Synopsis On Mcd

INTRODUCTION TO PROJECT

In this advanced age of computers where everything is completely dependent on computers. Every organization wants that it should be able to maintain the information in a rapid and easy way. The organization can be a software development firm, a railway department, bank, a telephone exchange or a school. Everyone wants that information maintenance should be very easy and in a user-friendly manner. Our project “ computerized working of mcdonalds” is a one such effort to automate a firm, so that the administrator can maintain the information about the staff members, their pay, general information, raw material information, marketing details in a very easily and a manner in which he wants. McDonald's Corporation is the world's largest chain of fast food restaurants, serving nearly 47 million customers daily.

In addition to its signature restaurant chain, McDonald’s Corporation held a minority interest in Pret A Manger (a UK-based sandwich retailer) until 2008, and owned the Chipotle Mexican Grill until 2006 and the restaurant chain Boston Market until 2007. The company has also expanded the McDonald's menu in recent decades to include alternative meal options, such as salads and snack wraps, in order to capitalize on growing consumer interest in health and wellness. Each McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporations' revenues come from the rent, royalties and fees paid by the franchisees,as well as sales in company-operated restaurants./McDonald's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion.

OBJECTIVES OF PROPOSED SYSTEM

Our aim should be to design a system that can be compatible and easy to operate. That is our system should have all the records and the files of the old system in comprehensively linked manner so that ever we want to retrieve some information, it can be done in an efficient manner it should be designed in such a way that if we want to set some specific information we do not have to search all of the records like in the manual system where we have to go to different sections to do the same. Our system should be such that observations regarding the COMPANY can be done one at a time and efficiently and effectively. It should be comparable, easy to use, easy to understand and easy to modify. After that the designing of the system is also to be done in very systematic and step-by-step approach. There should be complete interaction between the various sub systems of the main system so that there can be efficient functioning of the systems. Every component of the system should be able to interact with other components through a common interface. There be such interaction that if one component wants the other system output that it can do freely and without any hindrances. Also all the sub-system wants some information form the other sub-system it can do so without any problems, also when a system functions then it doesn’t has to wait for long time to be processed. The most critical phase of the managing system project planning is system analysis. The goals of system analysis are to produce the system requirements of proposed information system. Mcdonalds goals towards cutomers: Product Consistency – to develop a sophisticated supplier networked operation and distribution system, so that company is able to achieve consistent product taste and quality across geographies. Act like a retailer and think like a brand – McDonald’s focuses not only on delivering sales for the immediate present, but also protecting its long term brand reputation. When asked to explain McDonald's success, founder Ray Kroc used to say, "We take the hamburger business more seriously than anyone else." McDonald's Quality Management instills the culture of quality through such principles as being customer driven, managing with facts, valuing people, and continually improving every aspect of our business Service that is fast and friendly and has always been a foundation for success at McDonald's Cleanliness for us means having the cleanest and freshest facilities from the kitchento the rest rooms Value at McDonald's means the total experience...... great food, friendly folks, a clean environment, quick and accurate service and fun!

MODULES This project has six types of modules with their description listed below:  Product This module deals with the various products being provided by mcdonalds. It Provides the food menu with price list giving details about the various flavours of a product and available stock. Here user can add, edit, delete any information.  Price and order Record is maintained regarding the prices of different products and consulted whenever an order is placed. Order is received at the service counter or can be placed via telephone calling at 666 which we call home delivery.  Distribution and sales This module maintains the list of names of distributors with their address and contact no. and the details of the raw material they provide. daily sales are calculated using the product price and quantity. This module deals with a Billing part which is required in order to pay cash.  Marketing strategies This module explains the marketing strategy of mcdonalds for product promotion. Marketing involves identifying customer needs and requirements, and meeting these needs in a better way than competitors. In this way a company creates loyal customers. The starting point is to find out who potential customers are - not everyone will want what McDonald's has to offer. The people McDonald's identifies as likely customers are known as key audiences.  Employees This module keeps a record of all the employees with their complete biodata and working hours.employees are categorised as Team leader Crew chief Floor manager Restaurant manager Kitchen manager Frontline employee  Customers information Information regarding a customer is entered to record it including name,address and telephone no as a primary key to uniquely identify a record.When a customer place an order firstly it is checked whether the he owns a membership or not.If yes then using his telephone no his data is accessed.If not then he is asked to fill

the membership form.

PRODUCT This module deals with the various products being provided by mcdonalds.It provides the food menu with price list giving details about the various flavours of a product and available stock. Here user can add, edit, delete any information. New products can be added according to the demand and obsolete ones can be removed when not needed.Same product may have different sizes and flavours which vary in price also.Information regarding the calories intake associated with a food item can also be provided on customer demand. The important thing to remember when offering menu items to customers is that they have a choice. They have a huge number of ways of spending their money and places to spend it. Therefore, McDonald's places considerable emphasis on developing a menu which customers want. Market research establishes exactly what this is. However, customers' requirements change over time. What is fashionable and attractive today may be discarded tomorrow. In order to meet these changes, McDonald's has introduced new products and phased out old ones, and will continue to do so. Care is taken not to adversely affect the sales of one choice by introducing a new choice, which will cannibalise sales from the existing one (trade off). McDonald's knows that items on its menu will vary in popularity. Their ability to generate profits will vary at different points in their life cycle. Products go through a life cycle, which is illustrated below:

MARKETING STRATEGY AT MCDONALDS

The promotions aspect of the marketing mix covers all types of marketing communications. The methods include advertising, sometimes known as 'above the line' activity. Advertising is conducted on TV, radio, cinema, online, poster sites and in the press (newspapers, magazines). What distinguishes advertising from other marketing communications is that media owners are paid before the advertiser can take space in the medium. Other promotional methods include sales promotions, point of sale display, merchandising, direct mail, telemarketing, exhibitions, seminars, loyalty schemes, door drops, demonstrations, etc. The skill in marketing communications is to develop a campaign which uses several of these methods in a way that provides the most effective results. For example, TV advertising makes people aware of a food item and press advertising provides more detail. This may be supported by in store promotions to get people to try the product and a collectable promotional device to encourage them to keep buying the item. It is imperative that the messages communicated support each other and do not confuse customers. A thorough understanding of what the brand represents is the key to a consistent message. The purpose of most marketing communications is to move the target audience to some type of action. This may be to: buy the product, visit a restaurant, recommend the choice to a friend or increase purchase of the menu item. Focus on the mothers: To help revive the company’s sales and profits, McDonald’s shifted its strategy toward women from one of “minority” consumers who served as a conduct to the important children’s market to one in which women are the company’s majority consumers and the main drivers behind menu and promotion innovations. The punch lines such as: I M LOVING IT WE LOVE TO SEE YOU SMILE Have contributed a lot in increasing the sales of McDonald’s to a great extend New offers and events at McDonald’s: As part of the new Happy Meal programme, McDonald’s India will provide an option of substituting aerated beverages (Coke) with a small McShake for an additional Rs. 8. The company has recently begun offering an affordable menu called the ‘Happy Price Menu’, whereby McDonald’s products suchy as the McAloo Tikki, Chicken McGrill, Pizza McPuff and Softserve small (hot fudge and strawberry) will all be priced at Rs. 20 each, all inclusive of taxes. To support its new marketing activities McDonald’s India is planning to launch new TVCs to show that any small excuse is a good enough reason to come to McDonald’s. For this purpose, McDonald’s India is planning to invest around Rs. 4 crore. Apart from that their special offers in the form of meals all under the main promotional strategies of McDonalds

Special gifts for the kids: McDonald’s was the first time in India to start the trend of giving free balloons to every kid visiting its outlet. It further built upon the idea by brining out various animation characters gift pack (including Pokemon series and tazoo series) under the “HAPPY MEALS”. Free Home Delivery:

McDonald’s India is one of the few countries that provide a home delivery service. In Western India, this service is currently available at select localities. However, we do plan to extend this service to all restaurants. The main motive of promotional tools is to communicate and promote the product to the target market. The various other promotional tools are – Advertising Sales Promotion Public Relation Key objectives of advertising are to make people aware of an item, feel positive about it and remember it. The more McDonald's knows about the people it is serving the more it is able to communicate messages which appeal to them. Messages should gain customers' attention and keep their interest. The next stage is to get them to want what is offered. Showing the benefits which they will obtain by taking action, is usually sufficient. The right messages must be targeted at the right audience, using the right media.

For example, to reach a single professional woman with income above a certain level, it may be better to take an advertisement in Cosmopolitan than Woman's Own. To advertise to mothers with children, it may be more effective to take advertising space in cinemas

during Disney films. The right media depends on who the viewers, readers or listeners are and how closely they resemble the target audience.

EMPLOYEES

This module keeps a record of all the employees with their complete biodata and working hours.It includes name,address,designation,date of joining,salary etc of an employee.When new employees are recruited in the firm database is updated issuing a unique employ id to the employ.Delete or edit operations can be performed when an employee leaves the firm or any of his attributes changes. Employees can be categorised as: Team Leader-team leader who leads and give order and work to all managers Crew Chief- crew chief who leads all frontline employees and distribute their duty and set time schedule of them. Floor Manager -'Floor management' includes managing staff who give services to customers and allocate the duties of opening and closing restaurant. The manager is responsible for making sure his or her staff is following the service standards and health and safety regulations. The manager is the most important person in the front-of-thehouse environment, since it is up to him or her to motivate the staff and give them job satisfaction. The manager also looks after and guides the personal well-being of the staff, since it makes the work force stronger and more profitable. Kitchen Manager-'Kitchen management' includes the managing staff working in the kitchen. The kitchen is the most important part of the business and the main reason customers patronize the restaurant. Managing the kitchen staff helps to control food quality. As most commercial kitchens are a closed environment, the staff may become bored or tired from the work. Without proper management, this often results in an inconsistent food product Restaurant Manager- restaurant manager who is the head of floor manager, kitchen manager, crew chief and also employees.

Activity of McDonald’s Employees/ works Frontline Employee-In McDonald’s there are 4 counters and frontline employees operate that counters and deal with customers and the end of the day they count per product sale amount and total amount of the sale. Restaurant manager take all counters reports from the frontline employees, he checks all the reports and by mail he give this report to the regional office and head office.

Frontline employees

Branch Office Manager

Regional Office Manager Head office Manager

Structure of Tables Product & Price This table gives the information about the product of a particular code like qty of the product, price and data of manufacturing type etc. The structure of the table is defined below: For Veg:Name Product Name Code Qty Price Flavors Production date

Null? Not Null Not Null

Type VARCHAR2 (30) VARCHAR2 (6) NUMBER (10) NUMBER (10,2) VARCHAR2(10) DATE

In this table the column (Product Code & Code) is used as a primary key. For Non-Veg:Name Product Name Code Qty Price Flavors Production date

Null? Not Null Not Null

Type VARCHAR2 (30) VARCHAR2 (6) NUMBER (10) NUMBER (10,2) VARCHAR2(10) DATE

In this table the column (Product Code & Code) is used as a primary key.

Employees: It includes all the information about a particular employee, his personal details like his employee number in the company, name, address, phone, sex, date of birth, salary, etc. The structure of the table is defined below: Name employee_no employee_name address date_of_hire salary emp_cell emp_email emp_salary sex

Null? Not Null

Type NUMBER (5) VARCHAR2 (20) VARCHAR2 (50) DATE NUMBER (10) VARCHAR2 (50) VARCHAR2 (255) NUMBER (12,2) CHAR (1)

In this table the column (emp_no) is used as a primary key

Customers: In this table Customers, it includes the information about the Customers of the Mcdonald’s and his personal details like Customer name, address, phone, comments etc. The structure of the table is defined below: Name Customers Phone No Name Address comments

Null? Not Null

Type NUMBER (10) VARCHAR2 (15) VARCHAR2 (35) VARCHAR2 (15)

In this table the column (Customers Phone No) is used as a primary key

Distributors: In this table Distributors it includes the information about the distributors of the company. It also contains the Name of the distributors, Address, Phone No, product provided by the distributors etc. The structure of the table is as below:Name Distributor ID Name Address Phone No Product Provided

Null? Not Null

Not Null

Type NUMBER (8) VARCHAR2 (15) VARCHAR2 (10) NUMBER (10) VARCHAR2 (10)

In this table the column (Distributors ID & Phone No) is used as a primary key

Stock Maintenance : -

In this table Stock Maintenance it includes the information about the daily sales of the Products. It also contains the Name of the Products, Quantity in Hand, Basic Rate, etc. The structure of the table is as below:Name Product ID Name Qtyinhand Basic Rate Qtysales Product Availability

Null? Not Null

Type NUMBER (10) VARCHAR2 (15) NUMBER (10) NUMBER (10) NUMBER (10) NUMBER (10)

In this table the column (Product ID) is used as a primary key

Daily Sales: In this table Daily sales it includes the information about the daily sales of the Products. It also contains the Name of the Products, Quantity, Basic Rate, etc. The structure of the table is as below:Name Product ID Name Quantity Basic Rate Amount

Null?

In this table the column (Product ID) is used as primary Key

Type NUMBER (10) VARCHAR2 (15) NUMBER (10) NUMBER (10) NUMBER (10)

Thanking you

SEE U AT McDonalds’

BYE BYE