
you
want
to
hook
up,
you
will
be
amazed
at
what
girls
will
do.
 
 


What
to
Do
Instead
 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐
 Ok
guys,
these
emails
have
gone
on
long
enough
that
I’m
thinking
the
following:
after
 this
one,
I’d
like
to
do
a
conference
call
with
you
all
and
we’ll
do
a
brain
dump.

Its
clear
 to
me
that
there
is
a
lot
of
misinformation
out
there
that
is
fucking
you
up.

I’d
like
to
 suggest
that
on
the
call,
some
of
you
take
notes
–
we’ll
do
it
like
a
seminar.

Then
 someone
send
me
the
notes
and
I’ll
compile
everything
into
one
document
that
we
can
 all
reference.

Sound
good?
Make
sure
to
send
me
your
Skype
names.
 
 So
this
email
is
going
to
be
about
what
you
should
do
instead
of
being
a
sarging
loser.

 
 Ok,
so
I
was
sitting
around
with
friends
the
other
day
and
one
of
them
asked
“an
18‐22
 year
old
has
to
get
his
head
around
why
girls
his
age
are
attracted
to
30
year
olds.”
 
 One
of
my
mentors
told
me
an
interesting
thing
too…
he
dropped
out
of
college
at
20
to
 start
a
company,
then
came
back
at
age
25.

He
had
way
more
success
as
a
25
year
old
 student
(despite
the
weirdness
of
him
being
25)
than
he
did
as
a
20
year
old.

Why?
 
 Well,
I’m
going
to
save
the
four
traits
for
our
conference
call.

But
at
a
very
high
level,
 let’s
try
to
consider
my
friend’s
question.
 
 Ok,
a
cool
30
year
old
guy,
what
does
he
have
going
for
him?
 • Probably
hooked
up
with
more
girls
than
a
20
year
old
 • Not
as
worried
about
his
ego
 • More
comfortable
with
himself
 • More
direct
about
what
he
wants
with
girls
 • Stronger
sense
of
self
 
 So
how
do
all
these
things
manifest
themselves
when
he’s
talking
to
a
girl?

Well,
she’s
 going
to
get
a
very
different
vibe
from
him,
one
that
lifts
her
up.

He
doesn’t
have
to
 press
her
for
sex
because
he
assumes
he’ll
get
it
(because
he
knows
he’s
good
at
it
and
 he
sees
sex
as
a
gift
to
her).

He’s
more
masculine.

And
rather
than
put
other
people
 down,
he
is
cool
enough
to
lift
other
people
around
him
up.


 
 Here’s
a
story
about
Derek
Jeter.
I
guess
he
was
out
at
a
bar
and
some
guy
walked
up
to
 him
and
was
starry‐eyed,
because
Derek
was
his
hero.

What
did
Derek
do?
He
bought
 the
guy
a
beer
and
told
him
to
hang
out
with
his
crew?

There’s
a
guy
who
is
trying
to
lift
 up
his
fellow
man.
 
 What
does
a
not‐so‐cool
guy
do?

Well
for
one
thing,
he’s
probably
stuck
in
a
posing
 contest
with
other
guys.

I
remember
back
at
school
there
was
this
kid
whose
Dad
 bought
him
a
white
BMW
330ci.

The
kid
would
drive
around
all
day
in
it,
blasting
Hey
Ya
 (remember
that
song!?)
and
just
fucking
posing.

Everyone
knew
him,
and
the
girls
 talked
to
him,
but
more
to
amuse
themselves
than
because
they
actually
liked
him.

He


NEVER
hooked
up,
and
the
worst
part
was
that
he
mistook
their
bemused
attention
for
 sexual
interest.

He
was
always
bragging
to
guys
about
how
many
girls
liked
him,
but
at
 the
end
of
the
day,
he
wasn’t
the
one
getting
laid.
 
 Its
going
to
be
impossible
for
me
to
lay
out
everything
I
did
to
understand
college
dating
 dynamics
in
one
email
and
to
answer
the
“what
you
should
do
instead”
question,
but
 let’s
consider
what
we’ve
covered
so
far:
 • Be
adventurous
 • Don’t
sarge
 • Lift
other
people
up
 • Don’t
pose
 • Show
your
interest
 • Kino
a
lot
 • Qualify
her
 
 If
you
could
fully
internalize
every
single
thing
there
you’d
get
laid
a
lot
more.

But
I
 know
that
some
of
you
have
kept
asking
me
“what
do
I
say?”


 
 The
real
answer
is
that
when
you’re
a
pre‐selected
badass,
you
can
say
the
stupidest
 shit
ever
and
still
get
the
girl.

But
I
know
that
doesn’t
help
you
so
what
I’m
going
to
do
 is
lay
out
one
way
that
you
can
talk
to
a
girl
about
her
major.
 
 This
is
an
obvious
way
to
start
a
conversation
in
college,
and
eventually
gets
supplanted
 by
the
equally
obvious
“what
do
you
do?”
question
later
in
life.

I
was
guilty
of
being
 boring
as
shit
with
this
question
in
my
early
days
in
college,
but
with
a
little
help
from
 my
mentors,
I
learned
how
to
liven
it
up.
 
 The
bad
thing
about
the
“what
is
your
major”
question
is
that
so
many
guys
have
 discussed
it
with
her
before,
and
thus,
its
easy
for
her
to
go
onto
autopilot
mode
and
 have
the
same
conversation
with
you
as
she’s
had
with
so
many
others.

So
your
first
 imperative
is
to
throw
her
off
balance
a
bit,
and
show
her
that
you’re
different
than
the
 other
lame‐o’s
who
are
so
desperately
trying
to
seek
rapport.
 
 Here’s
a
typical
bit
of
conversation
she’s
had
before:
 Friend‐zone
Frank:
So
what
your
major?
 F:
Oh,
uh,
English..
 Frank:
Cool,
why’d
you
choose
English?
 F:
I
don’t
know
(turns
to
friend…)
 
 Within
two
questions,
Friend‐Zone
Frank
has
lost
the
interest
of
the
girl
he’s
trying
to
 chat
up.

She
knows
exactly
where
this
conversation
is
going,
and
she
knows
a
lot
about
 Frank
based
solely
on
the
fact
that
he’s
going
down
this
path
with
his
questions.

Now,
 let’s
consider
an
alternative.
 


Playboy
Paul:
So,
what
are
you
studying?
 F:
Oh,
uh,
English…
 Paul:
Interesting,
because
you
seem
to
have
a
pretty
good
grasp
of
it
already.

I
mean,
 unless
you’ve
got
on
of
those
little
earpieces
like
in
24,
and
a
friend
of
yours
is
feeding
 you
things
to
say.
(now
puts
his
hands
on
her
shoulders,
turns
her
gently
to
either
side,
 and
peers
in
her
ears).

Hmm,
no
bug.

Ok,
so
why
English?
 F:
Haha,
well…
I
don’t
know.

Maybe
in
the
future
I
want
to
be
a
journalist.
 
 Playboy
Paul
has
asked
the
EXACT
same
questions
as
friend‐zone
Frank,
but
by
using
a
 playful
misinterpretation,
he’s
made
the
conversation
much
more
fun
and
interesting
 for
her.
He’s
also
kinoing
her
like
I
said
you
should,
bringing
the
physical
touch
element.
 
 Let’s
consider
the
meta
of
what’s
happened
here:
Frank’s
attempt
at
conversation
 works
to
try
to
build
rapport
and
elicit
information.

Its
your
standard
interrogation
by
 one
stranger
of
another.

But
Paul
has
used
the
conversation
as
a
tool
to
express
his
fun
 and
flirtatious
personality,
assuming
the
girl
will
want
to
play
along.

By
taking
a
 leadership
role,
Paul
engages
the
girl
and
shows
her
that
he’s
different.
 
 So
here’s
what
I
want
you
guys
to
do:
each
of
you
come
up
with
a
playful
 misinterpretation
for
the
following
majors:
 Rasheed:
Communications
 Chad:
Chemistry
 Stan:
English
 Navin:
Psychology
 Nick:
Business
 Shaun:
Engineering
 Derick:
Econ
 
 Alright,
then
here’s
what
I
want
to
discuss
in
the
conference
call:
 • How
college
is
different
than
real
world
game
in
more
depth
 • The
four
traits
I
keep
mentioning
 • Social
cliques
and
how
to
use
them
 • Being
in
that
20%
of
guys
who
hook
up
all
the
time
 • More
detail
about
the
mind
of
college
girls,
year
by
year
 • How
to
build
social
circles
 • Specifics
on
meeting
college
girls
 • Facebook
game
 
 Let’s
do
it
Saturday
at
1,
remember,
get
me
your
Skype
names.
 
 
 
 
 


POST-MORTUM 
 Hello
gentle
reader,
so
I
hope
you
found
this
helpful.

Thought
you’d
be
curious
about
 what
happened
from
here…
 
 I
actually
delayed
the
conference
call
for
two
weeks.

I
figured
that
if
this
system
that
 was
in
my
head
would
work
for
me,
it
would
be
interesting
to
see
if
it
was
teachable.

So
 I
sat
down,
and
like
any
good
analyst,
created
a
badass
powerpoint
in
the
spare
time
I
 had.


 
 When
we
finally
did
the
conference
call,
it
lasted
for
five
hours.

Then
we
did
a
Q&A
the
 next
day.

The
boys
went
out
and
put
it
to
work.


 
 By
January,
they
had
all
experienced
complete
transformations
in
their
lives
on
campus.

 I
was
psyched
to
know
that
this
stuff
was
in
fact
teachable.


 
 I
launched
a
blog
to
chronicle
more
of
my
thoughts,
and
the
responses
were
 overwhelming.

I
felt
pretty
badass
–
my
posts
were
getting
between
50
and
100
 comments
each,
which
isn’t
bad
for
a
new
blog!

Anyway,
there
was
a
lot
of
demand
for
 all
this
stuff
that
was
in
my
head,
so
one
cold
February
weekend,
I
left
NYC
and
locked
 myself
in
a
cabin
in
Vermont
(no…
really)
and
wrote
this
book
called
Conquer
Your
 Campus.
 
 So
look
–
I
hope
that
this
has
all
been
helpful
for
you.

If
you
enjoyed
it
and
would
like
to
 read
more,
go
ahead
an
pick
up
a
copy
of
Conquer
Your
Campus.

Thousands
of
guys
 have
read
it
–
crazy
to
think
that
its
very,
very
likely
that
one
or
two
of
them
are
walking
 around
your
campus
right
now.

Its
one
of
those
things
where
a
small
decision
could
 change
your
life
forever
(and
based
on
the
positive
feedback
everyone
has
for
the
book,
 I
think
it
will).
 
 You
can
go
learn
more
at
www.conqueryourcampus.com/home

 
 I’ve
also
added
the
table
of
contents
here
so
you
can
see
what’s
in
the
book.
 
 Alright
man,
well
wherever
you
go
from
here,
I
wish
you
the
best
of
luck,
lots
of
fun,
 amazing
times,
and
beautiful
women.
Here’s
to
campus
domination.
 
 Peace,
 Mark
 
 
 
 
 


Table
of
Contents
 INTRODUCTION............................................................................................................................................ 
 TALES
FROM
THE
FIELD ............................................................................................................................. 
 WHY
COLLEGE
IS
DIFFERENT
FROM
THE
REAL
WORLD......................................................................... 
 BEYOND
THE
TRIBE..................................................................................................................................... 
 MEETING
PEOPLE
AND
MAKING
FRIENDS................................................................................................ 
 THE
GREEK
SCENE....................................................................................................................................... 
 BECOMING
A
“20%”
MAN............................................................................................................................ 
 THE
FOUR
TRAITS
IN
PRACTICE ................................................................................................................ 
 HOW
TO
MEET
PEOPLE
AND
BUILD
SOCIAL
CIRCLES ............................................................................. 
 GIVING
LOVE
AND
BECOMING
A
LEADER ................................................................................................. 
 ALL
ABOUT
COLLEGE
GIRLS ....................................................................................................................... 
 COLLEGE
GAME
DYNAMICS ........................................................................................................................ 
 TOPICS
TO
DISCUSS ..................................................................................................................................... 
 A
GOOD
CONVERSATION
WITH
A
COLLEGE
GIRL..................................................................................... 
 FOLLOWING
UP,
AND
DATING
IN
COLLEGE .............................................................................................. 
 YOUR
ENVIRONMENT.................................................................................................................................. 
 YOUR
PRESENTATION ................................................................................................................................. 
 ONLINE
GAME .............................................................................................................................................. 
 CONCLUSION ................................................................................................................................................ 
 REQUIRED
READING....................................................................................................................................