Survey Of Tourists

1. Concepts, Definitions and Procedures of Survey 1.0 Introduction The survey is setup by the Government to collect socio-economic data employing scientific sampling methods. 1.1 Outline of Survey Programme 1.1.1 Subject Coverage: The survey is earmarked (15th February – 19 February 2009) on “Evaluation of Tourist Perception and Satisfaction from Winter Carnival at Manali”. In this survey we collect the information regarding Domestic Tourism and International Tourism. Detailed information on purpose/motive of the tourist visiting in the Winter Carnival Manali was collected. 1.1.2 Geographical Coverage: The survey will cover the whole tourist destination of Manali. 1.1.3 Period of survey and work programme: The period of survey will be of five days duration starting on 15th February to 19 February 2009. The survey period of this will be divided into five days duration. In each of these five days equal number of sample tourist will be survey with a view to ensuring uniform spread of sample over the entire survey period. Attempt has been made to survey each of the selected Domestic & International tourists. 1.1.4 Schedules of enquiry: During this period the schedule of enquiry “Evaluation of Tourist Perception and Satisfaction from Winter Carnival at Manali” will be canvassed. 1.1.5 Participation of (FYICTA) Students: In this survey participating all the 25 students of B.T.A. 4th Semester Himachal Pradesh University, Shimla. 1.2 Sample Design 1.2.1 Outline of sample design: For the Manali town sample design will be treated as a single unit of the survey. In Manali town 20 each Domestic tourists and International tourists will be selected for enquiry to main motive and purpose of the visits. The Tourism Department of HPU was conducted with a view to

assess to tourist inflow in the Manali, their reaction about the existing facilities and the suggestion for future improvement to the Government. 1.3 Main objectives: The main objective of the survey to collect the data on tourism/ travel habits and accommodation facilities were collected as under: A.

B.

C.

To collect statistics/ information about: i)

State-wise/ Nation-wise tourists visiting in Manali.

ii)

Classification of tourists according to main purpose.

iii)

Views about winter carnival in Manali.

iv)

Source of information for the visiting Manali.

v)

Purpose of visit.

vi)

Gender and age-wise classification of tourists.

vii)

Expenditure incurred during their stay.

To know the reaction of tourists about: i)

Existing facilities.

ii)

Local Art and Craft.

iii)

Local People and their culture.

To get their suggestions for future improvement of: i)

Existing facilities.

ii)

New tourists areas and activities.

1.4 Concepts and Definitions: The following concepts and definitions were used in the survey. (a) A ‘tourist’ was considered as a person or a group of persons who a place other than his/their normal place of residence and stayed in a hotel. The stay was minimum for one night and maximum for 6 months and the purpose of visit was one or more of the following:-

(a)

(1)

Entertainment, vacations sports, sight seeing etc.

(2)

Visit to a religious place.

(3)

Participation in religious and social functions.

(4)

Business, conferences and meetings.

(5)

Study and research work.

(6)

Health point of view.

(7)

Trekking and adventure sports etc.

If a person visited the state and stayed with his relatives for the sole

purpose of sight-seeing or pilgrimage, he was considered as tourist otherwise not. (b)

Tourism for sight-seeing means-to take time off the daily routine and to

enjoy the sight-seeing as also to take rest. (c)

‘Pilgrim’ has been considered as a person visiting religious places for

worship, to pay obeisance and holy dips etc. (d)

Functions organised by individuals or a group of individuals on the basis

have been considered as ‘religious functions’. 1.5 Survey Schedules: In this survey one distinct schedule were used as detailed below: 1.5.1 In this schedule details regarding various facilities available in Manali interviewing the tourists, in which the information about the nationality, occupation, main motive/purpose of visit, motivations, attraction/feature of winter carnival, transportations problems, budget for journey, cultural activities and source of publicity. In addition to this we interviewed from the tourists about suggestion, role of

the

local

Administration/Police,

opinion

about

the

environmental

degradation/pollution in Manali and any other suitable suggestions etc were collected.

2. SURVEY RESULTS The statistical data based on facts Country-wise distribution of Domestic and International tourists is presented in tables and diagrams as following. 2.1 Nationality-wise distribution of tourists Out of total 40 tourists surveyed 20 were Domestic and 20 were International.

Table No. 2.1Nationality-wise distribution of tourists Nationality

No. of Tourists

Percentage

1.

2.

3.

1. Domestic

20

50

2. International

20

50

Total

40

100

NATIONALITY OF TOURISTS

No. of Tourists

25 20 15 10 5 0 DOMESTIC

INTERNATIONAL Natinality

2.2 Country-wise distribution of tourists

This table reveals that Indian & foreigner tourists each surveyed 50% of the total tourists. Whereas country-wise distribution of foreign tourists is shown in the table below which shows that 10% surveyed belong to France/England and 7.5% were from Australia. Very few tourists were from Vietnam, U.S.A., Norway and New- Zealand etc.

Table No. 2.2 Country-wise distribution of tourists COUNTRY 1.

1. India 2. Germany 3. France 4. Canada 5. Vietnam 6. U.S.A. 7. Norway 8.England 9. New-Zealand 10. Australia 11. New-York Total

NO. OF TOTAL TOURISTS 2.

PERCENTAGE

20 2 4 2 1 1 1 4 1 3 1 40

50 5 10 5 2.5 2.5 2.5 10 2.5 7.5 2.5 100

2.3Zone-wise distribution of Indian tourists

3.

Zone-wise and state-wise analysis of Domestic tourists shows that about 75% of total sample tourists were from Northern region alone. Other regions constituted about 25% tourists among which 10% each were from Western/Southern region, 5% from Eastern region and whereas no tourists from Central region.

Table No. 2.3 Zone-wise distribution of Indian tourists

Name of Zone/State

No. of surveyed Indian tourists

Percentage

Male

Female

Total

2.

3.

4.

5.

1

-

1

0.05

Total Western Zone 1. Maharashtra 2. Rajsthan

1

-

1

0.05

1

1 -

1 1

0.05 0.05

Total

1

1

2

0.10

Northern Zone 1. Himachal Pradesh 2. Punjab 3. Chandigarh 4. New Delhi

6 4 1 1

2 1 -

8 4 2 1

0.40 0.20 0.10 0.05

Total

12

3

15

0.75

Central Zone Total

-

-

-

-

Southern Zone 1. Andhra Pradesh 2. Kerala

-

1 1

1 1

0.05 0.05

Total

-

2

2

0.10

Total

14

6

20

100.00

1. Eastern Zone 1 Bihar

Zone-Wise distribution of Indian tourists

ZONE-WISE DISTRIBUTION OF TOURISTS 16 14 12 10

No. of surveyed Indian tourists Male

No.

8 6

No. of surveyed Indian tourists Female

4 2

tal To

Zo

ne

e ut he rn

on So

tra lZ

er n th No r

Ce n

Zo n

e

ne Zo

W es ter n

Ea st er n

Zo

ne

0

Zone

2.4Sex-wise distribution of tourists Out of total tourists surveyed 63% were male and 37% were female. The flow of male tourists was comparatively less then the females.

Table No. 2.4 Sex-wise distribution of tourists Sex-wise 1.

No. of Tourists 2.

Percentage 3.

1. Male

25

63

2. Female

15

37

Total

40

100

It is NO. OF TOURISTS

FEMALE

15 NO. OF TOURISTS

MALE

25

2.5Age-wise distribution of the tourists Total tourists upto the age of 15 were zero percent and between 15-30 years were 48% and the tourists in the age of 30-45 years 32% and above were only 20%.

Table No. 2.5 Age-wise distribution of the tourists

Age years

No. of Tourists

Percentage

1.

2.

3.

0-15

0

0%

15-30

19

48%

30-45

13

32%

60 & above

8

20%

40

100%

Total

NO. OF TOURISTS AGE-WISE

45-60 20%

0-15 0% 15-30 47%

30-45 33%

2.6 Marital status-wise distribution of tourists The table no.2.6 below gives the marital status-wise distribution of domestic/International visiting Manali. The table reveals that the percentage of un-married tourists 52% to total tourists and 48% of married tourists. Table No. 2.6 Marital status-wise distribution of tourists

Marital status

Domestic

InterTotal national tourists 3. 4. 8 19

Percentage

1. 1. Married

2. 11

2. Un-married

9

12

21

0.52

20

20

40

100

Total

5. 0.48

MARITAL STATUS-WISE NO. OF TOURISTS

UNMARRIED 52%

MARRIED 48%

2.7 Educational qualification-wise distribution of tourists The information as gathered from the tourists parties surveyed shoes that educational qualification is 32% graduate, 30% postgraduate, 06% Ph.D and 32% others subjects. Table No.2.7 Educational qualification-wise distribution of tourists

Educational Qualification Graduate

No. of Tourists

Percentage

13

0.32

P.G

12

0.30

Ph.D

2

0.06

Others

13

0.32

Total

40

100

EDUCATION-WISE NO. OF TOURISTS 15 10 no. 5 0 NO. OF TOURISTS

GRADUA

P.G

PH.D

OTHERS

13

12

2

13

Educational Oualification

2.8

Occupation-wise distribution of tourists

The data collected from the tourists shows that Govt. / private services peoples were the major constituent of tourists that i.e. 62% followed by business 18%, people in un-employed/students 20%. The following table shows that in Govt. servants and private servants are more interested in touring.

Table No. 2.8 Occupation-wise distribution of tourists Occupation

No. Of Tourists

Percentage

1. Business

7

0.18

2. Govt./Pvt. Services

25

0.62

3. Unemployed/Students Total

8

0.20

40

100

OCCUPATION-WISE NO. OF TOURISTS 30 25

No.

20 15 NO. OF TOURISTS 10

U D E

E S

T S E D P E M

U N

G O V

T

./

L

P V

O Y

T

B U

.S

/

E

S IN E

R V

S

IC

S

0

N T

5

Occupation

2.9 Distribution of main motive/purpose of visit Tourists visit different places with different purposes. The information about the purpose of visit collected from the sample tourists has been shown in the table below:

Table No. 2.9 Distribution of main motive/purpose of visit Purpose of Visit 1. 1. Tourism & Entertainment

No. of Tourists

Percentage

2.

3.

28

0.70

2. Business

2

0.05

3. Educational Trip

2

0.05

4. VFR *

2

0.05

5. Any Other

6

0.15

40

100

Total

* Visiting with friends & relatives. NO. OF TOURISTS REASON TO VISIT 30 25

No.

20 15 10 5

TO

UR

ER TH

FR

TR O AT I ED UC

Reason to Visit

O Y AN

NA

L

V

IP

S SI N ES B U

IS

M

&

EN

TE R

TA

IN M

EN

T

0

NO.OF TOURISTS

2.10 Motivation-wise distribution of tourists Table No. 2.10 shows that the maximum tourists i.e. about 37.5% comes to Manali to visit with their friends/families. For natural sight-seeing beauty 22.5%, 20% tourists visited only for incredible India and 20% for other visit. Table No. 2.10 Motivation-wise distribution of tourists Motivation

No. of Tourists

Percentage

2.

3.

8

20

9

22.5

15

37.5

8

20

40

100

1. 1. INCREDIBLE INDIA 2. NATURAL BEAUTY 3. FRIENDS/ FAMILY 4. Others Total

CLASSIFICATION ON THE BASIS OF MOTIVATION 16 14 No.

12 10 8 6 4 2 0 INCREDIBLE INDIA

NATURAL BEAUTY

FRIENDS/ FAMILY

OTHERS

NO.OF TOURISTS Purpose of Motivation

2.11 On the basis of accompany-wise distribution of tourists Table 2.11On the basis of accompany-wise distribution of tourists Visiting With No. of Tourists Percentage 1.

2.

3.

1.Friends

13

32.5

2. Family

16

40

3. Relatives

0

0

4. Alone

11

27.5

Total

40

100

Above table reveals that 40% tourists accompanied with his family and 32.5% tourists visited with friends and also 27.5% tourists visited alone.

CLASSIFICATION ON THE BASIS OF COMPANY ON TOUR 18 16 14 No.

12 10

NO. OF TOURISTS

8 6 4

N A L O

E S L A T IV R E

IL Y A M F

F R IE

N D S

0

E

2

Visiting With

2.12 Distribution of tourists on the basis of best attraction/feature of winter carnival

The table no. 2.12 below shows that 32.5% majority of tourists attract the local culture, 27.5% comes to handicrafts/cuisine, 15% like culture parade and 10% in sports activities of Manali.

Table No. 2.12 Distribution of tourists on the basis of best attraction/feature of winter carnival Best Attraction on of Winter Carnival 1. 1. Cultural Parade

No. of Tourists

Percentage

2. 6

3. 15

2. Handicrafts/ Cuisine

11

27.5

3. Local Culture

13

32.5

4. Sports Activities

4

10

5. Any Other

6

15

40

100

Total

RESPONSE ON BEST ATTRACTION OF WINTER CARNIVAL 14 12

No.

10 8 NO. OF TOUIRSTS

6 4

ER TH O Y AN

NI CR HA

CU

LT UR A

L

PA R

AD

E AF TS /C UI SI N LO E CA L C UL SP TU O R RT E S A CT IV IT IE S

2 0

Best Attraction of the Winter Carnival

2.13 Distribution on the basis of source of information about winter carnival

Table No. 2.13 Distribution on the basis of source of information about winter carnival Source of Information 1. 1. Media

No. of Tourists

Percentage

2. 10

3. 25

2. Travel Agency/ Tour Operator 3. Friends & Relatives 4. Any Other

7

17.5

14

35

9

22.5

Total

40

100

CLASSIFICATION ON THE BASIS OF SOURCE OF INFORMATION 15 10 5 0 NO. OF TOURISTS

MEDIA TRAVEL FRIEND 10

7

14

ANY 9

Source of Information

Above table indicates that majority of tourists i.e. 35% got information about winter carnival from their friends and relatives, 25% of them got information from different types of media, 7% got from travel agency/ tour operators and 22.5% got information from other sources like on the spot information. 2.14 Distribution of tourists on Satisfaction level about winter carnival As shown in the table below 37.5% tourists groups surveyed are satisfied to some extant about winter carnival, 27.5% groups with satisfied at pat, 25% were

fully satisfied and 10% reported negative reply.

Table No. 2.14 Distribution of tourists on Satisfaction level about winter carnival Satisfaction Level 1. 1.Fully Satisfied

No. of Tourists 2. 10

Percentage 3. 25

2. Up to Some Extant 3. At Par

15

37.5

11

27.5

4. Not Satisfied

4

10

40

100

Total

SATISFACTION LEVEL OF THE TOURISTS ABOUT WINTER CARNIVAL NOT SATISFIED 10%

AT PAR 28%

FULLY SATISFIED 25%

UPTO SOME EXTANT 37%

2.15 Distribution on the basis of problem faced by tourists

The survey reveals that about 17.5% tourists faced problem of accommodation/sight-seeing,15% were faced transportation and 50% reported any other i.e. pollution.

Table No. 2.15 Distribution on the basis of problem faced by tourists PROBLEMS FACED

NO. OF TOURISTS

PERCENTAGE

ACCOMMODATION

7

17.5

TRANSPORTATION

6

15

SIGHT SEEING

7

17.5

Any Other (Pollution)

20

50

TOTAL

40

100

RESPONSE ON THE BASIS OF PROBLEM FACED ACCOMMODATI ON

TRANSPORTAT ION

ANY OTHER

SIGHT SEEING

2.16 Classification on the basis of budget for the journey Details of budgetary expenditure for journey 32.5% tourists were spent 20 thousand and above rupees, 30% has been reported 5-10 thousands rupees, 20%

shows 5 thousands rupees and 17.5% tourists reported 10-20 thousand rupees for journey expenditure.

Table No.2.16 Classification on the basis of budget for the journey (‘000 Rs.) Budget for the Journey No. of Tourists Percentage 1. 2. 3. 1. Up to Rs.500 8 20 2. Rs.500-1000

12

30

3. Rs.1000-2000

7

17.5

4. Rs.2000 & above

13

32.5

40

100

Total

2.17 Response on the basis not satisfied segment of winter carnival Out of total 40 tourists 13 (32.5%) were not satisfied with the organizers attitude, 12 (30%) tourists were not satisfied with service providers of carnival, 12

(22.5%) tourists were not satisfied with exhibitions organizers, 3 (7.5%) persons disagreed about the cultural and other activities.

Table No. 2.17 Response on the basis not satisfied segment of winter carnival

SEGMENT OF CARNIVAL 1. 1. CULTURAL ACTIVITIES 2. EXHIBITIONS 3. SERVICE PROVIDERS 4. ORGANIZERS ATTITUDE 5. OTHERS Total

NO. OF TOURISTS

Percentage

2. 3

3. 7.5

9 12

22.5 30

13

32.5

3 40

7.5 100

NOT SATISFIED SEGMENT OF WINTER CARNIVAL 14 12 10 No.

8 6 4 2

S R

IT U TT A R S

PR

NO. OF TOURISTS

O R

G

A N IZ

E

VI C E ER

O TH E

D E

S ER ID O V

IT I IB XH E S

C U

LT

U R A

L

A

C TI

VI T

O N S

IE S

0

Segment of Carnival

2.18 Type of activities most satisfied by tourists of carnival Table No. 2.18 Type of activities most satisfied by tourists of carnival

SATISFIED SEGMENT OF THE CARNIVAL CULTURAL ACTIVITIES EXHIBITIONS

NO. OF TOURISTS

PERCENTAGE

12

30

5

12.5

HANDICRAFTS

9

22.5

CUISINE

11

27.5

ANY OTHER

3

7.5

TOTAL

40

100

Out of total 40 tourists parties 12 (30%) were satisfied with cultural activities, 11 (27.5%) with the cuisine, 9 (22.5%) were reported handicrafts items, 5 (12.5%) with the exhibitions and 3 (7.5%) reported satisfaction with any other activities.

MOST SATISFIED SEGMENT OF THE CARNIVAL ANY OTHER 8%

CULTURAL ACTIVITIES 29%

CUISINE 27%

HANDICRAFTS 23%

EXHIBITIONS 13%

2.19 Classification on the basis of suggestions for carnival to make it more appealing and attractive. Table No.2.19 Classification on the basis of suggestions for carnival to make it more appealing and attractive.

Suggestions No. of Tourists Percentage 1. 2. 3. 1. Proper Publicity 8 20 2. Different Sports 4 10 Activities 3. Local/Modern 7 17.5 Cultural Activities 4. More Interactive/ 7 17.5 Participation 5. Not Response 14 35 Total 40 100 To make winter carnival more appealing and attractive out of 40 tourists sample 35% not response properly, 20% tourists suggested proper publicity, 17.5% tourists suggested local & modern cultural activities/more interactive/participation and 10% tourists suggested different type of sports activities.

CLASSIFICATION ON THE BASIS OF SUGGESTIONS FOR CARNIVAL 16 14 12

8 6

Suggestions

ANY OTHER

PARTICIPATION

MORE

INTERACTIVE/MORE

ACTIVITIES

MORE CULTURAL

0

MORE NO. OF

2

SPORTS ACTIVITIES

4 MORE PUBLICITY

No.

10

NO. OF TOURISTS

2.20 Classification on the basis of recommendations for the Organizers for future Table No. 2.20 Classification on the basis of recommendations for the

organizers for future Recommendations

No. of Tourists 2. 13

Percentage

1. 3. 1. More Publicity/ Budget 32.5 Provision 2. More Space for Tourists 4 10 3. More Cultural Activities 5 12.5 4. More Interactive/ 5 12.5 Participation 5. Not Response 13 32.5 Total 40 100 In the above table tourists recommended to organizers for future should be 13 tourists parties wants more publicity/budget provision for winter carnival. 5 each tourists parties response more cultural activities/interactive participation and 4 tourists parties provide separate rooms for participants in future. SUGGESTIONS FOR THE ORGANIZERS FOR FUTURE MORE /PUBLICITY MORE BUDGET PROVISION

ANY OTHER

MORE /INT ERACTIVE PARTICIPATION

MORE SPACE FOR TOURISTS MORE CULT URAL ACTIVITIES

2.20 Response on the basis of satisfaction level with local administration Table No. 2.20 Response on the basis of satisfaction level with local administration

Satisfaction with Local Administration 1. Yes

No. of Tourists

Percentage

34

85

2. No

5

12.5

3. Not Response

1

2.5

40

100

Total

The information collected from the tourists parties out of 40 satisfied 34 from local administration and 5 were reported negative reply and 1 tourist show not response.

2.21 Response on the basis of satisfaction level with Police Administration Table No. 2.21

Response on the basis of satisfaction level with Police Administration Satisfaction with Police Administration YES

NO. OF TOURISTS

PERCENTAGE

31

77.5

NO

8

20

ANY OTHERS

1

2.5

TOTAL

40

100

The information collected from the tourists parties out of 40 satisfied 31 from police administration and 8 were reported negative reply and 1 tourist show not response.

ANY OTHERS

NO

YES

1

8

NO. OF TOURISTS

31

2.22 Response on the basis of again visiting in Winter Carnival The data collected from the tourists out of 40 shows 13 again visiting Manali for Winter Carnival, 12 tourists reported may be visited, 10 tourists don’t know and 5 tourists response were negative. Table No. 2.22

Response on the basis of again visiting in Winter Carnival Response of Again Visiting 1.Yes

No. of Tourists

Percentage

13

32.5

2. No

5

12.5

3. Don't know

10

25

4. May be

12

30

Total

40

100

2.23 Response on the basis of motivating other people to visit Manali in future Table No.2.23 Response on the basis of motivating other people to visit Manali in future

Motivating Response YES

NO. OF TOURISTS

PERCENTAGE

22

55%

NO

3

7.5%

DON’T KNOW

2

5%

MAY BE

13

32.5%

TOTAL

40

100%

The data collected from the tourists out of 40 shows 22 give consent for motivating, 13 tourists reported may be motivate,2 tourists don’t know and 3 tourists response were negative.

2.24 Response about the pollution and environmental degradation in Manali Table No. 2.24 Response about the pollution and environmental degradation in Manali

RESPONSE

Total

NO. OF TOURISTS

40

PERCENTAGE

100%

2.25 Comment/Observation/Suggestion/Guideline given by tourists about Winter Carnival in Manali Table No. 2.25 2.25 Comment/Observation/Suggestion/Guideline given by tourists about Winter Carnival in Manali Suggestions for

No. of Tourists

Percentage

Winter Carnival 1. 1. MORE PUBLICITY FOR CARNIVAL/ ADVENTUROUS ACTIVITIES 2. MORE CONTROL ON DRUG INTAKE 3. POLLUTION CHECK 4. NO COMMENTS Total

2. 5

3. 0.12

4

0.10

11

0.28

20

0.50

40

100

In above table 27.5% tourists suggest pollution check post, 12.5% tourists stress on publicity/adventure sports, 10% tourists guides for drug control and 0.50% tourists reported no comments about Winter Carnival.

Introduction

Himachal Pradesh is its varied terrain and geology is a unique treasure house if clean, peaceful and beautiful environment, scenic and charming forests, lakes, mountains, rivers and streams, scared shrines and historic monuments etc. It has a potential to offer activities of varied interests to match the diverse tastes of tourists from all segments. All that is needed is to explore and highlight the full scope of this tourist potential to the tourist world. Not only to the nature lovers but to the pilgrims also Himachal Pradesh has sufficient to provide as millions of pilgrims from all parts of the country visit various shrines and temples every year. The immense geographical spectrum also provides enormous scope for various sports and adventure activities. Pradesh also have many anglers’ attraction spots for trout fish varieties. Wildlife is another attraction for tourists visiting the area. Himachal is also famous for its handicrafts, Pashmina and woolen shawls. Himachal, with its pristine mountains, rivers and forests is known as ‘Devbhoomi’ the land of the Gods. Today, it is our endeavours to maintain the natural glory of the state make it a place of endless delight for travelers and residents alike. HIMACHAL PRADESH is Area wise 55,653 sq. km and Population: 60, 77,248. High mountains, snow – covered peaks, beautiful green hills and slopes, and quiet little resorts and hamlets make up this beautiful state. In summer, Himachal Pradesh has always been a refreshing change from the heat and oppression of plains of north India. Excellent trekking, hiking and skiing facilities are available at different parts in the state. Vibrant and colorful ‘meals’ are held all over the state to celebrate the festival of Dussehra. Manali the unparalleled tourist resort of Himachal has its special place in the tourist map of world. The place is named after Manu the divine law-giver. The place is flooded with breathtaking natural beauty. Picture postcard-perfect, the area around Manali holds fertile valleys, and fast flowing streams. Thick forests rise over a carpet of varied foliage and flowers. For the back drop, all this has the majesty of high snow-clad mountains. And then there is an enormous range of

sightseeing, sports and adventure that is available around the town. Every year winter sports are held here to attract the tourists. The place has attained special significance in the world of winter sports. Himachal Pradesh, a veritable cornucopia of nature, a gay land of colourful fairs and festivals, and a treasure of ancient temples with super sculptural ornamentations, an abode of peace of loving, innocent and hospitable people attracts lakhs of tourists every year. The matchless magical beauty of snow covered peaks touching heights of sky, below where lie the high meadows of soft and soothing green grass, thick forests with a variety of flora and fauna, small jewel-like lakes, swiftly flowing streams, rushing rivers and deep valleys with small hamlets and fascinating architecture leave a lasting impression tempting tourists to visit Himachal again and again. Today’s complex and mechanical life always pushes a man to go in search of rest and peace of mind. Feeling tried of his routine life, he wants to rest his body and mind, he wants dome enjoyment, and he aspires for some solace and solitude. These are available in abundance in the pollution free surroundings of Himachal which leave a lasting impression on the minds of tourist, tempting to him fall in love with Himachal. Growth & Development of Tourism Industry in Himachal Pradesh Himachal with vast potential and growing economy has immense potential for the sustenance of the tourism industry. Tourism is Himachal Pradesh has been recognized as one of the most important sectors of the economy as it is being realized as a major engine of growth of future. Himachal Pradesh is endowed with all the basic resources necessary for thriving tourism activity like geographical and cultural diversity, clean, peaceful and beautiful streams, sacred shrines, historic monuments and the friendly and hospitable people. Tourism industry in Himachal Pradesh has been given very high priority and the Government has developed an appropriate infrastructure for its development which includes provision of public utility services, roads, communication network, airports, transport facilities, water supply and civic amenities etc. Efforts are a foot in providing urban facilities in rural areas thereby promoting tourism not only in

urban/metros but in rural areas of the Pradesh.

Tourism development of an

area therefore, must take into account the availability, quality and status of local resources and infrastructure which are necessary for its growth and sustainence. Besides amusement and recreation, tourism today is recognized as one of the most important sectors of the global economy. The economic impacts and gains in the form of increased employment opportunities, foreign exchange earnings, income multiplier and tax revenue has given this industry a significant importance. In India, although we have not yet even begun tap to the potential, tourism already is the third largest foreign exchange earner. Need for tourism development:In the absence of strong industrial and commercial base tourism can play a pivotal role in boosting the company of Pradesh. Himachal Pradesh has a potential to offer activities of varied interested to match the diverse tastes of tourists from all segments. The key players in tourism development can be divided into three categories namely, business sector, non-profit sector, and the Government. The development of tourism in as area needs co-ordination of efforts and policies between these three. Thus the Government has an important role to play in guiding the activities in private and non-profit sector.

Objective

1. Concepts, Definitions and Procedures of Survey 1.0 Introduction The survey is setup by the Government to collect socio-economic data employing scientific sampling methods. 1.1 Outline of Survey Programme 1.1.1 Subject Coverage: The survey is earmarked (15th February – 19 February 2009) on “Evaluation of Tourist Perception and Satisfaction from Winter Carnival at Manali”. In this survey we collect the information regarding Domestic Tourism and International Tourism. Detailed information on purpose/motive of the tourist

visiting in the Winter Carnival Manali was collected. 1.1.2 Geographical Coverage: The survey will cover the whole tourist destination of Manali. 1.1.3 Period of survey and work programme: The period of survey will be of five days duration starting on 15th February to 19 February 2009. The survey period of this will be divided into five days duration. In each of these five days equal number of sample tourist will be survey with a view to ensuring uniform spread of sample over the entire survey period. Attempt has been made to survey each of the selected Domestic & International tourists. 1.1.4 Schedules of enquiry: During this period the schedule of enquiry “Evaluation of Tourist Perception and Satisfaction from Winter Carnival at Manali” will be canvassed. 1.1.5 Participation of (FYICTA) Students: In this survey participating all the 25 students of B.T.A. 4th Semester Himachal Pradesh University, Shimla. 1.2 Sample Design 1.2.1 Outline of sample design: For the Manali town sample design will be treated as a single unit of the survey. In Manali town 20 each Domestic tourists and International tourists will be selected for enquiry to main motive and purpose of the visits. The Tourism Department of HPU was conducted with a view to assess to tourist inflow in the Manali, their reaction about the existing facilities and the suggestion for future improvement to the Government. 1.3 Main objectives: The main objective of the survey to collect the data on tourism/ travel habits and accommodation facilities were collected as under: A.

To collect statistics/ information about: viii)

State-wise/ Nation-wise tourists visiting in Manali.

ix)

Classification of tourists according to main purpose.

x)

Views about winter carnival in Manali.

xi)

Source of information for the visiting Manali.

B.

C.

xii)

Purpose of visit.

xiii)

Gender and age-wise classification of tourists.

xiv)

Expenditure incurred during their stay.

To know the reaction of tourists about: i)

Existing facilities.

ii)

Local Art and Craft.

iii)

Local People and their culture.

To get their suggestions for future improvement of: i)

Existing facilities.

ii)

New tourists areas and activities.

1.4 Concepts and Definitions: The following concepts and definitions were used in the survey. (a) A ‘tourist’ was considered as a person or a group of persons who a place other than his/their normal place of residence and stayed in a hotel. The stay was minimum for one night and maximum for 6 months and the purpose of visit was one or more of the following:-

(a)

(1)

Entertainment, vacations sports, sight seeing etc.

(2)

Visit to a religious place.

(3)

Participation in religious and social functions.

(4)

Business, conferences and meetings.

(5)

Study and research work.

(6)

Health point of view.

(7)

Trekking and adventure sports etc.

If a person visited the state and stayed with his relatives for the sole

purpose of sight-seeing or pilgrimage, he was considered as tourist otherwise not.

(b)

Tourism for sight-seeing means-to take time off the daily routine and to

enjoy the sight-seeing as also to take rest. (c)

‘Pilgrim’ has been considered as a person visiting religious places for

worship, to pay obeisance and holy dips etc. (d)

Functions organised by individuals or a group of individuals on the basis

have been considered as ‘religious functions’. 1.5 Survey Schedules: In this survey one distinct schedule were used as detailed below: 1.5.1 In this schedule details regarding various facilities available in Manali interviewing the tourists, in which the information about the nationality, occupation, main motive/purpose of visit, motivations, attraction/feature of winter carnival, transportations problems, budget for journey, cultural activities and source of publicity. In addition to this we interviewed from the tourists about suggestion, role of

the

local

Administration/Police,

opinion

about

the

environmental

degradation/pollution in Manali and any other suitable suggestions etc were collected.

2. SURVEY RESULTS During the survey the information regarding the number of tourists, sexwise classification of tourists, their nationality, purpose to visit, expenditure incurred on transport, food and beverages, accommodation, entertainment and shopping etc. Besides this, their reactions about the existing facilities and suggestions for improvement therein were also gathered from the tourists. The data so collected and its analysis and results etc. are presented in this report. The statistical data based on facts Country-wise distribution of Domestic and International tourists is presented in tables and diagrams as following. 2.1 Nationality-wise distribution of tourists Out of total 40 tourists surveyed 20 were Domestic and 20 were

International.

Table No. 2.1 Nationality-wise distribution of tourists Nationality 1. 1. Domestic 2. International

No. of Tourists 2. 20 20

Percentage 3. 50 50

40

100

Total

No. of Tourists

NATIONALITY OF TOURISTS 25 20 15 10 5 0 DOMESTIC

INTERNATIONAL Natinality

2.2 Country-wise distribution of tourists This table reveals that Indian & foreigner tourists each surveyed 50% of the total tourists. Whereas country-wise distribution of foreign tourists is shown in the table below which shows that 10% surveyed belong to France/England and 7.5% were from Australia. Very few tourists were from Vietnam, U.S.A., Norway and New- Zealand etc.

Table No. 2.2 Country-wise distribution of tourists Country 1.

1. India 2. Germany 3. France 4. Canada

No. of Total Tourists 2.

Percentage 3.

20 2 4 2

50 5 10 5

no. of total tourists

5. Vietnam 6. U.S.A. 7. Norway 8. England 9. New-Zealand 10. Australia 11. New-York Total

1 1 1 4 1 3 1 40

2.5 2.5 2.5 10 2.5 7.5 2.5 100

COUNTRY-WISE NO. OF TOURISTS SURVEYED 25 20 15

NO. OF TOTAL TOURISTS

10 5 In d G ia e rm a n y F ra n c C e a n a d V a ie tn a A m m e ri c N a o rw E a N y n e g w la -Z n e d a la n A d u s tr a N li e a w -Y o rk

0

Country

Himachal tourism needs more publicity and exposure in foreign country to attract more and more foreign tourists.

2.6 Zone-wise distribution of Indian tourists Zone-wise and state-wise analysis of Domestic tourists shows that about 75% of total sample tourists were from Northern region alone. Other regions constituted about 25% tourists among which 10% each were from Western/Southern region, 5% from Eastern region and whereas no tourists from Central region.

Table No. 2.3

Zone-wise distribution of Indian tourists Name of Zone/State

No. of surveyed Indian tourists

Percentage

Male

Female

Total

2.

3.

4.

5.

1

-

1

0.05

1

-

1

0.05

1

1 -

1 1

0.05 0.05

1

1

2

0.10

6 4 1 1

2 1 -

8 4 2 1

0.40 0.20 0.10 0.05

12

3

15

0.75

Central Zone

-

-

-

-

Total

-

-

-

-

1. Eastern Zone 1 Bihar Total Western Zone 1. Maharashtra 2. Rajsthan Total Northern Zone 1. Himachal Pradesh 2. Punjab 3. Chandigarh 4. New Delhi Total

Southern Zone 1. Andhra Pradesh 1 1 2. Kerala 1 1 ZONE-WISE DISTRIBUTION OF TOURISTS Total 16 2 2 Total

14

14

6

20

0.05 0.05 0.10 100.00

12

No.

10

No. of surveyed Indian tourists Male

8 6

No. of surveyed Indian tourists Female

4 2

Zone

ta l To

ne Zo

ut he rn

on e So

tr al Z

er n th No r

Ce n

Zo ne

e Zo n

W es te rn

Ea st er n

Zo

ne

0

2.7Sex-wise distribution of tourists 2.8 Out of total tourists surveyed 63% were male and 37% were female. The flow of male tourists was comparatively less then the females.

Table No. 2.4 Sex-wise distribution of tourists Sex-wise 1. 1. Male

No. of Tourists 2. 25

Percentage 3. 63

2. Female

15

37

Total

40

100 It is

NO. OF TOURISTS

FEMALE

15 NO. OF TOURISTS

MALE

25

2.5

Age-wise distribution of the tourists

Total tourists upto the age of 15 were zero percent and between 15-30 years were 48% and the tourists in the age of 30-45 years 32% and above were only 20%.

Table No. 2.5 Age-wise distribution of the tourists Age years

No. of Tourists

Percentage

1. 0-15

2. 0

3. 0%

2. 15-30

19

48%

3. 30-45

13 NO. OF TOURISTS AGE-WISE 8

32%

40

100%

1.

4. 60 & above Total

45-60 20%

0-15 0% 15-30 47%

30-45 33%

20%

2.6

Marital status-wise distribution of tourists

The table no.2.6 below gives the marital status-wise distribution of domestic/International visiting Manali. The table reveals that the percentage of un-married tourists 52% to total tourists and 48% of married tourists. Table No. 2.6 Marital status-wise distribution of tourists Marital status

Domestic

InterTotal national tourists 3. 4. 8 19

Percentage

1. 1. Married

2. 11

2. Un-married

9

12

21

0.52

20

20

40

100

Total

MARITAL STATUS-WISE NO. OF TOURISTS

UNMARRIED 52%

MARRIED 48%

5. 0.48

2.7

Educational qualification-wise distribution of tourists

The information as gathered from the tourists parties surveyed shoes that educational qualification is 32% graduate, 30% postgraduate, 06% Ph.D and 32% others subjects. Table No.2.7 Educational qualification-wise distribution of tourists Educational Qualification 1. 1. Graduate

No. of Tourists

Percentage

2. 13

3. 0.32

2. P.G

12

0.30

3. Ph.D

2

0.06

4. Others

13

0.32

Total

40

100

EDUCATION-WISE NO. OF TOURISTS 15 10 no. 5 0 NO. OF TOURISTS

GRADUA

P.G

PH.D

OTHERS

13

12

2

13

Educational Oualification

2.9

Occupation-wise distribution of tourists

The data collected from the tourists shows that Govt. / private services peoples were the major constituent of tourists that i.e. 62% followed by business 18%, people in un-employed/students 20%. The following table shows that in Govt. servants and private servants are more interested in touring.

Table No. 2.8 Occupation-wise distribution of tourists Occupation

No. of Tourists 2. 7

Percentage 3. 0.18

2. Govt./Pvt. Services

25

0.62

3. Un-employed/Students

8

0.20

40

100

1. 1. Business

Total

OCCUPATION-WISE NO. OF TOURISTS 30 25

15 NO. OF TOURISTS 10

U D E T /S P

E M U N

G O V

T

./

L

P V

O Y

T

E D

.S

E

S IN E

R V

S

IC

S

E S

0

N T

5

B U

No.

20

Occupation

2.9 Distribution of main motive/purpose of visit Tourists visit different places with different purposes. The information about the

purpose of visit collected from the sample tourists has been shown in the table below:

Table No. 2.9 Distribution of main motive/purpose of visit Purpose of Visit 1. 1. Tourism & Entertainment 2. Business

No. of Tourists 2. 28

Percentage 3. 0.70

2

0.05

3. Educational Trip

2

0.05

4. VFR *

2

0.05

5. Any Other

6

0.15

40

100

Total

* Visiting with friends & relatives.

NO. OF TOURISTS REASON TO VISIT 30 25

No.

20 15 10 5

TO

U R

ER TH

FR

O Y A N

L N A O A TI D U C E

Reason to Visit

V

IP TR

S S SI N E B U

IS

M

&

EN

TE R

TA IN M

EN

T

0

NO.OF TOURISTS

2.10 Motivation-wise distribution of tourists Table No. 2.10 shows that the maximum tourists i.e. about 37.5% comes to Manali to visit with their friends/families. For natural sight-seeing beauty 22.5%, 20% tourists visited only for incredible India and 20% for other visit. Table No. 2.10 Motivation-wise distribution of tourists Motivation 1. 1. Incredible India

No. of Tourists 2. 8

Percentage 3. 20

2. Natural Beauty

9

22.5

3. Friends/ Family 15 BASIS OF MOTIVATION 37.5 CLASSIFICATION ON THE 16

4. Others 14

8

20

40

100

12 No.

10 Total 8 6 4 2 0 INCREDIBLE INDIA

NATURAL BEAUTY

FRIENDS/ FAMILY

OTHERS

NO.OF TOURISTS Purpose of Motivation

2.11 On the basis of accompany-wise distribution of tourists Table 2.11 On the basis of accompany-wise distribution of tourists Visiting With 1. 1.Friends

No. of Tourists 2. 13

Percentage 3. 32.5

2. Family

16

40

3. Relatives

0

0

4. Alone

11

27.5

Total

40

100

Above table reveals that 40% tourists accompanied with his family and 32.5% tourists visited with friends and also 27.5% tourists visited alone. CLASSIFICATION ON THE BASIS OF COMPANY ON TOUR 18 16 14 10

NO. OF TOURISTS

8 6 4 2

N O A L

IV A T L R E

E

E S

Y IL A M F

R IE

N D S

0

F

No.

12

Visiting With

2.12 Distribution of tourists on the basis of best attraction/feature of winter carnival The table no. 2.12 below shows that 32.5% majority of tourists attract the local culture, 27.5% comes to handicrafts/cuisine, 15% like culture parade and 10% in sports activities of Manali.

Table No. 2.12 Distribution of tourists on the basis of best attraction/feature of winter carnival Best Attraction on of Winter Carnival 1. 1. Cultural Parade

No. of Tourists

Percentage

2. 6

3. 15

2. Handicrafts/ Cuisine

11

27.5

3. Local Culture

13

32.5

4. Sports Activities

4

10

5. Any Other

6

15

40

100

Total

RESPONSE ON BEST ATTRACTION OF WINTER CARNIVAL 14 12 No.

10 8 NO. OF TOUIRSTS

6 4

ER O TH Y A N

R TS PO S

LO

C A

L

A

C

C TI V

U LT

IT IE

U R

S

E

E IN S/ C U IS

A FT N IC R H A

C U

LT

U R A

L

P

A R

A D

E

2 0

Best Attraction of the Winter Carnival

Distribution on the basis of source of information about winter carnival

2.16

Table No. 2.13 Distribution on the basis of source of information about winter carnival Source of Information

No. of Tourists

Percentage

1.

2. 10

3. 25

1. Media 2. Travel Agency/ Tour Operator 3. Friends & Relatives

7

17.5

14

35

4. Any Other

9

22.5

40

100

Total

Above table indicates that majority of tourists i.e. 35% got information about winter carnival from their friends and relatives, 25% of them got information from different types of media, 7% got from travel agency/ tour operators and 22.5% got information from other sources like on the spot information. CLASSIFICATION ON THE BASIS OF SOURCE OF INFORMATION 15 10 5 0 NO. OF TOURISTS

MEDIA TRAVEL FRIEND 10

7

14

ANY 9

Source of Information

2.17

Distribution of tourists on Satisfaction level about winter carnival

As shown in the table below 37.5% tourists groups surveyed are satisfied to some extant about winter carnival, 27.5% groups with satisfied at pat, 25% were fully satisfied and 10% reported negative reply.

Table No. 2.14 Distribution of tourists on Satisfaction level about winter carnival Satisfaction Level 1. 1.Fully Satisfied

No. of Tourists 2. 10

Percentage 3. 25

2. Up to Some Extant 3. At Par

15

37.5

11

27.5

4. Not Satisfied

4

10

40

100

Total

SATISFACTION LEVEL OF THE TOURISTS ABOUT WINTER CARNIVAL NOT SATISFIED 10%

AT PAR 28%

2.18

FULLY SATISFIED 25%

UPTO SOME EXTANT 37%

Distribution on the basis of problem faced by tourists

The survey reveals that about 17.5% tourists faced problem of accommodation/sight-seeing,15% were faced transportation and 50% reported any other i.e. pollution.

Table No. 2.15 Distribution on the basis of problem faced by tourists Problems Faced 1. 1. Accommodation

No. of Tourists 2. 7

Percentage 3. 17.5

2. Transportation

6

15

3. Sight Seeing

7

17.5

4. Any Other (Pollution) Total

20

50

40

100

RESPONSE ON THE BASIS OF PROBLEM FACED ACCOMMODATI ON

TRANSPORTAT ION

ANY OTHER

SIGHT SEEING

2.16 Classification on the basis of budget for the journey Details of budgetary expenditure for journey 32.5% tourists were spent 20 thousand and above rupees, 30% has been reported 5-10 thousands rupees, 20%

shows 5 thousands rupees and 17.5% tourists reported 10-20 thousand rupees for journey expenditure.

Table No.2.16 Classification on the basis of budget for the journey (‘000 Rs.) Budget for the Journey No. of Tourists Percentage 1. 2. 3. 1. Up to Rs.500 8 20 2. Rs.500-1000

12

30

3. Rs.1000-2000

7

17.5

4. Rs.2000 & above

13

32.5

40

100

Total

Budget fotr the Journey

4. Rs.2000 & above 32%

3. Rs.10002000 18%

1. Up to Rs.500 20%

2. Rs.500-1000 30%

2.21 Response on the basis not satisfied segment of winter carnival

Out of total 40 tourists 13 (32.5%) were not satisfied with the organizers attitude, 12 (30%) tourists were not satisfied with service providers of carnival, 12 (22.5%) tourists were not satisfied with exhibitions organizers, 3 (7.5%) persons disagreed about the cultural and other activities.

Table No. 2.17 Response on the basis not satisfied segment of winter carnival

Not Satisfied Segment of Carnival 1. 1. Cultural Activities 2. Exhibitions 3. Service Providers 4. Organizers Attitude 5. Others Total

No. of Tourists

Percentage

2. 3 9 12 13 3 40

3. 7.5 22.5 30 32.5 7.5 100

NOT SATISFIED SEGMENT OF WINTER CARNIVAL 14 12 10 No.

8 6 4

O T

H E

R

U E

A N IZ G

NO. OF TOURISTS

O R

E R S

IT T T A R S

P R V IC E

X H E

S

S E R O V

IO IT IB

C T A L U R A T L C U

ID

N S

IE S

IV IT

0

D E

2

Segment of Carnival

2.22 Type of activities most satisfied by tourists of carnival Table No. 2.18 Type of activities most satisfied by tourists of carnival

Satisfied Segment of The Carnival 1. 1. Cultural Activities

No. of Tourists

Percentage

2. 12

3. 30

2. Exhibitions

5

12.5

3. Handicrafts

9

22.5

4. Cuisine

11

27.5

5. Any Other

3

7.5

40

100

Total

Out of total 40 tourists parties 12 (30%) were satisfied with cultural activities, 11 (27.5%) with the cuisine, 9 (22.5%) were reported handicrafts items, 5 (12.5%) with the exhibitions and 3 (7.5%) reported satisfaction with any other activities.

MOST SATISFIED SEGMENT OF THE CARNIVAL ANY OTHER 8%

CULTURAL ACTIVITIES 29%

CUISINE 27%

HANDICRAFTS 23%

EXHIBITIONS 13%

2.23 Classification on the basis of suggestions for carnival to make it more appealing and attractive. Table No.2.19

Classification on the basis of suggestions for carnival to make it more appealing and attractive. Suggestions No. of Tourists Percentage 1. 2. 3. 1. Proper Publicity 8 20 2. Different Sports 4 10 Activities 3. Local/Modern 7 17.5 Cultural Activities 4. More Interactive/ 7 17.5 Participation 5. Not Response 14 35 Total 40 100 To make winter carnival more appealing and attractive out of 40 tourists sample 35% not response properly, 20% tourists suggested proper publicity, 17.5% tourists suggested local & modern cultural activities/more interactive/participation and 10% tourists suggested different type of sports activities. CLASSIFICATION ON THE BASIS OF SUGGESTIONS FOR CARNIVAL 16 14 12

8 6

Suggestions

ANY OTHER

PARTICIPATION

MORE

INTERACTIVE/MORE

ACTIVITIES

MORE CULTURAL

0

MORE NO. OF

2

SPORTS ACTIVITIES

4 MORE PUBLICITY

No.

10

NO. OF TOURISTS

2.20 Classification on the basis of recommendations for the Organizers for future Table No. 2.20

Classification on the basis of recommendations for the organizers for future Recommendations

No. of Tourists 2. 13

Percentage

1. 3. 1. More Publicity/ Budget 32.5 Provision 2. More Space for Tourists 4 10 3. More Cultural Activities 5 12.5 4. More Interactive/ 5 12.5 Participation 5. Not Response 13 32.5 Total 40 100 In the above table tourists recommended to organizers for future should be 13 tourists parties wants more publicity/budget provision for winter carnival. 5 each tourists parties response more cultural activities/interactive participation and 4 tourists parties provide separate rooms for participants in future.

2.24 Response on the basis of satisfaction level with local administration SUGGESTIONS FOR THE ORGANIZERS FOR FUTURE MORE /PUBLICITY MORE BUDGET PROVISION

ANY OTHER

MORE /INT ERACTIVE PARTICIPATION

MORE SPACE FOR TOURISTS MORE CULT URAL ACTIVITIES

Table No. 2.20

Response on the basis of satisfaction level with local administration Satisfaction with Local Administration 1. 1. Yes

No. of Tourists

Percentage

2. 34

3. 85

2. No

5

12.5

3. Not Response

1

2.5

40

100

Total

The information collected from the tourists parties out of 40 satisfied 34 from local administration and 5 were reported negative reply and 1 tourist show not response. Respone of Satisfaction level of the Local Administration 40 35 30 No.

25 20

No. of Tourists

15 10 5 0 1. Yes

2. No

3. Not Response

Satisfation level of Local Administration

2.21 Response on the basis of satisfaction level with Police Administration Table No. 2.21 Response on the basis of satisfaction level with Police Administration Satisfaction with Police Administration 1. 1. Yes

No. of Tourists

Percentage

2. 31

3. 77.5

2. No

8

20

3. Any Others

1

2.5

Total

40

100

The information collected from the tourists parties out of 40 satisfied 31 from police administration and 8 were reported negative reply and 1 tourist show not response.

ANY OTHERS

1

NO

8

YES

NO. OF TOURISTS

31

2.22 Response on the basis of again visiting in Winter Carnival The data collected from the tourists out of 40 shows 13 again visiting Manali for Winter Carnival, 12 tourists reported may be visited, 10 tourists don’t know and 5 tourists response were negative. Table No. 2.22 Response on the basis of again visiting in Winter Carnival Response of Again Visiting 1. 1.Yes

No. of Tourists

Percentage

2. 13

3. 32.5

2. No

5

12.5

3. Don't know

10

25

4. May be

12

30

Total

40

100

Response of again Visiting

Yes.1

May be .4

Don't know .3

No .2

2.23 Response on the basis of motivating other people to visit Manali in future Table No.2.23 Response on the basis of motivating other people to visit Manali in future Motivating Response No. of Tourists Percentage 1. 1. Yes

2. 22

3. 55

2. No

3

7.5

3. Don’t know

2

5

4. May be

13

32.5

Total

40

100

The data collected from the tourists out of 40 shows 22 give consent for motivating, 13 tourists reported may be motivate,2 tourists don’t know and 3 tourists response were negative.

2.24 Response about the pollution and environmental degradation in Manali Table No. 2.24 Response about the pollution and environmental degradation in Manali Response 1. 1. Proper use of waste materials 2. Clean city

No. of Tourists 2. 3

3. Pollution is increasing 4. Not Response Total

Percentage 3. 8

12

30

23

57

2

5

Pillution and Enveronmental Degration in Manali 40 100

25

15 10 5 4. Not Response

3. Environment if not good

2. Clean city

1. Proper use of waste materials

0 1

No.

20

No. of Tourists Response

2.25 Comment/Observation/Suggestion/Guideline given by tourists about Winter Carnival in Manali Table No. 2.25 2.25 Comment/Observation/Suggestion/Guideline given by tourists about Winter Carnival in Manali Suggestions for No. of Tourists Winter Carnival 1. 2. 1. More Publicity For 5 Carnival/Adventurous Activities 2. More Control on 4 Drug Intake 3. Pollution Check 11 4. No Comments Total

Percentage 3. 0.12 0.10 0.28

20

0.50

40

100

In above table 27.5% tourists suggest pollution check post, 12.5% tourists stress on publicity/adventure sports, 10% tourists guides for drug control and 0.50% tourists reported no comments about Winter Carnival. Suggestions of Winter Carnival

25

15 10

Suggestions

4. No Comments

3. Pollution Check

2. More Control on Drug Intake

0

1. More Publicity For Carnival/Adventurou s Activities

5 1

No.

20

Survey Outcomes

Event Management There are a number of companies hosting and organizing events on a regular basis. These range from the small time private events to the large-scale international events. Yes, the large scales one do happen far rarer, but then the amount of returns they churn out is far beyond expectations. However, in the past there have been events that have also resulted in losses to the hosts and sponsors for varied reasons. But then, all said and done, event management is about organization and execution, and that is precisely where the money lies. Those in the field are paid for their these services. Today, there a number of people, who have entered the field because they realize the potential of the market where demand and supply is concerned. In fact, the most profitable aspect of this field is the need for creativity. And that is how and where one earns. The management of events calls, largely for coordination, from stage one. The first thing required is to get the orders for the event. This process is also known as pitching for an event. Usually, whether it is for small time events (birthday parties and weddings), or then for the larger ones assigned by companies (exhibitions and trade fairs), or then the international concerts; the event manager/company is asked to submit a project report, with the finances involved. On the basis of this is the assignment given to them. The dual goals of this conceptual paper are to delimit the scope of public policy concerns in the field of planned events, and to advocate and explain the process of institutionalizing a new paradigm referred to as sustainable and responsible events. Although a systematic review has not been attempted, evidence from the available literature and direct experience of the author in many countries suggests that public policy pertaining to festivals and other planned events is generally fractionalized, that is not comprehensive and it fails to integrate events effectively with all the relevant policy domains. As well, it is most often tied explicitly to tourism, place marketing and economic development, with cultural connections being the second-most popular.

HISTORY OF WINTER CARNIVAL The winter carnival of Manali began its journey way back in 1977. The first carnival was inaugurated by Late Dr. Y. S. Parmar the then Chief Minister of Himachal. The show, infact, was brainchild of Shri Harnam Singh, the founder of WHMI (that is how the present Atal Bihari Vajpayee Institute of Mountaineering and Allied Sports was known as then) This Mountaineering Institute was then in its infancy and looking for areas of growth. Water sports and snow sports were its natural offshoots as both these resources are abundant in the State. In order to popularize skiing Shri Harnam Singh started open ski competitions at the upcoming Solang Slopes. Skiing then was dominated by skiers of HAWS, ITBP and Gulmarg Ski School - all professionals; participations of locals and nonprofessionals was only notional. These competitions were successful in drawing young blood and attracting a lot of local enthusiasts to the sport. One look at the breed of the skiers at the highest level shows that the initiative was highly productive. To further boost the sport and exhibit it to the lay public and the tourists the Director of WHMI started hosting cultural events simultaneously with the skiing competitions. This was the beginning of the Manali Winter Carnival. The cultural events were organized at the Manu Rang Shala and attracted teams of students and non-students from all over India, particularly Mumbai. Unfortunately this arrangement couldn’t continue beyond 1984. However, the skiing activities in Solang Nala kept going on uninterrupted and various State and National level competitions have been organized from time to time in addition to the regular courses. In the year 1999 members of Manu Kala Kendra joined hands with Trios Mumbai and restarted the Winter Carnival Manali by organizing Cultural Competitions on the earlier lines. These events were no longer tied up with the winter sports at Solang. Nonetheless the festival became highly popular and earned for itself the status of State Level Function. This happened in the year 1999, Prof. P K Dhumal, the Chief Minister of Himachal Pradesh made this announcement as he

inaugurated the Carnival that year. Since then the Carnival has become an important event in the cultural calendar of Himachal and it has been celebrated with much fanfare each year. The Carnival 2008 once again marked a turning point in the history of Carnival, infact, it will be right to say that the events have actually come a full circle. Once again the Cultural and Skiing events are being organized side by side. First it was skiing that occasioned the display of culture and now it is culture that is being used to highlight the sport of skiing. This reciprocity surely will grant strength to each other and make them prosper mutually. Hopefully in coming years it will lead to the hosting of some international skiing event very soon. The 11th State Level Winter Carnival 2009 will be organised from 15th February to 19th February 2009 in a befitting and attractive manner. About 1000 participants from all over the country will take part in the said Carnival, in which the participants will have to participate in twelve events and all the events are competitive. Several new attractions have been added in the form of Skiing Championship, Himachali Food Festival, Craft Bazar, Local Band Competition, Folk Dances, Street Plays, and Adventure Sports etc, in which the tourists, who are expected in their thousands, shall also participate. It is planned to make the event a big tourist attraction and a showcase for the rich Himachali culture & traditions. For the first time, efforts are being made to make the tourists directly participate in the Carnival by converting the entire 250 metre stretch of the Manali Mall from the Ram Bagh Chowk to the Ibex Chowk into an area of Carnival activities. It is planned to organize different activities on the Mall and the adjoining available area. It is proposed to organize this Carnival on the basis of the Carnivals organized in other parts of the Country and abroad, so that the Manali Winter Carnival occupies an important place in the tourism calendar of events and offers a new tourist attraction in the off-season too. The local office of the Himachal Pradesh Tourism Development Corporation and the private Hoteliers have also been advised to

offer special packages on the basis of the Christmas & New Year packages so that a greater number of tourists are attracted. The event is being publicized in a big way and promises to be a big tourist attraction.

Winter Carnivalanali Winter Carnival, 2009 What to do in the long winter months in Manali? Not that many years ago there was any television around - now ubiquitous - to keep people amused. Therefore 20 odd years ago, the director of the Mountaineering Institute thought up the Manali Winter Carnival to keep people entertained for a week. In the first few years it was only a small local

Parade of Winter Carnival

event. Nowadays though, groups come from

as far as Madhya

Pradesh, Mumbai or the Punjab. Feeling the cold at Hadimba Temple On the first day all groups, participants and a lot of spectators met at the Hadimba Temple in Dunghri, a very shady place due to the big deodar trees of the forest; pleasant in summer, icy cold in winter. The different groups and people came in various disguises or traditional dresses, or in the case of a group from Mumbai with no clothes at all apart from some kind of grass skirts and grass hats. Those poor buggers, you could see them shivering, after they had a short break from their frantic dancing exercises. The women’s group from Madhya Pradesh (not a place known for its freezing temperatures), didn’t fare much better and were not really clad for Manali’s winter climate. Thin sarees, short sleeved blouses and tin pots on their heads. Beautiful to look at, but at the same time I couldn’t help thinking about the 3 jumpers I was wearing. Punjabi dance group

Several

Punjabi

dancers were energetically whirling colourful

around

in

dresses.

their Mock

wedding parties were popular this year, the grooms easily recognisable by their necklaces of bank notes. There were also plenty of women dressed up as men, false moustaches and beards in abundance. The majority of the many local groups were wearing more appropriate clothes with regard to the weather conditions. A lot of them came with the attire of the gaddi tribe (shepherds who drive big flocks of sheep and goats up the mountains in spring and stay there during the summer months, living there under hard and basic conditions). Rough woollen coats and blankets, tied at the waist with a rope, kept the people warm; carrying a kind of rucksack made of goat skin made them look authentically tribal. Procession down to New Manali Everybody was waiting for the government minister, who was supposed to open the ceremony and start the procession. Of course, as always with politicians, the minister was late. Eventually he came, paid homage to the goddess Hadimba and the parade could start. The various groups on foot, a lot of trailers depicting different scenes (i.e. illegal poaching of wild life, a temple attack, and people sentenced to death by hanging etc.) were joined by loads of baa-ing sheep and goats. The procession wound its way down the curvy road from Dunghri to New Manali. I hadn’t seen the town, normally sleepy in winter, so busy before, the streets so stuffed with onlookers that it took 10 minutes to cross the road. Entertainment... Later on crowds of people flocked to Ram Bagh (also called Nehru Park), a small amphitheatre, where for the next week a cultural programme would entertain the winter weary population.

Lots

of

speeches,

traditional dances, music groups, Spectators at Ram Bagh

fashion shows etc. On the last day

the Winter Carnival concluded with the distribution of a seemingly endless stream of prizes for all kinds of achievements (including one for best ehaviour!).

Schedule of Manali Winter Carnival 2009 “11th State Level Winter Carnival 2009” PROGRAMME SCHEDULE

DATE 15-022009

ITEM 1. Cultural (Jhankee)

TIME VENUE Procession9.00 a.m.Hadimba Temple With

Dance

Folkonwards 1 P.M.

Dhungri

to

Manali

Bazar

2. Inauguration

Manu Rang Shala(Ram

3. Group Song

Bagh)

4. Comedy Show

16-02-

5. Classical Dance 1. Group Song

10:00

2009

2. Film Dance Group

onwards

a.m.Manu Rang Shala (Ram Bagh)

3. Street Play 4. Folk Dance 5. Classical Dance 6. Comedy Show

17-02-

7. Western Dance 1. Group Song

2009

2. Winter

10:00 Queenonwards

(Preliminary) 3. Men

Personality

a.m.Manu Rang Shala (Ram Bagh)

(Preliminary) 4. Folk Dance 5. Film Dance 6. Fancy Dress 7. Western Dance

18-02-

8. Street Play 1. Fashion Show

2009

2. Winter Queen (2nd round onwards 3. Men

10:00

Personality

a.m.Manu Rang Shala (Ram Bagh)

(2nd

round) 4. Folk Dance 5. Street Play 6. Classical Dance

19-02-

7. Western Dance Following Selected Items

2009 1. Film Dance Group

10:00

2. Men Personality (Final)

onwards

a.m.Manu

Rang

Shala

(Ram Bagh)

3. Winter Queen (Final) 4. Fashion Show 5. Folk Dance 6. Prize

Distribution

(Closing Ceremony) Events 1. JHANKEE (Cultural Procession) Compulsory:- All the teams have to compulsorily take part in the Jhankee procession. Marks in Jhankee procession will be given on the basis of traditional dresses/costumes, themes, spectacle etc. However keeping in view of the low temperature in Manali during the Carnival, the participants are allowed to wear white fleets with socks at their own cost.

SPECIAL ATTRACTION:- Cash prizes of Rs. 10000/- 5000/- & 3000/respectively will be given to 1st, 2nd & 3rd position winners of Jhankee. (Cultural Procession) Separate Prizes will also be given to the Mahila & Yuvak Mandals. Rs.1500 will be given to each such participating team.Rs 5000/-, 4000/- & 3000/- respectively will also be given to the Winners of 1st, 2nd & 3rd prizes from among the Mahila & Yuvak Mandals. 2. FOLK DANCE COMPETITION (Compulsory) 1. The dance must be an Indian folk dance. Ballets are not allowed. 2. The maximum time limit alloted for each folk dance is 15 minutes. The minimum time limit is 9 minutes. Marks may be deducted in case less or more time is taken by the teams. In some cases such violation may even attract disqualification. 3. There may be a minimum of 10 dancers & a maximum of 12 dancers on the stage for the folk dance. All teams must report at the venue at least 1 hour before the commencement of the show. 4. The maximum number of accompanists allowed is 8 [Eight]. 3. WINTER QUEEN CONTEST 1. The contest is open to un-married ladies only each team may send at the most three participants. Winners & runners up of previous years cannot take part in this competition. 2. The minimum height of the contestant should be 5feet 2 inches. 3. Submission of filled in bio-data forms is compulsory for all participants. 4. PERSONALITY CONTEST (MEN) 1. The contest is open to un-married males only. Each team may send at the most two participants. Winners & runners up of previous years cannot take part in this competition. 2. Submission of filled in bio-data forms is compulsory for all participants. 3. The minimum height of the contestant should be 5feet 7 inches. 5. FILM DANCE CONTEST (Group) 1. 2. 3. 4.

Each team will send only one entry. The number of participants should be between 6 and 10. Each team will be given 7 minutes. Recorded music or orchestra is allowed.

5. Only Hindi film songs are allowed. 6. FASHION SHOW CONTEST 1. Only one entry per team is allowed. 2. Maximum time limit: 10 minutes. 3. No background music will be provided by the organizers. Recorded Cassettes have to be arranged by the teams. 4. No make up man will be provided by the organizers. 5. Marks will be given on the basis of creativity, dress sense and presentation etc. 7. GROUP SONG 1. 2. 3. 4.

Each team can send only one entry. Musicians should be members of the respective team. Film songs are not allowed. Time limit: 5 to 8 minutes.

8. CLASSICAL DANCE GROUP 1. 2. 3. 4. 5.

Each team can send only one entry. Participants: Minimum 2 & Maximum 4. Recorded music Permitted. Accompanists: Maximum 5 Maximum time limit 7 minutes.

9. COMEDY SHOW (Individual or Group) 1. 2. 3. 4.

Each team can send only one entry. Time limit: 6 to 10 minutes. Participants: Maximum 6. Background music Permitted.

10. FANCY DRESS 1. Each team can send only 2 entries. 2. Time limit: Maximum 2 minutes. 11. WESTERN DANCE (Individual or Group) 1. 2. 3. 4.

Each team can send only one entry. Participants: minimum 1 and maximum 8 members. Time limit: Maximum 7 minutes. Recorded music is allowed.

12. STREET PLAY (NUKKAD NATAK) 1. 2. 3. 4. 5.

Each team can send only one entry. Number of Participants: not more then twelve. Time limit: maximum 25 minutes. Street play should be theme based with no vulgarity of any kind. Street play should be performed in Hindi language only.

About Manali Manali is located at an altitude of about 6500 ft. above mean sea level and is one of the main tourist towns of Kullu valley. It is a place inhabited by innocent village folks who continue with their traditional rites and rituals in spite of the sweeping waves of modernization. To the modern day visitors, Manali conjures up images of evergreen pine groves, snow capped mountains, whispering forests, cascading water falls and the swift flowing waters of perennial Beas. According to the Puranas there existed seven Manus and the first of them being Swayambhuva was self- born. The other six others that followed the foremost Adi Manu were known as: Svarocica, Auttmi, Tamasa, Raivata, Caksusa and Vaivasvata. The creation of the world is attributed to the Adi Manu who after having created all moving and stationery beings, ruled over them; likewise each of the succeeding Manus held sway over their respective eras. It is popularly believed that in order to overcome the Pralaya, Vaivasvata Manu accompanied by the Sapta Rishis set sail in a boat. Guided by the divine light, they landed on the sacred soil of the Himalayas. This place is believed to be Manali, hence the name which is a distortion of Manualaya, the home of Manu. Rightfully therefore the one and only standing temple dedicated to Vaivasvata Manu is at Manali. The original Manali is now a big village situated across the Manalsu River, a major tributary of Beas. It is about 2 Km's. From to-days bustling Manali. About five decades ago this Manali was an insignificant hamlet comprising a cluster of few shops, houses, a Civil Rest House, a two room Primary School, the Mission Hospital and the mansard roofed Jungli Kothi, now known as Govt. Circuit House.

Pandit Nehru, the first Prime Minister of India used to stay in this building during his visits to Manali. Panditji’s sojourns in Manali were instrumental in attracting tourists and nature loving people of the world to this nature’s paradise. Manali is an epitome of what nature can offer to mankind. It has every thing to offer to its visitors in commensurate with their tastes, temperaments and needs. It is a trekker’s paradise; here in the presence of pristine nature honeymooners experience an unparalleled bonding with each other; the unspoilt environment and the salubrious weather suits each and every one. There are a number of soul-stirring Holy Places in and around Manali; Hadimba Temple, Manu Temple at old Manali, Vashishtha Rishi Temple, Shiv Temple, Tibetan Monasteries and a Gurudwara in Manali, are just a few of the places that calm the unquiet spirit. The sulphur hot water springs at Vashishat and Kalath are endowed with great healing powers. Tourists visiting Manali can hike, trek and drive to the famous 13500 ft. Rohtang Pass which remains covered with Snow even during summers. Another tourist attraction and picnic point, situated amidst billowing meadows encircled by silver oak and spruce trees, is Solang Nallah. It is famous for its skiing slopes and offers opportunity for horse riding, paragliding and joy rides on snow scooters. During the Carnival this place will be the centre for winter sports competition which will showcase the talents of skiers who have done India proud in many international events.

Himachal Singing Competition - Voice of Himalayas The winners of Final Round for 1st, 2nd & 3rd positions at Main Stage of Manu Rang Shala Manali 2009, will be awarded with the following cash prizes respectively :The inauguration ceremony was addressed by our very own Sh. Anurag Thakur and Sh. Govind Thakur, both young and dynamic leaders of the B.J.P. Shri Anurag ji really opened my eyes to the kind of work and dedication that all B.J.P

leaders have, even in small places, they lead with a Zest like I've never seen. Being from Bombay, I've only seen the B.J.P make changes in big city states like Gujrat, Maharastra and the like, but today, my eyes were opened to what a fantastic job they are doing even in small towns and villages. Keep up the good work and effort.

Job Profile We group of 25 students of Five year integrated course in Tourism Administration 4th semester went to Manali to take Event Management Training in the famous state-level festival of Kullu district ‘Winter Carnival’. We have been divided into various jobs in Winter Carnival but I have done two main jobs which includes Back Stage Management and TIC Management. My job profile consists of as below: Back-Stage Management:- A very busy job which includes as:

 -

Taking reporting from the participants.

-

To organise them orderly as per their performances.

-

To issue tag no. to the participants of Voice of Himalayas, Winter Queen and Men’s personality & collect them back daily.

-

To ensure that participants should present at back stage to avoid any obstruction in stage program.

 TIC Management:- It consist of various works which are as follows: -

To attend the phone calls and to solve their quires accordingly.

-

To provide necessary necessary information to the visitors.

-

To make entries of visitors about their name, native palace and

address etc. in record book. -

To provide them transportation & hotels information.

 To receive Chief Guest Mr. Anurag Thakur at inauguration ceremony.

ANNEXURE

Appendix 1 (Questioners) Appendix 2 (Bibliography)

INSTITUDE OF VOCATIONAL STUDIES MASTER OF TOURISM ADMINISTRATION Himachal Pradesh University, Shimla-171005 Tel-fax 0177 2633251

Website: www.mtashimla.org Dear respondent, Tourism Administration Department (MTA) of Himachal Pradesh University is doing survey on “Evaluating Tourist Perception and Satisfaction from “Winter Carnival Manali”. Information given by you will be highly valuable for us, will keep secret and will be strictly used for research purpose only. 1. Your native country/state/Place 2. Gender 3. Age 4. Marital Status 5. Education Qualifications 6. Occupation 7. Mobile No.(Optional) 8. Main motive/purpose of your visit 9. Who/What motivates you to visit? 10. Whom with you are visiting here? 1).Friends

2).Family

3).Relatives

4).Alone

11. Mention the other places visited or will likely to visit 12. Specify the best attraction/feature of Winter Carnival? 13. From which source you have got the information about winter Carnival? (i) Media…………..

(ii) Travel Agency/ Tour Operator

(iii) Friends & Relatives

(iv) Any other………………

14. Does Winter Carnival match with your expectations (i) Fully satisfied

(ii) up to some extant

(iii) At par

(iv) Not Satisfied

15. What type of problems did you face here? (i) Accommodation (iii) Sight seeing

(ii) Transportation (iv) any other…………….

16. What is your budget for this journey (in thousand rupees?) (i) 0 up to 5

(ii) 5-10

(iii) 10 to 20

(iv) above

17. With which segment of carnival you are not satisfied (i) Cultural activities

(ii) Exhibitions

(iii) Service providers

(iv) Organizers Attitude

18. Which type of activities you liked the most (i) Cultural activities

(ii) Exhibitions

(iii) Handicrafts

(iv) Cuisine

19. Which type of activities will you suggested fir the carnival to make it more appealing and attractive? 20. What are your recommendations for the organizers for future? 21. Are you satisfied with the role of local administration? Yes/No If no, why? 22. Are you satisfied with the role of Police administration? Yes/No If no. why? 23. Would you like to visit again in Winter Carnival? (i) Yes

(ii) No

(iii) Don’t Know

(iv) May be

24. Will you motivate others to visit here in future? (i) Yes

(ii) No

(iii) Don’t Know

(iv) May be

25. What is your opinion about the environmental degradation / pollution in Manali? 26. Any other comment/observation/suggestion/guideline.

Thanks for your nice cooperation. Dated……………....

Signature ……………

Suggestions & Recommendation:1Winter Sports like skiing and skating etc. should be organised in large scale

during winters besides holding of cultural festivals etc. 2Tourist also suggested the development of souvenir industry and village tourism to patronize, promote and provide a closer glimpse of local art, culture and crafts. 3Number of tourists expressed their excitement and interest about the landscapes viz-a-viz lakes and mountains etc. in the Pradesh. 4Tourists also showed their keenness for the promotion of more and more adventure sports and tourism activities like Para-gliding, skiing, camping, rock climbing, trekking, mountaineering, angling and water sports etc. 5The environmental resources provide a critical input to tourism industry as the development of an area is dependent on the availability of attractive natural or man made resources. The garbage, empty polythene bags and other waste materials were found scattered in maximum of tourist camping sites and pilgrim places etc. 6Regarding environment protection, tourists only suggested the installation of dustbins at proper places and within the reach of the tourists and regular emptying of these and upkeep and maintenance of tourist sites, its maintenance and protection of lakes and rivers etc. 7The information through modern means like E-mail, Internet and other electronic means should also be provided. 8Adventure tourism motivates people to shoe their determination, dedication & discipline in their art for the new goals and achievements. 9Himachal tourism needs more publicity and exposure in foreign country to attract more and more foreign tourists. Tourist’s arrivals in the state are concentrated to a limited paid only, mostly in summer months. They find nothing for entertainment except sights seeing etc. during the winter. More and more winter sports and winter festivals etc should be organised and special incentive packages should be introduced to attract tourists in other seasons also.

Conclusion Event management proved to be beneficial not only to me but for every student who gave their participation during the whole period of event management. It was only through event management we learned lots of skills which will help us in shaping our future. It helps us to understand the real concept of event management. It gives me a great exposure of working in the field. Now, I learn how to plan and manage an event, project and activity. This concept tells to work as a team to make any event, activity and project successful. It tells us that one should not only know how to lead a team but also work with everyone and get the job done. One should be able to build efficient teams of people and facilitate their effectiveness. One should always remember “There is no 'I' in Team". I came to know, managing an event is not an easy task. One should start working month before the event. It gives a great experience to work with different professional and non professional people. Event management provides an opportunity to every student to interact with different people in the field. It gives a chance to students to improve their skills and to coordinate with others. It gives a practical knowledge about the concept of event management. It tells us that one should be analytical thinker; critically thinker and problem solving in this field. One should be able to acknowledge a problem, recognize that it has to be solved then and there, and always think on how the situation could be avoided in future. I came in to conclusion that Event management concept is very useful to tourism students. This gives a great exposure to students regarding the field work.