Tata Nano-ravish

• To know the present Consumer Perception about TATA NANO. • Finding future potential for NANO.

• March 2003: Ratan Tata revealed plans to make world’s cheapest car at Geneva Motor Show. • May 2006 : Previous site for Nano plant:-Singur. • Oct 2006 : Political opposition by Trinamool Congress.

Contd……..

• May 2007:Peace talks between state & TC fails; one more farmer commits suicide. • Jan 2008: Ratan Tata unveils Nano at Delhi Auto Expo ; Calcutta HC terms Singur land acquisition legal. • May 2008: Supreme court refuses to stay Nano roll-out from Singur. • Aug 2008 : Ratan Tata threatens to exit Singur; after assault factory worker

Contd…… • Oct 2008: Tata ready to pull out of the Nano plant from Singur and declares sanand(Gujrat) as the new manufacturing location. • Mar 2009: Unveils the European version of Nano at Geneva Motor Show.. • 23rd Mar 2009: Nano launched.

• The steering unit-Sona koyo • Seats-Tata Johnson control(light , single brace structure right amt of foam) • Plastic bits ,interior injection mouldings, dash board & door handles.20% of part-Tata TACO • The transmission gear- The kinetic engineering

Contd……... • • • •

60cc rotary compressor-Panasonic Tubeless tire -MRF Blink mode, EMS- Bosch The HVAC modules, manual control head & condenser-Behr & AAS

• Engine: 623cc petrol parallel twin. • Max power: 34.5bhp@52520rpm • Performance : 0-60kph in 8.66 secs Top speed:105kph • Weight :600kg • Fuel capacity:15 litre . • Price(lakh) :1.34-1.85

• Engine: 796cc inline three ,petrol. • Max power : 37bhp@5000rpm. • Performance : 0-60kph:8.1secs, Topspeed:130kph • Weight : 665kg • Fuel capacity:35 litre . • Price(lakh) : 2.36-2.86 • Mileage: 16.5 kpl

• The Cheapest car of the world. • Job opportunities . • According to rating agency CRISIL – 65% increase in car market . – Car sales by 20% over the previous year.

• It is called family car. • Promote the nuclear family. • Divide society into different segment like cars.

• Sample Size-25 • Characteristics of Respondents:Age Groups taken (IN YEARS) 20-25

Responde nts (IN %)

26-35

32

36 +

36

32

– All have a Good Knowledge of Nano.

Classification of respondents: • Future buyer (20-25 years age group) • Potential buyer (26-35 & 36+ years age group)

• Sample groups Location: PIMSR, Panvel’s Market & Railway station.

QUESTIONNAIRE: