Bixi Advertising Presentation
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MONTREAL'S NEW URBAN ADVERTISING NETWORK
WHAT IS BIXI? What does BIXI stand for? BIcycle- TaXI Montreal's new self-service bicycle system. A network of 300 stations with over 3,000 bicycles for locals and tourists. A service available in 6 Montreal boroughs. Available from May to November. An environmentally friendly initiative that encourages alternative methods of transportation. One of the 50 best inventions of the year according to Time Magazine! The winner: The 1st DNA test available to the public An entirely Quebec-based design that is already a hit overseas!
3
FONCTIONNEMENT DU SERVICE BIXI HOW THE BIXI SERVICE WORKS From station to station... Take a bicycle. Pedal. Return it. It's that easy! 1. Pick-up a bicycle at the nearest station. 2. Pedal away... then, return the bicycle to any station - the original location of pick-up or the station nearest to your destination. 3. Users can consult the website to find the nearest station and to check the availability of bicycles in real time.
5
A SIMPLE AND GREEN METHOD OF TRANSPORTATION ! Urban, practical, environmentally friendly, economical. Easy to use. Designed for short distances. The rates encourage frequent, short-term use.
Estimate for 2009: 26,000 subscriptions* 13,000 annual subscriptions 13,000 monthly subscriptions
User profile*: Age 18-44 Professionals Students Higher-than-average education Source: Géocom 2008, for Stationnement de Montréal.
A VERY GOOD DEAL! Created for short trips, the pay-as-you-go structure is intended to encourage frequent trips. You have to be a member to use the system, but for each usage, the first 30 minutes are always free. Membership Annual: $78 (valid for the entire season, from May to November) Montlhy:
$28
Daily: $5 (valid for 24 hours) Once you’re a member, fees vary with length of usage: 1st period of 30 minutes: always free 2nd period of 30 minutes: $1.50 3rd period of 30 minutes: $3.00 4th period of 30 minutes: $6.00
MONTREAL'S NEW URBAN ADVERTISING NETWORK
ADVERTISING STRUCTURE
Direction of traffic
11
ADVERTISING STRUCTURE
Direction of traffic
11
ADVERTISING STRUCTURE IMPORTANT: The positioning of each poster may vary according to the traffic’s direction.
Advertising faces
Two-sided advertising columns at 200 stations
Sens de la circulation
Column format, 54’’ x 37’’ Attention: This new Network is not backlit. Front: advertisement Back: map of Bixi stations
Payment terminal 13
RATES Number of packages available: Five packages of 40 advertising faces not backlit Each package is sold for the entire season, from May to November Package sale price*: $55,000 gross ($46,750 net)* Production extra * This price includes the installation of 2 lots of 40 posters. Installation fees may apply for any extra posting.
15
BENEFITS FOR ADVERTISERS 1. STRATEGIC PRESENCE Unparalleled visibility during the most strategic months of the year (mid-April to mid-November). 2. URBAN PRODUCT 75% of advertising faces concentrated in the downtown area and Plateau Mont-Royal. 3. PROXIMITY MEDIUM Effectively targets drivers, pedestrians, cyclists and tourists. The faces will be located at street level for enhanced visibility. 4. ECONOMIC ALTERNATIVE Low production costs allow the message to be changed regularly. 5. IDEAL TARGET AUDIENCE An urban, active and energetic clientele.
16
Copyright notice All rights reserved. This material is protected by copyright. Any reproduction, in whole or in part, in any form and by any means, is strictly prohibited without the prior written permission of Astral Media Outdoor, L.P. ©2009
WHAT IS BIXI? What does BIXI stand for? BIcycle- TaXI Montreal's new self-service bicycle system. A network of 300 stations with over 3,000 bicycles for locals and tourists. A service available in 6 Montreal boroughs. Available from May to November. An environmentally friendly initiative that encourages alternative methods of transportation. One of the 50 best inventions of the year according to Time Magazine! The winner: The 1st DNA test available to the public An entirely Quebec-based design that is already a hit overseas!
3
FONCTIONNEMENT DU SERVICE BIXI HOW THE BIXI SERVICE WORKS From station to station... Take a bicycle. Pedal. Return it. It's that easy! 1. Pick-up a bicycle at the nearest station. 2. Pedal away... then, return the bicycle to any station - the original location of pick-up or the station nearest to your destination. 3. Users can consult the website to find the nearest station and to check the availability of bicycles in real time.
5
A SIMPLE AND GREEN METHOD OF TRANSPORTATION ! Urban, practical, environmentally friendly, economical. Easy to use. Designed for short distances. The rates encourage frequent, short-term use.
Estimate for 2009: 26,000 subscriptions* 13,000 annual subscriptions 13,000 monthly subscriptions
User profile*: Age 18-44 Professionals Students Higher-than-average education Source: Géocom 2008, for Stationnement de Montréal.
A VERY GOOD DEAL! Created for short trips, the pay-as-you-go structure is intended to encourage frequent trips. You have to be a member to use the system, but for each usage, the first 30 minutes are always free. Membership Annual: $78 (valid for the entire season, from May to November) Montlhy:
$28
Daily: $5 (valid for 24 hours) Once you’re a member, fees vary with length of usage: 1st period of 30 minutes: always free 2nd period of 30 minutes: $1.50 3rd period of 30 minutes: $3.00 4th period of 30 minutes: $6.00
MONTREAL'S NEW URBAN ADVERTISING NETWORK
ADVERTISING STRUCTURE
Direction of traffic
11
ADVERTISING STRUCTURE
Direction of traffic
11
ADVERTISING STRUCTURE IMPORTANT: The positioning of each poster may vary according to the traffic’s direction.
Advertising faces
Two-sided advertising columns at 200 stations
Sens de la circulation
Column format, 54’’ x 37’’ Attention: This new Network is not backlit. Front: advertisement Back: map of Bixi stations
Payment terminal 13
RATES Number of packages available: Five packages of 40 advertising faces not backlit Each package is sold for the entire season, from May to November Package sale price*: $55,000 gross ($46,750 net)* Production extra * This price includes the installation of 2 lots of 40 posters. Installation fees may apply for any extra posting.
15
BENEFITS FOR ADVERTISERS 1. STRATEGIC PRESENCE Unparalleled visibility during the most strategic months of the year (mid-April to mid-November). 2. URBAN PRODUCT 75% of advertising faces concentrated in the downtown area and Plateau Mont-Royal. 3. PROXIMITY MEDIUM Effectively targets drivers, pedestrians, cyclists and tourists. The faces will be located at street level for enhanced visibility. 4. ECONOMIC ALTERNATIVE Low production costs allow the message to be changed regularly. 5. IDEAL TARGET AUDIENCE An urban, active and energetic clientele.
16
Copyright notice All rights reserved. This material is protected by copyright. Any reproduction, in whole or in part, in any form and by any means, is strictly prohibited without the prior written permission of Astral Media Outdoor, L.P. ©2009
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