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THE BIRTH OF SNAKK MEDIA 01 THE HYPERFACTORY Launched Snakk Media to bolster the new discipline of mobile advertising: media
02 SNAKK MEDIA: A global mobile media sales network, the first of its kind, specialising in packaging and representing mobile media advertising opportunities
03 LAUNCHED in Auckland Dec 07 with exclusive representation for the launch of advertising on New Zealand’s largest mobile destination: Vodafone V-Live
THE CURRENT MOBILE MARKETING LANDSCAPE Within the current ecosystem in NZ brands have been extremely active participating in wide range of mobile marketing activities including:
THE SHIFT : FROM MOBILE MARKETING TO MOBILE MEDIA So what’s changing? •Shift in NZ from Mobile Marketing to encompass Mobile Media. •Similarities to Online - display ad units; search; CPMs, CTR’s. •Yet elements are unique to mobile – – Immediacy & relevance, targeting & fufilment •SPAM is NOT an option! The opportunity allows brands to connect with their audience in a contextually relevant environment.
WHAT IS THE OPPORTUNITY HERE? •
•
•
•
•
•
Reach: • Accessibility to market • NZ’s most active mobile internet users Targeting: • Behavioural & contextual • Target by predefined parameters • Intelligent user profiling Immediacy & Relevance: • Get your brand in front of your audience at the right time, omni-present • Get the right offer in front of your audience Fulfilment: • Click to call, click to text • Download coupons Real time campaign management & optimisation • Creative tracking & campaign optimisation • Responsive campaign management Bundled offer crafted specifically for your brand • Snakk can manage all aspects of your campaign from media planning and production through to post campaign analysis
IN SUMMARY: SO WHY MOBILE MEDIA? •MOBILE MEDIA IS EFFECTIVE • Average CTRs are 3-7% vs. 0.2% for online campaigns • Now has enough reach to be an effective traffic driver •MOBILE MEDIA DELIVERS GREATER TARGETING ABILITIES • Behavioral & contextual • Target by predefined parameters • MOBILE MEDIA DELIVERS A HIGH ROI • Has the best conversion rates of any digital medium • Effectiveness through lowest cost per acquisition of all channels. • MOBILE MEDIA HITS A VARIETY OF CAMPAIGN GOALS • Deep Engagement & Measurable • Branding/Awareness • Direct Response • Engagement • Lead Generation • Traffic-driving • Acquisition
OUR NETWORK
VODAFONE LIVE! TODAY New Zealand’s largest mobile internet destination 10m impressions a month from 450,000 visitors On average visitors spend between 5 – 7 mins SMS service messages monthly volumes: •Balance – 5.5 million / 1.1 million uniques •IOU – 500,000 / 350K uniques •Top Up – 1.4 million / 840K uniques
VODAFONE LIVE! : TARGETING
• • • • • • •
Value segmentation – core, medium, high, premium Account type Rate Plan Handset type Gender, age, Micro-segmentation – premium users, tireless texters Data usage
Beats Working... AUDIENCE •18-39 year old Aucklanders •44% of audience earn $80k+ •56% are in socio-economic groups 1-2 •Early adopters, brand and label conscious, influencers •High consumption consumer lifestyle •Like to travel and socialise •Buy experiential products “We believe the future of music delivery is through mobile, whether that be through a tuner or through a browser. An m site is the start of migrating our website to a mobile platform” – Jef Kay
“The young, urban George
listeners often make snap purchase decisions – that’s why we advertise on their mobile destination” – Air New Zealand
NZ Mobile Magazine for Men on the Go AUDIENCE
“The easiest way to connect with the young, wealthy set who are constantly on the move” – Continental Car Services
•18-35 year old males •36-60 year old males secondary •Active, intelligent, influential, leaders •Tertiary educated, ambitious, aspirational •High level of disposable income •53% of readers earn $80k+ (Nielson1)
“Mobile’s the one instrument that goes where ever they roll, and with our online success, the potential is there to cross that value offering over to the cellphone” – Frank
1
Nielson/Net Ratings May 2007
NEW ZEALAND’S INDEPENDENT NEWS MEDIA
AUDIENCE •25-54 year old slight female bias •Top professionals in business, government and media •Urban based, 75% North Island skew •50% earn $80,000k+, 26% earn $120k+ •Heavy internet users (90% browse daily) •41% work for companies with 50+ employees
“News breaks constantly, and mobile
allows us to communicate what’s happening in New Zealand and around the world to our browsers as it happens, wherever they happen to be” – Alastair Thompson Data from Nielson/Net Ratings July 2008
“Advertising on Scoop means our message is going out to educated, affluent business decision makers – that’s who we need to reach” – New Zealand Public Service Association
ABOUT TO LAUNCH…….
CASE STUDIES
CASE STUDY: AIR NEW ZEALAND 24HR AUSSI DEALS Campaign Objective: • Extend the 24hr Aussi Deals offer to Vlive! Audience • Talk to the audience at a time when the most relevant medium is mobile Mechanics/Placement: • Home page – tenancy based for 4 week period • Consumers clicked from banner through to mobile landing page with offer details. Measures of Success: • To exceed online CTR Results: • Average CTR rate 4% vs less than 0.02%
CASE STUDY: AIR NEW ZEALAND GRAB A SEAT PROMOTION Campaign Objective: • Extend the reach of the “Grab a Plane” promotion to Vlive! audience. • Encourage users to enter competition or to go online and continue to complete the fill a plane challenge. Mechanics/Placement: • Home page – tenancy based for 4week period • Users clicked on banner and went to mobile landing page which advised of the promotion Measures of Success: • To engage with 1000 targeted consumers Results: • Average CTR rate 5% • Interacted with 600,000 unique viewers
CASE STUDY: AIR NEW ZEALAND CAMPAIGN RESULTS Campaign Objectives: • Total of 6 campaigns deployed since mobile site launch • Initial objective to increase awareness of Air NZ Mobile site & drive users to the site • Objectives now to communicate specific services & deals to the audience and drive users to the mobile site for further information/engagement Mechanics/Placement: • Banner placement across Vodafone Live! With focus on the most relevant sections for the specific target audiences • Sponsored SMS on Vodafone service messages driving consumers to the mobile site • Users click on the specific banners / link within SMS message and are taken to the Air NZ Mobile site – deep linking to the relevant section Measures of Success & Results: • Initial campaign to exceed 1000 unique visits to Air NZ mobile site – exceeded target by 120% • Subsequent campaign activity to achieve CTR % between 2-3% - campaign average CTRs 4.09%, 2.43%, 3.0%, 3.0%, 4%, 5%
CASE STUDY: AIR NEW ZEALAND MOBILE SITE
Air NZ Landing Page
Flight Information
Blackboard Deals
CASE STUDY: AIR NEW ZEALAND MULTIPLE BANNER CREATIVES
Multiple Banner Creative Driving to the Air NZ Mobile Site
CASE STUDY: DVD UNLIMITED SPONSORED SMS Campaign Objective: • To encourage audience to take up free trial of DVD Unlimited Mechanics/Placement: • Message included in “balance” reply messages encouraging recipients to: • Send an SMS to short code with “IOU” keyword to receive special code to be entered online at DVD Unlimited to receive free trial. Measures of Success: • 5% uptake of the offer to be achieved Results: • 64,000 IOU messages were received over the 4 day period 60,000 of which were unique users • Average response rate to the offer was 9% • Cost per new customer acquisition less than 90c versus DM $1.30
CASE STUDY : NZ ARMY FORCE 9 CAMPAIGN Campaign Objective: • Distribute NZ Army branded mobile game and in doing so raise awareness of NZ Army • Encourage increased engagement with the brand via game play • Drive users to the NZ Army mobile site Mechanics/Placement: • Cross section placement including home page, hot links, news & sport • Users clicked on the banner and are taken to the NZ Army mobile site where they can download the branded game. Measures of Success: • Game downloads to exceed 2,500 Results: • Over 4,500 game downloads • CTR average 10% • Repeat visitation to the site 1.8 times per user
CASE STUDY : NZ ARMY FORCE 9 CAMPAIGN
Banner Placement
Mobile site
Downloadable Game
Submit Score
CASE STUDY: NZRU POCKET 14 Campaign Objective: • Launch the Pocket 14 brand • Drive users to regularly engage with the Super 14 mobile property – Pocket 14 Mechanics/Placement: • Cross section placement including home page, hot links, news & sport • Users who click through are taken to Pocket 14 mobile site to view dynamic Super 14 content & submit user generated content Measures of Success: • Exceed online CTR of 2% • Drive ongoing interaction throughout duration of campaign Results: • •
Banner Placement
Mobile Site
Average CTR rate 15% Traffic to site continued to grow throughout the campaign duration
User Generated Content Gallery
CASE STUDY: MAX FASHIONS Campaign Objective: • Increase awareness of Max Winter sale • Drive consumers in store Mechanics/Placement: • Cross section placement including home page, hot links • Users click on the banner and are taken to the Max Fashions mobile landing page which advises them of the sale • Allows them to opt in to email and SMS alert database for exclusive offers Measures of Success: • To exceed 2% CTR • To exceed 500 opt ins for newsletter Results: • CTR average 5% • Opt in to database 1034
CASE STUDY: SKY TV Campaign Objective: • Increase uptake of the Sky “Free Installation” offer Mechanics/Placement: • Cross section placement including home page, hot links, & entertainment • Users click on the banner and are taken to campaign specific landing page where they can click to call Sky contact centre directly Measures of Success: • CTR to exceed 2.5% Results: • CTR average 3.5%
Banner Placement
Mobile Landing Page with Click to Call
CASE STUDY: CADBURY ‘BE THE GORILLA” Campaign Objective: • Extend the reach of the Be The Gorilla campaign • Allow a wider audience to access the Gorilla Drum game and other exclusive mobile content • Drive further interaction with the campaign post launch. Mechanics/Placement:. • Banner placement on home page, entertainment and music sections • Users that clicked the banner were taken to a Cadbury Gorilla mobile site where they were able to download the game, wallpaper and txt alerts Measures of Success: • Content downloads to exceed 5,000 • CTR to reach above 3% Results: • Content downloads 9,272 • Average CTR 3.1% • Conversion rate over 27%
CASE STUDY: CADBURY ‘BE THE GORILLA”
Banner Placement
Mobile Site
Mobile Game
Downloadable Wallpaper
CASE STUDY: ELECTORAL ENROLMENT CENTRE ENROL TO VOTE Campaign Objective: • Extend the ‘enrol to vote message” to the youth audience • Encourage uptake of users sending message to campaign short code to request an enrolment pack
Yr $xxxx.xx TopUp was successful! Yr acct bal is $xxxx.xx. Credit expires DD/MM/YY R18+?Enrol 2 vote b4 its 2 l8! Fretxt yr name n addrss to 3676 now Elections NZ
As @ 13/02/08 14:10 Prepay Bal:$0000.00 Expires:09/02/08 Last Call:01/01/20 For add-on info txt HELP to 756 R18 Fretxt name n adrs to 3676 2 nrol Elections NZ
Sponsored SMS Top Up Reply
Mechanics/Placement:. • Sponsored SMS service message encouraged recipients to send name and address to short code to request an enrolment pack Measures of Success: • Increase in SMS requests over the campaign period by 10% Results: • Significant increase in activity to the short code over the period as demonstrated in the following chart
Sponsored SMS Balance Reply
CASE STUDY: ELECTORAL ENROLMENT CENTRE • The chart below indicates significant increases in activity to NZ Elections shortcode over the period that message was appended to TOP-UP & TXTBAL • ‘Estimated’ market activity over the period demonstrates considerable incremental activity driven by sponsored SMS activity 900 800
TXT BAL
700 600
TOP UP
500 400 300 200 100
Es tim ated m arket activity
08
08
31 /0 8/ 20
08
24 /0 8/ 20
08
17 /0 8/ 20
8
10 /0 8/ 20
3/ 08 /2 00
08
08
27 /0 7/ 20
08
VF Activity
20 /0 7/ 20
8
13 /0 7/ 20
08
6/ 07 /2 00
08
29 /0 6/ 20
08
22 /0 6/ 20
8
15 /0 6/ 20
8/ 06 /2 00
1/ 06 /2 00
8
0
CASE STUDY: ELECTORAL ENROLMENT CENTRE “ LET’S GET LOUD” Campaign Objective: • Extend the reach of the online “Let’s Get Loud” campaign • Encourage further engagement with the campaign • Mobilise existing content to reach additional audience Mechanics/Placement:. • Banner placement throughout Vodafone Live! • Users that clicked the banner were taken to the Let’s Get Loud campaign specific mobile site. • Viewers were able to view celebrity endorsement videos, find out more about the elections and take a made for mobile elections quiz. Measures of Success: • Average CTR to be greater than 2% • Engagement conversion rate to be greater than 5% Results: • • •
Average CTR 2.5% 2500 pieces of content consumed Content conversion rate 11.5%
CASE STUDY: MINI “SEMI PERMANENT” Campaign Objective: Mechanics/Placement:. • Banner placement throughout Vodafone Live! • Users that clicked the banner were taken to the Mini Semi Permanent mobile site at the mobile site viewers were able to: • View promotional videos, find out more about the latest mini, opt in to a database for further information Measures of Success: • Average CTR to be greater than 2% • Site visits to exceed 1000 Results: • CTR 3.6% • Mobile site visits 2356, exceeding target by • 30% conversion rate on content downloads
Snakk Template Examples
Snakk Template Examples
Snakk Template Examples
Contact 13 Sale Street, Freemans Bay.
Andy Speed Mobile Media Sales Manager Snakk Media www.snakkmedia.com NZ Mobile: +64 21 607 060 [email protected] Skype: andrew.speed1 .
02 SNAKK MEDIA: A global mobile media sales network, the first of its kind, specialising in packaging and representing mobile media advertising opportunities
03 LAUNCHED in Auckland Dec 07 with exclusive representation for the launch of advertising on New Zealand’s largest mobile destination: Vodafone V-Live
THE CURRENT MOBILE MARKETING LANDSCAPE Within the current ecosystem in NZ brands have been extremely active participating in wide range of mobile marketing activities including:
THE SHIFT : FROM MOBILE MARKETING TO MOBILE MEDIA So what’s changing? •Shift in NZ from Mobile Marketing to encompass Mobile Media. •Similarities to Online - display ad units; search; CPMs, CTR’s. •Yet elements are unique to mobile – – Immediacy & relevance, targeting & fufilment •SPAM is NOT an option! The opportunity allows brands to connect with their audience in a contextually relevant environment.
WHAT IS THE OPPORTUNITY HERE? •
•
•
•
•
•
Reach: • Accessibility to market • NZ’s most active mobile internet users Targeting: • Behavioural & contextual • Target by predefined parameters • Intelligent user profiling Immediacy & Relevance: • Get your brand in front of your audience at the right time, omni-present • Get the right offer in front of your audience Fulfilment: • Click to call, click to text • Download coupons Real time campaign management & optimisation • Creative tracking & campaign optimisation • Responsive campaign management Bundled offer crafted specifically for your brand • Snakk can manage all aspects of your campaign from media planning and production through to post campaign analysis
IN SUMMARY: SO WHY MOBILE MEDIA? •MOBILE MEDIA IS EFFECTIVE • Average CTRs are 3-7% vs. 0.2% for online campaigns • Now has enough reach to be an effective traffic driver •MOBILE MEDIA DELIVERS GREATER TARGETING ABILITIES • Behavioral & contextual • Target by predefined parameters • MOBILE MEDIA DELIVERS A HIGH ROI • Has the best conversion rates of any digital medium • Effectiveness through lowest cost per acquisition of all channels. • MOBILE MEDIA HITS A VARIETY OF CAMPAIGN GOALS • Deep Engagement & Measurable • Branding/Awareness • Direct Response • Engagement • Lead Generation • Traffic-driving • Acquisition
OUR NETWORK
VODAFONE LIVE! TODAY New Zealand’s largest mobile internet destination 10m impressions a month from 450,000 visitors On average visitors spend between 5 – 7 mins SMS service messages monthly volumes: •Balance – 5.5 million / 1.1 million uniques •IOU – 500,000 / 350K uniques •Top Up – 1.4 million / 840K uniques
VODAFONE LIVE! : TARGETING
• • • • • • •
Value segmentation – core, medium, high, premium Account type Rate Plan Handset type Gender, age, Micro-segmentation – premium users, tireless texters Data usage
Beats Working... AUDIENCE •18-39 year old Aucklanders •44% of audience earn $80k+ •56% are in socio-economic groups 1-2 •Early adopters, brand and label conscious, influencers •High consumption consumer lifestyle •Like to travel and socialise •Buy experiential products “We believe the future of music delivery is through mobile, whether that be through a tuner or through a browser. An m site is the start of migrating our website to a mobile platform” – Jef Kay
“The young, urban George
listeners often make snap purchase decisions – that’s why we advertise on their mobile destination” – Air New Zealand
NZ Mobile Magazine for Men on the Go AUDIENCE
“The easiest way to connect with the young, wealthy set who are constantly on the move” – Continental Car Services
•18-35 year old males •36-60 year old males secondary •Active, intelligent, influential, leaders •Tertiary educated, ambitious, aspirational •High level of disposable income •53% of readers earn $80k+ (Nielson1)
“Mobile’s the one instrument that goes where ever they roll, and with our online success, the potential is there to cross that value offering over to the cellphone” – Frank
1
Nielson/Net Ratings May 2007
NEW ZEALAND’S INDEPENDENT NEWS MEDIA
AUDIENCE •25-54 year old slight female bias •Top professionals in business, government and media •Urban based, 75% North Island skew •50% earn $80,000k+, 26% earn $120k+ •Heavy internet users (90% browse daily) •41% work for companies with 50+ employees
“News breaks constantly, and mobile
allows us to communicate what’s happening in New Zealand and around the world to our browsers as it happens, wherever they happen to be” – Alastair Thompson Data from Nielson/Net Ratings July 2008
“Advertising on Scoop means our message is going out to educated, affluent business decision makers – that’s who we need to reach” – New Zealand Public Service Association
ABOUT TO LAUNCH…….
CASE STUDIES
CASE STUDY: AIR NEW ZEALAND 24HR AUSSI DEALS Campaign Objective: • Extend the 24hr Aussi Deals offer to Vlive! Audience • Talk to the audience at a time when the most relevant medium is mobile Mechanics/Placement: • Home page – tenancy based for 4 week period • Consumers clicked from banner through to mobile landing page with offer details. Measures of Success: • To exceed online CTR Results: • Average CTR rate 4% vs less than 0.02%
CASE STUDY: AIR NEW ZEALAND GRAB A SEAT PROMOTION Campaign Objective: • Extend the reach of the “Grab a Plane” promotion to Vlive! audience. • Encourage users to enter competition or to go online and continue to complete the fill a plane challenge. Mechanics/Placement: • Home page – tenancy based for 4week period • Users clicked on banner and went to mobile landing page which advised of the promotion Measures of Success: • To engage with 1000 targeted consumers Results: • Average CTR rate 5% • Interacted with 600,000 unique viewers
CASE STUDY: AIR NEW ZEALAND CAMPAIGN RESULTS Campaign Objectives: • Total of 6 campaigns deployed since mobile site launch • Initial objective to increase awareness of Air NZ Mobile site & drive users to the site • Objectives now to communicate specific services & deals to the audience and drive users to the mobile site for further information/engagement Mechanics/Placement: • Banner placement across Vodafone Live! With focus on the most relevant sections for the specific target audiences • Sponsored SMS on Vodafone service messages driving consumers to the mobile site • Users click on the specific banners / link within SMS message and are taken to the Air NZ Mobile site – deep linking to the relevant section Measures of Success & Results: • Initial campaign to exceed 1000 unique visits to Air NZ mobile site – exceeded target by 120% • Subsequent campaign activity to achieve CTR % between 2-3% - campaign average CTRs 4.09%, 2.43%, 3.0%, 3.0%, 4%, 5%
CASE STUDY: AIR NEW ZEALAND MOBILE SITE
Air NZ Landing Page
Flight Information
Blackboard Deals
CASE STUDY: AIR NEW ZEALAND MULTIPLE BANNER CREATIVES
Multiple Banner Creative Driving to the Air NZ Mobile Site
CASE STUDY: DVD UNLIMITED SPONSORED SMS Campaign Objective: • To encourage audience to take up free trial of DVD Unlimited Mechanics/Placement: • Message included in “balance” reply messages encouraging recipients to: • Send an SMS to short code with “IOU” keyword to receive special code to be entered online at DVD Unlimited to receive free trial. Measures of Success: • 5% uptake of the offer to be achieved Results: • 64,000 IOU messages were received over the 4 day period 60,000 of which were unique users • Average response rate to the offer was 9% • Cost per new customer acquisition less than 90c versus DM $1.30
CASE STUDY : NZ ARMY FORCE 9 CAMPAIGN Campaign Objective: • Distribute NZ Army branded mobile game and in doing so raise awareness of NZ Army • Encourage increased engagement with the brand via game play • Drive users to the NZ Army mobile site Mechanics/Placement: • Cross section placement including home page, hot links, news & sport • Users clicked on the banner and are taken to the NZ Army mobile site where they can download the branded game. Measures of Success: • Game downloads to exceed 2,500 Results: • Over 4,500 game downloads • CTR average 10% • Repeat visitation to the site 1.8 times per user
CASE STUDY : NZ ARMY FORCE 9 CAMPAIGN
Banner Placement
Mobile site
Downloadable Game
Submit Score
CASE STUDY: NZRU POCKET 14 Campaign Objective: • Launch the Pocket 14 brand • Drive users to regularly engage with the Super 14 mobile property – Pocket 14 Mechanics/Placement: • Cross section placement including home page, hot links, news & sport • Users who click through are taken to Pocket 14 mobile site to view dynamic Super 14 content & submit user generated content Measures of Success: • Exceed online CTR of 2% • Drive ongoing interaction throughout duration of campaign Results: • •
Banner Placement
Mobile Site
Average CTR rate 15% Traffic to site continued to grow throughout the campaign duration
User Generated Content Gallery
CASE STUDY: MAX FASHIONS Campaign Objective: • Increase awareness of Max Winter sale • Drive consumers in store Mechanics/Placement: • Cross section placement including home page, hot links • Users click on the banner and are taken to the Max Fashions mobile landing page which advises them of the sale • Allows them to opt in to email and SMS alert database for exclusive offers Measures of Success: • To exceed 2% CTR • To exceed 500 opt ins for newsletter Results: • CTR average 5% • Opt in to database 1034
CASE STUDY: SKY TV Campaign Objective: • Increase uptake of the Sky “Free Installation” offer Mechanics/Placement: • Cross section placement including home page, hot links, & entertainment • Users click on the banner and are taken to campaign specific landing page where they can click to call Sky contact centre directly Measures of Success: • CTR to exceed 2.5% Results: • CTR average 3.5%
Banner Placement
Mobile Landing Page with Click to Call
CASE STUDY: CADBURY ‘BE THE GORILLA” Campaign Objective: • Extend the reach of the Be The Gorilla campaign • Allow a wider audience to access the Gorilla Drum game and other exclusive mobile content • Drive further interaction with the campaign post launch. Mechanics/Placement:. • Banner placement on home page, entertainment and music sections • Users that clicked the banner were taken to a Cadbury Gorilla mobile site where they were able to download the game, wallpaper and txt alerts Measures of Success: • Content downloads to exceed 5,000 • CTR to reach above 3% Results: • Content downloads 9,272 • Average CTR 3.1% • Conversion rate over 27%
CASE STUDY: CADBURY ‘BE THE GORILLA”
Banner Placement
Mobile Site
Mobile Game
Downloadable Wallpaper
CASE STUDY: ELECTORAL ENROLMENT CENTRE ENROL TO VOTE Campaign Objective: • Extend the ‘enrol to vote message” to the youth audience • Encourage uptake of users sending message to campaign short code to request an enrolment pack
Yr $xxxx.xx TopUp was successful! Yr acct bal is $xxxx.xx. Credit expires DD/MM/YY R18+?Enrol 2 vote b4 its 2 l8! Fretxt yr name n addrss to 3676 now Elections NZ
As @ 13/02/08 14:10 Prepay Bal:$0000.00 Expires:09/02/08 Last Call:01/01/20 For add-on info txt HELP to 756 R18 Fretxt name n adrs to 3676 2 nrol Elections NZ
Sponsored SMS Top Up Reply
Mechanics/Placement:. • Sponsored SMS service message encouraged recipients to send name and address to short code to request an enrolment pack Measures of Success: • Increase in SMS requests over the campaign period by 10% Results: • Significant increase in activity to the short code over the period as demonstrated in the following chart
Sponsored SMS Balance Reply
CASE STUDY: ELECTORAL ENROLMENT CENTRE • The chart below indicates significant increases in activity to NZ Elections shortcode over the period that message was appended to TOP-UP & TXTBAL • ‘Estimated’ market activity over the period demonstrates considerable incremental activity driven by sponsored SMS activity 900 800
TXT BAL
700 600
TOP UP
500 400 300 200 100
Es tim ated m arket activity
08
08
31 /0 8/ 20
08
24 /0 8/ 20
08
17 /0 8/ 20
8
10 /0 8/ 20
3/ 08 /2 00
08
08
27 /0 7/ 20
08
VF Activity
20 /0 7/ 20
8
13 /0 7/ 20
08
6/ 07 /2 00
08
29 /0 6/ 20
08
22 /0 6/ 20
8
15 /0 6/ 20
8/ 06 /2 00
1/ 06 /2 00
8
0
CASE STUDY: ELECTORAL ENROLMENT CENTRE “ LET’S GET LOUD” Campaign Objective: • Extend the reach of the online “Let’s Get Loud” campaign • Encourage further engagement with the campaign • Mobilise existing content to reach additional audience Mechanics/Placement:. • Banner placement throughout Vodafone Live! • Users that clicked the banner were taken to the Let’s Get Loud campaign specific mobile site. • Viewers were able to view celebrity endorsement videos, find out more about the elections and take a made for mobile elections quiz. Measures of Success: • Average CTR to be greater than 2% • Engagement conversion rate to be greater than 5% Results: • • •
Average CTR 2.5% 2500 pieces of content consumed Content conversion rate 11.5%
CASE STUDY: MINI “SEMI PERMANENT” Campaign Objective: Mechanics/Placement:. • Banner placement throughout Vodafone Live! • Users that clicked the banner were taken to the Mini Semi Permanent mobile site at the mobile site viewers were able to: • View promotional videos, find out more about the latest mini, opt in to a database for further information Measures of Success: • Average CTR to be greater than 2% • Site visits to exceed 1000 Results: • CTR 3.6% • Mobile site visits 2356, exceeding target by • 30% conversion rate on content downloads
Snakk Template Examples
Snakk Template Examples
Snakk Template Examples
Contact 13 Sale Street, Freemans Bay.
Andy Speed Mobile Media Sales Manager Snakk Media www.snakkmedia.com NZ Mobile: +64 21 607 060 [email protected] Skype: andrew.speed1 .
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