Study Of Students Preference Towards Various Cellular Service Providers
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STUDY OF STUDENTS PREFERENCE TOWARDS VARIOUS CELLULAR SERVICE PROVIDERS
SCOPE OF THE STUDY This study is confined to the students of RIMT campus, Mandi Gobindgarh. The size of sample is 300 respondents.
OBJECTIVES OF THE STUDY To know about the student preference level associated with different cellular service providers. To find out the students satisfaction towards the various service providers. To know which advertisement media puts more impact on the buying decision of students.
RESEARCH METHODOLOGY SAMPLING TECHNIQUE: Convenience Sampling. SAMPLING UNIT: students of RIMT Campus. SAMPLE SIZE: 300 students RESEARCH PERIOD: 2 to 3 weeks
DATA COLLECTION:
PRIMARY SOURCES: The data has been collected directly from respondents with the help of questionnaires.
SECONDARY SOURCES: The secondary data was collected from internet and references from library.
DATA ANALYSIS AND INTERPRETATION
DEMOGARPHIC FEATURES OF REPONDENTS SEX RATIO PARTICULARS
NUMBER
%AGE
MALE
120
40%
NUMBER
MALE 40% MALE
FEMALE
180
60%
FEMALE 60%
FEMALE
Que. 1: -Do you have any mobile Connection?. PARTICULARS
NUMBER
%AGE
NUMBER
300 Yes
300
100%
250 200 150
Yes, 300
NUMBER
100 No
0
0%
50 0
No, 0 Yes
No
Que. 2: How many mobile connections do you have? particulars
No. of respondents
1
243
No. of respondents
250 200
2
57 150
3
0
243
100 50
>3
0
No. of respondents
0
57 0 1
2
3
0 >3
Que. 3: - Which service are you using? Particulars
No. of respondents
No. of respondents
200 Prepaid
187
150 100
Prepaid, 187
No. of respondents Postpaid, 113
Postpaid
113
50 0
Prepaid
Postpaid
Que. 4: - Connection of which mobile service provider are you currently using? PARTICULARS
NO.OF RESPONDENT S NO.OF RESPONDENTS
AIRTEL
154
160 140
VODAFONE
98
120 100 80
BSNL
19
154
60
98
40
SPICE
19
20 0
RELIANCE
TATA INDICOM
6
4
AIRTEL
VODAFONE
19
19
BSNL
SPICE
6 RELIANCE
4 TATA INDICOM
Que. 5: -Are you satisfied with the services? PARTICULARS
No. of Respondents NUMBER
250
Yes
237
200 150
237
NUMBER
100
No
63
63
50 0
Yes
No
Que. 6: - Which facility attracts you most? PARTICULARS
No. of responde nts
COVERAGE
182
CALL CHARGES
63
ROAMING CHARGES
5
G.P.R.S.
44
No. of respondents 200 180 160 140 120 100 80 60 40 20 0
182
No. of respondents 63 44
COVERAGE OTHERS
6
6
5 CALL CHARGES
ROAMING CHARGES
G.P.R.S.
OTHERS
Que. 7: - Which advertisement media puts more impact on your buying decision? PARTICULARS
NO. OF RESPONDEN TS
T.V.
92
MAGAZINES
7
65
INTERNET
88
OTHERS
48
100 80 60
NO. OF RESPONDENTS
40 20 0 SPA PER S INT ERN ET OTH ERS
NEW
MAG AZIN
ES
T.V.
NEWSPAPERS
NO. OF RESPONDENTS
Que. 9: - How much is your monthly expenses on mobile phones? PARTICULARS
Less than 150
NO. OF RESPOND ENTS 88
NO. OF RESPONDENTS 180 160 140
150-350
157
120 100
NO. OF RESPONDENTS
80 350-500
34
60 40 20
Above 500
21
0 Less than 150
150-350
350-500
Above 500
Que. 10: - Would you like to change your current service provider in future? PARTICULARS
No. OF RESPONDEN TS
No. OF RESPONDENTS 250
Yes
67
233
200 150 No. OF RESPONDENTS 100
No
233
67
50 0 Yes
No
FINDING Few years back mobile connections were not common among the students. But with the mobile revolution now we can find almost every student with mobile phone. Most of the students prefer prepaid connections than postpaid connections. Most preferred cellular company amongst the students is airtel and the least preferred company is reliance. Maximum number of respondents were attracted towards the coverage facility and the least like the roaming services. T.V. and internet are the best media advertisements that put more impact on the students buying decisions The monthly expense of maximum students was ranging from 150-300. Maximum number of students are loyal to there particular service providers and they were using there connections since 2 years.
Thank You !
SCOPE OF THE STUDY This study is confined to the students of RIMT campus, Mandi Gobindgarh. The size of sample is 300 respondents.
OBJECTIVES OF THE STUDY To know about the student preference level associated with different cellular service providers. To find out the students satisfaction towards the various service providers. To know which advertisement media puts more impact on the buying decision of students.
RESEARCH METHODOLOGY SAMPLING TECHNIQUE: Convenience Sampling. SAMPLING UNIT: students of RIMT Campus. SAMPLE SIZE: 300 students RESEARCH PERIOD: 2 to 3 weeks
DATA COLLECTION:
PRIMARY SOURCES: The data has been collected directly from respondents with the help of questionnaires.
SECONDARY SOURCES: The secondary data was collected from internet and references from library.
DATA ANALYSIS AND INTERPRETATION
DEMOGARPHIC FEATURES OF REPONDENTS SEX RATIO PARTICULARS
NUMBER
%AGE
MALE
120
40%
NUMBER
MALE 40% MALE
FEMALE
180
60%
FEMALE 60%
FEMALE
Que. 1: -Do you have any mobile Connection?. PARTICULARS
NUMBER
%AGE
NUMBER
300 Yes
300
100%
250 200 150
Yes, 300
NUMBER
100 No
0
0%
50 0
No, 0 Yes
No
Que. 2: How many mobile connections do you have? particulars
No. of respondents
1
243
No. of respondents
250 200
2
57 150
3
0
243
100 50
>3
0
No. of respondents
0
57 0 1
2
3
0 >3
Que. 3: - Which service are you using? Particulars
No. of respondents
No. of respondents
200 Prepaid
187
150 100
Prepaid, 187
No. of respondents Postpaid, 113
Postpaid
113
50 0
Prepaid
Postpaid
Que. 4: - Connection of which mobile service provider are you currently using? PARTICULARS
NO.OF RESPONDENT S NO.OF RESPONDENTS
AIRTEL
154
160 140
VODAFONE
98
120 100 80
BSNL
19
154
60
98
40
SPICE
19
20 0
RELIANCE
TATA INDICOM
6
4
AIRTEL
VODAFONE
19
19
BSNL
SPICE
6 RELIANCE
4 TATA INDICOM
Que. 5: -Are you satisfied with the services? PARTICULARS
No. of Respondents NUMBER
250
Yes
237
200 150
237
NUMBER
100
No
63
63
50 0
Yes
No
Que. 6: - Which facility attracts you most? PARTICULARS
No. of responde nts
COVERAGE
182
CALL CHARGES
63
ROAMING CHARGES
5
G.P.R.S.
44
No. of respondents 200 180 160 140 120 100 80 60 40 20 0
182
No. of respondents 63 44
COVERAGE OTHERS
6
6
5 CALL CHARGES
ROAMING CHARGES
G.P.R.S.
OTHERS
Que. 7: - Which advertisement media puts more impact on your buying decision? PARTICULARS
NO. OF RESPONDEN TS
T.V.
92
MAGAZINES
7
65
INTERNET
88
OTHERS
48
100 80 60
NO. OF RESPONDENTS
40 20 0 SPA PER S INT ERN ET OTH ERS
NEW
MAG AZIN
ES
T.V.
NEWSPAPERS
NO. OF RESPONDENTS
Que. 9: - How much is your monthly expenses on mobile phones? PARTICULARS
Less than 150
NO. OF RESPOND ENTS 88
NO. OF RESPONDENTS 180 160 140
150-350
157
120 100
NO. OF RESPONDENTS
80 350-500
34
60 40 20
Above 500
21
0 Less than 150
150-350
350-500
Above 500
Que. 10: - Would you like to change your current service provider in future? PARTICULARS
No. OF RESPONDEN TS
No. OF RESPONDENTS 250
Yes
67
233
200 150 No. OF RESPONDENTS 100
No
233
67
50 0 Yes
No
FINDING Few years back mobile connections were not common among the students. But with the mobile revolution now we can find almost every student with mobile phone. Most of the students prefer prepaid connections than postpaid connections. Most preferred cellular company amongst the students is airtel and the least preferred company is reliance. Maximum number of respondents were attracted towards the coverage facility and the least like the roaming services. T.V. and internet are the best media advertisements that put more impact on the students buying decisions The monthly expense of maximum students was ranging from 150-300. Maximum number of students are loyal to there particular service providers and they were using there connections since 2 years.
Thank You !
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