South City Mall Performance Parameters

Name: Shashank Dev Sondhi

Roll No. 86

Subject: ERP (Term VI)

Shopping Mall Considered for performance measurement exercise South City Mall, Kolkata

Key Factors: Of all the factors the key factors selected are: 1. Space 3. Safety and Security (esp. 2. Access in these terror struck times) 4. Surrounding demography

5. 6. 7. 8.

Exclusivity of stores Additional Facilities City stature Local Laws

Key Factor considered: Surrounding demographic

Indicators for the key factor: 1. Proximity of mall to customers - idle (e.g. Youth) and paying customers (e.g. retired well-off, family men and women, business men) 2. Exclusivity of the mall to the paying customers (e.g. category of retailers, niche addressed by entertainment outlets) 3. Addressing local needs by the mall for surrounding segment and most frequent customers.

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Name: Shashank Dev Sondhi

Roll No. 86

Subject: ERP (Term VI)

Quantitative questions regarding Surrounding Demography:

3.

Question How many residential complexes are in the vicinity of the mall? 1,000 customer families stay in a radius of around ….. km from the mall? 4,000 youth customers stay in a radius of ….. km from the mall?

4.

What is the average level of income of the customers?

5. 6.

What percent are multi-brand retailers in the mall’s shops? What percent are exclusive retailers in the mall’s shops?

7.

Score the total groceries’ space on a scale of 0 – 4.

8.

What is the price of a multiplex basic ticket on Saturday’s and Sundays?

9.

How dear are the charges in the food mart?

1. 2.

10. What is the reduction in business for the neighboring shops and malls? 11. How many repeat customers does the mall receive in a month? What are the number of loyalty programs promoted v/s the number of 12. retailers? Maturity Index

Score Criteria 0: none – 4: >10

Score in No. 2 (5)

0: >15km – 4: <3km

3( 3–5km)

0: >15km – 4: <2km 0: <10kpm – 4: >40kpm 0: <5% - 4:>70% 0:<15% - 4: >60% 0: 200 – 4:<120 0: none, 1: expensive – 4: average market price 0:none, 1: <10% - 4: >40% 0: few(<5%) – 4: >30% 0: no loyalty programs – 4: 1 LP/1 shop

2 (5 – 10) 2 (20-30k) 1 (5-10%) 2 3 1(240) 1 2 (10- 20%) 2 (10 – 20%) 3 25

Conclusion In conclusion the score of the mall for the last 4 questions brings it into a dire strait. It may see a thinning of customers over time as more consumer-friendly malls come up. Its pricing may need reconsideration as the costs seem a little steep. But the cost of procurement may be facilitated by the number of loyalty programs. Thus repeat purchases are promoted and promotional offers are individualized.

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