T8: New Media
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Topic 8 The New Media Environment: New Media Presented by: Melissa John Delia Kang Khor Chin Puang Elizabeth Loh Rachelle Suan Sophie Wong
What is new about New Media?
Why are some media considered to be “new.” There is a temptation to simply list down the latest developments in media technologies and call these new yet it is inadequate because of the rapid change that renders a media outdated. Instead of understanding the degree of newness,
What is new for society about new media
Convergence
What is new for society about the new media Miles 1997; Rice 1999; Barr 2000 defines new media as those forms that combine 3 Cs
computing and information technology communication networks digitized media and information content.
James Webster & Patricia Phalen (1997) Webster & Phalen viewed media in terms of:
Diversity of content Correlation of content with channels Availability
New Media - Characteristics
Content is diverse one of the most widely touted benefit is ability to promote diversity. diversity claim is subjective and hard to verify.
Content is correlated with channels Relatively specialised material for subsets of the mass audience. Organisation of content by types into channels eg. news, sports etc..
New Media - Characteristics
Channels Are Differentially Available Technological, economic & regulatory factors. Expect: 1. increasingly diverse programming, 2. material organized in channels specialising in relatively homogeneous form of content, 3. content to be available to only some members of the audience.
Meeting Current Needs Theory has neglected the power of the Medium - 2-way communication flow - Content producer → Medium
03/20/09
Emergence of the Internet
Change in information flow Individual is in control Control of information : - Production - Storage - Dissemination
03/20/09
Impact of the Internet Political - Alternative platform
Economic - Improved consumer convenience - Widens reach of businesses to consumers
Social - Online communities - Facilitate interaction
03/20/09
The Internet
Has the power to influence and shape opinions Access available to people of different social levels Government using it to create mass interaction and participation
Who say what? “We are still learning. It is not easy to make this transition. It is like going from sea to land or vice versa, you are changing your medium and you need to get comfortable with it. But we are working hard at it.” - PM Lee Hsien Loong (Channelnewsasia.com)
Who say what? What is needed are young MPs who are comfortable with the new media landscape. - PM Lee Hsien Loong (Channelnewsasia.com)
Who say what? “…we hope to highlight the wide range of media choices available and foster pride in Made-by Singapore media content, leading to a creative and connected society.” - Dr Christopher Chia, CEO of MDA (www.straitstimes.com - Media Fiesta)
Who say what? “New Media has dramatically changed how messages are sent, received, and understood. An increasingly "connected" audience means traditionally popular advertising spots in mainstream media like newspapers, magazines, and even television are losing eyeballs to sites like hulu.com and Youtube. - Julian Lim Head, New Media Youth Olympics Communications & Public Relations Division
Anyone can be a content provider Molds creativity Creates a imagined community
Like us
Creates, distributes and recreates Inspired by people through the Internet Unique and convenient
Old Media
New Media
Diversity of Content
Uniform
Diverse
Correlation of Channels
Uncorrelated
Correlated
Availability
Universally Available
Differentially Available
Power
Content Producer
Medium
Content Producer Power
Medium
Audience
Case Study : Malaysian General Elections 2008
Parti Keadilan Rakyat
VS Democratic Action Party Barisan Nasional
Pan-Malaysian Islamic Party
Parti Keadilan Rakyat
Controls •Major Newspapers •Television Statons
VS Democratic Action Party
Pan-Malaysian Islamic Party
Election Results 2008
Power Content Producer Power
Medium
Audience
Statements Made on New Media Anyone can be a content provider The medium is the message New Media is not just about technology
What is new about New Media?
Why are some media considered to be “new.” There is a temptation to simply list down the latest developments in media technologies and call these new yet it is inadequate because of the rapid change that renders a media outdated. Instead of understanding the degree of newness,
What is new for society about new media
Convergence
What is new for society about the new media Miles 1997; Rice 1999; Barr 2000 defines new media as those forms that combine 3 Cs
computing and information technology communication networks digitized media and information content.
James Webster & Patricia Phalen (1997) Webster & Phalen viewed media in terms of:
Diversity of content Correlation of content with channels Availability
New Media - Characteristics
Content is diverse one of the most widely touted benefit is ability to promote diversity. diversity claim is subjective and hard to verify.
Content is correlated with channels Relatively specialised material for subsets of the mass audience. Organisation of content by types into channels eg. news, sports etc..
New Media - Characteristics
Channels Are Differentially Available Technological, economic & regulatory factors. Expect: 1. increasingly diverse programming, 2. material organized in channels specialising in relatively homogeneous form of content, 3. content to be available to only some members of the audience.
Meeting Current Needs Theory has neglected the power of the Medium - 2-way communication flow - Content producer → Medium
03/20/09
Emergence of the Internet
Change in information flow Individual is in control Control of information : - Production - Storage - Dissemination
03/20/09
Impact of the Internet Political - Alternative platform
Economic - Improved consumer convenience - Widens reach of businesses to consumers
Social - Online communities - Facilitate interaction
03/20/09
The Internet
Has the power to influence and shape opinions Access available to people of different social levels Government using it to create mass interaction and participation
Who say what? “We are still learning. It is not easy to make this transition. It is like going from sea to land or vice versa, you are changing your medium and you need to get comfortable with it. But we are working hard at it.” - PM Lee Hsien Loong (Channelnewsasia.com)
Who say what? What is needed are young MPs who are comfortable with the new media landscape. - PM Lee Hsien Loong (Channelnewsasia.com)
Who say what? “…we hope to highlight the wide range of media choices available and foster pride in Made-by Singapore media content, leading to a creative and connected society.” - Dr Christopher Chia, CEO of MDA (www.straitstimes.com - Media Fiesta)
Who say what? “New Media has dramatically changed how messages are sent, received, and understood. An increasingly "connected" audience means traditionally popular advertising spots in mainstream media like newspapers, magazines, and even television are losing eyeballs to sites like hulu.com and Youtube. - Julian Lim Head, New Media Youth Olympics Communications & Public Relations Division
Anyone can be a content provider Molds creativity Creates a imagined community
Like us
Creates, distributes and recreates Inspired by people through the Internet Unique and convenient
Old Media
New Media
Diversity of Content
Uniform
Diverse
Correlation of Channels
Uncorrelated
Correlated
Availability
Universally Available
Differentially Available
Power
Content Producer
Medium
Content Producer Power
Medium
Audience
Case Study : Malaysian General Elections 2008
Parti Keadilan Rakyat
VS Democratic Action Party Barisan Nasional
Pan-Malaysian Islamic Party
Parti Keadilan Rakyat
Controls •Major Newspapers •Television Statons
VS Democratic Action Party
Pan-Malaysian Islamic Party
Election Results 2008
Power Content Producer Power
Medium
Audience
Statements Made on New Media Anyone can be a content provider The medium is the message New Media is not just about technology
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