Study Of Interiors In Retail , With Special Ref. To Shoppers Stop

Study of interiors in Retail , with special ref. to Shoppers Stop Presented By: Karishma Seth Md. Irfan

Introduction of the Company           

Is a chain of retail stores, owned by Raheja Corp. Started in 1991 with its first store at Andheri, Mumbai. Currently it operates its stores at: Bangalore 9. Bandra Hyderabad 10. Chembur Lucknow 11. Pune Ghaziabad 12. Gurgaon Jaipur 13. Kolkata Delhi Chennai Mumbai

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Offers: Apparels, accessories, footwear, jewellery and home products. It enjoys a unique advantage of niche department store segment, which is likely to face a limited competition from both foreign and domestic players.

VISION 

To be a glo bal ret ai ler i n Indi a and m ain tain i ts No . 1 po si tion in the Indi an m ark et in the Department Store category.

Company’s Logo

History & Achievements Y

E EVENTS A R We opened our first store at Andheri,a suburb in Mumbai 1991 selling only Menswear 1992 Ladieswear was introduced 1993 Added Children & non apparels 1994 Loyalty Program titled First Citizen was launched. 1995 Opened our second store in Bangalore 1997

Launched our co-branded credit card for our loyalty members in association with HSBC.

1998 Opened our third store in Hyderabad

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20 05- Launched M.A.C & Homestop – our home store. 20 06 - Opened out twenty first (Mumbai) and twenty second store in Lucknow . Launched Mothercare in India and our F & B outlets Brio & Desi Café. Bought 45% of Timezone India. 20 07- Signed a 50:50 Joint Venture with the Nuance Group for Airport Retailing, signed an MOU with the Home Retail Group of UK to enter into a franchise arrangement for the Argos formats of catalogue & internet retailing.

Accomplishments 

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Sh oppe r's S to p in th e onl y ret aile r from I nd ia t o be co me a me mb er of t he pr esti gio us Inte rco nti ne nt al G ro up of D epa rtm ent al S tor es (IGDS ). The IGDS consists of 30 experienced retailers from all over the world, which include established stores like Selfridges (England), Karstadt (Germany), Shanghai No.1 (China) , Manor (Switzerland), to name a few.

Objective 

To study the interiors of retail with special reference to Shoppers Stop.

Methodology 

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Sample unit: Customers visiting Shoppers Stop. Sample size: 10 Target area: Shoppers Stop, Fun Republic Mall, Lucknow.

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Type of data: Primary , Secondary

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Sources of data : Questionnaire, Company’s Website.

Questionnaire 

How do you find the interiors of Shoppers Stop? Satisfactory

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Dissatisfactory

Good

Bad

Are the interiors of Shoppers Stop able to attract the attention of customers towards the various offers? Yes No

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Is the layout of the store convenient even at the time of bulk purchase? Yes

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No

Would you like to suggest anything for the improvement of the interiors of the store?

Findings Interiors of shoppers stop 5% 30% Satisfactory Dissatisfactory good 55%

10%

bad

Contd…. Attraction of customers towards offers Yes 35%

No

65%

Contd…. Convenience of layout Yes 35%

65%

No

Limitations  

Low footfall due to summers. Reluctant customers.

Conclusion 

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Shopper Stop offers a wide variety of apparels , accessories , kitchenware, footwear to its customers which usually belong to the upper middle-class . The customers face problem in making payments for the purchase when the items gets mixed up with those laying in the adjacent container or tray , having different price tag.

Thank You