Social Media Marketing: Relationships First, Technology Second

Building Relationships with Social Media _____________________________________________________________________________

Relationships first | Technology second

“The most important ingredient we put into any relationship is not what we say or what we do, but what we are. And if our words and our actions come from superficial human relations techniques (the Personality Ethic) rather than from our own inner core (the Character Ethic), others will sense that duplicity. We simply won’t be able to create and sustain the foundation necessary for effective interdependence.” - Stephen Covey

Lessons from Coaching: Building Relationships

Listen. Honor the intellectual capital of your online communities.

Co-Create. Commit to developing and nurturing interdependent relationships.

Acknowledge. Be a conversational listener; let your communities know that you are listening.

Get Curious. Know what is most important to your communities.

Self-Manage. “Your opinion, although interesting, is irrelevant.” – Tuned In

Dance in the Moment. Stay on your toes; be ready to respond to shifts in focus.

How can your brand or business build and cultivate relationships by applying the principles of coaching?

Terri Holley MS, CPCC |Creative Blog Solutions |www.creativeblogsolutions.com | 301.421.4183