Agenda 1. 2. 3. 4. 5. 6. 7.
Industry Overview Industry Value Chain & Structure Market Size and Growth Industry Segments Competition Growth Drivers Issues & Concerns
INDUSTRY OVERVIEW BOOMING INDIAN TELECOM INDUSTRY (2ND LARGEST IN WIRELESS NETWORK) MOBILE SUBSCRIBER BASE WAS 277.92 MILLION, WIRE LINE SUBSCRIBER BASE WAS 39.05 MILLION.(31st march 2008) INDIAN TELECOM SERVICES GREW BY 21% ,revenue Rs 130,561 CRORE IN FY 2008 100 MILLION NEW SUBSCRIBERS; OVER 50 % FROM RURAL TOWNS(31ST MARCH 2008) TELEDENSITY: 27.59%(31STMARCH 2008) PROJECTED TELEDENSITY: 500 MILLION, 40% OF POPULATION BY 2010. FULLY ORGANIZED INDIA WILL BECOME HUB OF TELEPHONE MANUFACTURING EQUIPMENT
1.Industry Value Chain & Structure • Value chain • Structure
Telecom Value Chain Infrastructure
Tower
Support
Service Providers Finance Raising Funds
TELECOM
Marketing
Government
Dealer/ Franchisees
License
Advt.
TRAI ISI ISRO
Telecom Equipment
Other Telecom Co. Cross connection Agreement.
IT
Customers
Structure
•
TELECOM Telephon e (336.97) Wireles s (277.92 )
GSM 184.67
Wire line (39.05)
Internet (43)
Wire line
Broadcasti ng
Wireless
Cable
Radio DTH
CDMA (53.25).
Broadb and
Dial UP
Mobile Net
2. Market Size and Growth • Market Size • Future Expected Growth
•
CUSTOMER DEMAND FOR WIRELINE TELEPHONE DECLINES Decline in wire line phone – Technology advancement – Increase in investment – Privatization – FDI
Source:
Market Size • Increase due to reduced cost of government initiatives • Strong Demand – industry, – Institution – Low price
Source: www.trai.gov.in
Market Size • Cellular phenomenal due to
has growth
– Reduction in operating cost – Privatization – Increase in subscriber – Reduction in call rates – Increase in number of towers
Increased Revenue of Telecom Industry
OUTLOOK • Industry will continue to boom in future
source: www.ibef.org
ROAD AHEAD • The total subscriber base to500mn by 2010 • The Indian telecom industry's revenue expected US$ 35 bn 3.6 % of GDP US$ 76.6 bn (0712).
• Total investment projected at
us$ 24bn by 2010
•
In mobile services projected investment
•
Total 107 million handsets by 2010
3. Industry Segment Industry Segment Classified in 3 category • Telephone • Internet • Broadcast
3. Industry Segment Telephone 1.Wireless
a. CDMA b. GSM 2.Wireline
GSM HOLDS LARGER SHARE • BUT CDMA growth more than GSM due to – CDMA chipset is far smaller thanGSM – High speed data transfer and extreme security
Source: www.trai.gov.in
Reliance gets the bigger pie! Reliance has major customer base 45.79 million and Tata account for 24.33 million Average Revenue Per User per month is 159 RS
Source: www.trai.gov.in
Bharti leading in GSM! • Bharti leading with highest customer • wide network coverage • good customer service
Source: www.trai.gov.in
Internet the ‘in thing’ • Broadband accounting more growth over dial up because of – speeds up to forty times faster than a standard internet connection – Enabling to use the phone and internet simultaneously Source: www.trai.gov.in
4. Competition • Herfindahl Index • Michael porter Analysis
Herfindahl Index • Value of Herfindahl index for Telecom industry is- 2258.68 • High competition • Opportunity to enter new Player
• Major Players (In India) :– – – –
Bharti Airtel Vodafone Essar BSNL IDEA
Michael Porter Analysis
Bargaining power of Buyers • Low • Customers had to follow stated prices.
Threats of Substitute • Low • Substitutes are Couriers, Speed post, Telegram Etc – But they are not fast source of communication.
5. Growth Driver • Industry Driver/ Consumer Trend/ Export. • Regulations
GROWTH DRIVERS New subscribers from towns and villages with populations less than 20,000 Network coverage( half of the 6,00,000 towns and villages) Rise in consumer income and spending owing to strong economic growth Lowering of tariffs Lowering entry price of owning a handset Investment in the 3G network and large number of towers setup
GROWTH DRIVERS/COMPANIES •
Investment of $32.5 billion in next 2 years
• Bharti is planning to invest 8n billion by 2010 • Reliance telecommunication will invest $8 billion in 2008 • Idea will invest 200 crore in Gujarat for capacity expansion • BSNL’s $100million expansion plan for GSM network in South India • Aircel is planning to invest US$ 5 billion in next 4 years in India
Regulations • 74% Foreign Direct Investment (FDI) permitted in telecom industry. • Proposed changes: – lowering of excise duty on data card from 16% to zero – lowering of customs duty on convergence products from 10% to 5% – full exemption for specified components of set-top boxes – internet telecommunication service brought under the service tax net – Nil additional duty of customs, on parts, components and accessories of mobile handsets including cell phones
The New Business Strategy: From Services to Business Ecosystem
Radi o pagin g
Legac y reform Fixe d wirele line ss
history
Telecom focused service business
wirel ess
e/m paym -ent
Diversifi Fixe ed solu telecom d tiline ons Applic a-tion transitio n Telecom service with VAS and mobile
future
New telecom busines s ecosyst em
WHAT THE NEW ECOSYSTEM WILL DO? Increase tele-density Growth of GDP 1% increase in tele-density results in 3% increase in rate of GDP growth rate
Increase employment Increase Government revenue
6.Issues and Concerns •
Lack of infrastructure increases initial fixed cost. Achieving break-even under these circumstances may prove to be difficult.
•
Lack of adequate spectrum
•
Interconnection charges between the private and state operators.
•
Highly taxed sector: Paying duties and levies under various heads including annual license fees, spectrum charges and access deficit charge levies imposed on account of sales tax, service tax and import duties on handsets and other telecom hardware
CHALLENGES FACING OPERATORS
RECOMMENDATIONS There should be no service tax on the IUC Avoid double taxation with both sales tax as well as service tax Make india regional manufacturing hub for mobile handsets Identify all the unused spectrums and allocate them to the cellular industry.
Thank You