Team Work 1

IN-CLASS EXERCISE: Company Histories Questions and Answers.

1) What was Boeing’s first two business lines? Business lines were training flight and making a seaplane. 2) What major products did Boeing produce during WWII? Boeing produced Single wing

a irlines du ring WW I I

3) What products did Boeing contribute to the development of space exploration? The y contributed machine Apollo

prototype

ma nned like Space Shuttle

and som e

P roject.

4) What did Boeing do to become the world leader in the aerospace industry in the late 1990s? MCDon nell

had

commercial aircra

bee n

the

wo rld's

ft, w ith it's MD

nu mber

three

maker

of

large series of jets.

5) Which company is Boeing’s main competitor and which product are they competing to commercialize? Boeing’s

main

Aeronautic Ddfe

competitors

are

Ai r bus,

nse& S pave compa ny.

Aerospatiale

SA

and

1) How did Rolex revolutionalize the watch industry in its early years as Wilsdorf &Davis? He developed a screw crown and casebook mechanism that revolutionized the watch industry. 2) What technology breakthroughs did Rolex develop in the watch industry? Rolex developed a case that was impervious and water proof. 3) What did Rolex do to survive the Japanese invention of the quartz watch? “wilsdorf’ created a private trust run by a board of directors to insure the company world never be sold. 4) What corporate philosophy has Rolex always adhered to? The company think long-term appeal; “ Where will we be in five or ten years?”

1) What was Hitler’s and Porche’s visionary goal for Volkswagen? Had been dreaming of a small, low-priced car for the ordinary customer. 2) How did Volkswagen enter the US market with its Beetle model? The firm of Dolye Dane Bernbach took over the advertising for the car, that it began to appeal to large number of Americans. 3) What business activities did Volkswagen undertake to avoid bankruptcy in the mid 1970s? They developed program that instituted to create a successor to the Rabbit. 4) What two business strategies is Volkswagen pursuing to compete in the auto industry at the turn of the century? Firstly, Volkswagen launch the “New Beetle” in US market. Secondly, Volkswagen acquired the Rolls-Royce and Bentley Motor car group.