Sme-project Final 1

AMITY INSTITUTE OF TELECOM TECHNOLOGY & MANAGEMENT

Access and Judgement of the Sify Wireless Broadband Connection in SMEs A report submitted to Amity University as a part of Full time MBA Telecom

Submitted to: Prof. Marshal Sahni HOD (MBA Telecom)

Submitted By: Deepak Mahanta A1603707019

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CERTIFICATE

This is to certify that the project work done on “Access and Judgement of the Sify Wireless Broadband Connection in SMEs” Submitted to Amity Institute of Telecom Technology and Management by Deepak Mahanta in partial fulfilment of the requirement for the award of degree of MBA Telecom, is a bonafide work carried out by him under my supervision and guidance. This work has not been submitted anywhere else for any other degree/diploma. This original work was carried during 02/06/2008 to 31/07/2008 in Sify Technologies Ltd.

Date: (Seal/Stamp of the Organization) Technologies Ltd.

Name of the guide: Address: Sify

258, Okhla phase-III New Delhi110020

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Acknowledgement I am very thankful to our institute AITTM to provide me an opportunity to work in corporate sector. I pay my humble regards to Mr. Manav Uppal ( Territory Manager- consumer one) to give me an opportunity to work with SIFY TECHNOLOGIES LIMITED and to help me during my internship. I would like to thank all the Executives and other people who gave me their valuable time and provide me an opportunity to learn and gain knowledge about the various aspects of the industry. Without their suggestions and support, this project wouldn’t have been a successful one. Finally I would like to thank my mentor Mrs. Neha Verma and all the faculty members of MBA (Telecom)- AITTM for their co-operation and continuous help.

(Deepak Mahanta)

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Declaration

I hereby declare that I had worked honestly on the project and all the data and information provided in the report are original and relevant to the project as per my knowledge.

(Deepak Mahanta)

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CONTENTS Page No.

Executive Summary ...................................................................

6

1.0 Introduction ....................................................................................... 8-10 2.0 Objective .................................................................................... 11 3.0 Methodology 3.1 Research Procedure .......................................................... 12 3.2 Method of data collection ................................................. 13 3.3 Instruments Used .................................................................... 13-14 3.4 Tools and techniques of analysis ...................................... 14 4.0 Literature Review 4.1 The Background ..................................................................... 15-16 4.2 The Promoters .................................................................. 16 4.3 The Company & its Product line ............................................ 17-22 4.4 Features of the Product ........................................................... 22-25 4.5 Marketing strategies ............................................................... 25-26 4.6 Competitors .......................................................................... 26-27 4.7 Govt Policies .......................................................................... 27-30 4.8 Taxation aspects ................................................................ 30 4.9 Major problems ................................................................ 31 4.10 Achievements ........................................................................ 31-32 4.11 Share Market position ........................................................... 33-34 4.12 National and International Image ........................................... 34-36 4.13 Future Prospects ................................................................... 36 4.14 Conclusion .......................................................................... 36 5.0 About the project taken in the organization .............................. 37-54 6.0

Surveys, Feedback and Data Analysis ........................................ 55-57

7.0

Suggestion/ Recommendation ......................................................

57

8.0

Conclusion ......................................................................................

58

9.0

Bibliography ..................................................................................

59

10.0 Annexure

....................................................................................... 60-61 5 | Page

Executive Summary

My project “Access and Judgement of the Sify Wireless Broadband Connection in SMEs” mainly focuses on the requirement of internet mainly in small and medium sectors where technological advancement is needed to enhance their business growth in current competitive market.

Sify, which is a leading organization in providing internet facility in India, has also grown up as a leader in wireless broadband internet connection. With 11.83% market share, Sify has already left its foot marks and is now targeting the SMEs’ where requirement of wireless internet is in high demand.

The project will accomplish to understand the requirement of Hi-speed wireless internet mainly in those sectors present in remote areas where connection through leased line is more difficult task to do. The project will also focus on the service quality of their existing ISP and the number of sectors interested for Sify wireless broadband connection. The method used to know the prospective user of broadband is mainly the cold calling.

All these parameters will help the company to know the exact details about the area which is to be targeted for setting up its wireless connection.

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1.0

Introduction:

Wireless Internet is based upon wireless technology. Broadband is often called high-speed Internet, because it usually has a high rate of data transmission. In general, any connection to the customer of 256 Kbit/s (0.256 Mbit/s) or more is considered broadband Internet. Wireless is preferred over wired network due to the following reasons: • Lower installation and maintenance costs. • Ease of replacement and upgrading. • Reduced connector failure. • Greater physical mobility and freedom. • Practical deployment of micro-electromechanical systems (MEMS) technology. • Faster commissioning.

Broadband in India: Broadband is regularly growing in the Indian market. There are many players in the broadband market which are providing broadband to corporate and direct to home. To increase broadband connectivity Indian government issues Broadband policy. The broadband policy includes the definition, the technology and other important aspect of broadband in it. In India there are a large number of people who are using internet but the number of people who use broadband is much smaller than it. But now broadband is growing at a rapid rate in India, the main reasons for the growth of broadband are: • Broadband policy and other initiatives by the IT and Telecom Ministry encourage increased adoption. • A monthly broadband subscription costs as little as 199 rupees (US $4.50). • A second factor is the IT Telecom Ministry initiative to make computers available for purchase under 10,000 rupees (US $226). •

Today broadband usage in India is growing at 20% per month.

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Wireless in India: As broadband wireless access grows, the WLAN network gear sector will exceed $275 Million by 2011-12 (not including embedded chips), up from the current $23.1 Million in India. The combined Wi-Fi market (described as consisting of WLAN networking gear, systems integration, professional services and not including embedded devices and laptops) is expected to exceed $744 million by 2012. Future of Wireless Technology: As the industrial requirements are increasing day by day there goals are also aiming the sky, so to fulfil their goals and objectives they require reliable communication between their departments. So future of wireless technology is bright because this is the new and the reliable technology. • In future the wireless devices will require less power, so it will finally reduce the implementation and maintenance cost. • In future the reliability and the performance of the wireless devices will increase due to regular improvement in the technology. • As it becomes more popular and advance it will come with more data rate support and low maintenance and implementation cost. •

Challenges: The challenges that confront in the wireless technology are: • Technology 1. Interference 2. Security 3. Power • Collaboration 1. R&D Funding 2. Integration of Components • Culture 1. Workforce/Corporate attitude 2. Societal attitude • Regulations 1. Interoperability 2. Spectrum Policy • Cost 1. Value proposition 8 | Page

In today’s industrial environment the main requirement is that all the departments in an organisation should perform efficiently and effectively. For this purpose there should be a regular communication between all the departments to share important information among them. For this purpose all the organisations are willing to build a system or network which can support the desired requirement.

Broadband Internet in SMEs’: Broadband in SMEs is a huge requirement in India. Many SMEs in India are still using the traditional method of wired technology. The technological advancement like wireless broadband would be a revolution to them. SMEs like small factories and plants prefer the broadband connection that gives them Hi-speed internet with a secure and reliable network. By the same time they have to pay a lot for it. Hence wireless technology is a better choice in these sectors. With the help of wireless technology, SMEs can get Hi-speed internet with a more prolonged and reliable connection and they can use the technology efficiently to maintain stability in the growth of their organization.

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2.0

Objective of the study:

•

To know the internet connectivity and its status in the small and medium enterprises basically in schools, colleges, small plants and factories, hotels etc. Also it is very important to know about the service quality provided by their current ISP.

•

To analyse the data collected from the customers and relate them with the parameters of Sify and make a suitable decision according to their requirement.

•

To promote for Sify Wireless broadband connection in the SMEs and generate leads for the company.

•

To make a detailed analysis of the research with the PLC, Ansoff’s matrix, BCG and SWOT analysis.

•

Finally, to get the corporate experience by meeting the corporate heads and to take and implement their advice and suggestions for personal benefit in future.

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3.0 Methodology: 3.1

Research Procedure:

•

First the company gave me a brief overview of itself and explained about the SME project with a presentation which I would do during my summers.

•

After explaining, they gave me the regions where I could do the research.

•

To begin with the project, first I did the secondary research from the internet to know about the SMEs present in those areas.

•

Then I divided the whole area of survey into small subzones so that I can cover each one of them. I also prepared a weekly schedule so that a certain zone could be covered by the allotted time mentioned in the schedule.

•

Then I made a certain sample size where I should target as sample size is an important parameter based on which the final decision is taken whether the data taken are related with each other or not.

•

Then I directly met with the customers and did a research on the internet connectivity and its status. This research helped me to know about the quality of service provided by their respective ISPs.

•

Then I did a research on the number of organizations interested for the wireless connection and based upon that I made a hypothesis whether it would be feasible for my company to set up their product in that particular segment or not.

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3.2

Method of data collection:

There are many methods of data collection in a survey. These are basically divided in two main types of methods. These are: 1. Primary data collection. 2. Secondary data Collection. Primary data collection It is the method of data collection in which the marketers collect the data very first time or we can say that the collected data is fresh or first-hand data. We can collect primary data by: • Directly by the customer. • By observation method. • By telephonic Interview method. • By e-mailing the queries & etc. Secondary data collection It is a method of data collection in which the collected data is not fresh data, i.e. data is collected from the report of any research, from internet or from any government offices etc. These types of data collection methods are basically used when the sample size is very large. In this particular survey I have used the primary data collection method to collect the data. In this particular method I directly went to meet to the customers and collected data.

3.3

Instruments Used:

Basically for this project, I took the help of following instruments: • Survey questionnaire • The Sify information brochure • Direct approach to customers instead of using any secondary mediums like telephones or internet. 12 | P a g e

Survey questionnaire is a very important instrument for any researcher to collect the requisite information. The questionnaire helps him to get a brief knowledge about a particular subject. With the help of questionnaire, he can make further analysis and able to make a decision and categorize each factor present in the questionnaire in a proper manner. I used the Sify wireless broadband survey questionnaire where each questions carry equal weightage that helped me to take my decision in the end. Apart from the questionnaire, another important tool I used was Sify Information Brochure. It involves all the benefits of Sify and its wireless connection that was sufficient for a customer to get a brief idea. I used the simple form of data collection by direct approach to the customers. Direct approach to the customers, meeting with them and get the relevant data are always fruitful than using any secondary medium like internet and telephone. This also shows the marketing skills of a researcher. Direct approach to the customers also creates interest among them about the particular subject.

3.4

Tools and techniques of analysis:

The technique I used to analyse the data is the Chi-square test. In Chisquare test, I assumed a hypothesis based upon which I was able to make a suitable decision whether the data taken are related or not. The purpose of using the Chi-square was the sample size of 70 which is greater than 30. Based on market share and market growth of wireless broadband in relation to the company, I have used BCG matrix, PLC, Ansoff’s analysis and SWOT to get an overview of its current position in India. Apart from that I have also used the software tool like Microsoft Excel which was very useful for arranging the data in tabular form. It made my work so simple that I hardly used any other instruments which I was using during primary data collection.

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4.0

Literature review 4.1 The Background

Sify Technologies Limited is a major ISP company based in Chennai, India. It is a large internet network provider in India, with a wide array of internet based services. In January, Sify Technologies unveiled a new corporate identity. The new logo is a reflection of Sify's outlook and nature of business: a fresh, vibrant and eco-friendly green signalling a new, paper-free world, counterpoised by a business-like, dependable grey. The fonts are distinctive and futuristic. In graphic terms, the dot over the 'i' in the name has moved forward, and stands for the Company's promise to keep its customers and stakeholders ahead. For the promise of "Keeping you ahead" reiterates Sify's focus on technology, innovation and new services aimed at keeping customers in the lead by giving them a competitive edge using Sify's services. This is probably one of the first Indian companies to take a stance on eco-friendliness. Oddly, Xerox which unveiled their new logo today also chose a lower case text for the name. Sify began its commercial operations in April’98. It was registered as Sify Limited and now it is Sify Technologies Limited. Now Sify has a license of Category A of service provider. That is Sify is operating in whole India.

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Purpose & vision of Sify Purpose Sify’s purpose is to make a qualitative difference to the lives of millions of people and organisations by harnessing the power of India and of the Internet. Sify will do this by empowering them with the potential of the Internet and by leveraging the capabilities of Indian Knowledge Resources.

Vision Sify’s vision is to be the dominant and profitable India centric Internet Company by: •

Building on India's unique advantages.

•

Being the leader in terms of market share, quality, revenue, growth and gross margins.

•

Adding value to our stakeholders: namely investors, customers, peers and associates.

•

Being enablers and catalysts of the Internet for positive change.

4.2

The Promoters:

Foreign Promoter of Sify: • Infinity Capital Ventures, LPP, USA. Total Number of shares it holds: - 17,902,860. Total Numbers of share Percentage of total shares

: - 55,720,082. : - 32.13%

Indian Promoters: • Mr. Raju Vegesna (CEO, MD, Chairman Board of Directors) • Mr. Ananda Vegesna (Executive Director) 15 | P a g e

• Satyam Computer is the promoter of Sify and holds around 57 per cent stake.

4.3

The Company and its product line:

About Sify Broadband Sify is India’s pioneer & leader in Internet, Networking and e-Commerce services, and the first Indian Internet company to be listed on the Nasdaq National Market in the US. It provides integrated end-to-end solutions for both corporates & consumers, with a range of products and services delivered over a common Internet backbone infrastructure. Everything that Sify has done or achieved since its beginning, commercial operations in April 1998 stems from its Purpose and Vision. A key aspect is Sify being an enabler and catalyst of the Internet for positive change in India- a responsibility that we continue to carry. Sify began by developing India's first TCP/IP network and offering multiple services on a common backbone infrastructure for an integrated Internet, networking and e-Commerce business model. This was the first such business model in the world, and appropriate for catalyzing the growth of the Internet and networking in an infrastructure starved market. It also enabled a virtuous cycle, where each business supported the other, while catalyzing the market to growth. Fortune magazine, in their December 2000 issue, selected Sify (then Satyam Infoway) as one of the world's ten hot technology companies to watch out for based on this innovative business model. From the start of commercial operations in April 1998, Sify has become the market leader in most lines of business, winning global recognition for its expertise, performance, customer focus and standards along the way. In doing this, Sify pioneered services and set standards for the Industry in diverse areas. Sify is a leader in every line of business and has won national and international recognition for both market leadership and the quality of its services. We are unmatched in Internet and network services expertise and technology, with the best tools, software and processes in the business.

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The Sify Way The values with which every Sify associate will conduct himself or herself in contributing to Sify's business objectives is enshrined in "The Sify Way". I will put customers’ needs first • • •

By providing quality solutions of value to them By going the extra mile to solve problems By anticipating their needs

I will be accountable • • • •

By committing what I can do By meeting my commitments By taking personal ownership of commitments By honouring commitments of team members as if they were my own.

I will treat others with dignity • • •

By being transparent and honest By respecting each other’s time By being fair to others

I will be action oriented • • • • •

By carrying out tasks with enthusiasm By working energetically to enthuse others By displaying infectious optimism to achieve my goals By pursuing excellence in what I do By continuously striving to raise my standard of performance everyday.

I will have the courage to confront issues • •

By voluntarily bringing up issues not in conformity with Sify’s values. By being open minded, sharing my views and ideas constructively.

I will always remember that I am part of the Sify team • •

By celebrating each others’ successes By being courteous to my team members 17 | P a g e

•

By being caring and concerned for my team members

I will protect Sify’s interest always • • •

By ensuring that departmental interests do not conflict with the overall interests. By being open to opportunities for Sify beyond my responsibility By ensuring that Sify gets the best of deals, prices, customers and sales

Code of Conduct The Company expects associates to adhere to the rules of conduct & behaviour while conducting Company's business. The Company's Policy on the same is as follows: • • • • • • • • • • • •

Carryout ones roles and responsibilities effectively and efficiently to maximize business for the Company. Follow all policies, procedures and internal control systems of the Company. Obey the laws of the country while carrying out ones work. Behave with integrity and honesty. Accept accountability. Communicate openly. Treat people fairly and with dignity and respect. Handle all customer contacts with the highest standard of professionalism and courtesy. Report to work/external meetings/training as scheduled. Effectively utilize ones time at work and avoid spending it on personal activities and phone calls. Keep superiors informed when leave of absence is required. Report to work in appropriate attire. (in line with the Company's dress code).

The Company will not accept and will not tolerate the following behaviour from an associate: • •

Being intoxicated on Company's premises or while conducting Company's business. Consuming alcoholic beverages either on the premises of the Company or Company business partners. 18 | P a g e

• •

•

Entering into fights either on the premises of the Company or Company business partners. Using rude, abusive or obscene language with a customer, business partner or a colleague. Disconnecting a customer's, business partner's or a colleague's call without providing appropriate services. Refusing to serve a customer or carryout reasonable orders (relating to work) of a superior.

Management Team of Sify Name of the Person

Designation in the Organisation

Mr. Raju Vegesna

CEO & Managing Director

Mr. C.V.S.Suri

Chief Operating Officer

Mr. Bhaskar Sayyaparaju

Chief Technology Officer

Mr. P.J.Nath

Executive Solutions

Mr. M.P.Vijay Kumar

Chief Financial Officer

Mr. V.Shivaramkrishnan

President – Consumer Marketing

Mr. David Appasamy

Chief Communication Officer

Mr.Naresh Ajwani

President – Consumer infrastructure & Operation

Mr. Arvind Mathur

Chief Architect – Global Services

Mr. K.N.Ajith

Head – Human Resources

Mr. Venkata Rao Mallineni

Advisor – Business Strategy

President

–

Enterprises

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Sify’s Internet Backbone in India

This is the backbone network of Sify through which Sify is operating in India. The whole backbone network of Sify is based on ring topology.

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Product Line of Sify Sify is basically a service provider. So the main products of Sify are the services which it provides to its customers. Sify is mainly providing three types of services. These services are: • Corporate Services • Consumer Services • International Services

4.4

Features of the products

Corporate Services & its features Sify is the only integrated end-to-end eSolutions provider in India. We design and develop a host of customised eCommerce and Network Connectivity Solutions that connect your critical business systems and offer a seamless data network directly with customers, suppliers, vendors and staff. By ensuring uninterrupted and timely flows of information, Sify solutions help in quicker decision making and sharpen your competitive edge by compressing time to market as well as increase financial efficiencies that result from better supply chain management and lower inventories.

Sify’s corporate services are: Sify Enterprise Solutions Sify Enterprise Solutions is the corporate services arm of Sify Limited, and is India's leading provider of end-to-end corporate network. Sify eLearning

Sify eLearning provides unique end-to-end solutions and dedicated services for corporates and eLearning organizations.

Sify Hosting

Sify comes with a product range that covers the four Cs of cyberspace: connectivity, content, commerce and community.

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Sify Network Services

Sify Enterprise Solutions is the first and only service provider in India to be ISO 9001:2000 certified in network operations.

Sify Application Services An array of customizable Intranet and extranet web applications, ranging from websites to workflow automation and eBusiness applications. Sify Security Services

SafeScrypt Security Service

SifyGuardian provides a comprehensive suite of Enterprise Assurance, Implementation & Procurement and Managed Security Services.

Data Data Security solutions including encryption technologies, strong authentication, data protection and privacy, Digital Rights management and PKI are offered by SafeScrypt, a SIFY subsidiary

Sify Infrastructure Sify’s world class service operation centers deliver Management Services 24/7/365 availability and scalability to your business without your having to make high levels of investment. Forum ForumTM from SIFY is a revolutionary solution addressing the need to establish seamless connectivity with supply chain partners. Search Optimization

Engine Sify provides a complete range of search engine marketing solutions in India and worldwide, specialized in search engine optimization, ethical onpage and off-page SEO strategies, niche keyword phrase research, manual search engine submission, natural link development, website ranking in major search engines like Google, Yahoo! and MSN etc.

Sify’s Consumer Services & its features: Sify Broadband

Sify is India's largest provider of Broadband Services to explore the true potential of the Internet.

Sify iway

An extensive network of cyber cafes spread across the metropolitan cities of India.

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Sify Way2Talk

Way2Talk is Sify's Internet Telephony service to make calls across the world using a PC 2 Phone Dialer.

Sify

Sify.com is a popular consumer portal with comprehensive information, facilities and services and information.

Sify imeet

Video conferencing facility at the Sify iway. Why just talk when you can now meet face to face.

Sify WiZone

Sify wizone offers blazing internet speeds at upto 11 mbps local connectivity and upto 384 kbps to the internet.

Sify gamedrome

Sify has built on its growing online games business by not only providing contents at its iWay chain & its 200 exclusive gamedromes.

International Services & its features Sify has specialist capabilities in remote infrastructure management. This is no ordinary claim. Over 1200 clients, including Whirlpool, GE, Gillette, depend on us to run their business critical applications. Today, clients use Sify's services to better align their IT operations & processes to meet business objectives. By outsourcing day-to-day infrastructure management to Sify, clients are able to unlock their in-house resource potential for strategic work. They save up to 50% of current operational costs while retaining complete control. Sify leverages its deep expertise and proven transition & delivery methodologies to provide proficient support. Our robust global service infrastructure helps in supporting clients from offshore command centers, on a 24X7X365basis. Outsource with confidence. Outsource to Sify.

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Data center management Ensure operational efficiency and process compliance, through constant monitoring and management of your servers, databases, storage and applications. Network management Achieve network optimization through monitoring and management of your networks and network devices, including performance. Security management Help protect your information and systems, by ensuring availability, integrity, authentication, confidentiality, and non-repudiation.

4.5

Marketing Strategies

Sify is an internet service provider and there are many players in the market which are also providing Internet services so it is very important to make marketing policies and strategies which are in favour of the organisation. For this purpose Sify has its own marketing department with a dedicated team which makes all the strategies. Since Sify is providing services to both corporate and home users, so there are different strategies to reach these customers. In corporate Sify is mainly targeting to: • Different SMEs in the NCR and Delhi. • Institutes, Colleges and Schools.

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To reach these customers, the marketing executives of Sify regularly visit them and provide them information about its services at a reasonable cost. For Consumer Services the main target of Sify is the Cable TV Operators (CTOs). In today’s environment almost every home has a cable TV connection and CTOs are the people who have their own image and reputation in their own area. So with the help of these CTOs Sify is reaching to its home users. After creating its own image in the market Sify is also providing direct connectivity to the home users by the mean of wireless connectivity. Along with its own capabilities Sify has also have some partners in the field of technologies so that Sify can acquire more growth in its market share.

Partners are: -

With the help of partners Sify is regularly improving in technology and its growth in terms of customers and market growth.

4.6

Competitors:

These are the competitors of Sify: • • • • •

BSNL MTNL VSNL Bharti Airtel Others (Spectranet, Reliance, Tata Indicom etc.)

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Comparison of Sify with its competitors in terms of market share Serial No. 1 2 3 4 5 6

4.7

Company Name BSNL MTNL Sify VSNL Bharti Others

Market Share 43% 19% 11.83% 6% 5.73% 14.46%

Revenue Growth% NA -1.70% 22.40% NA NA 14.50%

Revenue NA 1.03B 151.73M NA 2.60B 7.67M

Government Policies

The following are the description of the relevant regulations and policies as prescribed by the Government of India.

Intellectual Property It includes registered Intellectual Property rights, including patents and patent applications made by company in relation to various inventive products and processes and also including copyrights in relation to the company’s logo and products.

Patent Production As per Patent Act, 1970 the company is provided with the patent protection of the inventions satisfying the requirements of novelty, utility and nonobviousness.

Trademarks The Trademarks Act, 1999 permits the registration of Trademarks for goods and services and Certification Trademarks and Collective marks are also registerable under this act.

Broadband Policy In this policy government has described the rules and regulation for a 26 | P a g e

broadband company. The policy also describes the guidelines to setup internet gateways in country and abroad.

Some of the Guide lines are 1.

The applicant must be an Indian company, registered under the Indian Companies Act’1956.

2.

The applicant company shall submit the application in duplicate in the prescribed Application form enclosed as (Annex-I), for each Service Area separately.

3.

The applicant company can apply for Licence in more than one service area subject to fulfilment of all the conditions of entry.

4.

The applicant company shall pay a processing fee along with the application (Two copies) of Rs. 15,000/- in the form of Demand Draft/Pay Order from a Schedule Bank payable at New Delhi issued in the name of Pay and Accounts Officer (HQ), DOT , Sanchar Bhawan, New Delhi and the same shall not be refunded for any reason whatsoever.

5. SERVICE AREA : For the purpose of licence, the country has been divided into separate service areas in two categories as mentioned below: Category A: This covers the territorial jurisdiction of the Union of India except specified areas that may be notified to be excluded from time to time. Category B: Any of the twenty three territorial service areas as per Annex-II. 6. There shall be no limit on number of Licences that can be granted in a particular service area.

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7. Foreign Direct Investment (FDI): (i) FDI ceiling in the Licensee Company shall be 74%. (ii) Both direct and indirect foreign investment in the licensee company shall be counted for the purpose of FDI ceiling. Foreign Investment shall include investment by Foreign Institutional Investors (FIIs), Non-resident Indians (NRIs), Foreign Currency Convertible Bonds (FCCBs), American Depository Receipts (ADRs), Global Depository Receipts (GDRs) and convertible preference shares held by foreign entity. Indirect foreign investment shall mean foreign investment in the company/ companies holding shares of the licensee company and their holding company/companies or legal entity (such as mutual funds, trusts) on proportionate basis. Shares of the licensee company held by Indian public sector banks and Indian public sector financial institutions will be treated as `Indian holding’. In any case, the `Indian’ shareholding will not be less than 26 percent. (iii) FDI up to 49 percent will continue to be on the automatic route. FDI in the licensee company/Indian promoters/investment companies including their holding companies shall require approval of the Foreign Investment Promotion Board (FIPB) if it has a bearing on the overall ceiling of 74 percent. While approving the investment proposals, FIPB shall take note that investment is not coming from countries of concern and/or unfriendly entities. (iv) The investment approval by FIPB shall envisage the conditionality that Company would adhere to licence Agreement. FDI shall be subject to laws of India and not the laws of the foreign country/countries. There are many more guidelines which are defined by the government of India to enter and to operate in the field of broadband.

4.8

Taxation Aspects

Taxes which Sify has to pay to the government are: • Service Tax • Sales Tax • Income Tax 28 | P a g e

• Central Excise Duty on broadband • Waive Entertainment tax on broadband subscription Other expenses which also should be considered are • Annual License Fee (6% of AGR) • Bandwidth or spectrum Charges

4.9

Major Problems

During my training period at Sify I had recognize some problems with Sify. Some of these problems are: Sify is operating its consumer services with the help of CTOs, These CTOs have their own image in their respective area. Some of CTOs are not behaving good with the customers so ultimately CTOs are creating bad image of Sify. • Connectivity related problems due to cables are occurring very frequently, it gives chance to a customer to create an image which is not in favour of Sify. • Less man power is also a major problem to resolve different issues regarding customers and CTOs. • Some customers are also not educated about the internet, antivirus and other technical aspects, so if problem occur because of them, they finally blame to the connectivity. •

4.10

Achievements

During the time of its starting Sify has awarded by many awards. These are: -

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4.11

Share market Position

Sify is the only ISP which is listed in NASDAQ. Sify is listed in NASDAQ since from 2003. The table of major share holders of Sify is: ShareHolder All insiders and owners Institutional and Mutual Fund Owners %age of floating held by Institutions & Mutual Funds

Percentage of shares 43% 21% 36%

TOP Institutional Holders Holder

Shares 29,39,37 7

% Out

Value* $13,109,62 1

Credit Agricole S.A. MATTHEWS INTERNATIONAL CAPITAL MANAGEMENT 16,69,62 LLC 4

6.86

3.9

$7,446,523

Shah Capital Management FINANCIAL & INVESTMENT MANAGEMENT GROUP LTD Chilton Investment Company, LLC DELAWARE MANAGEMENT BUSINESS TRUST

6,80,133

1.59

$3,033,393

2,86,000

0.67

$1,275,560

WEXFORD CAPITAL LLC

1,11,852

0.26

$498,859

Credit Suisse 1,07,910 MERRILL LYNCH & CO., INC. 94,556 BEAR STEARNS & COMPANY 50,075

0.25

$481,278

0.22

$421,719

0.12

$223,334

6,16,425

1.44

$2,749,255

5,16,148

1.21

$2,302,020

Reported 31-Mar08 31-Mar08 31-Mar08 31-Mar08 31-Mar08 31-Mar08 31-Mar08 31-Mar08 31-Mar08 31-Mar08

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Top Mutual Fund Holders Holder Matthews Asian Fds-Matthews India Fd DELAWARE GROUP GLOBAL & INTERNATIONAL FDSEMG MKTS SER

Shares 16,69,62 4 1,80,700

0.42

$849,290

Utopia Core Fund

1,52,000

0.35

$743,280

Utopia Growth Fund 1,07,500 DELAWARE VIP EMERGING MARKETS SERIES 1,02,500

0.25

$525,675

0.24

$541,200

Utopia Core Conservative Fund

44,500

0.1

$217,605

Utopia Yield Income Fund FIDELITY NASDAQ COMPOSITE INDEX FUND APEX MID-CAP GROWTH FUND FIDELITY NASDAQ COMPOSITE INDEX TRACKING STOCK

24,000

0.06

$117,360

1,939

0

$9,888

1,500

0

$7,170

29-Feb08 31-May08 31-May08 31-Dec07 31-May08 31-May08 30-Apr08 31-Jan08

$5,467

30-Apr08

4.12

1,072

% Out Value* $7,446,52 3.9 3

0

Reported 31-Mar08

National & International Image

Sify is an Internet Service Provider in India. It provides mainly two types of services in India. These are corporate services and consumer services. Sify provides IPTV, VOIP, VPN, Network Securities, and other services to the corporate consumers. Sify has a large market in the SMEs and institutions and provide them their corporate services. In consumer services Sify is providing wireless connectivity with value added services like e-billing, e-education, e-ticket booking etc. Sify has a market stake of 11.83% in the field of broadband connectivity and competing with the big telecom giant like BSNL, MTNL, AIRTEL etc.

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Sify has a very good national and international image in the mind of corporate world and the direct consumers. Here are some comments on Sify by the corporate world: "Sify was chosen because they are the one of the leaders in implementing Last Mile wireless solutions with a fail-safe infrastructure and an extensive presence in the country". Mr.Jitendra Sarode IT Infrastructure Head Pantaloon "We Chose Sify to conduct our Security Consulting Audit as they are our Internet Bandwidth service provider, and we realized they could provide world class network security services to us. Our experience with Sify for the security audit has been very good. I believe we made the right decision and it has been a pleasure working with their competent and service focused team". Mr.A.K.Sircar Controller - Information Technology Organon (India) Limited “Partnering with Sify has given us a robust infrastructure whereby our vehicle tracking system has been appreciated by a plethora of our customers. High uptimes and prompt customer service has made Sify an integral part of our product offering”.

Angshuman Roychoudhury Customer Support Manager Taco Mobiapps

“ERP and connectivity cannot be looked at in isolation. ERP's success largely depended on a scalable, secure and reliable 33 | P a g e

connectivity, which was provided by Sify”. Mr. Pradyumna Poddar General Manager Usha International Ltd. Sify has a very good international image also. It is the first Indian broadband service provider company which is listed in NASDAQ. Sify completed its successful 5 years in the list of NASDAQ. Sify has good image in international market this is because it has a foreign promoter Infinity Capital Ventures which has approximately 32% shares of Sify Technologies Limited. Sify has many International Clients also, and provide them various services in the field of internet.

4.13

Future Prospects

• Sify’s main target is to provide wireless connectivity to its customers in all over India. • Sify is now also targeting corporate to provide them the services of VPN. • Sify’s future target is to provide a more reliable and secure network to its customers. •

4.14

Sify is going to concentrate on VOIP and IPTV technology.

Conclusion

Sify is a regularly growing organisation in the field of internet solutions. Sify is the organisation which changes itself according to the market requirement. Sify is lead by a great management team headed by the CEO and MD Mr. Raju Vegesna. Sify’s iWay cyber cafe chain has expanded to 153 cities with the addition of 58 new cities in the last one year. The company has added 836 new iWays during the year, at an average of more than two cafes a day leading to more than 34 | P a g e

3000 outlets across the country. For those unfamiliar with India’s consumer situation, Cyber Cafes are a key piece of the internet penetration equation in India, and will continue to remain so for the next decade, since PC/broadband costs are still not at a point where India’s vast population can afford them easily. Sify could be a multi-billion dollar enterprise, and a great vehicle for India’s development.

5.0

About the Project:

The project which I was doing during my Summer Internship was named as “Access and Judgement of the Sify Wireless Broadband Connection in SMEs”. This is a project to know the internet connectivity taken up by the SMEs like schools, colleges, small offices, plants, factories etc and their satisfaction level with their current service provider. As the wired internet connection to those sectors which are situated in remote locations is quite difficult, Wireless connection plays a vital role to them. This project also includes the promotion of “Sify wireless connection” in SMEs. As the project focuses on the organizations mainly SMEs, I included about 70 SMEs and their data where I can be able to get a clear view about whether they are interested for wireless broadband connection or not. For this reason, I have chosen mainly the SMEs which are in remote areas of the cities like Delhi, Noida, Greater Noida and Ghaziabad. The project is based on many parameters like: • To know about the broadband connectivity in the SMEs. • Meeting with the IT heads/Admin heads. • To promote for the Sify wireless connection.

About the “Sify Wireless Connection”: SIFY - Advantage Opportunity: • Association with SIFY. 35 | P a g e

• • • • • • •

Most superior technology Real Time Broadband High Speed ( from 256kbps to 1 Mbps… ) 24x7 Help Desk Technical Support. Effective need based products to suit different profile of SME customers. Easy Scalability. 1st.Voice as additional Value Add.

Product Deliverables:        

Always ON Internet. Shared Broadband with QoS. Mail Applications. VoiP for International Calls. CuG for Inter Office. Video conference. Server Hosting. Security.

Sify Advantage:  Dedicated wireless last mile via R.F. – For best possible throughput with virtually no possibility of physical damage, cable cut and with highest service levels.  Broadband router: To facilitate single/admin login for all users, giving a feel of enterprise class service.  Static IP- To facilitate triple play- Voice, Video Data & better/instant connectivity.  24x7 Help Desk Support.  Partnership with India’s best in Class IP services Provider. Sify Solution-Advantage: Strengths: • Wireless based Product solution. 36 | P a g e

• • • • • •

100% Uptime as compared to Wireless Network. Cellular Broadband Technology Advantage. Presence in over 200 cities. (Ideal for SME presence). Established Corporate and Retail leadership experience. Complete Scalable Solution. Provision of VAS.

Broadband Map:

SME / SOHO Product- Commercial:

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•

One time Installation- Rs.35, 000 (Non refundable) includes- BB router, real IP Address, Cables (100 mtrs) and Commissioning/Testing charges.

• Mast Cost extra (As per Actuals). • Recurring as Per Monthly Plan Indicated. • Payment Option- One Time 100% Advance. • Payment Option- Recurring Monthly/Quarterly/Annual Advance. • Taxes Extra.

The main reasons to implement this technology are: • To provide customers a more reliable and secure network. •

To eliminate the role of wired technology in the connectivity which is far difficult to implement in remote areas.

• To be in contact with the customers directly and handle them according to the company’s policy, i.e. customer satisfaction is the priority of marketing. • To grow up in the market with more numbers of customers with the help of technology.

Analysis with SWOT, BCG matrix, Ansoff’s matrix and PLC of the Wireless Broadband in relation to the company:

Analysis with SWOT:

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Strengths • Last mile wireless solutions with a fail-safe infrastructure • Extensive presence in India • World class network securities • Scalable, Secure and reliable connectivity • International MPLS services for VPNs • Value added services to the customers 1. Free anti-virus to all customers 2. Technical support in case of some issues 3. E-travelling (Trains, Airline bookings) 4. E-billing (Electricity, telephone bills) 5. Customer education on internet 6. Easy recharge of account • Dedicated Management team headed by Mr. Raju Vegesna (CEO, MD) • 24x7 customer care services • Very good Investors - company relations • International internet gateways for global connectivity •

An array of customizable Intranet and extranet web applications, ranging from websites to workflow automation and e-Business applications. Easy to deploy, cost-effective solutions that can quickly web enable your enterprise.

Weakness • In many areas networks are on leased fibres. • No direct customer reach.

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• More of the network is based on wired technology so more connectivity related issues occur due to cable. Opportunities •

Very low broadband penetration India, so Sify has an opportunity to grow with the customers.

•

World class wireless solutions are provided by Sify, so there is a great business opportunity for Sify in wireless technology.

• Business opportunities in the field of VOIP and IPTV. • Opportunity in rural broadband.

Threats •

Competition with telecom giants like Reliance, Airtel, VSNL which are providing data cards for internet access due to which customers have mobility in terms of connectivity.

Analysis with BCG Matrix: The BCG matrix method used to determine what priorities should be given in the product portfolio of a business unit. To ensure long-term value creation, a company should have a portfolio of products that contains both high-growth products in need of cash inputs and low-growth products that generate a lot of cash. It has 2 dimensions: market share and market growth. The basic idea 40 | P a g e

behind it is that the bigger the market share a product has or the faster the product's market grows, the better it is for the company.

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The BCG has identified four following categories of SBU’s and suggested the appropriate strategy for each one 1) Star 2) Cash Cow 3) Problem Child / Question mark 4) Dog

1) Star Characteristics    

Market Leaders Fast growing Substantial Profits Require large finance growth

Strategies  Protect existing share  Reinvest earnings in form of price reductions, providing better market coverage, product improvements, increase production efficiency, etc.  Obtain large share of the new user.

2) Cash Cows Characteristics  Profitable Product  Generate more cash than needed to maintain market share. Strategies  Maintain market dominance.  Invest in process improvements and technological leadership.  Maintain price leadership.

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 Use excess cash to support research and growth elsewhere in the company.

3) Problem Child / Question mark Characteristics  Rapid growth  Poor profit Margins  Enormous demand for cash strategies. Strategies      

Invest heavily to get a disproportionate share of new sales. Buy existing market shares by acquiring competitors. Divestments ( see Dogs ) Harvesting ( see Dogs ) Abandonment ( see Dogs ) Focus on a definable niche where dominance can be achieved.

4) Dogs Characteristics    

Greatest number of product falls in this category. Operate at a cost disadvantage. Few opportunities for at a reasonable cost. Markets are not growing: therefore, little new business.

Strategies  Focus on a specialised segment of market that can be dominated and protected from competitive inroads.  Harvesting – Cut back all support cost to minimum level: support each over the product remaining life  Divestment- Sale of a growing concern.  Abandonment- Deletion from the product line.

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If we see Broadband’s market growth and Sify’s market share over the years, we find that Broadband internet market is a rapid growing market segment. The Broadband has continued with its growth trajectory till the previous year and this year as well, to record a growth of around 7.4%. This shows that Market Growth is quite high.

The market share of Sify as compared to other telecom giants like BSNL and MTNL is not very low. It gives a strong competition to them and continues to improve its market share in the field of broadband internet over the years.

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From the above analysis, it may be concluded that “Sify and its products” can be placed in ‘Question Mark’ segment on the BCG matrix. It can be shown by the following diagram:

Analysis with Ansoff’s matrix: Ansoff’s matrix is mainly used to determine the growth opportunities of the business of the company. This involves planning new businesses, 45 | P a g e

downsizing or terminating older businesses. The company plans for existing businesses allow it to project total sales and profits. If there is a gap between future desired sales and projected sales, corporate management will have to develop or acquire new businesses to fill it. Corporate management’s first course of action should be a review of opportunities for improving existing businesses. Ansoff proposed a useful framework for detecting new intensive growth opportunities called a “ProductMarket expansion grid”

Ansoff’s Product/Market Expansion Grid:

Ansoff's matrix provides four different growth strategies: •

•

Market Penetration - the firm seeks to achieve growth with existing products in their current market segments, aiming to increase its market share. Market Development - the firm seeks growth by targeting its existing products to new market segments. 46 | P a g e

• •

Product Development - the firms develops new products targeted to its existing market segments. Diversification - the firm grows by diversifying into new businesses by developing new products for new markets.

Selecting a Product-Market Growth Strategy The market penetration strategy is the least risky since it leverages many of the firm's existing resources and capabilities. In a growing market, simply maintaining market share will result in growth, and there may exist opportunities to increase market share if competitors reach capacity limits. However, market penetration has limits, and once the market approaches saturation another strategy must be pursued if the firm is to continue to grow. Market development options include the pursuit of additional market segments or geographical regions. The development of new markets for the product may be a good strategy if the firm's core competencies are related more to the specific product than to its experience with a specific market segment. Because the firm is expanding into a new market, a market development strategy typically has more risk than a market penetration strategy. A product development strategy may be appropriate if the firm's strengths are related to its specific customers rather than to the specific product itself. In this situation, it can leverage its strengths by developing a new product targeted to its existing customers. Similar to the case of new market development, new product development carries more risk than simply attempting to increase market share. Diversification is the most risky of the four growth strategies since it requires both product and market development and may be outside the core competencies of the firm. In fact, this quadrant of the matrix has been referred to by some as the "suicide cell". However, diversification may be a reasonable choice if the high risk is compensated by the chance of a high rate of return. Other advantages of diversification include the potential to gain a foothold in an attractive industry and the reduction of overall business portfolio risk.

In case of Sify, when it first launched its products and services by entering into the world of broadband internet, there came a revolution as by that time no one was providing such services. This became Sify’s Market Penetration strategy. 47 | P a g e

After establishing its corporate office at Chennai, its main aim was to target the thickly populated Areas mainly metro cities like Bangalore, Kolkata, Delhi, Hyderabad, Mumbai and applied the same successful formula that had worked wonders for Sify. This became Sify’s Market Development strategy. Once the company established itself as a presence in many cities nationally, Sify sought to increase the number of purchases by existing customers with a Product Development strategy with new facilities like

Sify : Business 2 Business • • • •

Electronic Data Interface Virtual Private Networks Security Services Network Management Services

• • • • • •

E-Solutions Internet Consulting Solutions Architectures Design and Development of Solutions Hosting and Management Services E-Commerce products

Sify : Business 2 Customers Sify is India's largest provider of Broadband Services to explore the true potential of the Internet.

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Learnatsatyam.com uses the Internet to educate a global classroom of learners. India's most preferred private Internet Service Provider with tens of thousands of subscribers accessing Net.

Sify.com is a popular consumer portal with comprehensive information, facilities and services and information. An extensive network of cyber cafes spread across the metropolitan cities of India. Way2Talk is Sify's Internet Telephony service to make calls across the world using a PC 2 Phone Dialer. On this year May 2008, Sify Technologies has announced the launch of its Roam Connect International service in India. The Roam Connect International service, powered by leading enterprise mobility provider iPass (NASDAQ: IPAS), will enable Sify customers to access a global high-speed, reliable and secure wireless Broadband service when on the move. With Roam Connect International, customers will now be able to access their data from more than 100,000 broadband locations globally, including key business-centric venues such as airports, hotels, conference centers and retail venues. Till date, Sify has been developing as a leading firm in the field of Internet over the years. As of now its services are limited to internet only. It has not entered into any other sector. Hence the company’s Diversification strategy has not yet come.

Analysis with PLC: Product life cycle concept provides basic structure that allows a company to see where the company is, and what lies ahead. Help a manager to conclude where the company phase, understand the marketing implication of each phase 49 | P a g e

and responsible to re-build the most effective strategy in order to survive in competition thus generate revenue. All products have a life-cycle. It starts with preparations for the product's launch Stages in the cycle are: 1. 2. 3. 4.

Introduction Growth Maturity Decline

Product Life Cycle (PLC)

Stage 1: Market Introduction • Sales are low as the new idea is first introduced to the market. • Customers may not be aware of the product’s benefits and features and may not be aware of the product itself. • Most companies experience losses during the market introduction stage.

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 A lot of money is spent on promotion and product development to build product awareness.  Promotion is aimed at innovators and early adopters. • Pricing  Low penetration pricing • High skim pricing

Stage 2: Market Growth • Rapid growth in sales and profits  More product awareness • Competitors see the opportunity and enter the market.  Some competitors will copy the product or may try to make it better or more appealing to other target markets. • The new entries result in more product variety. • Promotion is aimed at a broader audience. • More distribution channels are established.

Stage 3: Market Maturity • Most common stage in the cycle. • Sales begin to level off. • The competition gets tougher as more competitors have entered the market.  Increased competition creates a downward movement in prices. • Industry profits are largest, but it is also when industry profits begin to decline. • Promotion is targeted to create brand differentiation.

Stage 4: Sales Decline • Sales continue to decline.  Shrinking market • New products replace the old. • Firms will often try to use extension strategies.  Companies may be able to keep some sales by appealing to their most loyal customers. • When in the decline stage, a firm may: 51 | P a g e

 Maintain: enhance the product by finding new uses or by adding new features.  Harvest: reduce costs and continue to offer the product to a targeted niche.  Discontinue: sell the product to another firm, or liquidate inventory. Sify Technologies lies in Growth stage in PLC because of following points:-

PLC SIFY

OF

• Sify has managed to garner revenue of Rs 420 crore in the last four quarters from dial-up, leased lines and other Internet services during FY '06-07, thereby asserting a growth of 13% over last year's revenue of Rs 371 crore. This is despite showing a dip of 8% in the overall subscriber base. • Sify's dial-up subscriber base dropped 40% from 1, 36,331 to 81,670 by the end of the fiscal. The public access through iWay chain of cyber outlets has dropped by 9.2%, falling from 572,724 at the beginning of the year to 519,466 by end of the fiscal. 52 | P a g e

• Sify is now owned by Mr.Raju Vegesna, the enterpreneur who has made several billion dollars with his other company Server works. Under the leadership of Mr. Raju, his company has earned a maiden profit after 10 years of its existence. It also earned a Net profit for the year was $ 2.3 million compared to a net loss of $3.50 million for the previous fiscal.

With the above analysis, it can be said that Sify Technologies Ltd. is in growth stage.

Summary of market research: • This research was done to find out the response of SMEs about their willingness to the Sify wireless connection. • The research includes questionnaire filling by the customers. • The sample size I have taken is 70. • The main areas for my research are Noida, Greater Noida, and Ghaziabad. • Some SMEs are satisfied with their service provider and some want to switch over to another who can provide them mainly with broadband speed with minimal charges. •

During research I also found that most of the SMEs mainly in the companies, IT-heads were very busy with their working schedule. So I find it quite a difficult task to conduct a cold calling meeting.

• Among those to whom I was able to meet, about 70% of them were interested for taking wireless connection or want to switch over to another service provider who would give them better service with minimum rates as compared to their current connection.

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In most SMEs, mainly in the colleges, the number of users are more than any other sectors. Hence they want the wireless connection that gives a speed of minimum 2 MBPS.

6.0

Surveys, Feedback and Data Analysis:

Surveys: The basic task I was given by the company was to conduct a market survey. The main purpose of the survey was to get a clear understanding of the market and set up a plan based upon the data collected. To start with the survey, I had to design a questionnaire that contains the basic questions. The questions were simple, short and clearly understandable. I directly approached to them, told them about Sify benefits and advantages of Sify wireless broadband connection. And also I came to know about their current service provider and their service. Then I got my questionnaires filled and gathered my relevant information. The questionnaire format which I had used for my survey was given in the Annexure.

Feedback: The feedback was ok. I visited about 70 SMEs’ IT heads during my project. Some were very supportive and helping me in data collection. Some were very busy with their work that they hardly find time to meet us. But most 54 | P a g e

of them, who gave us response, are already using broadband connection. Since this was my first industrial project, so I was uncertain about the corporate sector. So when I approached to them, they gave me important tips and feedback how to interact with people. And about the project, in the SMEs, the executives mostly the IT-heads recommended some parameters which I should include in the project. Apart from that, they also suggested what Sify should offer that would give a close competition to the other ISPs who are providing wireless connection. Based upon those parameters and feedback, I did further research and moved ahead till the data analysis was done.

HYPOTHESIS SURVEY:

TESTING

PROCEDURE

FOR

THE

Hypothesis: Null: SMEs don’t want to switch to Sify Wireless Connection. Alternate: SMEs want to switch to Sify Wireless Connection.

Level of Significance: We are assuming that Level of significance is 5%, i.e. at least 95% decisions are acceptable.

Test: We are using Chi-Square

Test for the hypothesis.

Calculation:

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Observation Table Response SMEs

Interested

Not Interested

No Response Total(A)

Schools/Colleges

20

2

9

30

Companies

2

7

30

40

Total(B)

22

9

39

70

Calculation for the expected values: Expected value (E) = (RT*CT)/Sample size,

RT: - Row Total CT: - Column Total

Expected Frequencies: Response SMEs

Interested

Not Interested

No Response Total(A)

Schools/Colleges

9.43

3.85

16.72

30

Companies

12.57

5.15

22.28

40

Total(B)

22

39

70

OBSERVED FREQUENCY (O)

EXPECTED FREQUENCY (E)

9

O-E

(O-E)^2

(O-E)^2/E

20

9.43

10.57

111.72

11.8

2

3.85

-1.85

3.42

0.8 56 | P a g e

9

16.72

-7.72

59.5

3.5

2

12.57

-10.57

111.72

8.8

7

5.15

1.85

3.42

0.6

30

22.28

7.72

59.5

2.62

Formula for Chi-Square: -

= 28.12 (Calculated Value)

The degree of freedom is found to be (2-1)(3-1)=2.

From Chi-Square table, it was found that

For 5% (0.05) = +5.99 (Table Value)

RESULT: The calculated value of

is greater than the table value. So, the null hypothesis is rejected and the alternate hypothesis is accepted. Hence the final result is SMEs want to switch to Sify Wireless Connection.

7.0

Suggestions & Recommendation:

• Company should maintain very strong corporate relations especially with SMEs to make new clients and to maintain relations with existing clients. • All the technical support teams should report their respective head on the daily basis to report him about the complaints and their resolutions. 57 | P a g e

• During my training, the company wouldn’t provide me the complete Sify wireless Plans list. I was told to only speak about Sify benefits to the SMEs. So the customers get only a part of information from me; not the whole. So I would recommend Sify to provide the summer trainees with the complete set of information about their products and services so that customers can get full information at the same time. • Sify’s wireless broadband speed is limited to 1MBPS only. But the SMEs like colleges want a minimum speed of 2-4MBPS. So I would recommend Sify to upgrade its Wireless plans to compete with other telecom giants. • Till now, Sify is providing its service through CTOs. Hence they have to involve in a partnership with them. So it becomes dependent on them. I would suggest Sify to provide its own service rather than through CTOs. • The one and only main problem is that when there is a power cut, then all of a sudden the broadband connection is down. This is something which happens on a regular basis in India, and for those who provide the internet, need to have a backup for their users, so that the service is sufficient and the best.

8.0

Conclusion:

“Wireless in SMEs” is a project which definitely shows the accessibility and requirement of wireless internet in the remote areas. The main problem the SMEs are facing is the complex and expensive wired technology which they are bound to use over the years until the wireless technology comes. With the wireless technology, they can be relieved from the problems like failure of connectivity, cable cut, security problems etc. By this type of connectivity, Sify can be in directly contact with the customers and can handle them according to their policy of customer handling. I have also analysed the Sify’s current market position in relation to its wireless broadband technology with PLC, SWOT, BCG matrix analysis and Ansoff’s matrix. The project also helps me to learn and experience the corporate life style. During the project, I met different corporate people who gave me valuable tips 58 | P a g e

and advice which I should follow during my training and in the future also. So this has been a good learning experience for me. Finally I can conclude that Sify has come a long way in the business of internet and is growing still further. It has brought a revolution by bringing the wireless technology to the SMEs with a cheaper rate so that they can easily afford it and enjoy more reliable and secure network than they have ever used.

9.0

Bibliography

Internet •

http://en.wikipedia.org/wiki/Broadband_Internet_access

•

www.Fcc.gov

•

http://en.wikipedia.org/wiki/Wireless_internet_service_prov ider

•

www.dot.gov.in

•

www.broadbandindia.com

59 | P a g e

•

www.google.com

•

www.sifycorp.com

•

www.sify.com

• www.sifybroadband.com •

www.coai.com

•

www.ispai.com

•

www.trai.gov.in

•

www.moc.gov.in

•

www.reuters.com

•

www.proxim.com

•

www.houstontechnologies.com

•

www.auspi.org

•

www.way2wealth.com

ANNEXURE 60 | P a g e

•

Survey questionnaire.

•

Chi-Square Table.

• Database of SMEs.

SIFY WIRELESS BROADBAND SURVEY 61 | P a g e

Name of the Organization: ………………………………………………… Address: ………………………………………………………………………. Concerned Person: Admin/IT ……………………………………………. Contact Number: Landline:………………… Mobile:…………………..

No. of Computers Organization is using: …………………………….. Mode of Connectivity (Provider): ………………………………………… No. of Lines: ………………………………………………………………… Satisfaction level with Current Connectivity in terms of: 1)Speed …………………………

2)Connectivity………………….

Incurring cost with the Current Provider: Rs………………………. Will the Organization be interested for a Sify Wireless Connectivity if given on a Nominal Rate: ………………………………………………… Comments ………………………………………………………...............

Chi-square table:

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