Tel!!! Realestate Developmentmag

Innovative ad pricing opportunity in Development’s fall issue! Limited number of ads up for auction – bid your best in this exclusive event! Special Directory:

You are mid-year in your advertising budgets, and NAIOP wants you to maximize your exposure and advertising investment with a ground-breaking opportunity – place your bid in an ad auction! We are auctioning 12 quarter-page color ads in Development magazine’s Fall issue. Consider the tremendous value you receive by reaching commercial real estate’s leaders, then place your best bid for one of these exclusive ads. The top 12 bidders will be selected, and you’ll pay only what the lowest winning bidder pays. A win-win! Interested in this new way of getting your company in front of the industry’s best? Contact Robin Habberley or Christopher Ware today and place your bid by July 10, 2009.

NAIOP Guide to Architects, Contractors and Engineers If you design and/or build for the commercial market – a listing in the Guide to Architects, Contractors and Engineers is one of the most cost effective ways to reach a nationwide audience of commercial real estate developers!

Bonus Distribution: Development ‘09: The Annual Meeting for Commercial Real Estate October 14 –16, 2009 | Sheraton Chicago Hotel & Towers Chicago, Ill.

Deadlines: Ad Closing: August 7, 2009 Ad Materials Due: August 14, 2009 Ad rates, art specs and other outstanding marketing opportunities are available on our Web site: www.naiop.org/developmentmag/mediakit09

To reserve your space, contact: Robin Habberley Christopher Ware

(800) 666-6780 x 117 (800) 666-6780 x 127

[email protected] [email protected]

Mark Your Calendars! OCTOBER 14 -16, 2009

Development ‘09: The Annual Meeting for Commercial Real Estate Sheraton Chicago Hotel & Towers | Chicago, Ill.

Reserve your sponsorship today! Contact Robin Habberley or Christopher Ware for more information.

For more information, contact: Robin Habberley (800) 666-6780 x 117 Christopher Ware (800) 666-6780 x 127

[email protected] [email protected]

Develop Success by Connecting with Commercial Real Estate! “From the very first moment that we included Development magazine among NorthMarq Capital’s national advertising media sources, I began to notice a difference. Results. Lots of results. Then I noted that a large portion of NorthMarq’s direct target audience is comprised of NAIOP members, a group known for its loyalty. Development has been a mainstay in our media mix from that point on.” David C. Dozier The Dozier Company | Agency of Record for NorthMarq Capital

2201 Cooperative Way | Suite 300 Herndon, VA 20171 (703) 904-7100 www.naiop.org

PRSRT STD U.S. Postage PAID Permit No. 721 Merrifield, Virginia

2009

Development M A G A Z I N E Industrial

& Office Real Estate

Ideas | Issues | Trends

ADVERTISING BID INSERTION ORDER FORM Company Information

Ad Agency Information (if applicable)

Company Name

Agency Name

Type of Business

Contact Person

Contact Person

Street Address

Street Address

City/State/Zip Code

City/State/Zip Code

Phone/fax

Phone/Fax

E-mail Billing: (Please check one)

E-mail

Direct to advertiser

Please write in a bid in the space provided to the right in the amount of what you are willing to pay for one of twelve quarterpage color ads in the fall issue of Development Magazine. Treat this bid form as an insertion order form. Please do not return this form unless you have the budgetary approval to run an ad at the price you have named. Full price for a quarter-page 4-color ad is $2,200. You may place a bid at any price below that. However, NAIOP reserves the right to reject bids that are lower than our reserve price. The twelve winning bidders will be notified at the end of the auction that their bids have been accepted and what their final price will be. A deposit of 50% of your bid price is due with this bid insertion order form. Deposits may be made by check or credit card. No bid will be complete without a deposit. Losing bids will incur no charges – checks will be returned and credit cards not charged.

Through agency listed above

Bid: Bids are considered a net rate.

All bids must be received with a deposit by July 10, 2009. Please read carefully the terms and conditions on page two of this bid form. If you do not have a page two, contact NAIOP immediately.

For NAIOP Use Only Final Price: Deposit Received: Balance Due on Publication:

Winning bids will be charged a 50% deposit at the conclusion of the auction. This deposit is non-refundable. The balance will be due once the ad has run.

DEVELOPMENT Magazine

Advertiser PRINT NAME HERE IF DIFFERENT FROM ABOVE

Authorizing Signature

Date

Authorizing Signature

Date

Fax form to NAIOP at (703) 674-1464 or email [email protected] 2201 Cooperative Way, Suite 300, Herndon, VA 20171 Tel: (703) 904-7100 Fax: (703) 674-1464

Please see page 2 for terms, conditions, specifications and deadlines.

Terms and Conditions A bid is treated as an advertising insertion order. Should NAIOP accept your price, NAIOP will execute the insertion order form and fax or email back to you. Therefore, companies should submit the bid only if they have approval and budget to run an ad at the price they have named. Placement for far-forward, right hand read, located opposite editorial, etc, is reserved for our regular advertisers. NAIOP makes no guarantees on the placement of your advertisement. NAIOP makes no guarantees on competitive separation, though NAIOP will make every reasonable effort to avoid competitive separation issues when possible. No refunds will be given for any advertisers booked through this auction who are dissatisfied with their placement in the magazine. Should the advertiser want prime, guaranteed placement, please contact NAIOP for a standard advertising insertion order form. Only quarter page ads are available through this auction. Interested in other sizes? Please contact NAIOP for a standard advertising insertion order form. NAIOP reserves the right to reject bids that are below our reserve price. The advertiser agrees to pay a deposit up front, due as soon as the bid is accepted. The deposit will be in the amount of 50% of the bid submitted. A credit card or check is required. The credit card or check will be held until the bid is accepted or rejected. No bid is official until the deposit is received, and any rejected bids will have their deposit checks returned or have the credit card information destroyed. The deposit is non-refundable if the advertiser’s bid is accepted by NAIOP. Failure to deliver art by the date established by NAIOP will result in a forfeiture of deposit. Winning Bids: The winners will pay the price that is discovered through a uniform price auction. A uniform price auction is a multiunit auction in which a fixed number of identical units of a commodity are sold for the same price, in this case advertising. The buyers in the auction bid a maximum price they are willing to pay per item. The bids are sealed. All bidders then pay a per unit price equal to the lowest winning bid (the lowest bid out of the buyers who actually received one or more units of the commodity) - regardless of their actual bid. So if NAIOP receives 30 bids, and the lowest accepted bid is $1,500, all bidders who made a bid higher than $1,500 get an ad and they get it at the $1,500 price. Therefore if your bid is accepted, you are most likely going to end up paying less than your bid. Why do it this way? Simple. It is the fairest way to conduct an auction of this type. Since NAIOP is offering twelve of the same item, it wouldn’t be fair if the highest bidder paid more than the next lowest bidder for the same item. Deadlines: All bids must be received with a deposit by July 10, 2009. Winners will be notified by phone and email. Winners will also receive an insertion order form signed by a NAIOP representative. After the winning bids are selected, NAIOP reserves the right to offer a second-chance opportunity to non-winners based on space availability. Bidders who initially came in too may have the chance to place an ad at a rate equal to the winning bid. A NAIOP representative will contact you if space is available. Bidders who are offered this second-chance opportunity will have a limited, specified time to raise their bid or decline the offer.

Advertising and Print Specifications Art formats: We require the submission of ads in a press quality

PDF format. Ads must be created in a program that will support the creation of PDF files. Ads created in a non-page layout application (e.g. PowerPoint, Publisher and Word) are unacceptable. For more information on creating PDFs using commonly used page layout software, please visit the following links: - For Quark 6: http://www.unitedlitho.com/quark6.htm - For Quark 7: http://www.unitedlitho.com/quark7.htm - For InDesign: http://www.unitedlitho.com/indesign.htm Document Preparation: Bleeds should be 1/8” (.125”). Spot colors and their tints in a four-color advertisement must be produced as a CMYK equivalent; if this is not done, we will convert the spot colors to CMYK and will not be responsible for the subsequent color shift. If your ad includes crop marks, the offset should be set to at least 9 points (.125").

1/4 Page Ad

3 1/2” wide 4 7/8” deep

Image Preparation: In Photoshop, please go to Edit > Color Settings and make sure that you are using the preset of “US Prepress Defaults” or “North American General Purpose Defaults”. By making this selection, the CMYK working space will be set to “US Web Coated (SWOP) v2.” Color images should be 300 dpi and converted to CMYK mode. RGB images are not acceptable. Grayscale images should also be 300 dpi. Line art should be 900 dpi, and verified that it’s in Photoshop’s “bitmap” mode. Ad Proof: Every ad requires a color proof sized at 100% and exactly as the advertiser expects. A SWOP certified proof is necessary if colors are to be matched properly. When no proof is provided, NAIOP will not be responsible for any possible inaccuracies of the advertisement. Send Proof to: NAIOP / Development Magazine Advertising 2201 Cooperative Way, Suite 300 Herndon, VA 20171 ATTN: Robin Habberley

Artwork Delivery: Email your PDF files to Robin Habberley ([email protected]). Files as large as 4mb can be emailed. Anything larger must be delivered via FTP. Please call or email for FTP instructions or click on: http://www.naiop.org/developmentmag/mediakit/adftpinstructions.pdf