Ta Professional Appearances

Professional Speaking Engagements Key Speaker Presentation for Frye Regional Medical Center, “Bridging the Gap: What Women Want…What Doctors Need… What Hospitals Provide October 21, 2009 – Hickory, NC Key Speaker Presentation for Active Communications International’s Comprehensive Breast Centers of Excellence Conference, “Beyond the Breast Center: Future Trends in Women’s Health” October 2, 2009 -- Baltimore Workshop for the 23rd Annual Westberg Parish Nurse Symposium, “Opening Doors by Putting Spirit in Your Women’s Health Program” September 26, 2009 – St Louis Key Speaker Presentation for the 23rd Annual Westberg Parish Nurse Symposium,“ Taking Care of the Caregiver: Don’t Tell Me I Look Great, Just Tell Me I’m Great.” September 26, 2009 – St Louis Key Speaker Presentation for the Cardinal Health National Meeting 2009: “From Worn Out to WOW: Finding Fearlessness and Exuberance as Business Leaders in a Worn-Down HealthCare Industry.” August 20, 2009 – San Antonio Keynote Presentation for Spirit of Women National Executive Meeting, “Marketing Health to the Tie Dye Generation ™ July 10, 2009 – Washington, DC Workshop Presentation for Spirit of Women National Executive Meeting, “Sex, Chocolate & Your Pelvic Floor: The Future of Women’s Health Programming July 11, 2009 – Washington, DC Keynote Presentation for The Snowmass Institute for Excellence in Women’s Health Annual Conference, “Women’s Health Business Practicum: Bridging the Gap between Consumer Satisfaction and Hospital Profit” May 4, 2009 – Fort Worth Keynote Presentation for the National Association of Medical Advancement on “Spreading the Spirit: Building Women’s Health Business through Quality Standards, Service Line Expansion, and Sensational Community Events” February 19, 2009 – Phoenix Keynote Presentation for the Omaha World-Herald on “Marketing Health to ‘Real’ Women: The Emergence of Body Image Authenticity in the Media” October 23, 2008 – Omaha

Professional Speaking Engagements Keynote Presentation for Active Communications International Women’s Health Programs and Services Conference on “The Whole Enchilada of Women’s Healthcare” October 2, 2008 – Chicago Workshop for the Society for Healthcare Strategy and Market Development 2008, “Authenticity in Women’s Health Marketing” September 18, 2008 – San Francisco Keynote & Workshop Presentation for Cassling’s “Investing In You” conference series: “From Worn Out to WOW: Marketing Healthcare to Women, Finding Power in Health” August 28, 2008 - Omaha Keynote Presentation for the Paquin Conference on “Hospitals as Beloved Community Assets: Planning for an Optimistic Future” June 9, 2008 – Las Vegas Keynote & Workshop Presentations for the Snowmass Institute for Excellence in Women’s Health on Marketing and Community Partnership Strategies Annual Conferences 2004, 2005, 2006, 2008 Paper Presentation: Nurse Leadership in Successful Women’s Health Planning AWOHNN 2003 Annual Meeting May, 2003 - Milwaukee Consultant Presentation: Women’s Services Growth & Market Differentiation Bons Secours System Marketing Meeting March 2003 - Richmond Paper Presentation: Building Success & Patient Loyalty in Women’s Health Services” Invitation by VHA Southwest February 2003 - Dallas Medimetrix Senior Consultant for Robert Wood Johnson University Hospital New Brunswick, NJ December 2001, January 2002, January 2003 Board development, facilitation, and five-year strategic planning for Women’s Wellness Connection, a community health center of the hospital. Trainer for National Association for Women’s Health Annual Conference, Ft. Lauderdale October 2002 Facilitation of workshop on marketing good health and hospital services to women. Medimetrix Senior Consultant for Medical College of Pennsylvania Philadelphia, October 2001 High-level recommendations and feasibility study for community women’s health center.

Professional Speaking Engagements Trainer for the U.S. Department of the Army Personal Leadership National Conference Pittsburgh, July 2001 Workshop presentation on organizational marketing of leadership to individuals and the importance of self-leadership planning. Private Consultant to Unison Marketing Denver, 1998 Advisor and liaison to hospital network development in a national women’s health initiative (Spirit of Women) sponsored by PREVENTION Magazine and Johnson & Johnson. Private Consultant to OIC International Philadelphia, July – August 1997 In cooperative agreement with IDR-SDS, developed a detailed five-year strategic fundraising plan to leverage current donor base and expand revenue sources to include corporate giving, private foundation, and individual contributors. Trainer to Women’s Wellness Network of the American International Health Alliance Washington D.C. & Moscow, June 1997 Led workshops in marketing, communications, and non-profit fundraising for director and managers of family planning clinics in the former Soviet Union. Private Consultant to OIC International Philadelphia, April – June 1997 Conducted extensive organizational image assessment and recommendations and initiated funding environment evaluation in order to diversify donor base and lay foundation for 5-year strategic plan for resource mobilization. Private Consultant to Sustainable Development Services Project of USAID Institute for Development Research Airlie, Virginia, January 1997 Served as resource and consultant for an in-depth review of case study for Magee Womancare International as a model in international program development and sustainability. Trainer for the University of Pittsburgh Graduate School of Public Health Eastern Europe Health Management Program Prague, Czech Republic, November 1996 Trained more than 50 health care executives in hospital marketing and development strategies including internal and external public and government relations and an overview of fundraising methodology.

Professional Speaking Engagements Trainer for the Academy for Educational Development/USAID Health NGO Resource Development Washington D.C., April 1996 Trained 20 health care executives in institutional income generation, marketing, financial management, and public and government relations. Trainer for Academy for Educational Development/USAID Family Planning Moscow, Novosibirsk, October 1995 Trained 30 health care executives in institutional organization, marketing, conflict resolution, and income generation. Trainer for 1995 Moscow Celebration of Women “Discovering Total Resources,” September 1995 Conducted day-long workshop on generating resources for entrepreneurial projects, small businesses, and non-profit organizations. Trainer for American International Health Alliance Health Care Institution Management Russia, July 1995 Served as member of training team in Moscow that taught a one-week workshop on the principles of organizational and financial management for health care institutions. Trainer for USAID through Pittsburgh Council for International Visitors June 1995 Conducted workshops on non-profit management and program sustainability including resource development and fundraising. Technical Advisor for USAID/US Department of State: VEST Initiative August – November 1992 Served as technical advisor/logistics coordinator to the VEST Initiative formed in response to the growing need of US government and private organizations’ need for information on priority sectors for aid and for guidance and assistance in building alliances with CIS partners. Involved from planning phase through the full itinerary with responsibility for negotiations between collaborative American/Soviet agencies. Private Consultant for Paramount Pictures July 1990 Traveled throughout the Soviet Union with production crew as logistics manager, culture specialist, and general translation support for documentary on Russian folk medicine. Private Consultant for McDonald’s of Canada Moscow, Russia January – March 1990 Served as part-time management troubleshooter for Moscow factory site. Facilitated communications between Russian labor and foreign management.