Sledge The Book

Agency Overview

Founded in 1991, Sledge is one of the UK’s best established live event agencies with a staff of 40 people. Our heritage has been in creating internal and business events but over the last six years, with clients such as O2 and innocent, we have pioneered some of the UK’s most groundbreaking and successful consumer facing brand experiences. Today our business is split 50:50 between consumer and internal/ business events. These events range from huge public happenings such as the innocent village fete, through to intimate team building activities. Through events such as the O2 Premiere we continue to push the boundaries of how live experiences can be used to reward and motivate staff, leveraging the agency’s breadth and experience to handle everything from logistics to production and talent booking. Sledge’s in-house event production expertise is complemented by a video department, which offers comprehensive production services, including extensive post-production facilities and full DVD authoring capabilities, 2D and 3D design. Beyond this, our strategic planning department has enabled us to pioneer new ways of evaluating live experiences and demonstrating return on investment.

The O2 Wireless Festival

O2 asked us to bring to life their well-established sponsorship of the Wireless Festival. We had to ensure a highly engaging interaction between consumers and the brand that would reflect O2’s status as headline sponsor and its long-term strategy of turning customers into fans. Using a gastro pub garden theme, we created an event that touched over 100,000 festival-goers.

The Natural Confectionery Company UK launch

Cadbury asked us to create a nationwide roadshow to launch The Natural Confectionery Company in the UK. The campaign was to raise brand awareness, encourage trial and build long-term relationships – ultimately becoming the sweet brand mums welcomed into their homes. Two teams toured the UK simultaneously, visiting 77 locations over 125 days of activity. The campaign reached over 2 million consumers and increased sales by 10%.

Nick Jr. Jump Up

Nickelodeon’s pre-schooler channel, Nick Jr, asked Sledge to produce their fourth annual Jump Up event. Sledge produced a free three-day event for 21,000 parents and kids at The National Bowl, Milton Keynes. Children were able to join in with their favourite characters including Dora and Diego, the Backyardigans and Fifi and the Flowertots in programme activity zones.

Nivea Visage

Nivea Visage asked us to produce a brand experience to promote their range of 43 products. We created a spa-like environment in shopping centres nationwide – a space where members of the public could come face to face with The Face Experts.

The innocent village féte

When innocent asked us to develop and produce ‘the innocent village fete’, they were looking for an event that would bring a little piece of country to London. The weekend-long event saw 60,000 people spending a large part of their weekend with innocent where entertainment included four music stages, a Kids’ Zone, a Farmers’ Market and a host of activities on the Village Green.

Carphone Warhouse X Factor Fever

Sledge was asked to create and implement a company-wide talent search campaign that would raise awareness of The Carphone Warehouse Group’s sponsorship of The X Factor TV show. The campaign was also to boost staff morale and to find an overall winner to perform at the annual staff ball in front of 9,000 guests.

Sky Door to Door Sales Event

Sky asked us to create an event that would introduce a brand new team of 500 door-to-door sales staff to the Sky brand and make them feel a valued part of the company. Research indicated that staff left feeling excited and proud to work for Sky, with over 92% of guests rating the day 8 out of 10 or higher.

Thinkbox The Thinkbox Experience

Thinkbox asked us to create a high profile live experience designed to re-engage advertisers with television. The event, attended by 500 major decision-makers, was to highlight not only the continued effectiveness of television, but also the exciting new ways in which viewers were using TV.

Bryant Homes Taylor Woodrow Annual Sales Conference

Sledge was asked to produce Bryant Homes’ Annual Sales Conference, which brings together 700 Bryant Homes sales consultants from 11 regions around the UK, plus Head Office and regional staff.

The O2 Premiere

O2 asked Sledge to create an all-day party that would reward staff and launch the new O2 Arena. Entertainment included performances from Tom Jones, the Kaiser Chiefs and Basement Jaxx. We also had to find accommodation for 14,000 people, transport 17,000 people to and from the event, and organize 457 performers. Research showed an immediate uplift in staff morale, teamwork and affiliation to O2. 90% of staff said the day made them feel proud to work for O2.

Sledge Film & Video

Sledge Film and Video offers comprehensive production services including extensive post-production facilities and full DVD authoring capabilities. Whether we are producing conference support films, stand-alone promotional films or video news reels, we create films that engage and communicate effectively with the target audience.

Spirit of O2 Awards

Sledge Film and Video produced a series of films based around the theme of heroes for The Spirit of O2 Awards. This included a programme launch film, finalist videos and a post event film. We also teamed up with Dolby to create an impressive event opener film for what was the first ever corporate use of modern 3D, the first use of Dolby’s Fixed Filter System and the largest non-IMAX 3D projection.

Department of Health Going Over

Exchange Enterprises commissioned us to produce a Department of Health funded film to support the department’s OD campaign. The video needed to be visually strong and well paced in order to attract and hold the attention of the audience (primarily drug users or their associates), offering guidance on what to do when someone overdoses. We produced ‘Going Over’ in a pop video format, using repetition and hooks to deliver the core messages. The film earned us 6 awards at the IVCA‘s, including Gold for Best Drama, Best Educational Film and Best Editing.

Accenture Lovely Day

Accenture asked us to create a film highlighting the variety of ways in which they touch the lives of people living in the UK on a daily basis. We produced a film entitled ‘Accenture – A Lovely Day.’ Throughout the film, shots are used to illustrate the larger corporate message, building up to the film’s tag line: Accenture, we are part of what makes the UK tick. ‘A Lovely Day’ is currently being used to open meetings worldwide and has been reformatted to extend its use beyond our original remit.

The Studio

The studio offers a variety of services including spatial and structural design, environmental design, creative concepts and idea development for brand experiences. Our services also extend to online work, print collateral, brand identities and collaborative projects with set builders.

Westfield London

O2 Wireless Festival

NIVEA Visage

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BBC Global Channels

St Pancras Film Festival

myfilms.co.uk

Ashley Pugh

The Bigfoot Project

The Mill House, Millers Way London, W6 7NH Tel +44 (0) 20 8740 7449 Mobile +44 (0) 7787 124 908 Email [email protected] m

A4 Folder with Capacity Pocket and Brand Identity BBC Global Channels

12 page A5 ‘Little Book of Fun’ The Natural Confectionery Company

A5 POS Promotional Postcard NIVEA Visage

Business Cards and Brand Identity The Bigfoot Project

Sledge in the news

More About Us

Visit Sledge and you’ll find 40 talented people housed in an old mill house, hidden in the weird melting pot that is Shepherd’s Bush. We are an eclectic and fun bunch to work with.

Some of our Clients

Ian Irving Sledge Limited The Mill House, Millers Way, London W6 7NH Tel +44(0)20 8743 3232 Fax +44(0)20 8743 5062 Email [email protected] www.sledge.co.uk