Travel And Tourism (t&t) - The World’s Largest Industry

Travel and Tourism (T&T) - the world’s largest industry

Travel and Tourism (T&T) - the world’s largest industry Share of world:

% of Total (2000)

GDP

11.0

Employment

8.0

Exports

7.9

Capital Investment

9.4

A powerful engine for generating jobs and wealth

International Tourist Arrivals 2000 403.3

Millions

129.0

111.9

27.6 Africa

20.6 Americas

EAP

Europe

Middle East

6.4 South Asia

Share of World Total International Tourist Arrivals 2000 South Asia 1% Africa 4% Americas 18%

M iddle East 3% Slice 7 0%

Europe 58%

EAP 16%

Source: World Tourism Organization (WTO)

Share of World Total International Tourist Receipts 2000 South Asia 1%

M iddle East 2% Slice 7 0%

Africa 2%

Europe 49%

Americas 29%

EAP 17% Source: World Tourism Organization (WTO)

Average Receipts Per Arrival 2000 1200

1000

US $

800

600

400

200

0 World

Africa

Americas

EAP

Europe

Middle East South Asia

Source: World Tourism Organization (WTO)

International Tourist Arrivals

Year

New Zealand

Growth Rate

India

Growth Rate

1999

1607

8.2%

2482

5.2%

2000

1787

11.2%

2641

6.4%

International Tourist Receipts US$ MLN

Year

New Zealand

Growth Rate

India

Growth Rate

1999

2083

20.7%

3009

2.1%

2000

2068

-0.7%

3296

9.6%

In East Asia & Pacific New Zealand has 1.6% of the Tourist Arrivals Market Share In South Asia India Has 41.2% of the Arrival Market Share In East Asia New Zealand has 2.8% of the Regional Tourist Receipts In South Asia India Has 65.8% of the Regional Tourism Receipts

Phenomenal Explosion of Domestic Tourism Year

Domestic

1990

63,817,285

1998

168,196,000

1999

176,082,442

2000

210,082,442

Average Length of Stay in the Country Country

Days

India Canada Brazil France Hong Kong/China Japan Malaysia Singapore(1997) Spain Thailand

31.2 5.22 13.00 7.31 3.38 8.80 5.50 2.60 12.9 8.4

India - “ A Civilization Alive” Heritage Site Cultural Attractions Beaches / Benchmarks Health And Wellness - Yoga & Ayurveda Shopping Indian Cuisine New Experience - Meditation, Naturopathy

The Indian Tourism Product What’s New ? Infrastructure Air Links Airports Fast Trains Roads And Highways Hotels And Resorts Recreation Facilities e.g. Golf

India - Business Opportunity 5th largest Economy (PPP) High Growth - 250 Middle Class Huge Outbound Market - Growth Huge Infrastructure Investment Opportunities 100% FDI Permitted Tax Incentives Available Investment Facilitation System Union Government State Government Single Window System

India A Safe And Secure Destination -I 0.5 Million tourist arrivals September November 2001 Down turn after 11th September Disaster India Condemns Terrorism No Un-toward incidents “ Now we know why terrorism has hit tourism the most. Tourism is a foe of terrorism. Whereas terrorism feeds on intolerance and arrogance, tourism breed tolerance and empathy. Terrorism seeks to erect walls of hatred between faiths and communities. Tourism breaks such barriers. Terrorism detests pluralism, whereas tourism celebrates it. Terrorism has no respect for human life. Tourism pays a tribute to all that is beautiful in nature and human life. Terrorism may have temporarily hit tourism in this metaphorical battle between the two. But tourism will make a major contribution to the eventual defeat of terrorism and all other manifestations of fanaticism”.

India A Safe And Secure Destination - II Constantly Monitoring Tourist Experiences gearing up tourist grievances redressal Tightening airport security Additional; Precautions for Tourist Security Tourist Police Tourist Act Many Thousand Miles / Flying Hours from Afghanistan Friendly, English, Speaking Country Union Government

Steps Taken to Accelerate Tourism Growth - I Reduction in Entry Fee and Passenger Tax for Monuments Over 17,000 additional international air seat capacity Maximizing use of Information Technology For Promotion Touch Screen Information Kiosks PATA Annual Conference 2000 in Indian on 14 - 18 April

Steps Taken to Accelerate Tourism Growth - II WTO ‘Visit South Asia year 2003’ Up-gradation of Domestic Airlines, better services and increased frequency Communication revolution Increase Hotel Rooms to 1,25,000 by 2002 More Budget for Overseas Marketing Being Restored More Efficient Immigration

Response Present International Security Scenario Restoring Confidence Rejuvenating Marketing Efforts Re-focus on Potential Market Segments Support to Tourism Industry Gearing up of Security Setting of Special Task Force for Crisis Management Monitoring of Visitor Experience

T&T has become a strategic priority for India and New Zealand economic growth • A fundamentally new • And aggressive approach • To tourism development • Has been adopted

World Travel & Tourism - The Future

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