Sky Presentation Advertising Media 0309

SKY EUROPE AIRLINES ADVERTISING MEDIA

ADVERTISING MEDIA

SKYEUROPE PROFILE •First and largest Low-Fare Airline in C&E Europe, founded in 2001 •Operating out of 3 bases: Vienna, Bratislava, and Prague •Over 13 millions passengers transported since launch •3.75 mil. passengers in last 12 months, over 75% load factor •Operating over 60 routes, to 33 destinations in 17 countries •Listed on Warsaw and Vienna Stock Exchanges since 27 Sept 2005 Click to edit Master title style

•New fleet, including brand new Boeings 737-700 NG 4 based in Vienna, 4 based in Prague, 2 based in Bratislava, *subject to aircraft rotations

2

ADVERTISING MEDIA

SKYEUROPE ROUTE NETWORK

Click to edit Master title style

3

ADVERTISING MEDIA

PASSENGER PROFILE

Click to edit Master title style

Age group target 18-26 (27%) 27-45 (44%) 46-65 (20%) Others (9%) • Male/Female ratio Male 59% Female 41% • Biz/Leisure ratio Leisure 80% Business 20%

4

ADVERTISING MEDIA

ADVERTISING PACK 1. ONLINE MARKETING Newsletter Booking Confirmation

07 08 09

2. ONBOARD ADVERTISING Onboard advertising

10 11

Overhead Bins Table Trays Click to edit Master title style SkyEurope Magazine Flight Timetable Distribution of marketing materials Distribution of product samplings Airsickness bags External Aircraft Branding

13 14 15 16 17 18 19 20

5

ADVERTISING MEDIA

1. ONLINE MARKETING Click to edit Master title style

6

ADVERTISING MEDIA

1. ONLINE MARKETING Online Marketing has secured its place as the preferred marketing method. Online marketing makes extensive use of the available tools for getting web users to purchase a product or service from a website. Internet marketing is a cost effective way to deliver quality buyers for your services at little cost compared to most types of marketing services offered. SkyEurope has every week different promotion and offers special fares during this promotional activity which brings high traffic to the website. Click to edit Master title generates style SkyEurope website over 1.5 million unique visits and 16 million impressions per month. Online media advertising options are: •advertising banner in the newsletter, •advertising space on booking confirmation , •advertising on the website is coming soon

7

ADVERTISING MEDIA

NEWSLETTER

Click to edit Master title style

We are sending regular e-mails(newsletters) with information about special offers, new destinations etc. SkyEurope Airlines has 2 million active newsletter subscribers. Target audience are our customers, interested in travelling, sofisticated internet users living mainly in big cities. Newsletter is sent 1x weekly. Format: static banner (gif or jpg), up to 50 kB position1: 183 x 143 px position2: 590 x 75 px Targeting possibility by: - language: SK, CS, DE, EN, IT, FR Price: position 1: 15 EUR for 1.000 e-mails position 2: 10 EUR for 1.000 e-mails If repeated issues discount will be applied Example of price calculation: One time send if database is 200.000 e-mails would cost you if you choose: position1 » (15 x 200.000) / 1000 = 3.000 EUR position2 » (10 x 200.000) / 1000 = 2.000 EUR

8

ADVERTISING MEDIA

BOOKING CONFIRMATION E-mail booking confirmation replaces traditional paper flight ticket and it is sent to passengers right after reservation payment. Format:

static banner (gif or jpg), up to 50 kB, 570 x 100 px

Targeting possibility by: - language: SK, CZ, DE, EN, FR, IT Price:

0.08 EUR / per booking

Click to edit Master title style

Example of price calculation: Banner on booking confirmation in all languages for 1 month Average number of bookings/month: 130.000 Total price/month:130.000 x 0.08 = 10.400 EUR

9

ADVERTISING MEDIA

2. ONBOARD ADVERTISING Click to edit Master title style

10

ADVERTISING MEDIA

2. ONBOARD ADVERTISING With the ever growing need to move away from traditional advertising avenues and to maximize your advertising budget, SkyEurope has come up with a unique and effective way to reach a wide spectrum of consumers. Utilising the growing reach of Central & East Europe’s No. 1 Low Fare Airline, SkyEurope Advertising allows you to communicate directly with SkyEurope’s broad spectrum of passengers, giving you a channel to get your message across effectively. Click to edit Master title style

With OnBoard Advertising, you are guaranteed a captive audience for 1+ hours in an uncluttered market. In short, you get more with less. Take your outdoor advertising campaign to new heights by branding one of our SkyEurope planes!

11

ADVERTISING MEDIA

ONBOARD ADVERTISING FACTS •excellent tools for building your brand awareness •‘in front of your face’ - passengers are exposed to advertising during the whole flight •interaction with a captive target audience for 1+ hours average flight time •average number of passengers reaching 300,000/month •long advertising recall in consumers mind 85% of respondents recall advertising & promotional format (Source: QMedia Ambient Research 2007) TheClick aircraft is one of the most effective media for your advertising… to edit Master title style and an exclusive one too. IMPORTANT NOTE: SkyEurope Airlines reserves the right to limit or cancel the services for advertiser due to the technical, operational, safety and security reasons. SkyEurope will not reimburse the advertiser in case these situations shall occur. All quoted prices below are without VAT.

12

ADVERTISING MEDIA

OVERHEAD BINS Overhead Bin doors are very interesting advertising media in the aircraft. This medium will be in the view area of the passengers after they all take their seat at the cabin. This advertising medium will offer to the advertisers a communication with the target audience all flight long. Price per aircraft/month: 5.000 EUR Item specification: Overhead Bins stickers Format: 600 x 210 mm Click to edit Master Number of bins/aircraft: 33 title style Sticker type: Vinyl 100mic/Cast Vinyl Leading Time: 3-4 weeks

•Above quoted price includes advertising space, installation and removal costs. Total price does not include production costs for adhesives. Stickers are produced according to Federal Aviation Regulations (FAR 25.853F1AI) to strictly fulfill all security and safety requirements. •Volume & Term discounts available upon request •Advertising stickers can be ordered per base, per all bases or per aircraft. It is not possible to buy the advertising space for selected flights only. Once the final graphic layout is ready, the production and installation of the stickers take at least 2-3 weeks.

13

ADVERTISING MEDIA

TABLE TRAYS

Item specification: Table Trays stickers Format: 280 x 150 mm Click to edit Master Number of trays/aircraft: 149title style Sticker type: Vinyl 100mic/Cast Vinyl Leading Time: 3-4 weeks

Tray tables are in the view area of the passengers during the flight. The advertiser can use the inside or back of the tray table. According to the passengers behavior research Table Trays are being used in average 25 minutes on short flights and 45 minutes on 1+ hours flights. There is no any other advertising media that can give a chance to communicate with the target audience this time long and that effectively. Price per aircraft/month: 5.000 EUR •Above quoted price includes advertising space, installation and removal costs. Total price does not include production costs for adhesives. Stickers are produced according to Federal Aviation Regulations (FAR 25.853F1AI) to strictly fulfill all security and safety requirements. •Volume & Term discounts available upon request •Advertising stickers can be ordered per base, per all bases or per aircraft. It is not possible to buy the advertising space for selected flights only. Once the final graphic layout is ready, the production and installation of the stickers take at least 2-3 weeks.

14

ADVERTISING MEDIA

SKYEUROPE MAGAZINE Your message flies on every flight. The SkyEurope Magazine is available on all SkyEurope flights and appears in English and Slovak. As no other magazines are offered on board, undivided attention is guaranteed. With an advertisement or an editorial item within the SkyEurope Magazine you reach over 750.000 passengers over a two-month period. Print run is 70.000 copies. Featuring a high quality layout, a free copy of the SkyEurope Magazine is provided for every passenger – to read on board or at home.

WEBSITE Click to edit Master title style Banner ad (2 months) 1.428 EUR Popup ad (2 months) 1.642 EUR Banners can be supplied in FLASH, JPG, GIF and PNG. Banners to be less than 20K. Home page less than 10K. Home page top: 468 x 60 pixels Home page side: 143 x 60 (up to 75) pixels

MAGAZINE ADVERTISEMENT - DISPLAY One insertion Double page spread (275mm h x 420 mm w) 7.000 EUR Full page (275 mm h x 210 mm w) 4.000 EUR Inside front cover page 4.500 EUR Inside back cover page 4.500 EUR Back cover page (170g laminated shiny) 5.500 EUR 1/2 page (horizontal / vertical) 2.500 EUR 1.4 page 1.300 EUR Inserted advertisement leaflets – agreed price; Requested page/position +10%; Repetition discounts 2 to 3x 5%, 4 to 6x 8%, 7+ 10%; Required advance payment: 50% (14-day cancellation notice required for full refund); 14-day full payment discount: 5%; *price list valid as of 1st Feb.09.

15

ADVERTISING MEDIA

FLIGHT TIMETABLE Your advertisement always on show. Produced in a handy format, our flight timetable appears twice a year when the timetable changes, i.e. mid March and at the beginning of October. Wide distribution at the check-in desks of every airport ensures a constantly high profile for your advertisement. Print run: 50.000 copies per season Click to edit Master title style Seasons: Summer Timetable – March/September Winter Timetable – October/February Formats: 105 x 210 mm Publication Dates: twice yearly (March, October)

Price per season/outside back cover page: 2.500 EUR Price per season/double page inside: 5.000 EUR

16

ADVERTISING MEDIA

DISTRIBUTION OF MARKETING MATERIALS AT DISEMBARKATION OF PASSENGERS Item specification: Dimensions: Weight: Minimum distribution period: Price Vienna Bratislava Prague Click to edit Master titleInbound style flights from one base Outbound flights from one base Average Visibility/base/month: ADVERTISING MEDIA:

leaflets, small brochures, folders up to A4 format eps/vectors up to 170 g/pc. 1 month/base Per base/month 8.000 EUR 8.000 EUR 8.000 EUR 4.000 EUR 4.000 EUR 120.000 passengers

Total price includes distribution of leaflets and logistics (e.g. daily loading/unloading). Distribution of the leaflets can be ordered from one or more bases only. Total price does not include production costs of leaflets. Ask for your special price with order of two or more bases.

17

ADVERTISING MEDIA

DISTRIBUTION OF PRODUCT SAMPLINGS Item specification: Weight: Minimum distribution period: Price Vienna Bratislava Prague Inbound flights from one base Outbound flights from one base Average Visibility/base/month: Click to edit Master title style

product samplings to be approved by SkyEurope 1 month/base Per base/month 10.000 EUR 10.000 EUR 10.000 EUR 5.000 EUR 5.000 EUR 120.000 passengers

ADVERTISING MEDIA: Distribution of promotional materials can be ordered for one or more bases only. Total price includes the distribution and logistics of samples (e.g. daily loading/unloading). Advertiser has to deliver the promotional products with respective packaging. Total price does not include production of product samples. Ask for your special price with order of two or more bases.

18

ADVERTISING MEDIA

AIRSICKNESS BAGS Airsickness bags are paper hygienic bags used by passengers in case of health problems onboard. These special bags are placed in each seat pocket to be well visible! Airsickness bags are usually used by passengers for different purposes then Intended.

Click to edit Master title style

Price Vienna Bratislava Prague Average Visibility/base/3 months:

Per base/3 months 6.500 EUR 6.500 EUR 6.500 EUR 300.000 passengers

Total price does not include production costs (cca 4.000 EUR). Airsickness bags are produced from special PVC covered paper complying with aviation regulations, can be produced in CMYK color range. Total price includes distribution of airsickness bags (e.g. daily loading/unloading). Distribution can be ordered from one or more bases but not per specific flight/s. Lead time 30 days from order approval. Ask for your special price with order of two or more bases

19

ADVERTISING MEDIA

EXTERNAL AIRCRAFT BRANDING Your brand flies the Europe. SkyEurope gives you the opportunity to promote your brand on the outside of a SkyEurope plane. Benefit from being seen countless times by passengers at our destinations (e.g. over 10 million passengers/6 months at Vienna International Airport). You can place your advertisement on entire aircraft coverage or just part of the aircraft exterior. Click to edit Master title style

Media price calculation:

100.000EUR / 6 months / entire aircraft coverage

•Production costs depending on the size & complexity of the design. •Other costs mean costs of hangar, electrical stairs, ferry flight, re-balancing of the aircraft, etc.) •Discounts from the media price to be applied with more aircrafts and longer rental time. •Lead time 3-4 months.

20

ADVERTISING MEDIA

CONTACT If you are interested to advertise in the air or you need any additional information, please do not hesitate to contact us. Andrej Vanko Ancillary Product Manager T: +421 2 4850 1174

Click to edit Master title style

M: +421 915 915 084 E: [email protected]

21

ADVERTISING MEDIA

We are looking forward to cooperate with you. Sky Europe Airlines, a.s. Ivánska cesta 30/B, 820 01 Bratislava, Slovak republic T: +421 2 4850 1100 Click to edit Master title style F: +421 2 4850 1111 E: [email protected]

skyeurope.com

22