Sponsorship Proposal for
The Presentation will very briefly tell you about
The Scholars ’ Avenue Who
we are
@ IIT KGP The need
for the services offered b Demographics of target market
What we can offer you
www.scholarsavenue.org
About us We are the Campus fortnightly newspaper of IIT Kharagpur since 2005 5000 Hard copies – we reach out to every student on campus absolutely free of cost! We reach 800 faculty & 8000-odd alumni via e-mail.
www.scholarsavenue.org
We are an entirely student managed team and seek to cover only our printing and distribution costs from sponsorship funds
www.scholarsavenue.org
Sponsorship General Electric 2006 - 08
GE Bangalore received their largest ever number of trainees from Kgp after their association with us.
Fair Issac 2007 - 08
We increased the number of job applicants to FI by almost 300% and 100% as compared to those in other IITs . Annual FI Math Challenge saw biggest participation ever.
Career Launcher 2009
CL launched itself in a big way at Kgp amidst existing competition from other CAT training institutes. The Ad campaign saw 500 students register for the CL test series in ‘09
Short term Ads
Barclays Capital 2008-09 Allahabad Bank 2009 Minekey 2009 Ads for local shops and restaurants Our team is the instrument of choice for printing special issues for both the major festivals in the campus – Kshitij (tech) and the Spring Fest (cultural ). We also designed the Training & Placement brochures for our Institute which were mailed to all the visiting companies www.scholarsavenue.org
IIT Kharagpur
Target Market Inside the institute : •Students sitting for placements : 1300 per year •Recession has decreased faith in the Institutes placement cell. Last year only 500 were placed by January 20th . •Monster.com can step into this void with the services they offer.
www.scholarsavenue.org
What we can offer you
We can serve as the necessary contact point to keep students updated
Refer to the accompanying document for our detailed offer & current rates of advertisements
www.scholarsavenue.org