Shashi Resume-updated Dec 5, 2009

Resume Shashadhar W (Shashi) Age: 34 Email: [email protected] Cell: 9833770221 Summary of Skills & Experience Writing in a humorous and emotionally resonant manner Writing in colloquial Hindi and English Coming up with different angles to tackle a particular problem Radio Advertising Print Advertising AVs Job Nomenclature •

Currently with Radio Mirchi, The Times of India Group, as an Executive Producer since August 2005, started off as a copywriter: 1. Defining and refining content for the prime time, morning drivetime show – Hi Mumbai with Jeeturaaj 2. Optimising the music flow with RJ content and radio promos 3. Creating short and entertaining capsules to capture topical issues on a regular basis, necessary for the live and responsive medium that radio is 4. Editing show snippets and interviews smoothly and crisply 5. Recording interviews with celebrities and city runners, providing stimulating questionnaires to radio jockeys 6. Handling the soundscape of the station in the Programming Head’s absence 7. Handling events like The Filmfare Awards Nite, The Standard Chartered Mumbai Marathon, The Mirchi Music Awards on Radio Mirchi which means capturing the magic live and synching the musicality of the station to the event for an optimal listening experience. 8. Suggesting Big Ticket Ideas of the month – a primary theme which can be continued for a fortnight or more. 9. Making presentations on creative plans which are potential sales deals 10. Ensuring team work, a healthy work ethic and uniform distribution of workload

11. Ensuring adherence to the Information & Broadcasting Ministry guidelines and music-related legal issues

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Worked with Contract Advertising Pvt Ltd as Senior Copywriter from Jan 2003 – August 2005 on: Walt Disney Cadbury’s Eclairs Platinum Live-in Jeans Honda Shopper’s Stop Tata Indicom Patni Computers Gini & Jony HSBC Portico Pfizer Dr. Reddy’s

*2 Rx Excellence Awards, New York, 2004 •

Worked with TBWA\Anthem Pvt. Ltd as copywriter from Oct 2001 – Dec 2002 on: BPL Foster’s CNBC Playstation Wockhardt Nutricia Glennmark Cadila •

Worked with MAA Communications Bozell Pvt. Ltd as copywriter from Dec 2000 – Sept. 2001 on: Nizral (Anti-dandruff shampoo) (Johnson&Johnson)

Reserve Bank of India Glaxo SmithklineBeecham Bank of Baroda Nutreva (OTC product) Unichem Pfizer Aventis Sun Pharma Wyeth Lederle Ltd

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Worked with Motivation Advertising Pvt. Ltd as copywriter from Sept 2000 – Dec 2000 on:

Wintech Computers Zap Infotech Skillsandjobs.com Zenith Infotech Shama Herbalcare Products Ltd •

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Worked with THE INDIAN EXPRESS as a Copy editor and Feature writer, and then Editorial Head – Special Features in the Special Features Team: (Oct 4 1999 – Aug 2000)

Feature Writing Sub-Editing Copywriting Determining the editorial focus Working in co-ordination with the Design Cell to complete the feature.

Was on the panel of writers of the humour magazine ‘Definitely Insane’.

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Worked with Ask me Information Services Ltd. as a Senior Customer Development Executive for a year (Feb 4 1997 – Dec 12 1998)

Qualifications: B. COM, Mumbai University Workshop in ‘Copywriting and Visualisation Techniques’ From K.C College of Journalism, Mumbai – 400 020. Personal Details: Date of Birth

: 27th Aug., 1975.

Nationality / Domicile :

Indian/Maharashtra. Marital status

: Married

Linguistic ability

:

English, Hindi, Marathi. Hobbies

: Trekking, Reading

Address: 704 - A Wing, Metro Residency, Opp. Saraswati Vidyamandir, Tilak Nagar, Chembur (East), Mumbai 400089.