The Health Club Industry

The health club industry Vauxhall Recreation Club

Key trends: Pestel analysis. POLITICAL:

TECHNOLOGICAL: 

- Government initiatives-free and subsidised admissions

Advanced technology- modern and sophisticated equipment 



-Budgets prone to being cut for political reasons

Marketing: advertising in media & other promotional materials, vast customer information 



ECONOMIC:

LEGAL:

-Slow growth and ageing of the

-Must comply with general issues:

population 

-Economic recession Growth of unemployment

health and safety ,

 

smoking bans,

 

access for the disabled

ENVIRONMENTAL: -Green sustainability

SOCIAL AND CULTURAL FACTORS: -England faces raising rates of overweight and obesity -Significant opportunity to socialise with others: “gym buddy” -Growing requirement to maintain physical and mental health -Opportunity to reduce health problems related with obesity and inactive lifestyle

Major national competition: David Lloyd Fitness First Virgin Active Bannatyne Fitness JJB Sports Cannons Group

Competition in Luton 

National chain- David Lloyd.



 Developed in the 1980s, named by the owner   Average 5,700 members per club, 450,000 over all   Market leadership by value (£200 m a year)   Europe’s largest health and fitness operator   74 sites trading as David Lloyd Leisure  



Conclusion