September 2009 Cbi Magazine/get Active!
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DEBUT ISSUE! Tonsof Tips on
getactivemagazine.com SPRING 2008
The 30-Minute Celebrity Makeover
Leeza Gibbons
exclusive interview
>> TRAINING >> NUTRITION >> GEAR
FEARLESS AND FIT AT 50 YUM!
power smoothies
Gov. Arnold Schwarzenegger
the simple — and tasty — nutrition fix
How to use the Power of Fitness to Achieve Your Dreams
Take Control of Your Life The Path to Success Goes Through Your Health Club
The getactivemagazine.com SPRING 2007
Fitness with a Twist Power Yoga for
Superstar Workout
LL Cool J How He Got His A-LIST BODY
Beginners
Media to Work!
PLUS
fat-burning meals
Mini-Meal Makeover
Smart Snacks for Busy People
GET INTO THE The Life-enhancing Power of HOW BEING FIT CAN BOOST YOUR FINANCES
Now You Can Eat to Lose
Put the
LEAVE IT AT THE OFFICE
A VERY BRADY MAKEOVER
JOB STRESS HAS A CURE
Maureen “Marcia” McCormick SHAPES UP
Get Active! produces results for members, clubs, and the industry By Kristen A. Walsh
GA1008_Cover.qxp:GACover 9/22/08
Take Control
11:06 AM Page 1
getactivemagazine.com FALL 2008
GA0908_Cover:NewGACover
5/19/08
12:25 AM
Fit in a Flash The 30-Minute Lunchtime Workout
delicious! WEIGHT LOSS DONE
EASY
Queen of the Court
Page 1
LL Cool J, Stacey Kiebler, Kathy Smith, and Leeza Gibbons—these are just a few of the fitness-minded celebrities who have graced the cover of Get Active!, IHRSA’s special magazine for club members. Yes, Get Active! is attractive, exciting, topical, and endlessly informative, but what makes it truly unique is its ability to perform as an effective membership-sales and member-retention tool. “The primary goal of Get Active! is to encourage and reinforce the consumer’s decision to belong to a club,” explains Jay Ablondi, IHRSA’s executive vice president of global products. “The articles in it showcase what clubs have to offer, educate readers about the benefits of regular workouts, and help them develop healthy exercise and nutrition habits.” “Get Active! is a high-quality publication, and we knew it would be well received by our members,” says Mark Daly, the national media director for Anytime Fitness, Inc., the Hastings, Minnesota-based fitness franchise. The firm, which recently opened its 1,000th facility, makes THE Get Active! available to its franchisees at a FANTASTIC POUR discounted rate. “We saw it as an inexpensive, Beverages getactivemagazine.com SUMMER 2008
highly efficient marketing tool with great potential,” he adds. “We love being able to present a logo-ed Anytime Fitness magazine to our prospects and existing members.” Health clubs sell the best product in the world, which is exercise, explains Jim Schmatlz, the editorial director of Get Active! “How many other businesses can say that they can give you something that will prevent disease, make you happier, and extend your life expectancy?” he asks. “It’s our job to make sure people appreciate all of the benefits conferred by a club membership, and to provide them with the advice and techniques that will help them obtain the results they want.” “The magazine includes interesting articles that are at a level our members can understand and relate to,” observes Sue Speagle, >
That Keep You Young PLUS:
Jack LaLanne Still Feisty at 90!
www.ihrsa.org
|
S e pt e mb e r 2 0 0 9
|
Club Business International
41
GET INTO THE GYM! The Life-enhancing Power of Exercise getactivemagazine.com SUMMER 2008
Fit in a Flash The 30-Minute
THE FANTASTIC POUR
Lunchtime Workout
getactivemagazine.com FALL 2008
Beverages That Keep You Young
delicious! WEIGHT LOSS DONE
PLUS:
EASY
Jack LaLanne Still Feisty at 90!
Queen of the Court
Martina Navratilova
THE TAO OF THE TREADMILL
How She Stays in Awesome Shape
Never be Bored Again
Is Your Salad Making You Fat?
HOW BEING FIT CAN BOOST YOUR FINANCES
Put the Media to Work! the membership director of the Decatur Athletic Club, in Decatur, Illinois, which has been distributing Get Active! to its members for two years. “It’s important to keep clients informed about current health issues and exercise developments, and Get Active! does a great job of that.”
“The primary goal of Get Active! is to encourage and reinforce the consumer’s decision to belong to a club.” Public-policy platform
Get Active! not only performs a valuable service for clubs and their members, but also allows healthconscious Americans to effect positive change in their state capital and in Washington, D.C. “Get Active! and healthclubs.com provide us with a direct line of communication to club members,” explains Amy Bantham, IHRSA’s deputy vice president of government relations. “That allows us to interact with them, and to encourage them to make their opinions known. The result has been thousands of e-mails sent to state and federal lawmakers about key topics, such as sales
Advertise in Get Active! Spread the word about your company’s products and services to 50,000 active health club members, and enjoy additional digital circulation with homepage exposure on www.IHRSA.org, www.healthclubs.com, www.GetActiveAmerica.com, and www.Globalfit.com. To find out how, review the media kit at www.GetActiveMediaKit. com and then contact Michele Eynon at 617-951-0055, Ext. 131, or [email protected], to reserve your ad space. —|
taxes on club memberships and financial incentives for healthy lifestyles.” That, in turn, Bantham points out, pays dividends for the entire industry.
Maximizing Get Active!’s potential
The quarterly magazine is available to IHRSA clubs in bundles of 100, for only $35, plus shipping. To make the best use of them, operators can include copies in sales/membership kits and distribute them throughout the facility, e.g., at the front desk, and in the lobby, locker rooms, cardio area, etc. They can also seek permission from local businesses to put free copies into the hands of the patrons of day spas, hair and nail salons, sporting-goods stores, medical offices, coffee shops, car dealerships, etc. Get Active! also makes an ideal giveaway at health fairs and similar events. To turn the magazines into an effective sales tool, clubs can introduce a special offer. Matthew Piwowar, the owner of an Anytime Fitness facility in Plainfield Township, Michigan, inserts two different coupons in each issue and distributes them to some 45 local businesses. “The back of the coupon includes directions to our club and a list of our amenities,” he explains. “And we put a label on the cover that includes our address and phone number.” The coupons generate at least 20 new memberships each year for Piwowar’s club. “Considering that one paid-in-full, 18-month membership pays for all of our magazines for an entire year, it’s a very productive and low-cost way to advertise,” he attests. To provide extra impact, IHRSA has made it easy for operators to “private label” Get Active! with a customized cover that includes the club’s logo, address, and phone number, for less than $1 per copy. IHRSA can even create an interactive digital version for individual clubs that can be linked to their Website. To order Get Active!, visit ihrsastore.com or contact Phoebe Anderson at 617-951-0055, Ext. 192, or [email protected]. To read Get Active! online or to sign up for a free digital subscription, go to www.healthclubs.com. —| – Kristen A. Walsh, [email protected]
42
Club Business International
|
S e pt e mb e r 2 0 0 9
|
www.ihrsa.org
getactivemagazine.com SPRING 2008
The 30-Minute Celebrity Makeover
Leeza Gibbons
exclusive interview
>> TRAINING >> NUTRITION >> GEAR
FEARLESS AND FIT AT 50 YUM!
power smoothies
Gov. Arnold Schwarzenegger
the simple — and tasty — nutrition fix
How to use the Power of Fitness to Achieve Your Dreams
Take Control of Your Life The Path to Success Goes Through Your Health Club
The getactivemagazine.com SPRING 2007
Fitness with a Twist Power Yoga for
Superstar Workout
LL Cool J How He Got His A-LIST BODY
Beginners
Media to Work!
PLUS
fat-burning meals
Mini-Meal Makeover
Smart Snacks for Busy People
GET INTO THE The Life-enhancing Power of HOW BEING FIT CAN BOOST YOUR FINANCES
Now You Can Eat to Lose
Put the
LEAVE IT AT THE OFFICE
A VERY BRADY MAKEOVER
JOB STRESS HAS A CURE
Maureen “Marcia” McCormick SHAPES UP
Get Active! produces results for members, clubs, and the industry By Kristen A. Walsh
GA1008_Cover.qxp:GACover 9/22/08
Take Control
11:06 AM Page 1
getactivemagazine.com FALL 2008
GA0908_Cover:NewGACover
5/19/08
12:25 AM
Fit in a Flash The 30-Minute Lunchtime Workout
delicious! WEIGHT LOSS DONE
EASY
Queen of the Court
Page 1
LL Cool J, Stacey Kiebler, Kathy Smith, and Leeza Gibbons—these are just a few of the fitness-minded celebrities who have graced the cover of Get Active!, IHRSA’s special magazine for club members. Yes, Get Active! is attractive, exciting, topical, and endlessly informative, but what makes it truly unique is its ability to perform as an effective membership-sales and member-retention tool. “The primary goal of Get Active! is to encourage and reinforce the consumer’s decision to belong to a club,” explains Jay Ablondi, IHRSA’s executive vice president of global products. “The articles in it showcase what clubs have to offer, educate readers about the benefits of regular workouts, and help them develop healthy exercise and nutrition habits.” “Get Active! is a high-quality publication, and we knew it would be well received by our members,” says Mark Daly, the national media director for Anytime Fitness, Inc., the Hastings, Minnesota-based fitness franchise. The firm, which recently opened its 1,000th facility, makes THE Get Active! available to its franchisees at a FANTASTIC POUR discounted rate. “We saw it as an inexpensive, Beverages getactivemagazine.com SUMMER 2008
highly efficient marketing tool with great potential,” he adds. “We love being able to present a logo-ed Anytime Fitness magazine to our prospects and existing members.” Health clubs sell the best product in the world, which is exercise, explains Jim Schmatlz, the editorial director of Get Active! “How many other businesses can say that they can give you something that will prevent disease, make you happier, and extend your life expectancy?” he asks. “It’s our job to make sure people appreciate all of the benefits conferred by a club membership, and to provide them with the advice and techniques that will help them obtain the results they want.” “The magazine includes interesting articles that are at a level our members can understand and relate to,” observes Sue Speagle, >
That Keep You Young PLUS:
Jack LaLanne Still Feisty at 90!
www.ihrsa.org
|
S e pt e mb e r 2 0 0 9
|
Club Business International
41
GET INTO THE GYM! The Life-enhancing Power of Exercise getactivemagazine.com SUMMER 2008
Fit in a Flash The 30-Minute
THE FANTASTIC POUR
Lunchtime Workout
getactivemagazine.com FALL 2008
Beverages That Keep You Young
delicious! WEIGHT LOSS DONE
PLUS:
EASY
Jack LaLanne Still Feisty at 90!
Queen of the Court
Martina Navratilova
THE TAO OF THE TREADMILL
How She Stays in Awesome Shape
Never be Bored Again
Is Your Salad Making You Fat?
HOW BEING FIT CAN BOOST YOUR FINANCES
Put the Media to Work! the membership director of the Decatur Athletic Club, in Decatur, Illinois, which has been distributing Get Active! to its members for two years. “It’s important to keep clients informed about current health issues and exercise developments, and Get Active! does a great job of that.”
“The primary goal of Get Active! is to encourage and reinforce the consumer’s decision to belong to a club.” Public-policy platform
Get Active! not only performs a valuable service for clubs and their members, but also allows healthconscious Americans to effect positive change in their state capital and in Washington, D.C. “Get Active! and healthclubs.com provide us with a direct line of communication to club members,” explains Amy Bantham, IHRSA’s deputy vice president of government relations. “That allows us to interact with them, and to encourage them to make their opinions known. The result has been thousands of e-mails sent to state and federal lawmakers about key topics, such as sales
Advertise in Get Active! Spread the word about your company’s products and services to 50,000 active health club members, and enjoy additional digital circulation with homepage exposure on www.IHRSA.org, www.healthclubs.com, www.GetActiveAmerica.com, and www.Globalfit.com. To find out how, review the media kit at www.GetActiveMediaKit. com and then contact Michele Eynon at 617-951-0055, Ext. 131, or [email protected], to reserve your ad space. —|
taxes on club memberships and financial incentives for healthy lifestyles.” That, in turn, Bantham points out, pays dividends for the entire industry.
Maximizing Get Active!’s potential
The quarterly magazine is available to IHRSA clubs in bundles of 100, for only $35, plus shipping. To make the best use of them, operators can include copies in sales/membership kits and distribute them throughout the facility, e.g., at the front desk, and in the lobby, locker rooms, cardio area, etc. They can also seek permission from local businesses to put free copies into the hands of the patrons of day spas, hair and nail salons, sporting-goods stores, medical offices, coffee shops, car dealerships, etc. Get Active! also makes an ideal giveaway at health fairs and similar events. To turn the magazines into an effective sales tool, clubs can introduce a special offer. Matthew Piwowar, the owner of an Anytime Fitness facility in Plainfield Township, Michigan, inserts two different coupons in each issue and distributes them to some 45 local businesses. “The back of the coupon includes directions to our club and a list of our amenities,” he explains. “And we put a label on the cover that includes our address and phone number.” The coupons generate at least 20 new memberships each year for Piwowar’s club. “Considering that one paid-in-full, 18-month membership pays for all of our magazines for an entire year, it’s a very productive and low-cost way to advertise,” he attests. To provide extra impact, IHRSA has made it easy for operators to “private label” Get Active! with a customized cover that includes the club’s logo, address, and phone number, for less than $1 per copy. IHRSA can even create an interactive digital version for individual clubs that can be linked to their Website. To order Get Active!, visit ihrsastore.com or contact Phoebe Anderson at 617-951-0055, Ext. 192, or [email protected]. To read Get Active! online or to sign up for a free digital subscription, go to www.healthclubs.com. —| – Kristen A. Walsh, [email protected]
42
Club Business International
|
S e pt e mb e r 2 0 0 9
|
www.ihrsa.org
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