Session 3

  • May 2020
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Session 3

Comparison MIS & DSS MIS 1. The focus is on structured tasks and routine decisions. 2. Identifies information requirements. 3. Delivers system based on frozen requirement. 4. Provides only indirect access to data by managers. 5. Reliance on computer expert. 6. MIS manager may not completely understand structure of decision. 7. Emphasis is on efficiency.

DSS 1. Focus is no Semi/Unstructured tasks, which required managerial judgment. 2. Establishes tools to be used for decision process. 3. Follows iterative process hence current data can be used. 4. Managers have direct access to data. 5. Reliance on managerial judgment. 6. Manager knowing nature of decision and decision making environment. 7. Emphasis on effectiveness.

Business-Level Strategy 

An integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets



Core competencies are what give a firm one or more competitive advantages, in creating and delivering value to its customers in its chosen field. Also called core capabilities or distinctive competencies.



Competitive Advantages are Superiority gained by a firm when it can provide the same value as its competitors but at a lower price, or can charge higher prices by providing greater value through differentiation.

Key Issues

Business-level Strategy

Which good or service to provide

How to manufacture it

How to distribute it

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