Social Media References

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Lee, T. (2005), ―The impact of perceptions of interactivity on customer trust and transaction intentions in mobile commerce‖, Journal of Electronic Commerce Research, Vol. 6, No.3, pp 165-180. Lee, S., Hwang, T. and Lee, H. (2006), ―Corporate blogging strategies of the Fortune 500 companies‖, Management Decision, Vol. 44 No. 3, pp. 316-334. Li, C. and Bernoff, J, (2008) Groundswell: winning in theworld transformed by social technologies‖, Harvard Business Press. Mairinger, M. (2008), ―Branding 2.0 – Using Web 2.0 Principles to build an Open Source Brand‖, Electronic Markets, Vol. 18, No. 2, pp 117-129.

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Hoegg, R ., Martignoni R., Meckel, M., Stanoevska-Slabeva, K. (2005) ―Overview of business models for Web 2.0 communities‖, University of St. Gallen, Institute of Media and Communication Management. Available from: http://c-mobile.ptinovacao.pt/files/GeNeMe2006.pdf [Accessed 23 July 2008] Honk, B. (2008), ―All Media Is Social‖, Birda Honk blog, Available from: http://thoughts.birdahonk.com/2008/10/media-has-always-been-social.html [Accessed 20 October 2008] Liu, Y. and Shrum, L.J. (2002), ―What is interactivity and is it always such a good thing? Implications of definition, person, and situation for the influence of interactivity on Advertising effectiveness‖, Available from: http://www.yupingliu.com/Liu_Shrum_Interactivity.pdf [Accessed 23 June 2008] Masterson, J. (2007), ―Conventional Marketing vs. Permission Marketing‖, Internet Marketing Students blog, Available from: http://internetmarketingstudents.com/Conventional-Marketing-vs-Permission-Marketing [Accessed 20 October 2008] Mayfield, A. (2008), ―What is social media?‖, iCrossing, Available from: http://www.icrossing.co.uk/fileadmin/uploads/eBooks/What_is_Social_Media_iCrossing_ebook. pdf [Accessed 13 July 2008] MIG (2007), ―Social media introduce new models of value creation‖, Management Innovation Group, Available from: http://www.managementinnovationgroup.com/docs/MIG_Social_Media_Poster.pdf [Accessed 13 July 2008] MessageLabs (2007), ―Social Networking: Brave New World or Revolution from Hell?‖ MessageLabs. Available from:

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Consumer reports:

Awarness (2008), ―Trends and Best Practices in Adopting Web 2.0 in 2008‖, Awareness, Inc. Available from: http://www.awarenessnetworks.com/resources/resources-whitepapers.asp [Accessed 23 July 2008] Cone (2008), ―The 2008 Cone Business in Social Media Study‖, Cone. Available from: http://www.coneinc.com/content1182 [Accessed 23 October 2008] Soumokil, G. (2008), ―Internet consumption report 2008‖, Lifecapture interactive. Available from: http://www.lifecaptureinc.com/articles/internetusage.pdf [Accessed 10 July 2008] IBM (2008), ―IBM and Employee-Centered Social Media‖, IBM, Available from: http://www.webguild.org/presentations/ibmsocialmedia.pdf [Accessed 13 October 2008] Future Exploration Network (2008), ―The future of media report‖. Available from: http://www.rossdawsonblog.com/Future_of_Media_Report2008.pdf [Accessed 23 October 2008] Universal McCann (2008), ―The Wave.3‖, Universal McCann. Available from: http://www.universalmccann.com/Assets/wave_3_20080403093750.pdf [Accessed 17 June 2008] McKinsey. (2007) ‗How business are using Web 2.0: A McKinsey global survey‘, The McKinsey Quarterly. Available from: http://www.mckinseyquarterly.com/How_businesses_are_using_Web_20_A_McKinsey_Global_ Survey_1913 [Accessed 23 April 2008] Mediascope Europe (2008), ―EIAA Mediascope Europe 2008 study‖, The European Interactive Advertising Association. Available from: http://www.eiaa.net/Ftp/casestudiesppt/EIAA_Mediascope_Europe_2008_PanEuropean_Executive_Summary.pdf [Accessed 23 October 2008] Razorfish (2008), ―Consumer Experience Report‖, Razorfish. Available from: http://feed.razorfish.com/publication/xml/2587/6896/6896.pdf [November 14 October 2008] Pew/Internet (2007) ―Online video‖, Pew/Internet. Available from:

http://www.pewinternet.org/pdfs/PIP_Online_Video_2007.pdf [November 14 October 2008] OfCom (2008) ―The International Communications Market 2008‖, OfCom, Available from: http://www.ofcom.org.uk/research/cm/icmr08/icmr08.pdf [Accessed 15 November 2008] Technorati (2008) ―The state of blogosphere‖, Technorati. Avaialbe from: http://technorati.com/blogging/state-of-the-blogosphere/ [November 14 October 2008]

Further reading: Biegel, B. (2008) ―The Megatrends: What to expect in direct and interactive marketing in 2010‖, Journal of Direct, Data and Digital Marketing Practice, VOL.9 NO.2 PP 122–133. Burnett, J and Hutton, R., B. (2007), ―New consumers need new brands‖, Journal of Product & Brand Management, Vol. 16/5, pp 342–347. Bruce, H. (1999) ―Perceptions of the Internet: what people think when they search the Internet for information‖, Internet Research: Electronic Networking Applications and Policy, Vol. 9, No. 3, pp 187–199. Cova, B., Pace, D.J. and Park, D.J. (2007), ―Global brand communities across borders:the Warhammer case‖, International Marketing Review, Vol. 24 No. 3, pp. 313-29. Fang, E., Palmatier, R., W. and Evans, K., R. (2007), ―Influence of customer participation on creating and sharing of new product value‖, Academy of Marketing Science, Vol. 36, pp 322336. Ferguson, R. (2008), ―Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing‖, Journal of Consumer Marketing, Vol. 25/3, pp 179–182. Goodfellow, T. (2007), ―The blog as a high-impact institutional communication tool‖, The Electronic Library, Vol. 25 No. 4, pp. 395-400. Bughin, J. (2008) ―The rise of enterprise 2.0‖, Journal of Direct, Data and Digital Marketing Practice, Vol. 9, pp 251 – 259. Pace, S. (2008), ―YouTube: an opportunity for consumer narrative analysis?‖, An International Journal, Vol. 11, No. 2, pp. 213-226

Lee, T. (2005), ―The impact of perceptions of interactivity on customer trust and transaction intentions in mobile commerce‖, Journal of Electronic Commerce Research, Vol. 6, No.3, pp 165-180. Mason, R., B. (2008), ―Word of mouth as a promotional tool for turbulent markets‖, Journal of Marketing Communications, Vol. 14:3, pp 207 – 224. Ko, H. (2008), ―Exploring individual communication power in the blogosphere‖, Internet Research, Vol. 18 No. 5, pp. 541-561. Mitchell, A. and Henderson, I. (2005) ―The Next big thing?‖, Journal of Direct, Data and Digital Marketing Practice, Vol. 7, pp 8 – 17. Schmidt, J. (2007), ―Blogging Practices: An Analytical Framework‖, Journal of ComputerMediated Communication, Vol.12, pp 1409–1427. Wright, D., K. and Hinson, M., D. (2008), ―How Blogs and Social Media are Changing Public Relations and the Way it is Practiced‖, Public Relations Journal, Vol. 2, No. 2.