Spartans
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SPARTANS RAGH AV EN D R A ARJUN ASH W IN AN IL KUM AR Z EESH AN
OVERVIEW
120
GROUP PROFILE
PIONEERS
JAMSETJI TATA
DORAB JI TATA
JRD TATA
SIR RATAN TATA
NAVAL TATA
Deep rooted history
FOUNDATION 1868-1931
CONSOLIDATION 1932-89
EXPANSION 1990 onwards
FOUNDATION
The seeds of what would mature and become today's Tata group were laid long years before India became independent.
CONSOLIDATION
The Tata group ventured into new areas and built on the foundations, in spite of the restraints imposed by a controlled economy.
1874Central India Spinning, Weaving and Manufacturing Co 1902
TAJ MAHAL PALACE AND TOWERS
1907
TISCO, TATA LIMITED IN LONDON
1910
TATA ELECTRIC COMPANIES
1911
INDIAN INSTITUE OF SCIENCE
1912
EIGHT HOUR WORKING DAYS
1917
TATA OIL MILLS
1932
TATA AIRLINES
1939
TATA CHEMICALS
1945
TATA ENGINEERING (TELCO)
1952
LAKME WAS LAUNCHED LATER SOLD TO HU
1954
VOLTAS
1962
TATA FINLAY AND TATA EXPORTS
1968
TCS
1917
TATA ELECTRIC COMPANIES AT TROMBAY
EXPANSION
The liberalization of the Indian economy unleashed a period of remarkable growth for the Tata group, in India and worldwide.
Tata ventured in to mergers acquisitions in the late 1990s.
and
Strengths The internationalisation strategy so far has been to keep local managers in new acquisitions, and to only transplant a couple of senior managers from India into the new market. The benefit is that Tata has been able to exchange expertise. For example after the Daewoo acquisition the Indian company leaned work discipline and how to get the final product 'right first time.' The company has a strategy in place for the next stage of its expansion. Not only is it focusing upon new products and acquisitions, but it also has a programme of intensive management development in place in order to establish its leaders for tomorrow. The company has had a successful alliance with Italian mass producer Fiat since 2006. This has enhanced the product portfolio for Tata and Fiat in terms of production and knowledge exchange. For example, the Fiat Palio Style was launched by Tata in 2007, and the companies have an agreement to build a pick-up targeted at Central and South America
Weaknesses The company's passenger car products are based upon 3rd and 4th generation platforms, which put Tata Motors Limited at a disadvantage with competing car manufacturers. Despite buying the Jaguar and Land Rover brands (see opportunities below); Tat has not got a foothold in the luxury car segment in its domestic, Indian market. Is the brand associated with commercial vehicles and low-cost passenger cars to the extent that it has isolated itself from lucrative segments in a more aspiring India? One weakness which is often not recognised is that in English the word 'tat' means rubbish. Would the brand sensitive British consumer ever buy into such a brand? Maybe not, but they would buy into Fiat, Jaguar and Land Rover (see opportunities and strengths).
Threats Other competing car manufacturers have been in the passenger car business for 40, 50 or more years. Therefore Tata Motors Limited has to catch up in terms of quality and lean production. Sustainability and environmentalism could mean extra costs for this low-cost producer. This could impact its underpinning competitive advantage. Obviously, as Tata globalises and buys into other brands this problem could be alleviated. Since the company has focused upon the commercial and small vehicle segments, it has left itself open to competition from overseas companies for the emerging Indian luxury segments.
1995
Tata Quality Management Services institutes the JRD QV Award, modelled on the Malcolm Baldrige National Quality Value Award of the United States, laying the foundation of the Tata Business Excellence Model.
1996
Tata Teleservices (TTSL) is established to spearhead the Group's foray into the telecom sector. Tata Indicom delivers cellular services through its CDMA mobile telephony platform. It has pre-paid and post-paid options, enhanced through tie-ups for handsets with leading manufacturers.
1998
Tata Indica – India's first indigenously designed and manufactured car – is launched by Tata Motors, spearheading the Group's entry into the passenger car segment.
1999
The new Tata Group corporate mark and logo are launched.
2000
Tata Tea acquires the Tetley Group, UK. This is the first major acquisition of an international brand by an Indian business group.
2001
Tata AIG – a joint venture between the Tata Group and American International Group Inc (AIG) – marks the Tata re-entry into insurance. (The Group's insurance company, New India Assurance, was nationalised in 1956).
The Tata Group Executive Office (GEO) is set up to design and implement change in the Tata Group and to provide long-term direction.
2003
Tata Motors launches CityRover – Indicas fashioned for the European market. The first batch of CityRovers rolled out from the Tata Motors stable in Pune on September 16, 2003.
2004
Tata Motors acquires the heavy vehicles unit of Daewoo Motors, South Korea.
TCS goes public in July 2004 in the largest private sector initial public offering (IPO) in the Indian market, raising nearly $1.2 billlion.
2005
Tata Steel acquires Singapore-based steel company NatSteel by subscribing to 100 per cent equity of its subsidiary, NatSteel Asia .
VSNL acquired Tyco Global Network, making it one of the world's largest providers of submarine cable bandwidth.
Tata Sons completes 60 years of Tata operations in the US.
The Taj takes over management of The Pierre, NY .
Taco acquires Wundsch Weidinger, Germany.
2005
Tata Steel acquires stake in Carborough Down Coal Project, Queensland, Australia
VSNL acquires Bermuda
TCS acquires Sydney-based Financial Network Services (FNS)
Tata Motors passenger vehicle sales cross one-million mark
Teleglobe
International
Holdings,
2005
TCS acquires leading BPO firm Comicrom in Chile.
The Indian Hotels Company acquires hotel run by Starwood, Sydney.
Tata Steel acquires Millennium Steel, Thailand.
Tata Chemicals acquires controlling stake in Brunner Mond Group, UK.
Tata launched gold plus ,a new jewellery range.
2006 ØTat a Credit Card launched
Tatasjoin hands with Indigene Pharmaceuticals to build a global biopharmaceutical company
Tata Steel ranked world’s best steel maker for the third time by World Steel Dynamics
Tata Sky satellite television service launched across the country
Tata Steel begins construction of R670 million Ferrochrome plant in South Africa
2007
In a giant leap, Tata Steel's acquisition of the AngloDutch steel major Corus has vaulted the former to the fifth position from 56th in global steel production capacity.
2007
TATA singur project
Tata Motors' General Manager (Construction), MB Kulkarni, "We have planned our work plans in such a way that whatever are the target dates for the product. Rolling of the vehicle will take place in 2008." Group Chairman Ratan Tata's dream "people's car" is expected to roll out by next year.
Factory gets transferred to Sanandun Gujarat due to political conflicts.
Till oct. 2009 and advance booking has been started.
2008
ØIndica Vista – the new generation Indica, is launched. ØTata Motors unveils its People's Car, Nano, at Expo.
the ninth Auto
ØTata Motors signs definitive agreement with Ford Motor Company to purchase Jaguar and Land Rover. ØTata Motors introduces new Super Milo range of buses.
2009
ØIntroduction of new world standard truck range.
ØLaunch of premium luxury vehicles - Jaguar XF, XFR and XKR and Land Rover Discovery 3, Range Rover Sport and Range Rover from Jaguar and Land Rover in India. ØTata Motors launches Nano - The People's Car
OVERVIEW
120
GROUP PROFILE
PIONEERS
JAMSETJI TATA
DORAB JI TATA
JRD TATA
SIR RATAN TATA
NAVAL TATA
Deep rooted history
FOUNDATION 1868-1931
CONSOLIDATION 1932-89
EXPANSION 1990 onwards
FOUNDATION
The seeds of what would mature and become today's Tata group were laid long years before India became independent.
CONSOLIDATION
The Tata group ventured into new areas and built on the foundations, in spite of the restraints imposed by a controlled economy.
1874Central India Spinning, Weaving and Manufacturing Co 1902
TAJ MAHAL PALACE AND TOWERS
1907
TISCO, TATA LIMITED IN LONDON
1910
TATA ELECTRIC COMPANIES
1911
INDIAN INSTITUE OF SCIENCE
1912
EIGHT HOUR WORKING DAYS
1917
TATA OIL MILLS
1932
TATA AIRLINES
1939
TATA CHEMICALS
1945
TATA ENGINEERING (TELCO)
1952
LAKME WAS LAUNCHED LATER SOLD TO HU
1954
VOLTAS
1962
TATA FINLAY AND TATA EXPORTS
1968
TCS
1917
TATA ELECTRIC COMPANIES AT TROMBAY
EXPANSION
The liberalization of the Indian economy unleashed a period of remarkable growth for the Tata group, in India and worldwide.
Tata ventured in to mergers acquisitions in the late 1990s.
and
Strengths The internationalisation strategy so far has been to keep local managers in new acquisitions, and to only transplant a couple of senior managers from India into the new market. The benefit is that Tata has been able to exchange expertise. For example after the Daewoo acquisition the Indian company leaned work discipline and how to get the final product 'right first time.' The company has a strategy in place for the next stage of its expansion. Not only is it focusing upon new products and acquisitions, but it also has a programme of intensive management development in place in order to establish its leaders for tomorrow. The company has had a successful alliance with Italian mass producer Fiat since 2006. This has enhanced the product portfolio for Tata and Fiat in terms of production and knowledge exchange. For example, the Fiat Palio Style was launched by Tata in 2007, and the companies have an agreement to build a pick-up targeted at Central and South America
Weaknesses The company's passenger car products are based upon 3rd and 4th generation platforms, which put Tata Motors Limited at a disadvantage with competing car manufacturers. Despite buying the Jaguar and Land Rover brands (see opportunities below); Tat has not got a foothold in the luxury car segment in its domestic, Indian market. Is the brand associated with commercial vehicles and low-cost passenger cars to the extent that it has isolated itself from lucrative segments in a more aspiring India? One weakness which is often not recognised is that in English the word 'tat' means rubbish. Would the brand sensitive British consumer ever buy into such a brand? Maybe not, but they would buy into Fiat, Jaguar and Land Rover (see opportunities and strengths).
Threats Other competing car manufacturers have been in the passenger car business for 40, 50 or more years. Therefore Tata Motors Limited has to catch up in terms of quality and lean production. Sustainability and environmentalism could mean extra costs for this low-cost producer. This could impact its underpinning competitive advantage. Obviously, as Tata globalises and buys into other brands this problem could be alleviated. Since the company has focused upon the commercial and small vehicle segments, it has left itself open to competition from overseas companies for the emerging Indian luxury segments.
1995
Tata Quality Management Services institutes the JRD QV Award, modelled on the Malcolm Baldrige National Quality Value Award of the United States, laying the foundation of the Tata Business Excellence Model.
1996
Tata Teleservices (TTSL) is established to spearhead the Group's foray into the telecom sector. Tata Indicom delivers cellular services through its CDMA mobile telephony platform. It has pre-paid and post-paid options, enhanced through tie-ups for handsets with leading manufacturers.
1998
Tata Indica – India's first indigenously designed and manufactured car – is launched by Tata Motors, spearheading the Group's entry into the passenger car segment.
1999
The new Tata Group corporate mark and logo are launched.
2000
Tata Tea acquires the Tetley Group, UK. This is the first major acquisition of an international brand by an Indian business group.
2001
Tata AIG – a joint venture between the Tata Group and American International Group Inc (AIG) – marks the Tata re-entry into insurance. (The Group's insurance company, New India Assurance, was nationalised in 1956).
The Tata Group Executive Office (GEO) is set up to design and implement change in the Tata Group and to provide long-term direction.
2003
Tata Motors launches CityRover – Indicas fashioned for the European market. The first batch of CityRovers rolled out from the Tata Motors stable in Pune on September 16, 2003.
2004
Tata Motors acquires the heavy vehicles unit of Daewoo Motors, South Korea.
TCS goes public in July 2004 in the largest private sector initial public offering (IPO) in the Indian market, raising nearly $1.2 billlion.
2005
Tata Steel acquires Singapore-based steel company NatSteel by subscribing to 100 per cent equity of its subsidiary, NatSteel Asia .
VSNL acquired Tyco Global Network, making it one of the world's largest providers of submarine cable bandwidth.
Tata Sons completes 60 years of Tata operations in the US.
The Taj takes over management of The Pierre, NY .
Taco acquires Wundsch Weidinger, Germany.
2005
Tata Steel acquires stake in Carborough Down Coal Project, Queensland, Australia
VSNL acquires Bermuda
TCS acquires Sydney-based Financial Network Services (FNS)
Tata Motors passenger vehicle sales cross one-million mark
Teleglobe
International
Holdings,
2005
TCS acquires leading BPO firm Comicrom in Chile.
The Indian Hotels Company acquires hotel run by Starwood, Sydney.
Tata Steel acquires Millennium Steel, Thailand.
Tata Chemicals acquires controlling stake in Brunner Mond Group, UK.
Tata launched gold plus ,a new jewellery range.
2006 ØTat a Credit Card launched
Tatasjoin hands with Indigene Pharmaceuticals to build a global biopharmaceutical company
Tata Steel ranked world’s best steel maker for the third time by World Steel Dynamics
Tata Sky satellite television service launched across the country
Tata Steel begins construction of R670 million Ferrochrome plant in South Africa
2007
In a giant leap, Tata Steel's acquisition of the AngloDutch steel major Corus has vaulted the former to the fifth position from 56th in global steel production capacity.
2007
TATA singur project
Tata Motors' General Manager (Construction), MB Kulkarni, "We have planned our work plans in such a way that whatever are the target dates for the product. Rolling of the vehicle will take place in 2008." Group Chairman Ratan Tata's dream "people's car" is expected to roll out by next year.
Factory gets transferred to Sanandun Gujarat due to political conflicts.
Till oct. 2009 and advance booking has been started.
2008
ØIndica Vista – the new generation Indica, is launched. ØTata Motors unveils its People's Car, Nano, at Expo.
the ninth Auto
ØTata Motors signs definitive agreement with Ford Motor Company to purchase Jaguar and Land Rover. ØTata Motors introduces new Super Milo range of buses.
2009
ØIntroduction of new world standard truck range.
ØLaunch of premium luxury vehicles - Jaguar XF, XFR and XKR and Land Rover Discovery 3, Range Rover Sport and Range Rover from Jaguar and Land Rover in India. ØTata Motors launches Nano - The People's Car
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