Sexual Symbols In Film
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Sexual Symbols in Film, TV & Advertising, or Freud Goes to Hollywood CST/JOU 1303 Intro to Mass Communication [Click here to go to Korpi's Examples]
Introductory Examples •
•
Afternoon Delight audio clip Gimme All Your Lovin ZZ Top music video
Why This Topic? • •
• •
•
Symbolic sexual content very common in media No one is certain it works the way Freud said it does, but Even if it is not effective in this way, Important because so many people go to so much trouble to put it there If you do not know about this, you do not know very
much about the media
What We Will Cover • • • •
Why sexual content in media? Why use symbols? Freud's ideas about dreams & symbols Examples of Freudian symbols in media
Why Sex in the Media? • • • • •
Appeal to sexual appetite easy to make Visual media are voyeuristic Gain and hold audience attention Ads link product with sexual power Approach may differ for males or females
Examples • • • • • • • • • •
Baywatch Adams Daddy GNC Jaipur Radio Prodigy Ultress Wilkes What is sexy?
Why Sexual Symbolism?
• • • • •
Symbols part of being human Symbols add texture Censorship encourages symbolic representations Attractive/interesting symbols may work subconsciously Symbols may tap into the unconscious • o o
•
Dream symbols Myth
An inside joke
Freud on Dreams •
• •
Interpretation of Dreams -- Freud's first major work, published in 1900 Brought him international attention and acclaim How the human mind works with symbols • o
•
especially the unconcious mind
Emphasis on sexual appetite and aggression
Freud on Dreams • • • •
Humans driven by appetite/need Conscious/Unconscious dichotomy Some needs are gratified in dreams Dreams have both manifest (obvious) and latent (disguised or symbolic) content
Freud on Dreams •
•
Dreams combine elements from memory to express unconscious thoughts Dreams use symbols to disguise reprehensible thoughts
•
•
Sex and aggression are principal needs gratified in dreams Therefore, symbols are of genitals, intercourse, masturbation, etc.
Example •
Psycho clip
Support for Freud's Ideas • • •
Carl Jung Dream research Sleep research
Carl Jung on Dreams • • • • •
A voice of nature -- involuntary and spontaneous Trying to tell us something important Expression of creativity Compensation mechanism Moderates Freud's emphasis on sex, but sexual images still important and common
Dream Research • •
•
Sex and aggression furnish the plots for many dreams Ongoing sexual gratification results in less sexual symbolism in dreams General support for the idea of symbols being male or female
Nature of Sleep • • • • •
We have many dreams every night Dreams occur mostly during REM sleep 4-6 REM periods per night(longer toward morning) About 25% of sleep is REM REM usually accompanied by the physiological signs of sexual stimulation
Sexual Symbols -- Male • • • • • • • • •
Elongated objects Sticks Canes Poles The nose Neckties Items that expand Hats Drills
Examples • • • • • • • • • •
Bijan L'Oreal Red Tall Buildings Tribu Versace Bangles I Love LA Madonna Olivia Newton-John
• • •
Rod Stewart ZZ Top Tori Amos
Examples • • • • • • • • • • • • • • • •
Bonnie & Clyde Broken Arrow A Clockwork Orange Dead Men Don't Wear Plaid Bill & Ted's Excellent Adventure Who Framed Roger Rabbit? Last Married Couple in America The Producers Psycho Brut Canning industry spot Lights Macintosh 1984 Nina Ricci Pierre Cardin Stetson
Examples • • •
The Producers clip Tank Girl clip Apollo 13 clip
Sexual Symbols -- Female •
Flowers
• • • • • • • • •
Gardens Boxes Chests Luggage Containers Ships Rooms Caves Valleys
Examples • • • • • • • • • • • • • • • • • • • • •
Christian Dior Hole in bottle Lancome Narcisse Oscar de la Renta Bangles hallway Bangles keyhole/eye Bangles garden Deana Carter eye I Love LA mouth Express Yourself tube Express Yourself eye Soul Kiss mouth Soul Kiss eye Soul Kiss hallway Gimme All Your Lovin car Gimme All Your Lovin wheel Gimme All Your Lovin light/fender Gimme All Your Lovin exhaust Cherry Pie Tori Amos box
• • • • • • • • • • • • •
A Clockwork Orange mouth Psycho mouth Psycho drain Psycho eye Tank Girl mouth Tom Jones eating oysters Babe tunnel Lights flower Max Factor round window Max Factor flowers Max Factor lipstick flower Nina Ricci tower Pierre Cardin hallway
Sexual Symbols -- Masturbation •
Any regular hand motion that creates friction • o
•
Rapid finger movement • o o
• •
rubbing, polishing
guitar, typewriter picking at something or fiddling with it
In males, losing a tooth or pulling off something Playing with or beating a small child
Examples • • • •
Georgiou Bangles yoyo Bangles guitar ZZ Top guitar
Sexual Symbols -- Intercourse • • •
Military victories Run over by a vehicle, or covered by something Rhythmic movement • o o o
•
climbing stairs, ladders horseback riding crashing waves
Eating tasty things
Examples • • • • • • •
Fabrikant carousel horse Obsession swing Peach and cream Bangles flashing light Bangles up and down Express Yourself cream Gimme All Your Lovin flashing lights
Examples • • •
Tom Jones clip Dragnet clip IQ clip
Examples -- Freudian Jokes • • •
North by Northwest Dr. Strangelove Broken Arrow
• •
A Clockwork Orange clip Big Top Pee Wee clip
Examples • • •
North by Northwest Dr. Strangelove Broken Arrow
More Examples • • •
TV commercials, Stetson, Brut, Babe, Pierre Cardin The Bangles, "In Your Room" Madonna, "Express Yourself"
Conclusion •
•
• •
Freud's ideas the most influential regarding dreams and symbolism Much effort goes into the use of Freudian symbols in entertainment & advertising Not sure if/how these symbols work Whether they work or not, they certainly are commonplace
Introductory Examples •
•
Afternoon Delight audio clip Gimme All Your Lovin ZZ Top music video
Why This Topic? • •
• •
•
Symbolic sexual content very common in media No one is certain it works the way Freud said it does, but Even if it is not effective in this way, Important because so many people go to so much trouble to put it there If you do not know about this, you do not know very
much about the media
What We Will Cover • • • •
Why sexual content in media? Why use symbols? Freud's ideas about dreams & symbols Examples of Freudian symbols in media
Why Sex in the Media? • • • • •
Appeal to sexual appetite easy to make Visual media are voyeuristic Gain and hold audience attention Ads link product with sexual power Approach may differ for males or females
Examples • • • • • • • • • •
Baywatch Adams Daddy GNC Jaipur Radio Prodigy Ultress Wilkes What is sexy?
Why Sexual Symbolism?
• • • • •
Symbols part of being human Symbols add texture Censorship encourages symbolic representations Attractive/interesting symbols may work subconsciously Symbols may tap into the unconscious • o o
•
Dream symbols Myth
An inside joke
Freud on Dreams •
• •
Interpretation of Dreams -- Freud's first major work, published in 1900 Brought him international attention and acclaim How the human mind works with symbols • o
•
especially the unconcious mind
Emphasis on sexual appetite and aggression
Freud on Dreams • • • •
Humans driven by appetite/need Conscious/Unconscious dichotomy Some needs are gratified in dreams Dreams have both manifest (obvious) and latent (disguised or symbolic) content
Freud on Dreams •
•
Dreams combine elements from memory to express unconscious thoughts Dreams use symbols to disguise reprehensible thoughts
•
•
Sex and aggression are principal needs gratified in dreams Therefore, symbols are of genitals, intercourse, masturbation, etc.
Example •
Psycho clip
Support for Freud's Ideas • • •
Carl Jung Dream research Sleep research
Carl Jung on Dreams • • • • •
A voice of nature -- involuntary and spontaneous Trying to tell us something important Expression of creativity Compensation mechanism Moderates Freud's emphasis on sex, but sexual images still important and common
Dream Research • •
•
Sex and aggression furnish the plots for many dreams Ongoing sexual gratification results in less sexual symbolism in dreams General support for the idea of symbols being male or female
Nature of Sleep • • • • •
We have many dreams every night Dreams occur mostly during REM sleep 4-6 REM periods per night(longer toward morning) About 25% of sleep is REM REM usually accompanied by the physiological signs of sexual stimulation
Sexual Symbols -- Male • • • • • • • • •
Elongated objects Sticks Canes Poles The nose Neckties Items that expand Hats Drills
Examples • • • • • • • • • •
Bijan L'Oreal Red Tall Buildings Tribu Versace Bangles I Love LA Madonna Olivia Newton-John
• • •
Rod Stewart ZZ Top Tori Amos
Examples • • • • • • • • • • • • • • • •
Bonnie & Clyde Broken Arrow A Clockwork Orange Dead Men Don't Wear Plaid Bill & Ted's Excellent Adventure Who Framed Roger Rabbit? Last Married Couple in America The Producers Psycho Brut Canning industry spot Lights Macintosh 1984 Nina Ricci Pierre Cardin Stetson
Examples • • •
The Producers clip Tank Girl clip Apollo 13 clip
Sexual Symbols -- Female •
Flowers
• • • • • • • • •
Gardens Boxes Chests Luggage Containers Ships Rooms Caves Valleys
Examples • • • • • • • • • • • • • • • • • • • • •
Christian Dior Hole in bottle Lancome Narcisse Oscar de la Renta Bangles hallway Bangles keyhole/eye Bangles garden Deana Carter eye I Love LA mouth Express Yourself tube Express Yourself eye Soul Kiss mouth Soul Kiss eye Soul Kiss hallway Gimme All Your Lovin car Gimme All Your Lovin wheel Gimme All Your Lovin light/fender Gimme All Your Lovin exhaust Cherry Pie Tori Amos box
• • • • • • • • • • • • •
A Clockwork Orange mouth Psycho mouth Psycho drain Psycho eye Tank Girl mouth Tom Jones eating oysters Babe tunnel Lights flower Max Factor round window Max Factor flowers Max Factor lipstick flower Nina Ricci tower Pierre Cardin hallway
Sexual Symbols -- Masturbation •
Any regular hand motion that creates friction • o
•
Rapid finger movement • o o
• •
rubbing, polishing
guitar, typewriter picking at something or fiddling with it
In males, losing a tooth or pulling off something Playing with or beating a small child
Examples • • • •
Georgiou Bangles yoyo Bangles guitar ZZ Top guitar
Sexual Symbols -- Intercourse • • •
Military victories Run over by a vehicle, or covered by something Rhythmic movement • o o o
•
climbing stairs, ladders horseback riding crashing waves
Eating tasty things
Examples • • • • • • •
Fabrikant carousel horse Obsession swing Peach and cream Bangles flashing light Bangles up and down Express Yourself cream Gimme All Your Lovin flashing lights
Examples • • •
Tom Jones clip Dragnet clip IQ clip
Examples -- Freudian Jokes • • •
North by Northwest Dr. Strangelove Broken Arrow
• •
A Clockwork Orange clip Big Top Pee Wee clip
Examples • • •
North by Northwest Dr. Strangelove Broken Arrow
More Examples • • •
TV commercials, Stetson, Brut, Babe, Pierre Cardin The Bangles, "In Your Room" Madonna, "Express Yourself"
Conclusion •
•
• •
Freud's ideas the most influential regarding dreams and symbolism Much effort goes into the use of Freudian symbols in entertainment & advertising Not sure if/how these symbols work Whether they work or not, they certainly are commonplace
