Shawshank Redemption - A Business Pov

AGENDA

**SCALED TO TIME SPENT

SYNOPSIS • Based on a true story • Andy Dufresne • Innocent • CBO & Leveraging core competencies • Exit strategy => Mexico • Corporate venturing within the prison

VIDEO

Source: http://www.youtube.com/watch?v=Ec4dGY46_1E&feature=

BOOK VS MOVIE

METAPHORS

CORPORATE CULTURE

• Environment

not conducive for independent

thinking. • Character Red inability to get parole • Article “Implementing Entrepreneurial thinking in Established Organizations“

Key Players: Andy •The Corporate Entrepreneur •Key Attributes •Visionary: starts Business that fit the established systems & environment1 •Patience: New Business creation takes time1 •Leadership: Lesson 8 of Col. Powell of attracting best people to accomplish great deeds3 “What every CEO should know about creating new business”, Garvin, David A. " Harvard Business Review (July/August 2004)

Warden & Red •Warden – The CEO of the Organization •Use of Bible to force up on a common culture in the Jail •Runs his separate venture – Inside Out program •Hires Andy to launder money •Against any kind of innovation as mentioned in ‘The Internal Politics of Venturing’ •Offering resistance & inertia to the Library venture •Resource starvation by providing lack of funds •Red – Entrepreneur •Key resource in Andy’s venture

MISSION STATEMENT

“Get busy living or get busy dying” • Andy could have succumbed to prison life and be institutionalized, but instead he saw a CBO and leveraged his core competencies and became a valuable asset to the organization. • Joseph Schumpeter’s “Creative Destruction

The Story… Andy enters Shawsha nk

POSITIONING OPTIONS

STEPPING STONE OPTIONS

PLATFORM LAUNCHES

Andy does Taxes for Guards Andy gets hammer & the poster to plan his escape

Types of R&D projects

SCOUTING OPTIONS

ENHANCEME NT LAUNCHES LOW

Andy starts writing to Senate for Library funds

MED

HIGH

Market Uncertainty

Andy launders money for Warden

Andy is found not guilty

Andy escape s

NETWORKING New businesses need help fitting in with established systems and structures •Organizational Orphans •“Fish” in Shawshank •Friendship with Red •Rock hammer and Rita poster •Opportunity of working on the roof •Relationship with inmates and Guards

“What every CEO should know about creating new business”, Garvin, David A. " Harvard Business Review (July/August 2004), pp. 18-21.

SCOUTING OPTIONS •Market uncertainty vs Technology confidence – Scout •Tax planning advice to the guard •Financial service to the warden •rock engraving, poster, sole cell, library Ian C. MacMillan and Rita Gunther McGrath, “Crafting R&D project portfolios”, Research Technology Management (September/October 2002), pp. 48-59

The Middle Manager as Innovator

•Comfort with change, Clarity of direction, Thoroughness •Persuasiveness, persistence, discretion – Library expansion •Participative management – encourage inmates (Tommy) Rosabeth Moss Kanter, “The middle manager as Innovator”, Harvard Business Review, July- August 2004, pp. 150, 152-161

Prove Innocence • Tommy’s Death/transfer: Changes the markets/technology and indicate current model is not sustainable • “Get busy living or get busy dying”: For good or bad, make a decision and go for it • Prison is a Red Ocean: Escaping creates a blue ocean for Andy

Other ventures - Red • Red: Bet on people and not on the analysis; Implement entrepreneurial Thinking in Established Organizations • Successful manager inside corporation : New businesses need help fitting in with established systems and culture; What every CEO should know about creating a new business • Great inside network to get things around: Managers must be able to handle a corporate entrepreneur different than the rest • Once outside, didn’t have a network: Implement entrepreneurial Thinking in Established Organizations

The Escape Master Plan - Hole on the wall - Escape route - Clothes from Warden - Finance from Warden Zihuatenjo Mexico

SMART goals

Entrepreneurial Venture

Reflection What can we learn from Andy… • Model Entrepreneur • Thinking laterally • Innovate or be Institutionalized • Ian Telford synonymous with Andy Leadership is the art of accomplishing more than the science of management says its possible.