Strama-paper.docx

OUR LADY OF FATIMA UNIVERSITY College of Business and Accountancy Antipolo City

A STRATEGIC MANAGEMENT PLAN FOR

SUBMITTED BY: Del Rosario, Elizabeth L. Estrella, Marvearthry G. Homillano, Phoebe Kathe J. Hubilla, Sigrid Mallice B. Macamus, Maica Shaila B. Sena, Jela Marie L. Ventinilla, Danica P.

TABLE OF CONTENTS

ACKNOWLEDGEMENT EXECUTIVE SUMMARY INTRODUCTION Company Overview RESEARCH METHODS AND DESIGN COMPANY’S VISION AND MISSION Vision Statement Vision Statement Analysis Mission Statement Mission Statement Analysis EXTERNAL ANALYSIS PESTEL Analysis Political Factors Economic Factors Social Factors Technological Factors Environmental Factors Legal Factors INDUSTRY AND COMPETITOR ANALYSIS Industry Analysis JC’s Porter’s Five Forces Analysis Threat of New Entrants Competitive Rivalry among the Industry Bargaining Power of Buyers

Bargaining Power of Suppliers Threat of Substitute Products and Services Competitor Analysis INTERNAL COMPANY ANALYSIS JC’s Beauty Parlor’s Highlights Summary and Conclusion STRATEGY FORMULATION SWOT Analysis OBJECTIVES, STRATEGY RECOMMENDATION AND ACTION PLANS Financial Objective Strategic Objective Recommended Strategies STRATEGY IMPLEMENTATION Strategy Map STRATEGY EVALUATION, MONITORING AND CONTROL Table: Balanced Scorecard Summary and Conclusion APPENDICES

ACKNOWLEDGEMENT

With a delighted heart, we would like to acknowledge the contribution of the following in the accomplishment of this study. Without them, we could not have obtained the information needed for this research to be possible. We extend our profound gratitude to the following:

To Ma’am Elna Barrantes whose expertise, consistent guidance and advices helped us bring this study into success.

To the staff of JC’s Beauty Parlor who lend their time to accommodate our group. With their cooperation and willingness to answer to the interview we conducted, our team was able to have the data we needed in this study.

To our parents, who provided us support – emotional and spiritual. And to their permission to allow us to visit different places we needed to obtain essential information regarding this study.

Most importantly, to our Almighty God for His grace and never-ending love made everything possible.

EXECUTIVE SUMMARY JC’s Beauty Parlor has been in the industry for almost a decade. It has excelled over the years through the experiences it has encountered. JC’s is a full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at affordable rates. It is also well known for its welcoming ambiance, the customers come unsure and wave a very satisfied smile afterwards. JC’s therefore is booming and continuously grow to become one of the most trusted salons in the industry. This paper discusses the results of the different analyses that our group has conducted. Also included are the different recommended strategies that our group has deemed beneficial to the company if implemented.

INTRODUCTION Company Overview Jhan and Chris’ Beauty Parlor (JC's) was established in 2010 by Mr. Christian Pastorin together with his wife, Mrs. Jhanel Pastorin. According to them, during his adolescence Mr. Pastorin wanted every moment in his life to be productive so he worked hard as a helper in the barbershop of his uncle. As years passed by, knowledge and interest came into his mind where he decided to bring the shine on him and built his own beauty parlor. JC’s Beauty Parlor was named after Mr. and Mrs. Pastorin. It is located in FCS No. 20 Upper Ground Floor, CMA Building Brgy. Dela Paz, Antipolo City. JC’s provides basic services for cosmetic treatments both for men and women. They offer a wide range of services from hair cutting to nail dressing services. JC’s is a small time salon who wishes to be a well-known salon someday.

RESEARCH METHOD AND DESIGN Interview An interview means a private meeting between people when questions are asked and answered. The person who answers the questions of an interview is called the interviewer. The person who asks the questions of our interview is called an interviewer. It suggests a meeting between two persons for the purpose of getting a view of each other or for knowing each other. We conducted interview in JC’s Beauty Salon and these are the content of our interview, we asked them about the numbers of customers a day, the numbers of regular and first timer customer, and referral from the customers. We also asked about, the nature of their business, and the type of the services that they render.

Internet Internet is a global computer network providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols. We used the internet for various references that are supplemental in conducting this research. The information that we gathered through the internet is used for references only.

COMPANY’S VISION AND MISSION Vision Statement At JC’s Beauty Parlor, we aim to be excellent in the industry by – justifying what is "beauty" and continuing education among our employees. Vision Statement Analysis Our long-term goal at JC’s Beauty Parlor is to enhance each guest by bringing out her inner beauty and confidence. Continuing education is of utmost importance because we always want to be on the cutting edge of new and glamorous trends as well as proficient in the latest technique and technologies. We appreciate each and every guest because with your support we have the opportunity to expand our artistry and lift spirit. Mission Statement To provide excellence in services that will enhance our client's physical appearance as well as giving confidence to present themselves. Mission Statement Analysis JC's is currently offering wide range of services that includes Hair: cut, color, shampoo, relaxes, blow dry, rebond, hot oil, and treatment; and for Nails: manicures, pedicures and polish. They also offer Home Services to bring customers convenience. The main purpose of JC's Beauty Parlor is to provide an excellent service for its customer. An excellent service encompasses not just quality service, it also uses quality products for the customer's satisfaction and ensures that all hairdressers possess the necessary skills and are certified in performing their duties. Since woman and even man feels esteem and confidence by her beauty, It is very important for JC's to ensure that its customers

will look presentable at all times as part of the personal hygiene and also they make sure that it will be one of the best source of confidence. The hyper-growth of the Philippines beauty and wellness industry is solid and not expected to waver any time soon. With over 120 million people, and a market where over 75% of the population ‘use a beauty or wellness’ product, known globally as one of the world’s most beautiful people and employee-market where ‘beauty and wellness’ is a job-requirement. Such massive demand enables Philippine clinics, dermatologist, estheticians and doctors to be amongst the most experienced and talented in the world. Another highly lucrative aspect of the industry are the product and merchandise distributors and suppliers who meet the market demand for everything from glutathione and placenta, to botox, soaps and creams. Distribution companies which provide the medications, supplements, procedure training, product seminars, supplies and tools of the trade, have tapped into a new stream of wealth. JC's main purpose is to provide an excellent service for its customer. An excellent service encompasses not just quality service, it also uses quality products for the customer's satisfaction and ensures that all hairdressers possess the necessary skills and are certified in performing their duties. Currently, they offer a wide range of services that include: 1.) Hair: cut, color, shampoo, relaxes, blow dry, rebond, hot oil, and treatment; 2.) Nails: manicures, pedicures and polish; and 3.) Home Services. It is very important for the parlor's customer to look presentable at all times as part of the personal hygiene and also they make sure that it will be one of the best sources of confidence.

EXTERNAL ANALYSIS PESTEL Analysis A PESTEL analysis is an acronym for a tool used to identify the macro (external) forces facing an organization. The letters stand for Political, Economic, Social, Technological, Environmental and Legal. Depending on the organization, it can be reduced to PEST or some areas can be added i.e. International. In marketing, before any kind of strategy or tactical plan can be implemented, it is fundamental to conduct a situational analysis. And the PESTEL forms part of that and should be repeated at regular stages to identify changes in the macro environment. Organizations that successfully monitor and respond to changes in the macro-environment are able to differentiate from the competition and create a competitive advantage.

Political Factors JC’s Beauty Parlor is one of the salons in the Philippines and thus strives to standout against its competitors. Politics can increase risk factors because our government can quickly change business rules that can have a negative or positive impact in every business. JC’s has to abide to these rules in order to avoid being close or shut downed. Being aware of political trends at the national and local level is an essential part of planning and strategy development of any business like JC’s and should adapt to these sudden changes.

Economic Factors According to reports, the inflation rate in the Philippines has increased, 4.4 percent as of January of 2019, resulting to higher prices of commodities. In relation to the business operations of JC’s, the prices of the materials used for services also increased.

Social Factors Nowadays more people are concerned on what they look or their appearance in which people now usually go with the current trends of the society. Consumers can change their tastes very quickly. For this reason, JC’s Beauty Parlor depends on knowing which goods and services consumers want. To standout against its competitors, JC’s has to keep an up to date hair trends and styles to cater to their customers.

Technological Factors Any hair and beauty salon that intends to grow must keep pace with changing technologies as it change everything about the way of business interacts, attracts and reward their clients in their individualized experience in salon. Also such technologies help them to organize their duties and responsibilities in terms of providing services such as appointment booking, management, marketing, customer service, and even the actual services in efficient and effective manner to their consumers.by embracing these technologies, JC’s can maintain a competitive edge among its competitors.

Environmental Factors Many people come in and out of JC’s every day to have their hair and skin catered to, which means properly cleaning and storing equipment and supplies is an absolute must. All employees must disinfect all tools that used in their services. Brushes and combs must be stored in disinfectant. Razors and scissors must be disinfected frequently.as well as the Fresh towels must be used for every client. Sinks, floor mats and the floor itself must be sanitized daily in order for them to maintain the cleanliness of their surroundings. In addition, having a proper waste management, such biodegradable and non- biodegradable trash bags, is a must not just because it is mandated by our government but also to inform everyone that in this way they are eco-friendly even though they are using products in which it is quite harmful to our environment.

Legal Factors Any rules and regulations implemented in local and national government must be followed in order for JC’s to operate legally. It includes the proper compliance of licensing, sanitation and hazardous compliance and any labor law that must be displayed in their business to ensure employees their rights.

INDUSTRY AND COMPETITOR ANALYSIS Industry Situation and Prospects The Philippines beauty and wellness industry is one of the fastest growing and most profitable investment markets in the world. Despite tough competition, a salon chain operator sees broader opportunities for growth in the Philippines while Filipinos have yet to embrace the importance of hair care in a person’s total well-being. In the early-days, beauty was something highly-marketed directly to the rich. In addition, it was more centered-around vanity, as opposed to necessity or everyday life. However now, like with Ford Motor Company, McDonald’s and Walmart in the US, beauty and wellness have gone mainstream and have been democratized, allowing the masses to partake.

JC’s Porter’s Five Forces Threat of New Entrants In Porters five forces, threat of new entrants refers to the threat new competitors pose to existing competitors in an industry. According to Porter’s 5 forces, threat of new entrants is one of the forces that shape the competitive structure of an industry. The threat of new entrants Porter created affects the competitive environment for the existing competitors and influences the ability of existing firms to achieve profitability. With the growth of beauty parlor industry new competitors are coming, new potential competitors are always a threat to beauty parlor industry, some of the possible threats are the advance technology, strong brand names of the product that the competitors use, location is not an issue which means the place is easily accessible.

Competitive Rivalry among the Industry Competitive rivalry is a measure of the extent of competition among existing firms. Intense rivalry can limit profits and lead to competitive moves, including price cutting, increased advertising expenditures, or spending on service/product improvements and innovation. This includes how intense is competition in the industry, the rate of industry sales growth, and products differentiation. The rivalry among current competitors is high, the beauty parlor is a fragmented one in which there are many small to medium salon. Many of these salons are individual firms and some are chains. This means customers have a wide variety of choices and options because they can easily change amongst competitors. This will lead to an opportunity for price war.

Bargaining Power of Buyers Buyer bargaining power refers to the pressure consumers can exert on businesses to get them to provide higher quality products, better customer service, and lower prices. A strong buyer can make an industry more competitive and decrease profit potential for the seller. In JC’s Beauty Parlor, prices of every service we offer are fixed. So buyers are basically powerless when it comes to bargaining with the prices. They can only wait for promos that we can offer during holidays.

Bargaining Power of Suppliers Supplier power refers to the pressure suppliers can exert on businesses by raising prices, lowering quality, or reducing availability of their products. According to Porter’s 5 forces industry analysis framework, supplier power, or the bargaining power of suppliers, is one of the forces that shape the competitive structure of an industry. The idea is that the bargaining power of the supplier in

an industry affects the competitive environment for the buyer and influences the buyer’s ability to achieve profitability.

Threats of Substitute Products and Services Since usage of other equipment that are used in parlors is not as complicated as before, many people prefer to buy their own blowers, hair irons and the such to avoid the hassle of personally going to salons. They take advantage of the one-time investment rather than paying for the service fee at the salon every time.

Competitor Analysis These are the 3 competitors within the industry which offers a similar service that might affect the prices of services as the competitors attempt to gain a larger market share. The following are found in Brgy. Sta. Cruz, Antipolo City where JC’s Beauty Parlor is also located:

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Wilma and Liza Beauty Salon This salon is established since 2007. It was formed by the partnership of Wilma and Liza.

Both of them have the same interest in cosmetics, which made them decide to build a salon of their own. Through the years, they find it difficult to stay in the beauty industry since they are not that so familiar in the business world but they still manage to be one of the top requested salons in the area. They offer three areas of service including hair, nail and spa services but, the only thing that they do not have is home service. Haircutting and hair styling services is highly recommended from this salon, as well as, their manicure and pedicure team also gets a lot of love from their clients. The Spa features

various high-class facilities, in this matter they need more staffs that are experienced or knowledgeable enough to cater all the needs of their customers.

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Remar Beauty Parlor and Barber Shop Remar Beauty Parlor and Baber Shop is the one of the salon that can be found in the

customers’ list. Mr. Remar, the owner, is a big dreamer, since his youth, he always wanted to build a Barber shop of his own. And because of his determination and hard work, Mr. Remar was able to establish not just a Barber Shop but a Beauty Parlor as well and it became a byword in beauty and grooming. It has been operating for almost 12 years from now. However, the owner also struggled in operating the business since it is a 2-in-1 where it caters both men and women as mentioned in their business name, and having different customers with different preferences, it is hard to please and to capture what the client wants to achieve. But as a professional they manage to satisfy their customer’s wishes. They specialize in different cuts and according to many, it is a great place to get a great haircut for a very reasonable price. Today, Remar Beauty Parlor and Barber Shop continue to provide its clients topnotch products and services and a testament to this is the continued patronage of some clients who have grown with the parlor.

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Saivan Beauty Salon Saivan Beauty Salon is highly competitive. It is the oldest salon that still exists up until now in

the area. They are operating for more than 12 years. The intention for building this salon is to help people who feel low and unsatisfied with their look. They believe that beauty gives an impact in the lives of people and wanted to cure or redo not just their messed up look but also their messed up selfesteem. Saivan Beauty Salon is a full services salon that always provides exceptional services such as

hair, nails, waxing and facial spa. It offers superior Spa services while creating beautiful, sexy, believable hair. Its’ relaxing environment is designed and dedicated for every guest look and feel their individual best. They believe in giving back and supporting those in need as well as rewarding their guests. They are Equipped with an amazing team of talented professionals. They hire trained hairstylists, certified colorists, nail/make-up artists and skin/massage therapists. The result is an exclusive blend of great people trend setting hair services that are organically chic, while nurturing nails, skin and body with restorative spa services to make their customer feel best. It also offers home services they usually called Salon at home bringing the salon experience in their homes. This salon is good at promoting their services.

INTERNAL ANALYSIS JC’s Beauty Parlor’s Highlights JC's Beauty Parlor started way back 2010, this means that the business is running for almost 9 years already. JC's is known for its developed parlor in their market line. They excelled and continue excelling in their line industry. JC's being able to last for how many years have been well trained from experiences and had been educated with the services they offered. The business is prosperous with customer everyday waiting for them to be served. One of the business highlights of JC's is that place improvement and human resources advancement through the years. From being a small spaced beauty parlor with one employee JC's managed to upgrade to a spacious rented space and having more than three employees. Also from hairdressing service they have integrated to the services are nail dressing and Home servicing. In addition from, two sitting place in the establishment it now offers more than six sitting places. JC's has been well known for its exceptional management of business. They are known for its hospitable welcoming of customer's since the business owner requires its employees to make sure that all customers that will enter their establishment will be considered as a friend not just a customer. They are known to develop this "friendly and heartwarming vibe" which makes their customers keep coming back for more. They develop this mutual relationship amongst their customers. Other than this features, JC's is also known for its wide range of services being offered. They don't just stick into just hairdressing and nail dressing in their place they also offers Home service. This Home Service brings convenience and total relaxation to their customers who cannot afford to go to their establishment and have their hairs or nails done. The efforts and mutuality the business has established with their customers established a rapport.

Through continuous improvement and maintenance of its services, JC's make sure to update its equipment and services. JC's is said to be one of the most competitive business around their line industry. The managing directors of the business who runs the day to day operations of the business were also the owners, which give the business advantage since the owners were fully concerned of its business. The policies are being implemented strictly by the owners, so the business operation is harmonious. JC's was able to manage the risk of misunderstanding in the operations which are unavoidable. As to the employees of JC's they are very structured with the services. The managing directors make sure that its employees manage to follow the standards for the works they will do. They also make sure that the skills of its employees are not outdated and continue to enroll them with seminars that will give them certifications and additional knowledge to their skills. In addition, JC's declared that their biggest advantage is that they are not prone to risk that they might not operate due to lack of human resources because the owner themselves can perform the services they offer. They are also equipped with skills they develop even before they started the business. JC's aspires to grow bigger in the near future, so they are continuing in discovering and wrecking their limits as to what their business can perform. They ensure that customers will still keep on coming back to them with their unique and competitive advantage when it comes to how they managed them. They also wanted to maintain and build up the rapport that the business is known for in terms of its customers.

STRATEGY FORMULATION SWOT Analysis

Strengths:  Excellent customer experience Since the management only accepts employees that are certified and with right amount of experience, they can assure the customers that they offer the best services that a salon can provide. By far the customers have been very satisfied with their services.  Highly qualified staff The JC’s Beauty Parlor only hired those individual who have at least 2 years vocational course and have attended seminars about salon trainings and management. They have salon

personnel that are experienced, professional when it comes to work and ensures that customer service is the top priority.  Location is accessible to potential customers The salon is located in Upper Ground Floor of CMA Building, Brgy. Dela Paz, Antipolo City which is a good spot because many people usually visit the mall. It is also near the marketplace where a crowd is expected almost every day.  Large range of services JC’s does not merely offers hairdressing but as well as manicure and pedicure, and many more services.  Competitive prices Pricing is an important aspect not only for the organization producing the product, but also for the consumers as well as the society. Price represents the value of the market offering to the customer. It also indicates the quality of the product. But as to price competition, the lower the service fee but good service, the more customers will come.

Weaknesses: 

Unstructured reservation bookings Such problem may lead to overcrowding and disarray in the salon.

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Lack of supervision on inventories If inventories are not replenished on time, there will be stock shortage.

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Lack of advertisements A good advertising plan is a key to raise revenues. JC’s does not pay that much attention to this strategy.

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Equipment quickly depreciates Since salon equipment and tools are used almost every day, the equipment depreciates fast resulting to the need to buy a replacement.

Opportunities:  Increase awareness thru social media Since most target customers use social networking sites, it is ideal to use social media advertising to promote the salon.  Phone Call/Message Reservation With the growth of the Salon Business, more customers are coming which causes the customers to wait in queue and some are leaving due to it. With phone call or message reservation it can be avoided and attract possible customers.  The ever-evolving hair trends and styles Introducing new hair styles and styling methods, introducing new product lines and brands in the salon's inventory and attracting a new client market.

Threats:  High competition Since technologies or offerings of different businesses are so new that standards and rules are now in a high resulting and creating more competitive advantages toward each other by making much advantage in terms of such development in technologies as well as the improvement of their environment.  Power outage The loss of the electric power, whether in a short or long term, to a particular area such as JC’s business can be critical at sites where the environment and public safety are at risk in which it will be the reason to decrease their sales.

OBJECTIVES, STRATEGY RECOMMENDATION AND ACTION PLANS Strategic & Financial Objectives The researchers’ intent is to make JC’s Beauty Parlor a well-known service provider that creates an “ultimate client experience” through exceptional service, great atmosphere and superior technical skill. The ambiance should inspire a pleasurable and welcoming environment that clients look forward to visiting. And at the same time, it is cost friendly and profit attainable. Strategic Objectives Maintain high-quality products The goal of any business is improving the products without exceeding a set budget or price range. Successful salon owners build their reputations on operating high-quality businesses, using topof-the-line products and equipment. Because salon business product and equipment expenses qualify as a tax deduction, these businesses are able to stay current with the most modern tools of the trade. A quality investment doesn't merely stop at purchasing the best chairs, blow dryers, shampoos, hair colors, etc. Investing in professional personnel and advanced training is key to enhancing overall salon quality. Staff Growth Empowering salon staff means investing in the greatest earning potential available. Education is one of the strongest tools an owner can provide to staff members to help them succeed and can be paired with team earning goals to create a team culture within the business. Creating an atmosphere of trust will create a positive and professional salon environment that will be experienced not only by the staff but also by the clients.

Client Retention Satisfied clients are the best tools. When a client leaves the parlor with a new look, he or she is broadcasting our name and quality to the public. Most clients will be referrals from existing clients. No major advertising campaigns are anticipated. Our research has shown that word of mouth is the best advertising for this type of business. We will ask clients for referrals, and reward them with discounted or free services depending on the number of clients they bring. Time management As a salon owner it is important to manage time effectively to ensure that the salon runs smoothly, stays competitive and that the staffs remain engaged and happy in their jobs. With many areas of your business to keep an eye on, it can be overwhelming to remain organised and efficient, and many salon owners find themselves stretched for time trying to achieve more and more. It is important to develop a smarter workload regime to ensure your salon continues to leap from strength to strength. Time management system should be utilized in all activities to provide maximum efficiency and effectiveness for our clients. It increases productivity to achieve goals. Financial Objectives JC's main objective when it comes to financial aspect is to increase its revenue and proper allocation of its financial resources. Like any other business it is their main goal. When it comes to revenue one thing should be considered it is the proper promotion of the business. Proper promotion of the business comes with enhancement of sales since it will attract more customers. Additionally, it will add more popularity or reputation to the business hence attracting more and more customers. Increasing the revenue of the business can make impact on the business both internal and external. Internally, employees will have additional motivation since the business will be able to offer them great amounts of salary and they will feel stable with the business. JC's Beauty Parlor will also

have the capacity to enhance and develop greater quality equipment for its operations. To sum it internally it will bring the business relief to both its customers and employees. On the other hand, externally, JC's having additional revenue will have the resources to invest on equipment which are related to events which they cannot manage or cannot control. Another financial objective for JC's Beauty Parlor is to be able to have a proper organization of its financial resources or its proper allocation. This means that they will be able to invest these available resources to those things that are beneficial for the business. Recommended Organizational Strategies Organizational effectiveness relates to the efficiency of a business and quality of services offered. The raw education of the hairdressers must be considered in different areas of the salon. Find out about their abilities, skills and strengths. Identify their weaknesses or the areas where they face difficulties when working as a team. After identifying their strengths and weaknesses, focus on the growth of the business by building effective teams. Develop teams with complementary skills and strengths. Business owners require active participation in the decision-making processes. They need to ask the customers, as well as, employees for advice about improving the products without increasing the costs for materials. Discuss ways to reduce the time required to accomplish specific goals without cutting back on the quality of the product used or services. Being involved in the decision-making process, a leader gains multiple perspectives and ideas about better ways to improve the organization. Organization works well when evaluating the needs and interests of the customers. Ask customers to fill in surveys or answer questions about the services provided. Find out what the customers want from the company or the services they find the most valuable for their needs and goals. For businesses with direct interaction with a customer, provide anonymous options for customers to fill out complaints or provide feedback.

STRATEGY IMPLEMENTATION Strategy Map

Perspective

Strategy goal

Goals

Action Plans

Reduce consumption and waste of supply

Employees must properly use products to avoid wastage

Proper allocation of resources

Utilize assets for different events

Increase revenue by 10% per year

Finance various promotional programs

Affordable pricing

Establish promos and special discounts

Excellent customer service

Be attentive of customer needs while getting a service

Customer relationship

Increasing serving quality

Provide scholarship to produce highly trained employees

Innovate products

Develop own products

Promote new product sets

Asset utilization

Financial

Revenue increase

Customer Satisfaction

Customers

Learning and Growing

Hire experienced staff Highly-trained personnel

Educate employees further

Improve Haircutting Techniques

Employee workshops and training courses

Operations management processes

Internal process

Organize the reservations

Create an online reservation website that can be accessed by customers

Obtain new customers

Increase customers through good reviews and recommendations.

Keep old customers satisfy

Be consistent on quality of services.

Customer management processes

SUMMARY AND CONCLUSION The Financial Perspective of JC’s Beauty Parlor are to increase asset utilization and revenue by increasing the cash flow and operating Income to 10% per year and to increase owner’s equity by increasing the return on equity to 5% per year. This could be achieve through utilizing assets for different events and financing to various promotional programs The Customer Perspective is to enhance its customer value by increasing its percentage of sales to new client to achieve the increase of 50% to revenue from new customers. To improve customer satisfaction by doing a survey to the 65% clients about the quality performance to customers, and to develop effective customer relationship by increasing customer satisfaction rate to 50% per year through the implementation of customer loyalty program and quality management. The Internal Perspective is to improve services offered by the additional of 50% increase in new services through utilizing new technologies and new media and to create quality partnership by additional network with a target of an increase of 15% affiliates by entering with new partnership deals. The Learning and Growth Perspective is to enhance staff competences by increasing the Employee Turnover to 25% by expand capabilities with technology, to enhance understanding of client by having additional seminars and training, and to enable and encourage continuous learning by having about 80% of employees having job satisfaction. This could be achieve by developing a strategic and functional finance, marketing, human resources and information technology competency.

HUBILLA, SIGRID MALLICE B. +63278437068 7 Tapales Road Brgy. Dalig, Antipolo City, Rizal, Philippines [email protected]

EDUCATIONAL BACKGROUND Tertiary Education

Our Lady of Fatima University Antipolo City Bachelor of Science in Accountancy 2015 - Present

Secondary Education

San Isidro National High School Brgy. San Isidro, Antipolo City 2011 - 2015

Primary Education

San Isidro Elementary School Brgy. San Isidro, Antipolo City 2005 - 2011

PERSONAL DATA Birthdate: Age: Marital Status: Nationality: Religion: Father’s Name: Occupation: Contact No.: Mother’s Name: Occupation: Contact No.:

March 1, 1999 19 Single Filipino Roman Catholic Dennis Hubilla OFW +639164204179 Michelle Balasta Housewife +639260560431

AFFILIATIONS June 2015 – Present

Member, Junior Philippine Institute of Accountants Our Lady of Fatima University Antipolo City

Macamus, Maica Shaila B. Blk. 3 Lot 13 Terraza de Antipolo Brgy.Dalig, Antipolo City, Rizal, Philippines 09359739162 [email protected]

EDUCATIONAL BACKGROUND Tertiary Education

Our Lady of Fatima University Sumulong Highway, Antipolo City Bachelor of Science in Accountancy 2015 - Present

TRAININGS/SEMINARS October 2016

SAP Business One Training Course Our Lady of Fatima University Sumulong Highway, Antipolo City

March, 2018

TRAIN Law Seminar Our Lady of Fatima University Sumulong Highway, Antipolo City

September 2018

Documentary Stamp Tax & Local Govt. Tax Our Lady of Fatima University Sumulong Highway, Antipolo City

AFFILIATIONS June 2015 – Present

Member, Junior Philippine Institute of Accountants Our Lady of Fatima University Sumulong Highway, Antipolo City

PERSONAL DATA Birthdate: Age: Marital Status: Nationality:

April 18, 1998 20 Single Filipino

HOMILLANO, PHOEBE KATHE J. 0999-468-3035 Sitio Inuman, Brgy. Inarawan Antipolo City

[email protected]

EDUCATIONAL BACKGROUND Tertiary Education

Our Lady of Fatima University Antipolo City Bachelor of Science in Accountancy 2015 - Present

TRAININGS/SEMINARS October 2016

SAP Business One Training Course Our Lady of Fatima University Sumulong Highway, Antipolo City

March 2018

TRAIN Law Seminar Our Lady of Fatima University Sumulong Highway, Antipolo City

September 2018

Documentary Stamp Tax and Local Government Our Lady of Fatima University Sumulong Highway, Antipolo City

June 2015 – Present

Member, Junior Philippine Institute of Accountants Our Lady of Fatima University Antipolo City

PERSONAL DATA Birthdate: Age: Marital Status: Nationality:

March 24, 2000 18 Single Filipino

DANICA VENTINILLA ADDRESS: 97 YAKAL ST. FIN ASIA HOMES CAINTA RIZAL CONTACT NO.: 09552359275 EMAIL: [email protected]

PERSONAL INFORMATION BIRTHDAY: August 8, 1996 BIRTHPLACE: Quezon City AGE: 22 NATIONALITY: Filipino CIVIL STATUS: Single EDUCATIONAL BACKGROUND: TERTIARY: Our Lady of Fatima University SECONDARY: Alternative Learning System PRIMARY: Marikina Elementary School SKILLS AND CERTIFICATIONS: 1. SAP Certification 2. PICPA EMMC ACCOUNTALKS 3. Grand Academic Summit “Career Fair and Seminar”

ELIZABETH LAJARA DEL ROSARIO ADDRESS: 045 LOWER STO. NINO CONTACT NO.: 09089370634 EMAIL: [email protected]

PERSONAL INFORMATION BIRTHDAY: October 30, 1999 BIRTHPLACE: Antipolo City AGE: 19 NATIONALITY: Filipino CIVIL STATUS: Single

EDUCATIONAL BACKGROUND: TERTIARY: Our Lady of Fatima University SECONDARY: Antipolo National High School PRIMARY: Sta. Cruz Elementary School SKILLS AND CERTIFICATIONS: 1. SAP Certification 2. PICPA EMMC ACCOUNTALKS 3. Grand Academic Summit “Career Fair and Seminar”

JELA MARIE SENA ADDRESS: 196 ALEJO ST BRGY RIZAL BARAS RIZAL CONTACT NO.: 09153258570 EMAIL: [email protected]

PERSONAL INFORMATION BIRTHDAY: October 16, 1999 BIRTHPLACE: Cardona, Rizal AGE: 19 NATIONALITY: Filipino CIVIL STATUS: Single EDUCATIONAL BACKGROUND TERTIARY: Our Lady of Fatima University SECONDARY: St. John Hill Academy PRIMARY: St. John Hill Academy SKILLS AND CERTIFICATIONS 1. SAP Certification 2. PICPA EMMC ACCOUNTALKS 3. Grand Academic Summit “Career Fair and Seminar”