Swot & Pest Analysis
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SWOT & PEST Analysis Prepared by K. Sasikumar
SWOT Analysis
WEAKNESSES
TO MAKE USE OF
TO MINIMIZE
EXTERNAL EXTERNAL ENVIRONMENT ENVIRONMENT
POSITIVE FACTOR
CONTROLABLE
STRENGTH
NEGATIVE FACTOR
TO DEVELOP
TO OVERCOME
OPPORTUNITY PreparedFUTURE by: K.Sasikumar
THREAT
UN CONTROLABLE
INTERNAL ENVIRONMENT
PRESENT
2
Used on a Business Idea SWOT Analysis I. II. III. IV. V. VI.
Product (what are we producing?) Process (how are we producing it?) Customer (to whom are we selling it?) Distribution (how does it reach them?) Finance (what are the prices, costs &investments?) Administration (and how do we manage all this?)
Prepared by: K.Sasikumar
3
Strengths • • • • • • • •
Competitive advantages? Resources, Assets, People? Experience, knowledge, data? Financial reserves? Marketing - reach, distribution, awareness? Innovative aspects? Location and geographical? Price, value, quality? Prepared by: K.Sasikumar
4
Weaknesses • • • • • •
Lack of competitive strength? Financials? Timescales, deadlines and pressures? Continuity, supply chain healthiness? Reliability of data, plan predictability? Morale, commitment, leadership?
• Processes and systems, etc? Prepared by: K.Sasikumar
5
Opportunities • • • • • • • • •
Market developments? Competitors' weakness? Technology development and innovation? New markets, vertical, horizontal? Niche target markets? New Unit Selling Prices? Business and product development? Volumes, production? by: K.Sasikumar Seasonal, weather,Prepared fashion influences?
6
Threats • • • • • • • • •
Political effects? Environmental effects? Market demand? New technologies, services, ideas? Sustaining internal capabilities? Obstacles faced? Loss of key staff? Economy - home, abroad? Prepared by: K.Sasikumar Seasonality, weather effects?
7
I. II. III. IV. V. VI.
Used on a Business Idea PEST Analysis
a company looking at its market a product looking at its market a brand in relation to its market a local business unit a new market or launching a new product an investment opportunity
Prepared by: K.Sasikumar
8
Political • • • • •
Ecological/environmental issues Current legislation home market Future legislation Government policies , term and change Trading policies
• Funding, grants and initiatives
Prepared by: K.Sasikumar
9
Economical • • • • • •
Home economy situation Home economy trends Taxation specific to product/services Seasonality/weather issues Market and trade cycles Specific industry factors
• Market routes and distribution trends Prepared by: K.Sasikumar
10
Social • • • • • • • • •
Lifestyle trends Consumer attitudes and opinions Media views Brand, company, technology image Consumer buying patterns Fashion and role models Major events and influences Buying access and trends Prepared by: K.Sasikumar Ethnic/religious factors
11
Technological • • • • • • • • •
Competing technology development Research funding Associated/ dependent technologies Replacement technology/solutions Maturity of technology Manufacturing maturity and capacity Information and communications Consumer buying mechanisms/ technology Technology access, licensing, patents Prepared by: K.Sasikumar
12
SWOT Analysis
WEAKNESSES
TO MAKE USE OF
TO MINIMIZE
EXTERNAL EXTERNAL ENVIRONMENT ENVIRONMENT
POSITIVE FACTOR
CONTROLABLE
STRENGTH
NEGATIVE FACTOR
TO DEVELOP
TO OVERCOME
OPPORTUNITY PreparedFUTURE by: K.Sasikumar
THREAT
UN CONTROLABLE
INTERNAL ENVIRONMENT
PRESENT
2
Used on a Business Idea SWOT Analysis I. II. III. IV. V. VI.
Product (what are we producing?) Process (how are we producing it?) Customer (to whom are we selling it?) Distribution (how does it reach them?) Finance (what are the prices, costs &investments?) Administration (and how do we manage all this?)
Prepared by: K.Sasikumar
3
Strengths • • • • • • • •
Competitive advantages? Resources, Assets, People? Experience, knowledge, data? Financial reserves? Marketing - reach, distribution, awareness? Innovative aspects? Location and geographical? Price, value, quality? Prepared by: K.Sasikumar
4
Weaknesses • • • • • •
Lack of competitive strength? Financials? Timescales, deadlines and pressures? Continuity, supply chain healthiness? Reliability of data, plan predictability? Morale, commitment, leadership?
• Processes and systems, etc? Prepared by: K.Sasikumar
5
Opportunities • • • • • • • • •
Market developments? Competitors' weakness? Technology development and innovation? New markets, vertical, horizontal? Niche target markets? New Unit Selling Prices? Business and product development? Volumes, production? by: K.Sasikumar Seasonal, weather,Prepared fashion influences?
6
Threats • • • • • • • • •
Political effects? Environmental effects? Market demand? New technologies, services, ideas? Sustaining internal capabilities? Obstacles faced? Loss of key staff? Economy - home, abroad? Prepared by: K.Sasikumar Seasonality, weather effects?
7
I. II. III. IV. V. VI.
Used on a Business Idea PEST Analysis
a company looking at its market a product looking at its market a brand in relation to its market a local business unit a new market or launching a new product an investment opportunity
Prepared by: K.Sasikumar
8
Political • • • • •
Ecological/environmental issues Current legislation home market Future legislation Government policies , term and change Trading policies
• Funding, grants and initiatives
Prepared by: K.Sasikumar
9
Economical • • • • • •
Home economy situation Home economy trends Taxation specific to product/services Seasonality/weather issues Market and trade cycles Specific industry factors
• Market routes and distribution trends Prepared by: K.Sasikumar
10
Social • • • • • • • • •
Lifestyle trends Consumer attitudes and opinions Media views Brand, company, technology image Consumer buying patterns Fashion and role models Major events and influences Buying access and trends Prepared by: K.Sasikumar Ethnic/religious factors
11
Technological • • • • • • • • •
Competing technology development Research funding Associated/ dependent technologies Replacement technology/solutions Maturity of technology Manufacturing maturity and capacity Information and communications Consumer buying mechanisms/ technology Technology access, licensing, patents Prepared by: K.Sasikumar
12
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