Tata Tea Distribution
This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA
Overview
Download & View Tata Tea Distribution as PDF for free.
More details
- Words: 921
- Pages: 38
Tata Tea Distribution
Tata Tea Distribution
Tea Processing & Brands of Tata Tea
Importance & Levels of Distribution
Tata Tea Distribution & Pricing
Market Share, Volume, Advertising
Amaad & Sashant
Swapnil Yadav
Rakesh Shah
Udaybhan Singh
Tata Tea History
Tata Tea was incorporated on 18th October 1962, as a private limited company and was converted into a public limited company on 8th May, 1963. The Company Cultivates tea, coffee, cardamom, etc., plantations and manufacturing, selling and exporting instant tea and blended and packeted teas.
It has a factory at Munnar (Kerala) for the manufacture of instant tea and blending and packaging factories at Bangalore (Karnataka) and Naine, Allahabad (U.P.).
Tata Tea was the first tea company in India to set up processing and packing facilities at the tea estates itself. Tata Tea's CTC factory at Kakajan in Assam processes nearly 0.1mn kg of tea per day.
The Tata Tea group is the world’s second largest global branded tea operation with a presence in over 60 countries. The prominent companies in the group are Tata Tea, the UK-based Tetley group and Tata Coffee.
Tea Cultivation, Processing, & Packaging
Cultivation
Tea Plucking
Dryer Machine
Fermenting
Filtering
Tea Cultivation
Tea Cultivation in Northern Region
Tea Plucking
Dryer Machine
Fermenting
Filtering
Tea Packaging
Tata Tea Brands
Tata Tea Premium
Tata Tea Premium brand was launched in 1987.
The brand promises a cup of tea that gives 'asli taazgi' (real freshness) to the consumer.
Tata Tea picked finest tea leaves and packed in aluminum foil pack for maintaining freshness and aroma.
The 'bagano ki taazgi' (garden freshness) proposition appealed greatly to our consumers and made our brand a huge success.
RS.65/- FOR 250gm
Tata Tea Agni
TATA TEA Agni, became its new offering for the Economy segment by bringing the popular economy brand Agni under the stable TATA TEA.
It was launched in 1998.
The Tata Tea Agni not only offers an innovative blend consisting of 10% high quality extra strong leaf, but also comes in stylised superior quality packaging unmatched in this segment.
RS.41/- FOR 250gm
Tata Tea Gold
Tea GOLD, a tea that has aroma coupled with a refreshing taste. It was launched in 2003.
The product, introduced as an upgrade variant of Tata Tea brand, has a blend of 85% CTC and 15% long leaf tea. This is a blend of tea which has unique and superior taste.
The blend has been arrived at after extensive research and feedback from the customers. Customer feedback suggested that aroma in tea, is always a strong indicator of great tasting tea.
RS. 72/- FOR 250gm
Tata Tea Life
Tata Tea Life is regular black tea with the addition of natural flavours of herbs and spices - ingredients, which are traditionally known to provide overall health and wellness.
TheTata Tea Life is a product which tastes exactly like the normal cup of tea but with the added benefit of ‘do good’ herbs and spices. It include Tulsi, Cardamom, Ginger, Elaichi
Hence, The launch of Tata Tea Life is in line with the company’s ever striving efforts at offering newer and better innovations for its consumers.
RS.55/- FOR 250gm
Distribution
Introduction to Distribution
Distribution is the process of delivering the product to the marketing channels and consumer.
Distribution involves various activities in the physical flow of the product from the producer to the consumer.
Introduction to Distribution
Distribution takes care of functions such as transportation, warehousing inventory management.
Distribution facilitates the flow of the products and marketing channels actually connect the firm with its customers.
Importance of Distribution
Importance of Distribution
Distribution ensures the physical flow of the product from the product to the consumer. Without this flow marketing cannot take place
Confers place and time utility on product.
Importance of Distribution o
Distribution helps to build client.
o
Where production location and markets are distanced, physical distribution becomes more crucial.
o
Distribution is a promising area for cost reduction.
Distribution Channel
Distribution Channel
Distribution Pattern & Pricing
Tea Garden
Private Sale
Auction Sale
Transportation Cost Tata Tea Blending Center Transportation Cost Zone Distribution Center Transportation Cost To Paid By Distributor Distributor
Retailer
Consumer
Auction Broker J. Thomas & Co. Private Limited. Nilhat House, 11 R N Mukherjee Road, Calcutta 700 001, India. Tel: 91-33-22486201 For information write us at [email protected]
Auction Centre
Private Sale
Amalgamated Plantation Pvt.Ltd. Bombay Burmaha Tea factory Ltd. Gopaldhara Tea Co. Pvt. Ltd. Teloijan Tea industries. Warren Tea co. Maclleod Russel
Transport BAJAJ PARIVAHAN PRIVATE LIMITED
MAA ANNAPURNA TRANSPORT AGENCY
Distributors
NIHAR AGENCY 51, PLOT-82, SECTOR-12, VASHI, NAVI MUMBAI
PRAMANIK ENTERPRISE 8/9, POOJA BLDG, SECTOR-9/A,JUHUGAON, VASHI,NAVI-MUMBAI
ARIHANT TEA CO. 6, SECTOR-19, APMC ,DANA MARKET, VASHI.
PURCHASE RATE FROM GARDEN TATA TEA MARGIN & EXPENSES
140/KG
140
12PACKING CHARGES
6ADVERTISEMENT
40PROFIT
4TAXES
4TRANSPORT
206
206
206/KG
DISTRIBUTOR MARGIN & EXPENSES
20PROFIT
3TRANSPORT
2VAT 4%
231
231
231/KG
RETAILER MARGIN
41PROFIT
272
51.5
57.75
68
Market Share, Volume & Advertising
Market Share of Tata Tea
16.7 %
61.8 %
Market Share of Tata Tea
19.2 % 62.2 %
Sales of Tata Tea
A ”Brand” - New Awakening
Unifies four brands to create a mega Tata Tea Brand Launches Jaago Re, a holistic 360 degree advertising campaign using the unique route of social awakening.
“Har Subah Sirf Utho Mat, Jaago Re”
THANK YOU
Tata Tea Distribution
Tea Processing & Brands of Tata Tea
Importance & Levels of Distribution
Tata Tea Distribution & Pricing
Market Share, Volume, Advertising
Amaad & Sashant
Swapnil Yadav
Rakesh Shah
Udaybhan Singh
Tata Tea History
Tata Tea was incorporated on 18th October 1962, as a private limited company and was converted into a public limited company on 8th May, 1963. The Company Cultivates tea, coffee, cardamom, etc., plantations and manufacturing, selling and exporting instant tea and blended and packeted teas.
It has a factory at Munnar (Kerala) for the manufacture of instant tea and blending and packaging factories at Bangalore (Karnataka) and Naine, Allahabad (U.P.).
Tata Tea was the first tea company in India to set up processing and packing facilities at the tea estates itself. Tata Tea's CTC factory at Kakajan in Assam processes nearly 0.1mn kg of tea per day.
The Tata Tea group is the world’s second largest global branded tea operation with a presence in over 60 countries. The prominent companies in the group are Tata Tea, the UK-based Tetley group and Tata Coffee.
Tea Cultivation, Processing, & Packaging
Cultivation
Tea Plucking
Dryer Machine
Fermenting
Filtering
Tea Cultivation
Tea Cultivation in Northern Region
Tea Plucking
Dryer Machine
Fermenting
Filtering
Tea Packaging
Tata Tea Brands
Tata Tea Premium
Tata Tea Premium brand was launched in 1987.
The brand promises a cup of tea that gives 'asli taazgi' (real freshness) to the consumer.
Tata Tea picked finest tea leaves and packed in aluminum foil pack for maintaining freshness and aroma.
The 'bagano ki taazgi' (garden freshness) proposition appealed greatly to our consumers and made our brand a huge success.
RS.65/- FOR 250gm
Tata Tea Agni
TATA TEA Agni, became its new offering for the Economy segment by bringing the popular economy brand Agni under the stable TATA TEA.
It was launched in 1998.
The Tata Tea Agni not only offers an innovative blend consisting of 10% high quality extra strong leaf, but also comes in stylised superior quality packaging unmatched in this segment.
RS.41/- FOR 250gm
Tata Tea Gold
Tea GOLD, a tea that has aroma coupled with a refreshing taste. It was launched in 2003.
The product, introduced as an upgrade variant of Tata Tea brand, has a blend of 85% CTC and 15% long leaf tea. This is a blend of tea which has unique and superior taste.
The blend has been arrived at after extensive research and feedback from the customers. Customer feedback suggested that aroma in tea, is always a strong indicator of great tasting tea.
RS. 72/- FOR 250gm
Tata Tea Life
Tata Tea Life is regular black tea with the addition of natural flavours of herbs and spices - ingredients, which are traditionally known to provide overall health and wellness.
TheTata Tea Life is a product which tastes exactly like the normal cup of tea but with the added benefit of ‘do good’ herbs and spices. It include Tulsi, Cardamom, Ginger, Elaichi
Hence, The launch of Tata Tea Life is in line with the company’s ever striving efforts at offering newer and better innovations for its consumers.
RS.55/- FOR 250gm
Distribution
Introduction to Distribution
Distribution is the process of delivering the product to the marketing channels and consumer.
Distribution involves various activities in the physical flow of the product from the producer to the consumer.
Introduction to Distribution
Distribution takes care of functions such as transportation, warehousing inventory management.
Distribution facilitates the flow of the products and marketing channels actually connect the firm with its customers.
Importance of Distribution
Importance of Distribution
Distribution ensures the physical flow of the product from the product to the consumer. Without this flow marketing cannot take place
Confers place and time utility on product.
Importance of Distribution o
Distribution helps to build client.
o
Where production location and markets are distanced, physical distribution becomes more crucial.
o
Distribution is a promising area for cost reduction.
Distribution Channel
Distribution Channel
Distribution Pattern & Pricing
Tea Garden
Private Sale
Auction Sale
Transportation Cost Tata Tea Blending Center Transportation Cost Zone Distribution Center Transportation Cost To Paid By Distributor Distributor
Retailer
Consumer
Auction Broker J. Thomas & Co. Private Limited. Nilhat House, 11 R N Mukherjee Road, Calcutta 700 001, India. Tel: 91-33-22486201 For information write us at [email protected]
Auction Centre
Private Sale
Amalgamated Plantation Pvt.Ltd. Bombay Burmaha Tea factory Ltd. Gopaldhara Tea Co. Pvt. Ltd. Teloijan Tea industries. Warren Tea co. Maclleod Russel
Transport BAJAJ PARIVAHAN PRIVATE LIMITED
MAA ANNAPURNA TRANSPORT AGENCY
Distributors
NIHAR AGENCY 51, PLOT-82, SECTOR-12, VASHI, NAVI MUMBAI
PRAMANIK ENTERPRISE 8/9, POOJA BLDG, SECTOR-9/A,JUHUGAON, VASHI,NAVI-MUMBAI
ARIHANT TEA CO. 6, SECTOR-19, APMC ,DANA MARKET, VASHI.
PURCHASE RATE FROM GARDEN TATA TEA MARGIN & EXPENSES
140/KG
140
12PACKING CHARGES
6ADVERTISEMENT
40PROFIT
4TAXES
4TRANSPORT
206
206
206/KG
DISTRIBUTOR MARGIN & EXPENSES
20PROFIT
3TRANSPORT
2VAT 4%
231
231
231/KG
RETAILER MARGIN
41PROFIT
272
51.5
57.75
68
Market Share, Volume & Advertising
Market Share of Tata Tea
16.7 %
61.8 %
Market Share of Tata Tea
19.2 % 62.2 %
Sales of Tata Tea
A ”Brand” - New Awakening
Unifies four brands to create a mega Tata Tea Brand Launches Jaago Re, a holistic 360 degree advertising campaign using the unique route of social awakening.
“Har Subah Sirf Utho Mat, Jaago Re”
THANK YOU
Related Documents
Tata Tea Distribution
June 2020 8
Tea
July 2020 37
Tea
May 2020 38
Tea
November 2019 49
Tea
October 2019 54
Tea
June 2020 24More Documents from ""
Annual Marketing Plan Small Office 2003
June 2020 8
Facility Management - India
June 2020 12
Tata Tea Distribution
June 2020 8