So-fab-creative-productions.docx

SO FAB CREATIVE PRODUCTIONS CHAPTER 1

INTRODUCTION Over the years, people are fond (and will still be fond) of celebrating simple or important occasions such as debuts, weddings, christenings, and other occasional events with their loved ones, family, relatives and peers—in which they need somebody to capture or film those moments that they wanted to treasure and remember. Our team, The So Fab Creative Studio, has come up with an idea in which we want to cater the people’s needs in terms of photography and videography in events.

Photography known as an art, an application and a practice of creating durable images by recording light or other electromagnetic radiation, either electronically by means of an image sensor, or chemically by means of a lightsensitive material such as photographic film. It is employed in many fields of science, manufacturing (e.g., photolithography), and business, as well as its more direct uses for art, film and video production, recreational purposes, hobby, and mass communication. While videography on the other hand, refers to the process of capturing moving images on electronic media (e.g., videotape, direct to disk recording, or solid state storage) and even streaming media. The term includes methods of video production and post-production. It could be considered the video equivalent of cinematography (moving images recorded on film stock). The advent of digital video recording in the late 20th century blurred the distinction between videography and cinematography, as in both methods the intermittent mechanism became the same. Nowadays, any video work outside commercial motion picture production could be called videography.

MISSION AND VISION Mission Our mission is consisting of four parts. First, to give an affordable service that will surely satisfy everyone’s pocket without sacrificing the good quality of photos and videos they will get. Next to it is, we also want to create the people’s desired outcome of photography and videography service they want to achieve that others cannot give. Third, we will serve as a platform in extending and promoting the essential beauty of art through photography. Lastly, we will always be the devoted photography and videography studio and services that will cater and deliver the artfulness and craftsmanship that is converted into photos and videos. Vision Our vision is composed of two parts. First, to be the leading photography and videography studio and services in the Philippines that will illuminate the beauty of every moment to celebrate. We will also be committed to transform and capture every photo and video that everyone will surely be remembered.

LOGO

Our logo is composed of three elements: the name, the colors and the camera. The name of our business—the So Fab Creative Studio came up when we wanted to make everything aesthetic. Instead of using the word, “so aesthetic”, we replaced it as, “so fabulous” then shortcut the word “fabulous” into, “fab” so a millennial ‘in’ term. Then, we simply added the word, “studio” and we ended up having, the “So Fab Creative Studio”. Second, the color variations. The colors we used are black and mustard yellow. Black is a very popular color in some retails. In color psychology, black's color symbolizes the power, elegance, and sophistication. It is also often used to evoke a sense of youth and modernity. Black is also known as a "powerful" color, which might be the reason why black is the most popular color for some luxury vehicles. On the other hand, the yellow color is mostly associated with happiness and optimism, as well as creativity. It has the ability to make people happier because it is also associated with warmth—because of the sun. Mostly, yellow can be warmth, cheerfulness, increased mental activity, and increased muscle energy. By applying these two colors on our business’ logo it evokes the power, elegance and sophistication; and the ability to make people happy with giving them a warm and cheerful service with a creative ideas and endurance in our works. Lastly, the camera. It symbolizes our main asset in our business—our cameras. Without it, we will not be able to create and capture everything we want. So, this is definitely the most important material in our business.

SOCIAL IMPACT Since we have so many competitors in this industry, we only have two things that makes us stand amongst them. First, we are sure to keep our words and finish our projects on time. In our business, we do not apply the ‘Filipino Time’. We always apply the quote: “Time is gold”. Because in the business world, you must be professional in all aspects—especially on time. Second, we are sure to give a

remarkable result in our works. Being detailed in the simplest part when it comes to editing, capturing and filming photos and videos is we believe, the key to success. We assure that everything that we will do has a passion and dedication exerted into it, in order for us to give the quality and remarkable service that people deserve.