Strategic Objectives And Financial Statement.docx

Strategic objectives and financial statement PepsiCo has put in place the strategies that are summarized as: Focus on organizational culture PepsiCo has been able to cover a wider market area. This ability to unite the principle of organizational global reach is because of its resilient organizational culture. Its suppliers wherever they are in the World are do embrace the organizational culture set by the PepsiCo. The company also encourages the young population to embrace this culture of ‘making the most of the moment’. Thu is the s, the PepsiCo company that encourages the employees to express their personal capacity. (Dudovskiy, 2016) Focusing on emerging markets PepsiCo is very vigilant on the current trend in the market. The company has diversified the product to curb the market trend for instance currently the company has ventured into the energy drink market and food products among other products. To increase the profit margin the company is keeping close research in the market trend to get more product they can produce. (Dudovskiy, 2016).

Extensive distinction PepsiCo also uses differentiation as one of its strategies. Apart from dealing with carbonated drinks, they have included energy drinks, which are non-carbonated. The company also have intensified their market research and development.

Cost of leadership

PepsiCo is looking forward to reducing the cost of operation and offer promotional efforts. The selling prices of the company are maintained at a lower cost because of the stiff competition they face from the coca cola company. Infrastructural focus The location of the PepsiCo and their distribution points are located in a strategic location with good infrastructure to reduce the cost of transportation and the distance between them and their suppliers.