Siffco Agro Chemicals Ltd . Presented By:

SIFFCO AGRO CHEMICALS LTD . PRESENTED BY: PRERNA SHARMA(FPG0810/118) SIDDHARTH TAK(FPG0810/164) AMIT SHARDA(FPG0810) KAPIL BUDHWANI(FPG0810) MUKESH BHAKAR(FPG0810/092)

The Case • SACL – US-based pesticide company • Planning to enter the Indian market • Scope for the growth in this sector is considered to be tremendous. • Production plant is to be near Mumbai • Company is pondering over the needs of a distribution system to cater the needs

1 How should the ideal channel for distributing pesticides be designed? • List down all service outputs • Develop the levels at which each of the service outputs have to be offered. • Work back from each of the service outputs levels and conceive the activities that have to be performed • Calculate the cost incurred • Compare the ideal channel structure with existing channel structure • Assess the ideal channel design • Develop the channel establishment plan

2 What are the services output demands of the farmers? • • • • •

Pesticides at cheaper rate Products of medium quality but high in durability Reliable service Pesticides in a small quantity at their nearest place Information about loss of crop due to pest infection • Availability of Pesticides with farm related products

3 What types of channel flows have to be performed to achieve these service outputs? qPhysical Possession qOwnership qPromotion qNegotiation qFinancing qRisk-taking qOrdering flow qPayment flow

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How can these service output demands be linked to channel flows? Ownership of pesticides Physical possession Promotion Financing Payment Assortment

Can Siffco differentiate itself by creating an innovative channel?

• Service output delivered template of Rallis’s India •

Distribution Channel

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THANK YOU !!!