The Magic And Mediation Of Instagram Ads.pptx

The Magic and Mediation In Instagram Ad Features by Jela Mae Ventura

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Introduction • Advertising • Instagram • Social Media Marketing & Advertising

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Methods • Mediation Theory •

The theory of Mediation of reality refers to the dependency of ads being effective only with other media and environments and cannot stand alone without being in conjunction with them .

• Magic Theory •

In the theory of magic of meaning, it is said that ads are seen as more than just selling products but are also infused with meaning for the users of the product and thus influence our underlying beliefs and values

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Results • Mediation Theory •

Stories Ads, Photo Ads, Video Ads, Carousel Ads and Collection Ads

• Magic Theory •

Blog-type ads by celebrities

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Discussion Through the various source of literature and its synthesis by the researcher, it can be implied that old theories of advertising can still be applied today in a more modern platform. Furthermore, it is recommended that more specific types of Instagram ads can be researched upon further in the context of these two theories.

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Thank you.

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