Spartans

Shaheed Sukhdev

College of Business Studies presents

Playground of prodigies

Proposed Date & Venue:

Presented By:

24 - 25 Jan ’08 Shah Auditorium, Civil Lines

The Spartans S.S.C.B.S

CONTENTS

CRESCENDO

4

VISION ’08

5

ANALYSING OTHER FESTS

6

PROPOSED VENUE

8

OTHER PROPOSED VENUE

9

MASCOT

10

ASSOCIATION WITH MCD

12

FORMAL EVENTS

14

INFORMAL EVENTS

18

FILLERS

23

MEGA EVENTS

25

28

SCHEDULE

29

ALL ROUNDER C2K8

31

ALTERNATIVE EVENTS

32

BUDGETING

34

SPONSORS & ASSOCIATES

37

CATERING

40

PUBLICITY

41

PLAN OF ACTION

50

USPs

52

CRESCENDO CREW

54

CONTENTS

BREAK UP OF EVENTS

CRESCENDO

Cre·scen·do [kri-shen-doh, -sen-doh; It. kre-shen-daw]

1. Music a. A gradual, steady increase in loudness or force. b. A musical passage characterized by such an increase. c. The performance of a crescendo passage: The crescendo by the violins is too abrupt. 2. A steady increase in force or intensity. 3. The climactic point or moment in such an increase; peak. 4. Gradually increasing in force, volume, or loudness. 5. To grow in force or loudness.

Crescendo signifies continuous and steady growth in strength, energy and vigor, a tenet of our institute. It symbolizes enthusiasm, excitement, anticipation, zeal, and intensity.

The festival provides a supportive and intellectually stimulating environment as it offers a stage for students from different milieus to come forward, interact and contribute. A stage where the leaders of tomorrow let loose in the quest for actualizing their young fuelled visions.

Each year, it witnesses a zealous participation across a gamut of talents, be it the curious and inquisitive quizzers, the vivacious and lithe dancers, the harmonious singers, the confident and capable young actors, the wannabe corporate czars of tomorrow, or the youthful collegians who just wan to come and enjoy, you name it. At the same time, Crescendo is an opportunity for the corporate houses to connect with the youth and build brand equity. Our goal would be to create a holistic blend which will inculcate all that Crescendo is and all that Crescendo holds the potential to become. At the same time, we will not just rest on the past laurels of our seniors but constantly work towards building upon the already eternal spirit of Crescendo.

-John.H.Newman “In the dynamic environment of CBS, the only constant that exists is change. Every year at our college is a transition phase and this period is no exception. Last year as first years to Crescendo, we were introduced to a grand college fest by our worthy seniors. It was their efforts that Crescendo rose to a new echelon. The heroic success of Crescendo'07 is a benchmark that would enable us to function in an effective manner. This year we only hope that this version of Crescendo lives up to its christening. Crescendo signifies acceleration.. We realize how essential it is to carry forward the legacy we have innate from our able seniors. We aspire to present Crescendo as a brand that enables our college to reach mounting heights. The endeavor is to make CBS Crescendo a tradition that will follow suite. With the introduction of several new events the event dawns upon an opportunity to recreate the magic. This year's Crescendo beckons us to live up to the Glory.”

VISION ’08

“Growth is the only evidence of life”

ANALYSING OTHER FESTS

If we have a look at the festivals in different colleges of the country, we find that there is an interlinkage in the reputation of the college and their annual festivals. The top institutes like IITs, IIMs, SRCC, St. Stephens, NIFT are known for huge extravaganzas. Whether it is Rendezvous of IIT-Delhi, Chaos of IIM-A, Unmaad of IIM-B or Crossroads of SRCC; all of them have managed to carve a niche for themselves and their festivals have the participation by students from all over the country.

IIT DELHI –RENDEZVOUS Rendezvous, the 4-Day cultural fest of IIT-Delhi, comprises of wide range of competitions held simultaneously in the college campus. All the mega events at Rendezvous are well attended and attracted participation from the best of the best. It attracts talents from colleges all over the country. ASTITVA -the plethora of intoxicating music is one of the most popular events of Rendezvous, which showcases the biggest names in the music industry. Competitive events such as STREET PLAY, CLASH OF THE TITANS, KOMBAT- the quizzing league, PIECE OF REALITY-an abstract photography event were the highlight of the festival this season. Moreover, thundering events like THITHOLI: The Hasya Kavi Sammelan, SPECTRUM: The Group Dance, DHOOM: The Professional Nite and Blitzkrieg were the major crowd pullers.

IIM AHMEDABAD –CHAOS Planned and executed by a team of 150 students from IIMA, CHAOS the annual cultural extravaganza of IIM Ahmedabad lasts for four nights and three days. Chaos is a grand celebration and a change to let one's creativity, talent and enthusiasm loose… The mix of events at Chaos ensures that there is something in it for everyone. Some may find their bliss in dramatics, others in dance and music; still others would like to spend their time attacking managerial problems. The events include dramatics, fine arts, choreographed dances, musicals, fashion shows and literary events. The evenings can be spent away swaying to the latest strains from rock bands like Jal, Strings and Sivamani. For the classically inclined, there are performances by Amaan and Ayaan Ali Bangash. It's an inter-college cultural fest that consists of various competitions, fun games, and hosts eating stalls and what not. So all in all, it's a fun place to be in. All this happens in the day time, and after 6:00 pm, takes place something called a 'celebrity night', where music bands perform for a huge audience. Each of the four nights sees different music stars take the centre-stage.

Unmaad, where minds congregate to create and conquer, is a school of thought propagated to revolutionize, reinvent and recreate new dimensions to education, learning and perspective. It is about recognizing the excellence in each individual. In the beginning of February every year IIM BANGALORE holds its annual 3 day fest, UNMAAD providing a unique blend of entertainment and intellect. The fest witnesses all types of events such as Drama, Street Play, Solo Dance, Pot Pourri, Fashion Show, Unmaad Nights etc. providing a perfect platform to the students to perform.

BITS PILANI GOA – WAVES The annual cultural fest of BITS-Pilani, Goa campus (BPGC), started in 2005 is today considered the biggest inter college cultural meet in Goa. It has grown from being an intra-college fest in '05 to going fully inter college in the second year itself. In the third year of the college, Waves was made an intra-state festival. 12 colleges from all over Goa had come to participate in the cultural extravaganza. There were a wide variety of events to cater the students of all interests. From Music, Dance, Fashion to Debating, WAVES '07 had it all. There was also a professional rock night. Big names such as Motherjane, Half Step Down and Bhayank Maut rocked the ground. It was a grand success in the entire Goa college scene.

Henceforth, we took a look at some of the best cultural festivals in the country. We tried to find out what makes them the best, and how we can learn and improvise and hence take CRESCENDO to newer heights.

ANALYSING OTHER FESTS

IIM BANGALORE – UNMAAD

PROPOSED VENUE

SHAH AUDITORIUM Civil Lines, New Delhi - 110054 Ph. No. - 011 - 23971365 Seating Capacity = 704 Person Contacted - Mr. Abdhesh Kumar Cost/Unit

Qty.

Total

Auditorium Charges

24000

2 Days

48000

Foyer Charges

16000

2 Days

32000

Conference Room

1300

2 Days

2600

Total

82600

Tax @ 12.36%

10209.36

Net Charges

92809.36

ADVANTAGES Proximity to Metro Stations Shah Auditorium being 0.8, 1 & 3.6 Km from Kashmere Gate, Civil Lines & North Campus Metro Stations respectively makes it easily accessible. Strategic Location The auditorium being extremely close to North Campus gives us an opportunity to attract a large audience from nearby colleges. It is also a very well known and famous location within the area that spans from Kashmere Gate to North Campus. Ample Space With a capacity of 704 people inside the auditorium and two large foyers (1600 sq. ft. and 3200 sq. ft. respectively), the auditorium can house a large gathering very easily.

Tansen Marg, New Delhi - 11001 Ph. No. - 011 - 23738760 Seating Capacity = 581 Person Contacted - Mr. R. P Sharma (+91-9810413306)

Amount (Rs) 8 Hrs

30000 + 6000 (Sound & Light Charges)

12 Hrs

40000 + 8000 (Sound & Light Charges)

Outer Open Space Charges

7000 (Foyer 1) + 5000 (Foyer 2)+ 40000 (Water, Electricity & Generator Charges) + 1000 (Per Stall)

Tax

12.36%

ADVANTAGES Proximity to Metro Stations FICCI Auditorium being extremely close to the Mandi House Metro Station makes it easily accessible & easy for people to travel till the venue. Good Brand Value FICCI enjoys an excellent reputation for holding such events and thus it shall pass on some brand value and to Crescendo as well. Comfortable Accommodation With a capacity of 581 people inside the auditorium and two a large foyer, the auditorium can house a large gathering very easily.

DISADVANTAGES Relatively Expensive High Miscellaneous Expenses Relatively less Auditorium & Foyer Space

OTHER PROPOSED VENUE

FICCI AUDITORIUM

MASCOT

BABBAN,, The Raging BULL

The bull is a fascinating creature, not merely for its potency and authority but most notably for its potency and authority but for sheer clout. The bull is a metaphor for power, strength, control, influence, supremacy. For superiority, dominance and control, might, muscle, energy and vigor. More than anything, the bull is symbolic of optimism. Of confidence, poise, self assurance, growth, development and of triumph. Rage, on the other hand, is figurative of rigor, zeal, energy, aggression, firmness, of enthusiasm, passion and a undying commitment towards the purpose. Accordingly, the raging bull acquires all of the above traits. It relentlessly and single mindedly moves towards accomplishment and progress. It inspires strength, agility, concentration, restlessness and a 'never say die attitude' which is why a positive scenario is often described as bullish. We realize the significance and symbolism behind the raging bull, which is certainly the reason our college chose the raging bull as this year's annual college theme.

The prime purpose of attaching a mascot to our college festival is to create brand identity and evoke recall. The intent is to brand Crescendo and carve a separate identity for it, which remains etched in each one's mind. Moreover, ours is a business school and the first thing which comes to one's mind on hearing BULL is BUSINESS. Consequently, the raging bull fits well with the image and public opinion our college wishes to project and build and hence works “The thing ain't the ring, it's the play. So gimme a stage, where this bull here can rage.” （ Raging Bull, a 1980 Robert De Niro movie)

The stage is Crescendo. The time is now.

ALTERNATIVE MASCOT

SHEROO, The Tiger

SHEROO signifies the pride, strength, aggressiveness, power, superiority, class, and an authority which is all present in each one of the members to make “CRESCENDO” a larger than life event.

MASCOT

Keeping all the above in mind, we propose the introduction of a new member in our Crescendo team, Babban, the raging bull and our official mascot.

ASSOCIATION WITH MCD

BABBAN Meets SHERA This will truly be a first for any college festival. The Municipal Corporation of Delhi has graciously agreed to use the platform of CRESCENDO' 08 to unveil its plans for Commonwealth Games 2010. The lamp-lighting session of the festival would be graced by a top notch speaker from the MCD (most probably the Mayor or the Standing Committee Chairman) who would use the dais to put forth the Promotion and Marketing Strategy that MCD has in mind for the 2010 Commonwealth Games . The speaker would also encourage youth participation to ensure that the Games are a resounding success and set an example for the world to follow. Benefits to Crescendo' 08 -: 1) Media Coverage Since the MCD would kick off its Marketing campaign for the games, a lot of media attention is inevitable. As a result, a positive word would spread about Crescendo' 08 indirectly. 2) Logistics MCD has also agreed to help out with the Logistics such as providing security guards, sweepers, ropes, ladders, etc at the venue. Benefits to MCD -: 1) Youth Connect MCD would access the platform to build trust and connect with the youth whose participation and enthusiasm is bound to play a huge role in the success of the Commonwealth Games 2010. 2) Awareness Crescendo' 08 would be an ideal platform for MCD to make people in general and youth in specific aware of its various schemes and policies. It would also make one-on-one

ASSOCIATION WITH MCD

FORMAL EVENTS

RANGMANCH: THE DRAMATICS COMPETITION Rangmanch provides the theatrically gifted a platform to bring their stories and epics alive. Teams from various colleges have to enact a play on a subject of their choice. We intend inviting a judge from the film industry for the same & are currently in talks with the famous producer & director - Mr. Mahesh Bhatt to come and grace the occasion. PRIZES: Best Team Prize: Second Best Team Prize: Best Director Prize: Best Actor(M): Best Actor(F): Miscellaneous: TOTAL COST:

6000 3000 2000 2000 2000 5000 Rs.20000

SPANDAN: THE CHOREOGRAPHY COMPETITION Spandan attracts teams from different colleges to express life and realism through the art of dance, and instrumental music. Teams are free to pick their desired themes. PRIZES: Best Team: Runners Up: Miscellaneous: TOTAL COST:

12000 8000 2000 Rs.22000

'Music is the soul of language' Mridangâ is the melodious musical extravaganza bringing together brilliant yet disparate musical influences ranging from Hindustani Classical to Dream Pop under one roof. PRIZES: INDIAN Best singer: Runners up: WESTERN Best Singer: Runners Up: Best group: Runners Up: Miscellaneous: TOTAL COST:

4000 2500

4000 2500 8000 4000 4000 Rs.29000

BIG FIGHT: THE DEBATING COMPETITION The Big fight, an event organized by the Debating Society of our college to recognize and reward great debating skills, has always been a much awaited event at our annual fest. It showcases a heated debate among participants on any field of choice- political, economic, social etc. A debate will be carried out on a randomly chosen topic. The most eloquent speaker with best debating skills wins the contest. PRIZES: Winner: Runner Up: Miscellaneous: TOTAL COST:

5000 2500 3000 Rs.10500

FORMAL EVENTS

MRIDANGA: THE MUSIC COMPETITION

FORMAL EVENTS

MARKETING KAUFMANN The basic theme of this event is that of the reality show “THE APPRENTICE”. The event is to test the business skills of all the participants. The following is the arrangement of the event: PRELIMINARY ROUND: The prelims will be a quiz that will contain a few questions about the TV show apprentice and some general business news and events. ROUND I After the Prelims, 12 participants would be selected and 2 teams of 6 would be made. These teams would be given a business-oriented task; the task will be basically to test their selling and marketing skills. The losing team will be eliminated. ROUND II Now the remaining 6 would be split into 2 teams of 3 and they would be again given a business oriented task and again the losing team would be eliminated. These tasks challenge the candidates to use innovative thinking, superior people skills, and good old-fashioned hard work to be successful to perform and then the team that loses will be eliminated. ROUND III The remaining 3 hit the boardroom and there ensues a boardroom battle and the three will defend the jobs they have done in the earlier 2 tasks and explain to “Donald Trump” why they are better than their competition and why they should be the Apprentice. Then the final decision will be taken and an apprentice will be “hired”. PRIZES: Winner: Runners up: Miscellaneous: TOTAL COST:

5000 2500 4000 Rs.11500

This will be an intensive case study analysis competition to challenge the intellect and reasoning skills of the contestants. It will test their general business knowledge as well as their logic and understanding of business cases. Th preliminary round shall include a test to judge the participant's logic and analytical skills. Ten teams of two will be selected. Subsequently, in the final round, the teams will have to interpret and analyze a case study with a marketing problem. PRIZES: Winner: Runners up: Miscellaneous: TOTAL COST:

4000 2000 2000 Rs.8000

CORPORATA – THE HUNT FOR FUTURE MANAGER The hunt for future managers begins from here and this event is definitely going to test the participant's mettle about their business awareness, group dynamics & interview skills. Prelims: A questionnaire that contains 5-10 questions regarding corporations and businesses shall be circulated. There shall also be a case study which shall require a solution to be given on the part of the participant for a specific problem pertaining to a specific industry. Round I: nd On the basis of the prelims, 20 participants shall be selected for the 2 round. In this round, participants shall speak extempore for 2 minutes on specific topics dealing with generic corporate situations and problems. Round II: nd 10 students will be selected on the basis of the 2 round to take part in a Group Discussion. Round III: 5 students will be short listed for the finals on the basis of the GD. These 5 shall be personally interviewed by the judge. Winner shall be decided on the basis of the interview. PRIZES: Winner: Runners-Up: Miscellaneous: TOTAL COST:

5000 2500 2000 Rs.9500

FORMAL EVENTS

LOGUS – THE CASE-STUDY COMPETITION

INFORMAL EVENTS

MIKE KAA LAAL: THE RJ HUNT This event will be a search for “Mike Kaa Laal” or the best RJ. This event will be organized by our Radio Partner & an RJ from the respective radio partner will be the judge. PRIZES: Provided by the Radio Partner

AD-ULATION: THE AD MAKING COMPETITION A quest to find our own Prahalad Kakkars and Prasoon Joshis, ad-hilation is one of the most engaging and captivating portions of our annual festival. Ad-Hilation tests the participant's talents and knowledge about the advertising world. This year we hope to make this event an intense competition to thoroughly judge the talent and reward the best. The contestant will be made to recognize, interpret, and create as well as enact advertisements. The structure of the event will be as following: PRELIMINARY ROUND This will be a business quiz based on basic knowledge and interesting factoids about advertising and marketing. Based on the quiz 10 teams of 2 will be selected. ROUND I In the first round the teams would have to interpret some TV commercials. They will be provided some international advertisements, some abstract in their meanings. Hence the contestants will really have to apply their wits to decipher their hidden implications. In this round 5 teams will be selected. ROUND II The five teams that enter this final round will be given products, real or fictitious and they will be asked have to prepare an advertisement and a Radio Jingle which they will enact on stage. And the winners will be chosen. PRIZES: Winner: Runners up: Miscellaneous: TOTAL COST:

3000 1500 2000 Rs.6500

INFORMAL EVENTS

LOGOmotion: LOGO DESIGNING This is a brain storming and stimulating event, where the participant teams comprising of 2 individuals will be asked to make an eye-catching logo appended by a captivating slogan for the title sponsor & co-sponsors of Crescendo. Teams will be given half an hour to showcase their creativity. PRIZES: Winner: Runners up: Miscellaneous: TOTAL COST:

1500 1000 1000 Rs.3500

GRAFFITI This event would act as a platform to present their creativity & an ability to use vibrant colors in the weirdest manner. Students will be using spray paints on a special artificial wall (wooden board) created specially for the event. The promotion of this event will be undertaken by Camlin / Stic as we would be using products of these companies.

PRIZES: Winner: Runners up: Miscellaneous: TOTAL COST:

2000 1000 3000 Rs.6000

INFORMAL EVENTS

SPECTRUM: A CANVAS WITHOUT COLOURS IS A LIFE WITHOUT ENTHUSIASM “Color on a canvas is like enthusiasm in life” This event will invite students to come and express themselves through the paint brush and truly arouse their artistic senses in the t-shirt painting segment of Rainbow. Students will be participating in teams of two. This event will attract sponsorship and support from CRY as the painted T-shirts will be donated to them. PRIZES: Winner: Runners up: Miscellaneous: TOTAL COST:

1000 750 3000 Rs.4750

WAR OF PJs Why should we always reward good humour? Here it will be the opposite. The “poorest joke” will win & will be awarded & rewarded. If you've got a poor sense of humour, this event is yours! PRIZES: Winner: Runners up: Miscellaneous: TOTAL COST:

1000 750 1000 Rs.2750

HASGULLA; THE LAUGHTER CHALLENGE After all…………Comedy is a serious business!!! Isn't it? Rules: · Maximum two persons per team. · Time limit: 5+3 mins. · No props will be provided by the college. PRIZES: Winner: Runners up: Miscellaneous: TOTAL COST:

2500 1500 1000 Rs.5000

Logos distinguish one company from the other & also it acts as an identification mark for a brand. So this quiz is for all the brand & logo freaks to test their knowledge & awareness about brands & logos. PRIZES: Winner: Miscellaneous: TOTAL COST:

1000 1000 Rs.2000

BLUFF MASTER It's a game of wits and brains. The main aim is to earn money by answering the questions. The bluff master knows the answers but has to be sly enough to hide the fact from other teams which have to catch the bluff master. If bluff master gets caught, rest of the teams gain and if bluff master escapes, all teams lose heavily. The game requires a catchy anchor and a team of people to do quick calculations. This informal event will be held in the main auditorium in the presence of a large audience. PRIZES: Winner: Miscellaneous: TOTAL COST:

3000 2000 Rs.5000

MIXED EMOTIONS If public speaking is a good art, then presenting formal speeches in a humorous & snazzy manner will prove to be of great fun. Students will be free to take up any topic and present in a manner just opposite to what conventionally it should be like. Prizes Winner: Runners up: Miscellaneous: TOTAL COST:

1000 500 500 Rs.2000

INFORMAL EVENTS

LOGO QUIZ

INFORMAL EVENTS

FILMI CHAKKAR This is going to be an extremely intriguing and crowd pulling game as its going to be a first of its kind. Some teams will be short listed on the basis of the prelims which will have questions based on Bollywood. Finals will have a “clock like wheel” with names of Bollywood stars on the circumference of the wheel & a ticker will be moving on the wheel like the minute and hour hands of the clock. The finalists will have to sing a song from the movie of the combination of the 2 Bollywood stars at which the ticker points.

PRIZES: Winner: Miscellaneous: TOTAL COST:

2000 1000 Rs.3000

“Have will, will win.” Students will be made to Check out their Dare Quotient on our Daredevil which lets them do the “do not try this at home” things. If they do what they are asked to, conquer their fear factor then they will be declared as winners. PRIZES: Cost: Miscellaneous: TOTAL COST:

6 Prizes of Rs. 500 each 2000 1000 Rs.6000

PERIODIC EVENTS To keep the atmosphere sparked up and pulsating we plan to have periodic events where Riddles, Logical Problems, Brain Teasers, Sudoku etc. will be put up on the notice board every half an hour and the person who solves them correctly and firstly gets a cash prize. Also tongue twisters will be asked by going to people and challenging them face to face. PRIZES: Miscellaneous: TOTAL COST:

10 Prizes of Rs. 500 each 500 Rs. 5500

60 SECONDS CURRY Act, mime, sing, dance, do whatever you want...just entertain the crowd in 60 seconds. PRIZES: Winner: Runners up: Miscellaneous: TOTAL COST:

1000 500 250 Rs.1750

JARGON How many words can you think of that have the letters 't h m' occurring in exactly that order? Can you un-jumble words, idioms or wrack your brains on twisting word to suit your need?? Good at this? Then try out our Literary PRIZES: Winner: 1000 Miscellaneous: 250 TOTAL COST: Rs.1250

FILLERS

DAREDEVILS

FILLERS

SHOOT OUT AT CBS Shootout at CBS is a photography event, which tests your creativity, innovation & your capturing skills. Participants will click pictures in & around the venue in a stipulated time of 1.5 hrs. and they will have to submit their pictures in the given time. The most interesting/hilarious picture will win. PRIZES: Winner: 1000 Runners up: 750 TOTAL COST: Rs.1750

NUKKAD NAATAK: THE STREET PLAY Crescendo is hitting the streets this year. So its time you too got down to the streets and struck a social note with a mix of music, song, dance and drama. Humor and sarcasm hidden between music and rhyme. THEME: SOCIALLY RELEVANT TOPIC LIKE AIDS, DOWRY, ETC. PRIZES: Best Team Prize: Second Best Team Prize: Best Director Prize: Best Actor: Best Actress: Miscellaneous: TOTAL COST:

10000 6000 3000 3000 3000 5000 Rs.30000

5 POINT SOMEONE A good memory and quick mind is all what is needed to conquer this event in which participants will have to guess the name of the personality by understanding the hints given to them. The hints will be any five characteristics of that personality and the participant who guesses it right will be awarded. In case more than 1 participant guesses the right answer they'll be further given hints about some other personality. This will go on until we get a clear cut winner

PRIZES: Miscellaneous: TOTAL COST:

10 Prizes of Rs. 500 each 500 Rs. 5500

Where a union takes place between creativity & entrepreneurship. An arena where only the best compete, where the intent is to use the zeal and creativity of budding entrepreneurs for the greater good. This event is all about providing an excellent platform for the participants to showcase their intellect, originality and innovative thinking. This competition requires teams to build a business plan for a conspicuous business idea. RULES: ·

The maximum number of participants allowed per team is 3.

·

Authentic and innovative ideas will be preferred.

·

The teams will be judged on the way their ideas are presented, organized and conceptualized.

·

Teams whose entries are selected will be notified by email.

·

Any team found seeking professional help in making their plans stands disqualified.

PRELIMS: ·

The participating teams are required to submit a brief synopsis / report of their business plan (max. 3000 words).

6-10 teams will be short listed for the final round on the basis of the prelims and the marks obtained will also be considered in the evaluation of the final results for the teams qualifying for the next round. FINALS: ·

·

Each team would be given 10 minutes to present their idea. This will be followed by a question and answer session of 3 minutes of duration.

·

The presentation content bears no restriction. The whole team should be involved in the presentation and should be thorough with the content of the plan.

Each team must submit four hard copies and one soft copy of their final B plan and presentation.

PRIZES: Winner: Runners up: Miscellaneous: TOTAL COST:

15000 9000 4000 Rs.28000

MEGA EVENTS

STRATEGEM - THE B-PLAN COMPETITION

MEGA EVENTS

LORD OF THE JUNGLE: THE TREASURE HUNT One of the most engaging and pulsating events, this treasure hunt spreads the teams across the shopping malls, crowded markets, busy streets, and narrow lanes of Delhi. The event will cover every nook and corner of the city requiring the teams to travel throughout the day, find out the clues dispersed along their paths, decode them and reach to the final clue within the stipulated time. The last team to reach every pit stop shall be eliminated. The team which completes the race first within stipulated time wins the heavy prizes.

PRIZES: Winner: Runner Up: Refreshments: Miscellaneous Expenditure: TOTAL COST:

25000 15000 3000 5000 Rs.48000

Q-RIOSITY: THE BUSINESS QUIZ Charge up your batteries n get your Grey Cells to work because we are ready to blast off a Corporate Quiz that can be decrypted by only those who have a proper synchronization between their cerebral & ocular armory. So what are you waiting for?? Let the questions roll & here we go!!! The Quiz will be open for Corporates as well. Also we intend to have 5 online business quizzes, each at a gap of 4 days which will be uploaded on the Crescendo website a month before Crescendo in the form of a word document (.doc). Participants will have to download that document from the Crescendo website and fill in their details & answers and send it to the given email address. These business quizzes will basically target B-school students & quizzers and will help in creating a buzz about Crescendo. PRIZES: Winner: Runners up: Miscellaneous: TOTAL COST:

15000 + 1000*5 10000 + 500*5 4000 Rs.36500

Members of the famous Hindi Pop Band - Euphoria have been invited to judge Mridanga : The Music Competition & have also agreed to perform for us. If college authorities permit, it is proposed to have a full fledged Euphoria Night, where the band shall stage their regular concert performance. Staging a Euphoria concert can be beneficial to Crescendo in many ways, namely: - The famous band shall surely attract a very large audience thus providing Crescendo a lot of added publicity. - Brand value enjoyed by Euphoria shall be shared with Crescendo as well. - The Hindi Pop Concert shall fulfill the purpose of a star night, musical performance and make the event more meaningful without making any chaos as in the case of a Rock Night. Furthermore, we are in talks with MTV regarding sponsorship & coverage of the event & the company is showing a keen interest.

MEGA EVENTS

EUPHORIA NIGHT

Dramatics Choreography Music Debating Marketing Kaufmann Case Study Corporata

-

Total 20000 22000 29000 10500 11500 8500 9500

I

II

Misc.

12000

8000

2000

5000 5000 4000 5000

2500 2500 2000 2500

3000 4000 2000 2000

3000 1500 1000 1000 2500 1000 3000 1000 2000 2000

1500 1000 750 750 1500

2000 1000 3000 1000 1000 1000 2000 500 3000 1000

Informal -

Ad-making Logo Designing T-shirt painting War of PJs Laughter Logo Quiz Bluffmaster Mixed Emotions Graffiti Filmi Chakkar Fillers Events Street Play

6500 3500 4750 2750 5000 2000 5000 2000 6000 3000 21750* 30000

500 1000

Mega - Biz Quiz - Treasure hunt - B-plan

36500 48000 28000

15000+1000*5** 25000 15000

*Prizes for filler events will include prizes in kind. **1000*5 & 500*5 are prizes for Online Quizzes.

Total = Rs.3,15,750

10000+500*5** 15000 9000

4000 8000 4000

BREAK UP

Formal

SCHEDULE

Incorporating all the events proposed and giving them sufficient time, the schedule gets spread over 2 days. The following is the schedule for the event along with a detailed agenda for each day.

DAY 1

DAY 2

LORD OF THE JUNGLE

STRATEGEM - AUDI

RANGMANCH - AUDI

SPANDAN - AUDI

MRIDANGA - AUDI

EUPHORIA NIGHT - AUDI

THE BIG FIGHT - AUDI

MARKETING KAUFMANN

LOGUS - CONFERENCE ROOM Q-RIOSITY - AUDI

CORPORATA AD-ULATION - AUDI

HUSGULLA; LAUGHTER CHALLENGE

WAR OF PJ’S

LOGO QUIZ

MIXED EMOTIONS

BLUFFMASTER - AUDI

GRAFITTI

MIKE KAA LAAL

FILMI CHAKKAR

SPECTRUM

BRAND ELEVATION

NOTE: The events that will require use of the auditorium have been indicated. The informal events are in italics.

ALL ROUNDER C2K8

In order to select an all rounder of CRESCENDO 2008, the following point system has been created. Each event will carry a three tier point system, that is, the winner will be given gold points, the first runners up will be silver points and the second runners up will be given bronze points. The GOLD, SILVER and BRONZE points will be different for different events as per the participation of the students. The categorization is as follows:

FORMAL EVENTS GOLD MEMBERS POINTS 1 150 2 250 3-6 360 7-10 560 11< 660

SILVER MEMBERS POINTS 1 100 2 150 3-6 210 7-10 350 11< 385

BRONZE MEMBERS POINTS 1 50 2 80 3-6 105 7-10 175 11< 105

SILVER MEMBERS POINTS 1 75 2 100 3-6 120 7-10 175 11 < 220

BRONZE MEMBERS POINTS 1 40 2 60 3-6 75 7-10 140 7-10 0

GOLD SILVER MEMBERS POINTS MEMBERS POINTS 1 100 1 50 2 150 2 80 3-6 180 3-6 90 7-10 280 7-10 140 11< 0 11< 220

BRONZE MEMBERS POINTS 1 30 2 50 3-6 60 7-10 70 0 0

INFORMAL EVENTS GOLD MEMBERS POINTS 1 125 2 200 3-6 225 7-10 350 11 < 440 FILLERS

MEGA EVENTS (ONLY BUSINESS PLAN & BUSINESS QUIZ) GOLD SILVER MEMBERS POINTS MEMBERS POINTS 1 200 1 150 2 300 2 200

BRONZE MEMBERS POINTS 1 100 2 100

When a team of say 'x' team members wins a particular event, the gold point of that event will be divided by 'x', that is, the number of members and each member will be allotted that much of time. Each winning member has to approach to the registration desk every time he wins some or the other game and get his points updated. In the end the person whose points will be the maximum will be declared as the all rounder or “Mr. CRESCENDO 2008” This system would also not stop the members to participate with different teams/individually in different events. And moreover the students who came the first day will turn up the next day too and participate in maximum of events possible in order to make up/increase their points.

EXAMPLE: There are 5 people A, B, C, D, and E. They participated in various events using different partners each time. 1. 2. 3. 4. 5.

Group of A, C won a mega event. Group of A, B, E won a formal event. Group of E, D, C won an informal event. B won a filler E, D stood second in an informal event.

Points Allotted will be as follows: 1. 300/2 (150 each to A and C) 2. 360/3 (120 each to A, B and E) 3. 225/3 (75 each to E, D and C) 4. 300/3 (100 each to A, D, and C) 5. 100 point to B 6. 100/2 (50 points each to E and D)

A: B: C: D: E:

So now the total of each of the participant is: 370POINTS 220 POINTS 325 POINTS 225 POINTS 245 POINTS

So, according to the above division and analysis, A is the winner, A is the All Rounder C2K8 The All Rounder C2k8 shall be awarded in kind. We are currently in talks with Microsoft X-Box who have shown interest in sponsoring the event.

ALL ROUNDER C2K8

WORKING:

ALTERNATE EVENTS

BAR BRAWL Ever been convicted of murder? Or treason...or robbery? Try being a convict…or a lawyer defending or prosecuting one in this one of a kind event that will simulate a real courtroom with all the tension and drama added. Two rounds…two cases…one winning team. If you've got the wit, speaking ability and the ability to convince, this event is yours! PRIZES: Winner: Runners Up: Miscellaneous: TOTAL COST:

1000 500 1000 Rs.2500

SPIN A YARN An event that judges the participant's analytical & presentation skills and speaking ability. Each team will be given a situation – the beginning and the end of which will be given. Each team will be given a time limit to present themselves. Both Hindi and English is permitted but the content and substance is what will be the deciding factor along with fluency. The audience can prove to be the deciding factor in case there's a state of confusion. The team which presents the situation the best and makes up the best story out of the given situation wins the game. PRIZES: Winner: Runners Up: Miscellaneous: TOTAL COST:

2500 1500 1500 Rs.5500

BATTLE D RAP Do you have it in you to compose a song?? Are you the future industry lyricist?? Test your skills now. Each participant is required to prepare and submit the lyrics of A rap song on the spot. It must contain an intro, minimum of 1 verse & an outro. Originality will be preferred. Use of abusive language will lead to immediate disqualification. The participants whose lyrics are good enough will qualify to the finals, where they will have to sing the rap. The best one wins. PRIZES: Winner: Runner Up: Miscellaneous: TOTAL COST:

5000 2500 2000 Rs.9500

Yes/no/yes/no/yes…… yes this is the game in which you have to speak on a particular topic /given situation for and against as per the buzzer in a given time slot. The buzzer would be rung as per the discretion of the anchor in a random manner. Short listed participants move to the second round where a different situation will be given. The participants should lay emphasis on creating humorous situation. They are allowed to use Hindi, English as well as Slang. PRIZES: Winner: Runners Up: Miscellaneous: TOTAL COST:

2500 1500 1500 Rs.5500

JAM “Speak your mind, 60 seconds is your time” A minute to think for a minute of speech, that's what 'Just a Minute' is all about. Crispy, fresh, current topics make things easier and interesting. Students will be free to participate after registration in order to avoid unnecessary chaos. Judging criteria will be presentation, content and confidence. PRIZES: Winner: Runners Up: Miscellaneous: TOTAL COST:

1000 750 500 Rs.2250

FOLD UR STEPS A team of 2 members is allowed. The team can be of a boy and a girl / both boys / both girls. The team has to dance to the tunes played on the spot on a piece of paper.While dancing the team has to maintain their balance on the paper, the team stepping off the paper will be out. After every round the paper will be folded to its half and the teams have to dance on the folded paper. The last team standing will be declared as winners. PRIZES: Winner: Runners Up: Miscellaneous: TOTAL COST:

2000 1000 1000 Rs.4000

ALTERNATE EVENTS

ULTA PULTA (TURN-COAT)

BUDGETING

Particulars

Cost/Unit(Rs.)

Qty.

Total

24000 16000 1300

2days 2days 2days

48000 32000 2600 82600 10209.36

Venue: Shah Auditorium (Inclusive of P.A.S) Auditorium charges Foyer charges Conference Room Total Tax ( @12.36% ) Security

6000

Net Charges for Venue

98809.36

Cost/Unit(Rs.)

Qty.(2 Days)

Total

50 35 50 200 400 100 15 15 10 200 600 150 160

25 40 35 6 6 4 40 40 100 8 4 10 10

2500 1400 1750 2400 4800 800 1200 1200 2000 3200 2400 3000 3200

Additional Costs (Foyer) Stage (Takht) Tables Carpet(5*15 ft) Tent(15*15)-Ceiling Tent(Side Walls) Stall umbrellas Table sheet Frills for tables Chairs White light Smoke Emitter Labour Charges - Per Person Waiters(With Tie)

29850

Promo Van Posters (30x21 inch) Flyers Rickshaw charges Radio Partner Print ads Internet marketing Brochures(3 pager, 2 fold)(19*12cm)

30000 5 0.3 10 Free(FM station) Free(Delhi Times) Free(Pagalguy.com) 6

2 for 15days 2000 20000 200

60000 10000 6000 2000 50000 50000 95000 15000

Backdrop(at Rs.25/sq ft +iron frame) Banners on stands(at Rs.25/sq ft +iron frame)

3750 600

Balcony Banner(at Rs. 12/sq ft w/o frame) Seat Caps Special Crescendo Flags Special Crescendo plates (including printing) Special Crescendo glasses (including printing) Air Balloon Metro Ads:

1800 6 4 0.4 0.25 2000

Implicit Cost 2500 5 (10x15 sq ft) 10(8x3 sq ft) 1(10x15 sq ft) 704 400 30000 30000 3

METRO TV ADS (70 times a day) 10ft by 5ft ad at Kashmiri Gate, Rajiv Chowk & DU 12ft by 10ft ad(hanging from pillar)(for 15 days) Posters inside the train(for 15 days)

30000

15 days

30000

2700 6000 700

5 5 10

13500 30000 7000

1 0.4

20000 100000

20000

Vending Kiosk (to be provided by the sponsor) Stickers (8x4 inch) SMS CAMPAIGN Total

18750 6000 1800 4224 1600 12000 7500 6000

40000 486374

Prize Reserve Amount set aside for Sponsorship

30%

0.3*315750

90825

(30% of Total Prize Money) P.A.Systems LCD(3000 Lumens) Projection Screen(12*9 ft.)(for 2 days)

TO BE PROVIDED BY LG DEALER

3

1000

6000

Sound System(Provided at Venue) Total

6000

BUDGETING

Publicity charges

BUDGETING

Website Formation Maintainance Misc.

6000 3000 2000

Total

11000

Others Plastic ID cards (Organisers) Bouquets Certificates Special Crescendo Sweat shirts(Organisers) Mementos Transportation charges Handmade bags Money Coupons Invitation Cards with envelope Misc. Total

9 60 10 350 100

15 + 30(WC) 30 60 15 + 30(WC) 100

25.5 0.4 5.8

300 5000 150

405 1800 600 15750 10000 15000 7650 2000 870 2000 56075

Total Less-Associate Sponsors Grand Total

778933.36 195000.00 583933.36

While planning for event, our primary aspiration was to build upon on last year’s commendable endeavor and make Crescendo 08 even bigger, better and more exhilarating. Our idea was to lay the saplings for Crescendo to go on and acquire the cult status of a national college festival in the years to come. This is precisely why we dreamt big and deliberately stretched our limits in expanding our solicited funds. Ours’ is a no holds bar approach to make Crescendo 08 not just a destination but a milestone in the glorious history of our college.

Further, we have also managed to raise sponsorships worth approximately Rs. 200000 in the form of newspaper advertisements, radio advertisements, travel partners etc. The following companies have consented to sponsor the event. Please find attached the letters of intent towards the same.

SPONSORSHIP IN CASH i.

Vikas Jewelers - a well established jeweler in Karol Bagh. ii. Just Dial - a well known telephonic helpline will provide us a substantial amount plus coverage through the phone calls attended by them. iii. Panasonic iv. PEPSI- A Cola Giant v. Elite wealth. Management - A well recognized name in the mutual fund industry. They have shown interest in sponsoring the event and have also given us some other vital contacts. vi. AK Plywood - A big brand in the plywood industry. vii. Jaypee Capital Services: A well recognized name in the financial industry. viii.Omaxe – A leading real estate developer across the nation. ix. Hertz India – India's premier taxi service provider. x. Hero Honda – an established brand in the 2-wheeler segment. xi. Corporation Bank – the no.1 public sector bank in India. xii. Alchemist

SPONSORS & ASSOCIATES

We have managed to raise cash sponsorships exceeding Rs. 5,50,000 which has been established through our direct contacts. We have also approached few other companies who have shown keen interest in sponsoring our event. As our proposal was in the initial stages, we are quite optimistic that once it is accepted we can get further sponsorship raises which can help us enhance our publicity plans and carry out the event on a much larger scale.

SPONSORS & ASSOCIATES

SPONSORSHIP IN KIND E4M - exchange4media is a single stop information platform for the entire industry. Be it news, views, analytical information, in depth analysis of events or trend forecasting, exchange4media publications have a credible and loyal following. ii. Indian express – Our Print Partner, one of the premier newspaper houses in India. iii. S1 Corporation, Our Television Partner delivers customer interaction software for financial and payment services. Worldwide, more than 3,000 customers use S1 software solutions, which are comprised of applications that address virtually every market segment and every delivery channel. iv. NDTV – Our Television Partner, is a leading television news network providing a large array of news channels. v. Luxor – Our Printing Partner, is the prime manufacturer of pens and other writing instruments all over the world. vi. Pagalguy.com – Our Online Partner, providing us online marketing. vii. Creative Solutions - Our I.T Partner, one of the first companies to develop a G4 site. viiiCampus18.com - is a web portal launched by the network 18 group as an online virtual campus. ix. .Student Inc. - A highly circulated and well-known fortnightly newsletter for the youth. i.

SPONSORS & ASSOCIATES

OTHER PROSPECTIVE SPONSORS

CATERING

We comprehend the paramount need of having good and hygienic refreshments for all the attendees at CRESCENDO'08. Continuing on this endeavor we have got in touch with various food caterers. They have agreed to share their revenue as follows. i. Domino's- 15% of total revenue a. We need not emphasise the brand value or popularity of Domino's among the youth of today. Realising the same, we have had advanced talks with the group, who are willing to set up shop at the venue and share 15% of the total revenue with us.

ii. Om Ji Om- A caterer of repute across the city will also set up a vending kiosk and are willing to revert back 20% of their total sales iii. Brown Sugar – A popular name in the southern part of the capital, Brown Sugar was also eager to retail its items for consumption, and have promised a 20% cut off their sales We are also in negotiations with the following list of food companies for the same:

i. ii. iii.

Bikanerwala Bengali Sweets Nizam's

1. Participation at Crescendo: The bottom line for the success of any event is participation. Participation is the ultimate goal driving all decisions at any fest. The purpose behind promoting Crescendo is not mere awareness or hype, but to draw people to the fest. 2. Mileage for Crescendo's Partners: The other objective would be to bring to the fore our partners/sponsors who are supporting us in organizing the fest. It is a priority for us to provide publicity of equitable value to our partners quid pro quo the sponsorships and benefits provided by them. 3. Mileage for College: Last but not the least, our objective is also to give a boost to the college image and to take it up a few more notches and draw attention to the mega event of the 'college'. Greater participation at the fest, to an extent, adds to the mileage that our partners draw for Crescendo. Thus, the three objectives are inter-related and can be achieved simultaneously. TARGET GROUP Crescendo is an Annual Fest organized for students and in a more general expression, young people. Since the basic objective is to draw participation, the Targeted Audience for all promotions is young students.

PROMOTION SCHEDULE Promotion for Crescendo would be carried out in two phases. The month long campaign has been divided into two phases. PHASE I: The first phase would be a Teaser Campaign. This year's Crescendo will mark a number of changes in the way the event is organized. Thus, a teaser campaign would be run to create hype about Crescendo. The campaign would hit off in the latter half of December and would be st carried out for two weeks till 31 December. All media engaged in this phase would not provide any information regarding what Crescendo is but just the mascot, tagline, logo, website address and title sponsors will be revealed. The media involved in this stage: 1. Teaser posters at targeted colleges. 2. 1st round of e-mails. st

3. 1 round of SMSs. 4. Car stickers

PUBLICITY

OBJECTIVES

PUBLICITY

PHASE II: The curtains would be raised at the dawn of the New Year. The website, mailers and flyers from the previous phase would be supplemented with those that provide complete information. This phase would involve all the media listed later. This phase would kick off in full swing as soon as colleges re-open after the winter vacations in January.

MEDIA/TOOLS OF PROMOTION I. Print and TV Advertisements: Indian Express has confirmed to associate with Crescendo'08 in the capacity of an associate print partner. They will provide us 2 – 3 ads in the week preceding the event and follow it up with post event coverage which involves publishing a half-page article giving review and happenings of the fest. Network 18 (TV18, Web18) has also consented to cover our event on its network as our contact happens to be a CBS Alumni. We are also in talks with the ABP group, publishers of Business World, India's highest selling business magazine for pre event awareness about the event. We are in talks with HT Live In Media Ltd and Exchange4Media for a 360 degree branding solution as well.

II. Radio Advertisements 92.7BIG FM is most likely to associate with Crescendo in the capacity of an associate radio sponsor. A. Targeted Audience: People of all kinds listen to the radio. This includes the youth and college students. Thus radio is undoubtedly an appropriate medium to promote Crescendo and to generate enthusiasm. B. Details: 1. 92.7 BIG FM has quoted 30 seconds slots 6 times a day, well spread through the length of the day. 2. The campaign would start about a week's time before the event. 3. The advertisements would be professionally made with 104 FM's assistance.

Advertisements at Metro Stations (Hoardings and LCD screens)

Considering the scale of the fest, hoardings at Metro stations would be required to create awareness at a mass level, also we would be displaying Crescendo ads at LCD screens at metro stations for 10 seconds at 46 screens, 70 times a day for 15 days. These advertisements would have a lasting impact at our audience metro stations advertisements for a college fest do not have any precedent. We would be advertising at the Connaught Place and Kashmere Gate Stations as they are undoubtedly the busiest stations. The Delhi University Station and Central Secretariat would also be very strategic. Kashmere Gate Station A. Targeted Audience: It is the junction that connects the underground Metro with the one above the ground. Thousands use this junction every day. With regard to our targets, most college students from North and East Delhi use the metro to reach their colleges. They have to necessarily change trains or deboard at this station. a. North Campus (Delhi University) students have to change trains and board the underground metro that heads to the Delhi University station. b. South Campus (Delhi University) students who use the metro change and board the underground metro that heads to Central Secretariat and then use public transport to reach South Campus. c. Indraprashtha University students have to deboard the metro at this station as their campus is a walk from this station. There are IP colleges in Rohini and these students deboard at the Rohini (East and West) stations. Kashmere Gate advertisements would hit students from 47 of the 60 operational Metro stations. (as students boarding from the north side of the Kashmere Gate Station would not be covered).

B. Details: In the light of the potential of this station in terms of reach and hits we will be advertising extensively at this station. 1. Escalator: One 10 by 10 feet hoarding at the main escalator that connects the ground (entrance) floor and the platform. 2. McDonalds: One 6 by 4 feet hoarding next to McDonals's. McDonald's is the only fast food joint at the station, which has an entry from inside the station, i.e. deboarding is not required to eat at McDonald's. Consequently it runs successfully and throngs of students are seen in and around the restaurant. 3. Platform: Two 6 by 4 feet hoardings at the platform (one above the ground).

PUBLICITY

III.

PUBLICITY

Connaught Place (Rajiv Chowk) Station A. Targeted Audience: It is the junction that connects the underground metro to the Pragati Maidan - Dwarka line, which is the longest metro line. All students from West Delhi use this line and change to the underground metro to reach their respective colleges. Also, it enjoys proximity to the Inner Circle of Connaught Place and Palika Bazaar. Hoards of young people use the metro to travel to these destinations for shopping, eating, spending time with friends and other reasons. B. Details: One 10 by 5 feet hoarding. It is located in the central dome of the station. It is visible to people coming from both platforms of the junction. Moreover, since the Kashmere Gate station has been extensively covered, a single hoarding at this station would suffice.

Delhi University Station A. Target Audience: This is the destination for all North Campus students, which constitutes about half of the total college going population. Moreover, since students who reside in rented accommodations around the campus use the metro for most of their traveling, it covers almost every student enrolled in North Campus. A. Details: Three 6 by 4 feet hoardings will be put up. These would be sufficient as (a) it is relatively small in terms of size and (b) it is the terminal station for the underground metro currently and would continue to be till the time of the fest. The hoardings shall be displayed near the escalators as the visibility factor is greater, the second and third hoarding would be placed near the exit area or the area which opens out towards the North Campus, this location is ideal as it would catch the attention of students heading towards north campus and those heading out of it.

Central Secretariat Metro Station Target Audience: Although this location wasn't chosen for promotion last time but however it is an apt location as all the students of South Delhi use it who commute by the Metro. So a major chunk of the South Delhi students can be targeted here. Details: One 10 by 5 hoarding at the main lobby of the C-Sect is justified as it's a small metro station and also a terminating one.

The Promo Van really matches the scale at which we intend to host the event. Since the Promo Van is being used for a college fest, it will create huge enthusiasm & fervor about the event. The Van would have an eye-catching & creative banner on both sides. Running it in the correct areas, it would remarkably hit the fest's target audience. 1. The Promo Van campaign would run for 8 days before the fest. 2. The Van's route has been worked out keeping in mind the distance and the aptness. Two routes have been worked out. Both will be followed on alternate days for 8 days. · Route 1: Jamia Univ-GK1(LSR).-Aurobindo Marg-Qutub Institutional area-JNU-IITMunirka-Vasant Vihar-Paschim Marg-South Campus · Route2 -North Campus-Kamla Nagar-Civil lines-Kashmere gate-Chandni Chowk-CP After college hours, the Van would be run in areas like: a. Popular hangout spots like Kamla Nagar market; b. Markets of colonies like Greater Kailash, South Extention, Khan Market, etc; c. Outside Malls; d. Other popular areas.

V. Internet Based Marketing: WEB SITE If you're not on the web, you're out of business. Complying by Bill Gates' rule, a web site would be launched for the fest. Besides serving as a marketing tool, the web site would serve the other benefits providing information, online registrations, helping in events like Logus (case-study), online quizzes and getting feedback among others. The website would be designed in an interactive way so that it gets people involved. All the information about the fest would be made available. It would be regularly updated so that the all updates are incorporated and people want to visit the website again. For this we have got an IT partner, cSolz. It's a new company involved in software development and have recently started making 4th generation websites. cSolz has shown a keen interest to become our IT partner. For a sample of the work of the company, you can go to the fest web site of Fore School of Management – www.foregenesis.com. Further, we also have an online partner - www.pagalguy.com. A link to Crescendo's web site would be put up on their portal. It's a very popular B-school portal & a favourite among B-school students also. It has more about 1,37,500 registered users who are either MBA students, MBA aspiring students or B-school alumni. Since our fest is a management-cum-cultural fest, it will provide us an ideal platform to publicize our fest on the Internet media. ,

PUBLICITY

IV. Promo Van

PUBLICITY

Today, most of us have access to the Internet. The website URL would be advertised on every medium. It would also be mentioned in the teaser campaign. The web site would be launched about a month before the fest. The information provided by the web site would follow suite with the Publicity Phase. 1. In the Teaser Phase, the web site would not provide any concrete information about the fest. It would have a countdown timer for the time (days : hours : minutes : seconds) left for the fest and one for the time left for launching the website. It would be attractively designed and should create an interest to revisit. 2. In the Second Phase, it would provide all information. The focus in this phase would shift from creating hype regarding the fest to registrations, information, clarifications/queries, online prelims (for the few events that require them), etc. 3. The website would be registered on popular search engines like Google, Yahoo, etc. Thus the website appears worldwide in search results.

VI. Internet Based Marketing: MAILERS In an endeavor to create & sustain the brand image we would create an e-mail viral wherein all the students from various college & b-schools would be sent mails. This would enable a better turnaround & more informed attendees. Mailers would be sent at regular intervals to create awareness/provide information about the fest. Online communities like Orkut, Hi5 and others will be used for the same as it does not involve any cost or procurement of licenses. Also, www.pagalguy.com, our online partner would send mailers to the database of its users. The people who receive the mailers sent through our personal networks and forwards there from would largely be B-school & College students and thus represent our target group. A regular interval would be decided and followed to exhibit consistency. The information provided on the mailer would confirm to the Publicity Phase, as in the case of the web site. These mailers would not be too frequent as it will get irritating and annoying with respect to the content of the mailer.

VII. Posters Eye catching posters providing pertinent information about Crescendo shall be splashed at strategic youth hangouts# across both the campuses and the capital. They will catch the attention of our target audience, i.e. the college students and create elaborate awareness about the Crescendo 08. # Furthering the same, we have already negotiated rates with many popular youth joints including Tom Uncle's Maggi joint, Momo Point, Omlettes among others.

Attractive flyers providing information about the fest would be circulated among college students at tactical places. Further, they would also be distributed at the following places: 1. The colleges being invited: at their fests, parking lots, outside college, etc. 2. At coaching/tuition centers 3. Typical hangout spots# of college students, the wall of democracy, street side vendors etc. We also intend to entail a strategic partnership with any of the popular coffee joints such as Barista Coffee Company Ltd, Café Coffee Day etc, whereby flyers will be circulated at their outlets in return of an associate partner status including targeted actions to promote our partner. IX. Public Transport Campaign An innovate and successful idea implemented last year, attention-grabbing posters would be put at the back of public transport (rickshaws and three-wheelers) operating in the select areas in order to effectively strike our the youth. In accordance of the same, we have talked to rickshaw unions who are willing to put Crescendo posters at the back of all their rickshaws at nominal rates. As already seen, these will be highly effective in reaching our target market at extremely economical prices. Rickshaws plying in and around North Campus , Kamla Nagar, Civil Lines and even Rohini would be employed for the same. X. Word of mouth Word of mouth is one of the most commonly used and undoubtedly most effective means of publicity. Aided through personal networks, it is the most reliable and fastest as well as credible medium of passing information as well as getting feedback. We, a team of 15 and a college of 600 through our large network spread over numerous institutes, would be undertaking this very intensively.

XI. AIESEC at Delhi IIT We are in talks to tie-up with AIESEC Delhi IIT who would promote the fest within their circles thus making it a very efficient way to reach out to our target market.

PUBLICITY

VIII. Flyers

PUBLICITY

XII. Plates and Glasses We hereby propose to have 30,000 plates and glasses each bearing the Crescendo'08 logo along with the names of our sponsors. These will be distributed free of cost in the canteens of the targeted colleges. The students will be exposed to the advertisement while having food or drinking any kinds of beverages. This will increase awareness for our college fest and imprint the phrase 'Crescendo'08' in the minds of the target market.

In order to have a successful event we need to be mindful of both creating and reinforcing a positive brand image. As a result we have chalked out a plan of action that would see multiple rounds of SMS's being sent to the target audience. For this purpose we have contacted an agent for the same. Also a special highlight would be the fact that the SMS's would be sent in a manner such that the sender would be the College or/ the event name. For example- CBS Crescendo'08 .

XIV. Society Heads We would ensure participation by various colleges for this year's event. The plan of action for the same is that we would approach society heads of various colleges accompanied by the society heads of our own college and this would ensure greater participation. Also the society heads of our college would already by knowing people in other colleges in the same field and we can leverage the same for facilitating great participation.

XV. Stickers with LOGO We would get stickers printed with the LOGO of the event. These stickers would be then flood strategic locations across the city be it major markets, car bumpers or even rickshaws. This would then create a buzz about the same and further build brand awareness, recall and equity.

PUBLICITY

XIII. SMS

PLAN OF ACTION

In order to work in a more proficient, effective and professional manner the entire team is divided into various other heads namely: ·

Financial Executives (Budgeting)

·

The Bankers (Handling Sponsorship Money)

·

The Marketeers (Marketing)

·

The Embossers (Printing and Stationery)

·

The Coordinators (coordination)

Each team consists of members who are responsible for the various functions which their team is performing. The detailed description of the team's functioning and organisation related is given below:

FINANCIAL EXECUTIVES This team will be responsible for budgeting. The functions of the team members will be, to prepare a full-fledged cost sheet/budget discussing how the money will be raised, what will be the expenses, etc. The objective of the team is not only to prepare a cost sheet but also to justify the quotes mentioned. They need to get the lowest quote and then work accordingly in order to help utilization of money efficiently in the later stages. It will also help us to ascertain the exact number of various items such as stationery, etc. required. In other words this team will act as a backbone for the entire work.

THE BANKERS From where are the funds coming? Where are they going? Who is giving us the money? This team will answer all these questions. Money managers will be solely responsible for handling the sponsorship money. They will keep records of all expenses and revenues. They will be responsible for tracking down each single penny to enable proper allocation and transparency in operation. In essence, they will handle the sourcing and disbursing of funds.

THE MARKETEERS Market Flyers will basically focus on various marketing aspects. All the marketing functions will be performed by this team. Their main job is to develop various marketing strategies which would include all possible methods of publicity, involvement of media partners, web partners, putting up posters in various colleges, all sorts of advertisement such as metro advertisement, ads in various magazines and newspapers, putting up banners, hoardings, teaser campaigns, and various tie-ups, if needed. For all these promotional activities a working committee will be formed comprising of first years which will be approximately 10-15 in number. They all would work in coordination and as per the guidelines of the core team. In other words we can say that this team would perform all the functions related to marketing of our fest that is CRESCENDO'08, forming a core of our fest.

As we know that printing and stationery is the most important task to be performed at the time of organising any event. Keeping this in mind a team named “THE PUBLISHER” is formulated which is responsible for all the activities related to printing and stationery. The activities to be performed by this team includes printing of brochures, posters, teasers, magazines, bookmarks, badges for the organizers, folders, stationery items such as pen, pencil, etc. The responsibility of this team is also to ensure that the work is done cost effectively. We are the future managers and at least we should know how to perform best at lowest possible cost. After all this is only “MANAGING TASKS”.

THE COORDINATORS After dividing the entire task among the members, now it's the time to form a team to coordinate with the earlier established ones. This team is responsible for coordinating with various teams. Some of the responsibilities attached to this team are taking feedback from all the teams, providing necessary assistance to other teams, etc. Other miscellaneous tasks are also handled by this team. In other words, ensuring everything goes right is the objective coupled with this team.

NOTE: All these teams are formulated keeping in mind the work to be done at the time of organising such a huge event. Although everyone is capable of doing everything, but still delegation and division of work ensures better functioning of the group. Also, though the people are divided into various groups/teams, this doesn't mean that they will restrict their functioning only to their team's objective. They will still be working on all the other areas, in which they can contribute. None of the teams will be working in isolation. After all it's a team effort. The combination of efforts of all these teams will only lead to a successful event that is CRESCENDO 2008. Hence, we can say that these teams form the core of CRESCENDO 2008

PLAN OF ACTION

THE EMBOSSERS

USPs

SHERA MEETS BABBAN The MCD has decided to support our proposal towards Crescendo '08 and is very keen on associating with us. The MCD primarily wants to fulfill two objectives, namely: -

Connecting with the Youth Unveiling its plans for Commonwealth Games 2010

This strategic partnership is going to be extremely beneficial for both, the festival and the college, seeing as The MCD has agreed to provide as much assistance as it can to endorse and promote Crescendo '08. Association with an organization such as the MCD also acts as a magnet for both the media and the sponsors and ultimately makes it a win - win situation.

CORPORATE SOCIAL RESPONSIBILITY We realize our responsibility towards society and thus intend to associate Crescendo '08 with a good cause. Consequently, we have approached an NGO – Akshaya Patra for the same. Akshaya Patra is a pioneering school meal program that addresses hunger and illiteracy among underserved children in India since the year 2000. Currently, they are catering 721,519 children daily in 4127 government schools in 12 locations across India and expect to reach a million children by 2010. Akshaya Patra, headed by Mrs. Sudha Murthi is principally based in South India and looking to expand its operations in the northern region as well. Thus, at Crescendo '08, we propose to provide them complimentary publicity methods which shall help the NGO to reach out to the youth and create a positive image in this part of the country as well. It is also proposed to associate Crescendo with PetaDishoom (TheYouth are of People for Ethical Treatment of Animals - PETA) as well, by simply providing them with a kiosk. PetaDishoom representatives shall simply give out brochures, free t shirts/caps etc. at the venue.

VIJEYTA - THE POINTS SYSTEM Crescendo '08 is proposed to have a title, the 'All Rounder C2K8' and thus all the events have been allocated points based on their scale. The participant with the highest points tally shall be declared as the Crescendo All Rounder. The points system not only encourages greater participation across events, it also helps in sustaining participation on the second day.

Our 16th member, Babban, the raging bull, who is also our mascot, shall indeed play a very vital role during Crescendo. The prime purpose of attaching a mascot to our college festival is to create brand identity and evoke recall. The intent is to brand Crescendo and carve a separate identity for it, which remains etched in each one's mind. Moreover, ours is a business school and the first thing which comes to one's mind on hearing BULL is BUSINESS. Consequently, the raging bull fits well with the image and public opinion our college wishes to project and build.

PROFESSIONAL ORGANIZATION MODEL The Crescendo Organization model was formulated to give a complete feel of the venue to the different event organizers while sitting in college. The model consists of a bird's eye view of the venue and systematically takes you through the course of events over the two days. This model shall really help us in deciding who & what is supposed to be where & when thus making the operations of the event even more efficient. We also propose taking all the event organizers to visit the venue prior to the event.

UNIQUE PROMOTION METHODS The sine qua non for Crescendo is participation. For achieving the same, we have devised an innovative marketing and publicity plan. The guiding rule is not just to create a buzz about the event but to actually draw people to Crescendo 08. At the same time, care shall be taken to meet the sponsor’s expectations as well as push brand CBS. We have left no stone unturned in the quest for the above and intent to flood the youth market with unique promotion techniques be it promo vans, stickers, metro hoardings or even plates and glasses at college canteens.

USPs

OUR 16th MEMBER

CRESCENDO CREW

AADHAR AGGARWAL BBS - 2C 4506 – Volunteer - Crescendo ’ 07

KARAN AHUJA BBS - 2C 4511 – Organized 'Dare Devil' at Crescendo '07 Organized 'Sudoku' at Crescendo '07 Organized 'Guess Who' at Crescendo '07 Working Committee - Reminiscence ’06 Working Committee - Convergence ’07 Working Committee – Finwiz '07

NAMRATA GAMBHIR BBS - 2C 4527 – Volunteer - Crescendo ’ 07

PARAKH JAIN BBS - 2C 4500 – Working Committee - Crescendo '07 Organizer - 60 Seconds Curry at Crescendo ’07

BFIA - II 15747 – Volunteer - Crescendo ’ 07

RACHNA BIYANI BBS - 2B 4479 – Volunteer – Crescendo '07 Organiser - Treasure Hunt

RISHAB SAREEN BBS - 2B 4461 – Working Committee – Crescendo '07 Raised Sponsorships worth Rs 25000/- at Crescendo '07 Compered Crescendo ’07 Organiser - Ad-Hilation, Ad Making Competition Working Committee – Finwiz '07

RISHABH BANTHIA BBS - 2A 4408 – Organiser - Megabucks, Intra College Quizzing League

CRESCENDO CREW

RAKHI ARORA

CRESCENDO CREW

RITIKA MALINI PGDCA – Established Rugrarabbits, Children’s Club Organiser - Entrepreneur & Small Business Workshop PGDCA Class Representative

SATYAM ARORA BBS - 2A 4440 – Volunteer - Crescendo ’07 Working Committee - Reminiscence ’06 Working Committee – Finwiz '07 Organiser - Orientation Session

SHERUL PORWAL BBS - 2B 4471 – Organized 'Dare Devil' at Crescendo '07 Organized 'Sudoku' at Crescendo '07 Organized 'Guess Who' at Crescendo '07 Core Committee - Reminiscence ’07 Organiser Ad-Hilation, Ad Making Competition Working Committee – Finwiz '07

SIDHARTH DHAWAN BBS - 2A 4408 – Working Committee - Crescendo ’07 Compered Crescendo ’07 Organiser - Words of Bizdom Core Committee - Reminiscence ’07 Working Committee – Finwiz '07 Organiser - Orientation Session

BBS - 2B 4448 – Working Committee - Crescendo ’ 07

UDIT JAIN BBS - 2B 4443 – Core Committee - Convergence ’07 Working Committee - Convergence ’06 Organiser - Sagacity, Case Analysis Competition

VARUN MADAN BBS - 2A 4407 – Compered Crescendo ’07 Core Committee – Reminiscence '07

CRESCENDO CREW

TAPISH BHATT

n

THE SPARTANS

5

48734 86743

3