The Changing Face Of Youth In India

Presented by… ANKITA JAIN DISHA MAHAJAN HITALI MAKKAR INDRANIL BHOWMICK AMBESH KUMAR SRIVASTAVA ASHISH SHARMA

Difference between Younger Generation & Older Generation Gen Gen Y

• More comfortable with the use of technology • They want to solve any problem with the involvement of technology • Look for constant feed back & recognition

O

• Not comfortable with the use of technology • They rely on the traditional ways to solve a problem • Traditional as they want annual reviews

• • • • •

Characteristics of the Gen Y

Financially smart decision makers Maintain the work-family balance Change is life Ongoing learning High expectations on self as well as on the employer • Goal oriented • Immediate responsibilities

The new trend set by gen Y

CHANGING DEMOGRAPHIC AND PSYCHOGAPHIC PROFILE OF URBAN INDIAN YOUTH OLD GENRATION VS GENRATION Y

Comfort with technology Management style Financial smartness Balance between family and work life Ageing factor Loyalty towards firm Self expectation Expectations from employer Immediate responsibility Goal oriented

PLACE

ADVERTISIN G

Televisio n

Newspape r

Health Clubs

SALES PROMOTION/PROMOTION AL SCHEMES

MARKET SURVEY

Dimensions • Desire Of Consumer • Features, a Consumer Wants in a T-Shirt • Disposable Income • T-Shirt Preference • Purchase PreferenceOrganized/unorganize d retailer

Objective- To study the consumer behavior

Product Development Different Age Groups : For Teenagers (13-21) –any comment or slogan or jargon For middle Youth-A Couplet Picture may Suite

Either Embossed or Plain

Size Of the T-Shirt (Small, Medium or Half Sleeves etc.)

Price Determination as per the Quality & Income Level

Work upon 4p’s-Properly introduce it to the customers.  Allocate the product according the demand pattern  Try to place it into the nodes and links of the consumer  Develop a sound distribution channel to avoid shortage of goods in market  Motivate consumers to buy more and provide such a quality that they buy it again  And yes consider there feedbacks and renovate your product according there wants

 Try to get more and more feedbacks  Analyze feedbacks and jot down major problems  Check that those feedbacks are relevant and achievable  As feedbacks tell us what new changes dose the consumers are likely to see in the products  Check if is there any social, economic, political, personal of functional risk associated with the product  Is the product attributes are beneficial to consumers or not