Tapal 4

TAPAL

Muhammad Umair Ali

CIIT\FA05-023

Hajra Fazal

CIIT\FA05-028

Saher Arshad

CIIT\FA05-032

Fehmina Khursheed

CIIT\FA05-005

TAPAL ICE TEA

Good for health conscious people. Fulfills their requirements. Stable quality. Various flavors available. It comes in a protective packaging with consistent quality. It is a multinational brand with quality standards kept same for all countries.

Package AVAILABLE IN :

RS

Sachets

6 RS

Tin pack

20 RS

Youth Urban areas of Lahore Advertisement accordingly

CHILL KARO!!! The main objective is to refresh or make all consumers a cool feel. To fulfill all the needs and wants of the consumers To expand the idea of ICE TEA in rural areas as well

Host a lucky draw by visiting colleges and universities Free sampling in malls Free testing on CNG stations

SCOPE

TARGET MARKET ACTIVITY STARTING TIME PROPOSED DURATION

We can visit 15 colleges and universities 7 colleges + 8 Universities All universities and college students(age 1725) Activity starts from 6th MAY 15 DAYS

COLLEGES:

UNIVERSITIES:

Government College FC College Kinnaird college Queen Mary college Scans Jinnah Degree college Punjab College

COMSATS PCBA FAST LUMS University of central Punjab Punjab University (IBA DEP) University of Management and Technology (UMT)

We can create pre-hype before 3 days while visiting any college or university and it can be create by using: Broachers Charts Flyers On the main entrance or related departments with some identified areas.

After creating the pre-hype we can visit the college or university and arrange a lucky draw by setting up the KIOSKE at a particular place and encourage the students to participate in, and win exclusively demanded gifts that are setting up for first three positions. Every student should purchase one Tin or glass to participate in the lucky draw and fill a small slip with its name and put down into the box. Suggestions page also be available on site.

1ST PRIZE PLAY STATION 2

2ND PRIZE MOBILE

APPLE IPOD

VARIABLES

PRICE RS

BRAND AMBASADOR

400*15=6000

SUPERVISOR

300*30=9000

PRE-HYPE BROUSCHERS FLYERS CHARTS

1200*20=24,000 1000*30=30,000 300*40=12,000 TOTAL=66,000

KIOSKE

2000*15=30,000

SCOPE TARGET MARKET ACTIVITY STARTING TIME PROPOSED DURATION ALLOCATION OF TIME TO COVER ACTIVITY PER DAY

We can cover 15 CNG stations all over the Lahore Families which have a car Activity starts from 6th MAY 15 DAYS We have to cover 1 CNG stations every day to achieve our target

CNG PUMPS: Liberty Link road Doctors hospital Jail road (Gulberg) Mall road(cant area) Defense Raiwind road

We can target mostly the families which are on the cars, because they have better understanding of the brand and gave us proper feedback We can offer free tasting of ICE TEA and also give incentive to facilitate our “ON SPOT PURCHASE” policy We offer buy one get one free policy If someone interested to purchase TAPAL ICE TEA after tasting

INSTAL KIOSK E

SELECT SUPERVI SORS

APPOINT BRAND AMBASEDO R

MAKE SETUP AND DO FREE TASTING

Superviso rs take charge Brand Ambassad or

KIOSKE

ICE COOLER

MAKE A SYMBO L

MAKE A ICE TEA

FREE TESTING OF ICE TEA

VARIABLES

PRICE RS

BRAND AMBASADOR

400*15=6000

SUPERVISOR

300*30=9000

ICE BOX

300*30=9000

ICE

200*15=3000 Per day

KIOSKE

2000*15=30,000

SCOPE TARGET MARKET

ACTIVITY STARTING TIME PROPOSED DURATION

We can target 8 renowned malls and places to do free sampling for our brand Mostly youth, but if some one wants to drink ICE TEA we also provide them Activity starts from 6th MAY

15 DAYS

SHOPPING MALLS: Saddiq Trade center City Tower Metro Makro

SHOPPING MARKETS: Liberty Market Y-block defense market Fortress stadium market

We can offer free sampling of ICE TEA and also give incentive to facilitate our “ON SPOT PURCHASE” policy We offer buy one get one free policy If someone interested to purchase TAPAL ICE TEA after tasting We can make special glasses to do free sampling along with 1 Brand Ambassador and supervisors to make things in a running way and monitor all the activity at one mall.

VARIABLES

PRICE RS

BRAND AMBASADOR

400*15=6000

SUPERVISOR

300*30=9000

KIOSKE

2000*15=30,000

USING FLYERS AND CHARTS

30,000

Creating hype from: Billboards: TV / Radio: Newspaper / Magazine: Public relations: Events Interactive campaigns

THANK YOU