Summer Training Project Report On India Bulls Tarun

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ACKNOWLEDGMENT

“ The satisfaction Euphoria that accompany the successful completion of any work would be incomplete unless we mention the name of the person, who made it possible, who constant guidance and encouragement served as a beckon of light and crowned our efforts with success.” I consider it a privilege to express through the pages of this report, a few words of gratitude and respect to those who guided and inspired in the completion of this project.” I am deeply indebted to Mr. Vineet Bhandawat (Branch Manager) for giving me the opportunity to undergo my project in their esteemed organization and the their timely suggestions & Valuable guidance. I also want togive thanks to Mr. Hemant Arora (Sr. Sales Manager) Mr.Manish Gandhi (Sr. Relationship Manager) and Mr. Sanjay Panwar (Business Development Manager). They constantly encouraged me and showed the right path from day first till the completion of my project. I had visited almost all markets of Jodhpur and collected information of the project. I have also done promotional activities under the constant guidance of my project guide. In the last but not the least, my grateful appreciation is also extended to Mr. Mukesh Mandan (Administrative Head), Mr. Vishal M. Thomas (Placement Officer) and Mr. Sidharth Jain (Faculty-Financial Management) my thanks to all my faculties members, Parents and friends. However, I accept the sole responsibility for any possible errors of omission and would be extremely grateful to the readers of this project report if they bring such mistakes to my notice.

TARUN KULSHRESTHA

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PREFACE

The PGDBM curriculum is so designed that student get enough practical knowledge of business world which helps them to explore their skills in the corporate world in future. The PGDBM training helps the students to understand and gain knowledge about the industry and market environment. It develops skills of analyzing and interpreting problems through application of concepts and techniques of management. Trainee did a project for Indiabulls in Jodhpur City. The study consists of the following chapters. •

Introduction of Indiabulls

•

Study of products of Indiabulls

•

Analysis of client Satisfaction

•

Conclusion

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DECLARATION

I, Mr. CHANDER PRKASH , a student of FMS- Institute of Rural Management, Jodhpur, here by declare that this project is the record of authentic work carried out by me during the academic year 2005-2007 and has not been submitted to any other university or Institute towards the award of any degree. An attempt has been made by me to provide all relevant and important details regarding the topic to support the theoretical edifice with concrete research evidence. This will be helpful to clean the fog surrounding the various aspect of the topic. I hope that this project will be beneficial for the Organization.

Place: Jodhpur

(TARUN KULSHRESTHA)

Date: June

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FMS- IRM, Jodhpur

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PROJECT PROFILE

Project Profile: “ Marketing Strategies Of Indiabulls”

Objectives Of study:  To Understand and analyse the marketing strategies of indiabulls.  To understand and analyse online trading at indiabulls.  To improv the format of DSR (Daily Sales Report)

Methodology Adopted: The methodology adopted for the present study was focus discussion, interview and close observation through in-house study. Since the project is based on action research it was necessary to build rapport to collect maximum information from the Client. Hence the research spent considerable time with the people who reside in nearby encompassing city. The main focus was to do with the assessing the satisfaction level of investors and explore the possibility of more sound arrangement of disseminating outlook information system.

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Marketing Research: WHAT IS MARKETING RESEARCH ? Marketing research is the function which likes the consumers, customers & public t the marketer through information which is used to identify & define marketing opportunities & problems, generate, refine & evaluate marketing action; monitor marketing performances & improve understanding of marketing as a process. TYPES OF MARKETING RESEARCH On the basis of fundamental objectives of the research, marketing research projects are classified into two branches:  Exploratory Research  Conclusive Research EXPLORATORY RESEARCH: It seeks to discover new relationships. All marketing research projects start with it. This is a preliminary phase & is absolutely essential in order to obtain a proper definition of problems at hand. The major emphasis is on the discovery of ideas & insight. Exploratory research looks for hypothesis in well-established fields of study. Hypothesis usually comes from ideas developed in previous researches or are delivered from theory. Hypothesis is tentative answer to the question that serves as guide for most of the research projects.

CONCLUSIVE RESEARCH: Conclusive research provides information that helps the executive so that he can make a rational decision. This study has done well while attempting to arrive at a more clear description of an apparent problem.

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Data Collection Primary data: -

which is collected by new research called primary data. 

Personal Interview



Close observation



Survey conduction



Group Discussion

Secondary data: - already existing data is called secondary data. I collected them by following method –

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

Internet



Books

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INTRODUCTION: Indiabulls Financial Services Limited was incorporated on January 10, 2000 as M/s Orbis Infotech

Private Limited at New Delhi under the

Companies Act, 1956 with Registration No. 55 - 103183. The name of Company was changed to M/s. Indiabulls Financial Services Private Limited on March 16, 2001 due to change in the main objects of the Company from Infotech business to Investment & Financial Services business. It became a Public Limited Company on February 27, 2004 and the name of Company was changed to M/s. Indiabulls Financial Services Limited.

And Now this company has achieved milestone by voted as

The Youngest Company of the year in ET500 Indiabulls Financial Services Ltd is a public company and listed on the National Stock Exchange, Bombay Stock Exchange, Luxembourg Stock Exchange and London Stock Exchange. The market capitalization of Indiabulls is approx US $ 800 million, and the consolidated net worth of the company is approx US $ 400 million. Indiabulls and its group companies have attracted US $ 300 million of equity capital in Foreign Direct Investment (FDI) since March 2000. Indiabulls ranks at 82nd position in the list of most valuable companies in India. Indiabulls is promoted by three engineers from the Indian Institute of Technology (IIT) Delhi. Foreign Institutional Investors (FIIs) and foreign funds hold over 60 percent shareholding of Indiabulls. Some of the large shareholders of Indiabulls are the largest financial institutions of the world such as Fidelity Funds, Capital International, Goldman Sachs, Merrill Lynch, Lloyd George and Farallon Capital. There are approximately over 40,000

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the

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Indiabulls Financial Services is a retail financial services company providing a diverse array of financial products and services, through its nationwide network of over 300 Indiabulls offices, and services over 2,50,000 clients spread across 110 cities in India. Indiabulls, along with its subsidiary companies, offer consumer loans, brokerage and depository services, personal loans, home loans and other financial products and services to the retail markets. Indiabulls, which has a workforce of over 10,000 full time employees, reported US $ 60 million in Profit Before Tax and US $ 45 million in Net Profit for the first nine months of the current financial year.

Philosophy: Indiabulls has created a unique organization that is designed for you – the Smart Investor –. it passionately believe in the Smart Investor who wants to make his own educated investment choices and demands world class access to a full range of services and products ranging from Equities to Insurance, combined with the highest level of integrity, service and professionalism. Indiabulls is a full service investment firm offering clients access to a tremendous range of financial services from 135 locations across 95 cities. We have a strong team of over 1000 Client Relationship Managers focussed on serving customers unique needs. Our world class infrastructure, built with tens of crores of investment, provides our clients with real-time service, multi-channel & 24/7 access to all information and products. As we've expanded and developed to serve the needs of all kinds of investors, we've been guided by one underlying philosophy: You come first.

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We are proud to introduce to you Indiabulls Professional NetworkTM that offers real-time prices, equity analysis, detailed data and news, intelligent analytics, and electronic trading capabilities, right at your finger-tips. This powerful technology is complemented by our knowledgeable and customer focussed Relationship Managers who are available to help with your financial planning and investment needs.

About Founders: The fast paced growth, diversification and consolidation of the Group has been possible due to the vision and leadership of the cofounders of Indiabulls. Sameer Gehlaut is the Chairman, CEO and Whole Time Director of Indiabulls. Sameer is an engineer from IIT, Delhi (1995) and has worked internationally with Halliburton in its international services business in 1995. He has utilized his experience with the international best practices and professional work culture at Halliburton to lead Indiabulls successfully. Rajiv Rattan is the President, CFO and Whole Time Director of Indiabulls. Rajiv is an engineer from IIT, Delhi (1994) and has rich experience in the oil industry, having worked extensively across the globe in highly responsible assignments with Schlumberger. Rajiv has managed remote exploration projects providing evaluation services for different clients in India as well as abroad. Saurabh Mittal is a Director at Indiabulls. Declared the best graduating student in IIT, Delhi in (1995), Saurabh was also one of the engineers selected by Schlumberger to work for its international services business in 1995 and gained experience of working in various global locations. He graduated as a Baker Scholar with an MBA from the Harvard Business

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School. He has also developed in-depth understanding of international financial markets.

FLAGSHIP IN OTHER SERVICES

Personal Loan

Insurance

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Home Loan Real Estate

Resources Ltd.

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Insurance: “When

you hear the word Insurance, the words boring and mundane

probably enter your mind.” When it comes to business, you are right up there. Taking all those split second decisions, avoiding pitfalls and making sure your money works hard for you. But don't you think the business of life requires just as much attention and probably even more. That's we are proud to bring to you an offer exclusively for you. As a part of our endeavor to provide you with world-class products and services, Indiabulls gives you the opportunity to avail of the whole range of Birla Sunlife Insurance Products through the Indiabulls network of 1000 Relationship Managers over 135 locations nationwide. Which means you can take care of life, while

taking

care

of

business.

As always, we put your needs first.

Loans: Personal Loan: “ No

questions. Only Loans.”

No matter where you work, or how much you earn, we offer you the shortest route to a loan with minimum paperwork and procedures. With Indiabulls Fast Loans, you can avail of easy loans for a minimum of Rs.10,000 to a maximum amount of Rs.1,00,000. •

Flexible loan tenor of up to 4 years (i.e. 1 month to 48 months).

•

Loans available from a minimum of Rs.10, 000 up to a maximum of Rs.100,000.

•

Easy monthly repayment through equated monthly installments (EMI). Easy documentation and quick disbursal

Home Loan: -

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Indiabulls has commenced lending of Mortgage Loans to prospective customers under the flagship of Indiabulls Housing Finance Ltd. Here we enable home-seekers to access finance to buy, build, rent or improve their homes. We also provide plot loans, Loan against Residential, Commercial and Rental Property, thereby enabling the borrower to leverage the property owned to fund any legitimate needs be it Business Expansion, Child's Education, Child's

Marriage

or

for

holiday

abroad.

Real Estate: Through its group companies, Indiabulls is also engaged in real estate development. The group companies recently made winning bids for the Jupiter and Elphinstone Mills in Mumbai in an auction carried out by the National Textiles Corporation (NTC), a Government of India undertaking. The company will now develop modern commercial complexes in the heart of Mumbai - the financial capital of India. Indiabulls' foreign partner, Farallon Capital made the first real estate related FDI investment in Indiabulls Properties Pvt. Ltd to buy Jupiter Mills immediately after the new FDI guidelines were introduced by the Government of India

for

real

estate

development

in

March

2005.

Indiabulls Resources Ltd: Indiabulls Resources Ltd, a 100 per cent subsidiary of Indiabulls Financial Services Ltd., has been established with the objective of evolving as an independent oil company over time. Our immediate short-term goal is to partner with oil companies who are willing to come to India and bid in the current NELP-6

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round. We are ready to invest along with such companies for exploration blocks of mutual interest.

Indiabulls has grown its business by over 100% CAGR since inception. The growth of Indiabulls in a highly competitive market is a testimony of its quality services.

Highlights of Financial Condition of Indiabulls Indiabulls reports fiscal 2006 revenues of Rs. 613.15 crores, YoY growth of 264%, and profits of Rs 253.36 crores, YoY growth of 347% New Delhi, India - April 24, 2006 Highlights Consolidated results for the quarter ended March 31, 2006 • Income was Rs. 195.5 crore for the fourth quarter ended March 31, 2006; YoY growth was 179% • Net profit after tax was Rs. 80.38 crore for the fourth quarter ended March 31, 2006; YoY growth was 236%

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Rs.

NET PROFIT (In Crores) 90 80 70 60 50 40 30 20 10 0

80.38 56.71

19.35 0.01

4.06

5.10

2001 2002 2003 2004 2005 2006 YEARS

• Earnings per share increased to Rs. 4.63 from Rs. 2.02 for the corresponding quarter in the previous year; YoY growth was 129% Consolidated results for the year ended March 31, 2006 • Income was Rs. 613.15 crore for the year ended March 31, 2006; YoY growth was 264% • Net profit after tax was Rs. 253.36 crore for the year ended March 31, 2006; YoY growth was 347% • Earnings per share increased to Rs. 15.61 from Rs. 5.10 in the previous year; YoY growth was 206% Others

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• Total customers in the Securities Business increased to over 236,000 customers • 10,069 employees spread over 306 offices in 113 cities as on March 31, 2006 for Indiabulls Financial Services Limited and its group companies • On behalf of Mr. L N Mittal, LNMIIVL paid Rs 89.16 crores to buy 8.2% stake of Indiabulls Credit Services Limited valuing the business at over Rs. 1,100 crores.

Board Of Directors: -

S.No 1 2 3 4 5 6 7 8

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Name Mr.Sameer Gehlaut Mr.Shamsher Singh Mr.Aishwarya Katoch Mr.Kartar Singh Gulia Mr.Gagan Banga Mr.Saurabh K Mittal Mr.Karan Singh Mr.Rajiv Rattan

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Designation Chairman & Wholetime Director Director Director Director Director Director Director Whole Time Director

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History of Capital Market The capital Market consists of two market. 1. Primary Market 2. Secondary Market Primary market: Primary market deals with the issue if new instrument by the corporate sector such as equity share, preference share and debt instrument. Central and State govts. , Various public industrial units (PSUs), statutory and authority such as state electricity boards and port trusts also issue bonds/debt instruments. Offer for subscription to securities is made to investing community. There are several majors players in primary market. These include the merchant bankers, mutual funds, financial institutions, foreign institutional investors (FIIs) and individual investors. Secondary market: The secondary market or stock exchange is a market for trading and settlement of securities that have already been issued. The investors is holding securities sell securities through registered brokers/sub brokers of the stock exchange. Investors who are desirous of buying securities purchase securities through registered brokers/sub brokers of the exchange . It may have a physical location like a stock exchange or a trading floor. Since 1995, trading in securities is screen based and Internet based trading has also made an appearance in India. In secondary market there are the stock exchanges, stock brokers (who are members of the stock exchanges) , the mutual funds , financial institutions, foreign institutional investors (FIIs), and individual Investors

Securities and Exchange Board of India (SEBI): -

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With the objective of improving market efficiency, enhancing transparency, checking unfair trade practice and bringing the Indian market up to international slandered, a package of reforms consisting of measures to liberalise, regulate and develop the securities market was introduced during the 1990s. This has changed corporate securities market beyond recognition in this decade. The practice of allocation of resources among different competing entities as well as its terms by a central authority was discontinued. The secondary market overcome the geographical barriers by moving to screen based trading National Stock Exchange (NSE): The National Stock Exchange commenced its operational in 1994 as a first step in reforming the securities market through improve technology and introduction of best practices in management. It started with the concept of an independent governing body without any broker representation thus ensuring that the operators’ interests were not allowed to dominate the governance of the exchange. Depository System: Before the NSE was setup, securities (Shares) were in physical form. The transfer was by physical movement of papers. There had to be a physical delivery of securities a process fraught with delays and resultant risk. The second aspect of the settlement relates to transfer of shares in favour of the purchaser by the company. The system of transfer of ownership was grossly inefficient as every transfer involves physical movement of paper securities to the issuer for registration, with the change of ownership being evidenced by an endorsement on the security certificate in many cases the process of transfer would much longer than the two months stipulated in the Company Act, and a significance proportion of transaction would end up as bad delivery due to faulty compliance of paper work, Theft, forgery, mutilation of certificates of a security. All this added to cost and delays in settlement, restricted liquidity and made investors grievance redressal time consuming and, at time, intractable.

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To obviate these problems, the Depositories Act, 1996 was passed. It provide for the establishment of depositories in securities with the objective of ensuring free transferability of securities with speed, accuracy and security. It does so by 1. Making securities of public limited companies freely transferable, subject to certain exception. 2. Dematerialising the securities in the depository mode. 3. Providing for maintenance of ownership records in a book entry form. Two depositories, viz., NSDL and CDSL, have come up to provide instantaneous electronic transfer of securities. The NSE introduce screen based trading system (SBTS) where a member can punch in to the computer the quantities of shares and the prices at which he wants to transact. The transaction execute as soon as quote punched by a trading member finds a matching sale or buys quote from counter party. SBTS electronically matches the buyer and seller in an order driven system or finds the customer the best price available in a quote driven system, and hence cuts down on time , cost and risk of errors as well as on the chances of fraud.

Trade Transaction: An Investor can get in two types of trade transaction i.e. 1. Intraday Trade 2. Delivery Trade Intraday trade: - In this type of trading an investor can buy any share during the trading session but he has to sell this share before 3 P.M. otherwise the software of Indiabulls will sell it automatically. Delivery Trade: - In delivery Trade Investor buy any share during the trading session but he is no more bound sell it on same day. It is basically for investment purpose he can sell his share whenever he wants.

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Indiabulls IN JODHPUR HDFC Bank started with its services on 1st July. It provides best banking and financial services to the people. The Branch manager of the bank Mr. Vineet Bhandavet along with his hard working staff has brought HDFC Bank at the heights, in Jodhpur. ORGANIZATION STRUCTURE Branch Manager

Senior Manager Sales

Manager Sales

Senior Relationship Manager

Business Development Manager

(SRM)

(BDM)

Relationship Manager

Business Development Executive

(RM)

(BDE)

Associate Relationship Manager (ARM) Dealer

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Branch in Jodhpur Area:

Jodhpur

Address:

K.P. Tower, Opp. Kohinoor Cinema, 4th Chopasani Road, Jodhpur (Raj.) 342008

Tel.:

(0291) 5102929, 5101188, (0291) 5101500

BSE

Yes

NSE

Yes

Weekday:

Monday to Friday: 9.00 – 06.30

Weekend:

Saturday:

Week Off:

Sunday

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9.30 – 06 .30

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Offerings Indiabulls offers two products: -

“Get More At Indiabulls.” 1. NIB - Normal Indiabulls 2. PIB - Power Indiabulls

NIB – Normal Indiabulls: “A multitude of ways to access your account either through priority access to Relationship Manager over phone OR online access to your Account & Research Tools.” Enjoy priority telephone access that gives you direct access to your Relationship Manager. Stay on the top of your investments with a snapshot of your Account Statements. Get access to Portfolio statement and access to digital contract notes.

PIB – Power Indiabulls: “Trading just got faster” It is advance trading software which great deals of versatility even at low band width assuring speed and total functionality ensuring speed and total functioning of a broker’s terminal. An active trader market execute traders and get confirmation of the some computers terminal need to be 128 Bits Encrypted (Supported by explorer version 5 and above) Regardless of how the market is performing or which way the economic winds are blowing as traders, are researching, charting, crafting a

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strategy, buying and selling. Investors are getting in, getting out and moving on to the next trade. Choose from a comprehensive offering of accounts, platform and product. Customize technology and services to support the way of work. Choose from a broad spectrum of sophisticated trading tools using a fast desktop Trading Software. - Trading just got faster. Features of PIB: • • • • •

Live Streaming Quotes Fast Order Entry Tic by Tic Live Charts Technical Analysis Live News and Alerts

Extensive Reports for Real-time Accounting

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Indiabulls: “ A Cut Above The Rest” Service Industry is base on differentiation of the product and service Indiabulls is different from its competitors because of following reason –

 Internal Marketing: is to train and motivate employees to serve customers. The selection, training and motivation of the employees will make a huge difference in customer satisfaction. In Indiabulls the employees are well trained and motivated to work and they work dedicatly. Because Indiabulls know that employee’s attitude will promote stronger customer loyalty. Indiabulls designed a sound training programme and support and rewards for good performance. They can use Internet, internal newsletters, daily remainders, and employee roundtables to reinforce customer-centered attitude.

 External Marketing: Describe the normal work to prepare, price, distribute and promote the service to customers. Its is mainly for customers to provide better service for this purpose Indiabulls is providing following unique services to his customers: 1. Relationship Managers who are dedicated to supporting customers trading and investing needs. They always keep in touch with client and they give various tips to client by which he can invest in good stocks. 2. Dealers everyday give confirmations of the client’s whole day trading in the evening after signing out from the Market.

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Company

Internal

External

Marketing

Marketing

Indiabulls

Employees

Interactive Marketing Customers

 Indiabulls is providing Funding for trading to its client on nominal rates of interest i.e. on 18% limit of funding is as follow Delivery- for delivery trading Indiabulls providing 2 times funding Intraday- for this type of trading Indiabulls is proving 8 times funding without charging any interest.  Indiabulls Equity Analysis Indiabulls provide an analysis of more than 540 companies it include current and future planning of various companies but this service is optional for client. Building and maintaining customer’s ideal portfolio demands objective, dependable information. Indiabulls Equity Analysis helps satisfy that need by rating stocks based on carefully selected, factbased measures. And because we're not focused on investment banking, Indiabulls don't have the same conflicts of interest as traditional brokerage firms. This objectivity is an important difference in our ratings.

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The Indiabulls Equity Analysis model attempts to gauge investor expectations, since stock prices tend to move in the same direction as changes in investor expectations. •

Stocks with low and potentially improving investor expectations tend to receive A or B ratings

•

Stocks with high and potentially falling investor expectations tend to receive D or E ratings Over the next 12 months, A-rated stocks have a return outlook of strongly outperforming the market while E-rated stocks have a return outlook of strongly under performing the market. Find out more about using Indiabulls Equity Analysis



In today’s scenario when all services are going to be online or in electronic form Indiabulls is creating awareness of online trading that client can trade from anywhere from the World.

 Risk management team of Indiabulls taking care of client portfolio and whenever the value of his portfolio will go decrease by 30% client always informed by his Relationship Manager.  Indiabulls is providing a software called “Power Indiabulls” as describe above if a client have his own PC and Internet then he can trade from his home or office.  In Indiabulls possibility of auction is very less because of large client base, so he can sell shares anytime.  Depository Services: “Whatever your individual goals, we can help.”

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Indiabulls is a depository participant with the National Securities Depository Limited and Central Depository Services (India) Limited for trading and settlement of dematerialised shares. Indiabulls performs clearing services for all securities transactions through its accounts. Company offer depository services to create a seamless transaction platform – execute trades through Indiabulls Securities and settle these transactions through the Indiabulls Depository Services. Indiabulls Depository Services is part of our value added services for its clients that create multiple interfaces with the client and provide for a solution that takes care of all client needs  NRI Account You can now enjoy the convenience of hassle-free and fast way of trading in the Indian Equity Markets through Indiabulls NRI Investor Services Our unique integrated service creates one window for all your trading, depository and banking needs. You can buy and sell on your computer using our NRI Trading Account Services, which have been seamlessly integrated with your Indiabulls Depository Account and with the

HDFC

NRE/NRO

Bank

Account.

We provide full access to the following services to help you trade seamlessly: •

Indiabulls NRI Trading Account - Provides access to comprehensive trading tools for independent NRI investors

•

Indiabulls Depository Services - Integrated services for seamless delivery

•

HDFC Bank Account - NRE/NRO Accounts with built in tax management solutions and facility to source all regulatory approvals

•

Indiabulls Equity Analysis - Premium Research on 540+ companies updated daily

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How can Indiabulls manage its service: -

Word of mouth

Personal

communication

needs

Past Experience

Expected Service GAP 5 Perceived Service

CUSTOMER

MARKETER

GAP 1

Service Delivery (including pre and post contacts)

GAP 4

External Communication to customer

GAP 3 Translation perception into service quality specification GAP 2 Management perception of customer expectation

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1. Gap between customer expectation and management perception: Management does not always correctly perceive what customer want. For intense in Inidabulls a customer is expecting that he can buy share after deposited require check but he has to wait for 3 days and same happen with demand draft. 2. Gap between management perception and service quality: Management might correctly perceive customer’s want but not set a performance standard. Like a form of an account should passed away from the all stages of processing but it mostly takes time of 10 days.

3.

Gap between service quality specification and service quality: Personnel might be poorly trained, or incapable or unwilling to meet the standard or they may be held to conflicting standards, such as taking time to listen to customer and serving them fast. That is happen in indiabulls.

4. Gap between service delivery and external communication: customers’ expectations are affected by statement made by company representative and ads. 5. Gap between perceived service and expected service: This gap occurs when the customer misperceives the service quality. A client may be perceived wrongly like in infrastructure of Inidabulls but this will solved in new office of Indiabulls.

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Promotion: Indiabulls is turning to marketing public relations to directly support corporate and product promotion and image making. Because public is any group that has an actual or potential interest in or impact on a company’s ability to achieve its objective. Indiabulls has its team relationship manager that monitors the attitudes of organization’s publics and distributes information and communications to built goodwill. They are performing following five functions: 1. Press Relations: - They present news about the organization in the most positive light. 2. Product Publicity: - All Relationship managers are sponsoring efforts to publicize product offerings by Indiabulls i.e. NIB and PIB. 3. Corporate Communication: - They promoting understanding of the organization through internal and external communications. 4. Counseling: - All RMs advise management about public issues and company positions and image during good and crises. Indiabulls is promoting its product by advertising by following medium: •

Electronic media: - By advertise its product via Television

•

Print media: - By various Pam plates, brochures, etc.

•

Canopy: - Indiabulls is now promoting its product by canopies. By Canopies company can know the potential area of the cities and segment of population to whom it should target. We also had canopies in Jodhpur city in following areas

Indiabulls

•

Basani Mandi

•

Mandor Mandi

•

Mehta Market

•

Pal Road

•

Basani Industrial Area

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•

Kazri

•

Lic Office

•

Hosing Board Office

•

Paota

From above campaign we had good result we have come to know that public is interested to know about Indiabulls and shares trading.

Infrastructure: - Indiabulls also try to demonstrate its service quality through Physical Evidence and presentation. Because if we talk about online security trading then we have to say that physical evidence will important for the company in Indiabulls office all client come everyday and they trade but with the time passing Indiabulls is growing and number of client increasing day by day so space of office is not sufficient for both staff members and clients also. To overcome this problem Indiabulls will shift in new office with and of July.

Summary: What a customer expect from the company: 1. Wide range of services under one roof 2. 24 hours support and ease to access 3. Personalized attention What company offers to its customers: 1. Extensive product range. 2. Enhance customer experience. 3. Personalize service through Relationship Managers. 4. Under stand local market dynamics. 5. Expanding geographical and online presence.

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6. Provide a wide array of services such as brokerage, depositary services, mutual fund and equity distribution, commodities trading and consumer loans. 7. Offer innovative products such as Power Indiabulls and Indiabulls Signature Client Account. 8. Improve customer education through in-house equity research. 9. 9. Improve customer interface and customer experience through technology. 10. Continually invest in upgrading of systems. 1. Improve speed and quality of services. 12. Enhance data mining to improve risk management processes.

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Management 38 perception of customer

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FORMATING OF DAILY SALES REPORT (DSR): Indiabulls

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I have been assigned a work to improve format of daily sales report (DSR) which used by Business Development Executive (BDE). So I had made some changes in it to see new format please double click on following format

Indiabulls S.No.

Indiabulls securities Limited , K.P. Tower , Opp. Kohinoor Cenema, Jodh

Prospect's name & address Contact no. Occupation Cold

Source Reference

Total Calls Today Cumulative For Month Competitors' Competitors' ActivitiesActivities

Remarks

Some new columns introduced by me in that format these are as following: 1. Occupation: By this column we can know to which segment our BDE is targeting whether he is using his energy in the right direction or he is wasting his energy. 2. Existing A/C if any: If prospect have already an account in other company then we can find out status of competitor.

3.

View / suggestions: By this column BDE can ask from prospect / client his view or suggestions regarding service of Indiabulls it may complains of any present client of company.

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4. Competitor’s Activity: BDE can write the activity of competitor’s like any company may opening account without charging any fee and because of this our BDE is unable to get his target Next day contact: Here BDE can mention follow up which will done by him next day so that he cant bluff and make fool of any one or any of his senior can do cross checking of his call.

Indiabulls

42

FMS-IRM

Indiabulls Internship Report On

“ Study Of Marketing Strategy Of Indiabulls” (1 May - 30 June) For the Partial Fulfillment of Second Session of Post Graduate Diploma in Business Management From

Faculty Of Management Studies

Institute of Rural Management, Jodhpur (IIRM Jaipur Network) Submitted By To

Submitted

CHANDER PRAKASH PGDBM -2nd Semester FMS –IRM

Indiabulls

43

FMS-IRM

Indiabulls

44

FMS-IRM