Seminar Report On Obama

A Seminar Report Titled “Contemporary Issues and Obama’s Leadership Style” Submitted in partial fulfillment for the Award of degree of Master of Business Administration

Submitted To: Mrs. Alka Swami Lecturer (MBA Deptt.)

Submitted By:Swati Panwar MBA II Sem

2008-2010

Engineering College Bikaner Society’s

College of Engineering & Technology Karni Industrial Area, Pugal Road, Bikaner Phone: +91-151-2253404, +91-151-3090326

CERTIFICATE This is to certify that the project entitled “Contemporary Issues and Obama’s Leadership Style” has been carried out by Swati Panwar under my guidance in partial fulfillment of the degree of MASTER OF BUSINESS ADMINISTRATION of College of Engineering & Technology, Bikaner during the academic year 2008-2010. To the best of my knowledge and belief this work has not been submitted elsewhere for the award of any other degree.

Seminar Guide Mrs. Alka Swami Date: Place: CET, Bikaner

PREFACE True learning is born out of experience and observation. Practical experience is one of the best types of learning that one can remember through out the life. As an MBA student, my aim should not only to learn theoretical concept in the classroom, but it becomes more important as how to apply those concepts in practice.

After learning theoretical aspects of administration and management, the day came to apply these in corporate world in context of modern industrial enterprise that has to go through its different terminal to achieve that corporate goal.

The importance of seminar preparation has been widely accepted by the educational institution as well as in the business. The main objective of seminar presentation on contemporary issues is to develop partial knowledge and awareness about industrial environment and business practices in the student as a supplement to theoretical studies of administration and management in specific area like Finance, Marketing, Human Resource Management, System Management, etc. It increases the skill ability, boosts up confidence and attitude of a student to perform a specific job in industrial environment.

This seminar report is all about the different leadership styles used in management with special reference to Barack Hussein Obama who used it very effectively in elections of USA in the year 2008.

ACKNOWLEDGEMENT I feel immense pleasure in acknowledging those individuals and institutions that helped me with their fruitful suggestions and encouragements for making it possible to accomplish the work of the project in time. I express my profound gratitude to my guide MRS. ALKA SWAMI (Faculty CET) for providing sound moral support, valuable guidance and all possible help for undertaking seminar project work. I am grateful to Mr. S.K. VYAS, Head, Deptt. Of Management and Technology, Bikaner for constant inspiration, guidance, moral support during the project work. I would like to thank the members of panel Miss Hem Ahuja (Faculty CET) and Miss Sarita Choudhary (Faculty ECB) for spending their valuable time, critical analysis and comments on seminar presentation. I acknowledge the significant role of my family members for providing a happy environment and inspiration needed to undertake this work.

(SWATI PANWAR)

TABLE OF CONTENTS S.No. 1. 2. 3. 4. 5. 6.

Topic Introduction of Barack Hussein Obama Leadership lessons from Obama Marketing Strategies Used by Obama Political positions of Barack Obama Issues discussed by Obama Six Rules for Tomorrow's Radical Innovators

Introduction of Barack Hussein Obama

Page No.

Barack Hussein Obama II (born August 4, 1961) is the 44th and current President of the United States and the first African American to hold the office. Obama was the junior United States Senator from Illinois from January 2005 until November 2008, when he resigned following his election to the presidency. Obama is a graduate of Columbia University and Harvard Law School, where he was the first African American president of the Harvard Law Review. He was a community organizer in Chicago before earning his law degree. He worked as a civil rights attorney in Chicago and also taught constitutional law at the University of Chicago Law School from 1992 to 2004. Obama served three terms in the Illinois Senate from 1997 to 2004. Following an unsuccessful bid for a seat in the U.S. House of Representatives in 2000, Obama ran for United States Senate in 2004. His victory from a crowded field in the March 2004 Democratic primary raised his visibility, and his prime-time televised keynote address at the Democratic National Convention in July 2004 made him a rising star nationally in the Democratic Party. He was elected to the U.S. Senate in November 2004 by the largest margin in Illinois history. He began his run for the presidency in February 2007. After a close campaign in the 2008 Democratic Party presidential primaries against Hillary Rodham Clinton, he won his party's nomination, becoming the first major party African American candidate for president. In the 2008 general election, he defeated Republican candidate John McCain and was inaugurated as president on January 20, 2009.

Leadership lessons from Obama

1. Be comfortable in your skin:It hardly matter from which nation we are, which religion we have. These statements were completely refused by Obama, as he was proved himself. As he was always considered “Black” but today he is leading the leading country of world. It means if we are a good leader than followers have to follow us.

2. Develop your communication skills:As he develop his communication skills. He used the different techniques to connect with people via internet, media. He made opinion polls. He makes many logins on different sites to make connection with general public.

3. Deliver with passion:Whatever we are saying, say confidently. We should be confident enough. So that person can get influenced by us. He always looks like a confident man. If we have confidence in us people will believe us.

4. Practice-Practice-Practice:Practice makes the man perfect. He has done lots of hard work and works hours and hours to get victory.

5. You will get far with a great team:We should get along with people. If we have a good team with us half of our work has done. In his acceptance speech Obama said “To my campaign manager David Alvelord and the best campaign team ever assembled in the history of politics. You made this happen and I am forever grateful for what you have sacrificed to get it done”.

6. Stable strategy + flexible tactics = victory:-

If our strategies are stable and we have the quality of flexible tactics than nobody can stop us to get victory.

7. Be your own story teller:A person can express himself very well as nobody else can. He also elaborated himself by providing words to his opinion in frame work of his work. Obama wrote “Dreams from My Father: A Story of Race and Inheritance” 10 years ago after Obama was elected the first African American president of the Harvard Law Review.

Marketing Strategies Used by Obama On November 4, 2008, Democratic Senator, Barack Hussein Obama (Obama), was elected as the first African-American President of the United States of America. The opening lines of his victory speech at Grand Park, Chicago, Illinois, were, "If there is anyone out there who still doubts that America is a place where all things are possible, who still wonders if the dream of our founders is alive in our time, who still questions the power of our democracy, tonight is your answer." Analysts believed that 2008 had been a historical election for two reasons: Obama was the first African American to be elected President of the country and second, the Internet had been used extensively as a campaigning tool. For the first time in the history of the US Presidential Elections, the Internet was used widely and effectively for both campaigning and fund raising purposes. Obama also used the traditional methods of marketing which accounted for 50% of his fund raising. Obama carefully tailored his campaign by targeting people of different age groups, communities, and professionals systematically to achieve success in the elections. Obama tapped the growing community of people who preferred the Internet and mobile phones to television. “Like any great brand, Obama has built up a bond of trust with the American people… But like any brand, he has to deliver now on his promises, both actual and perceived”.

- John Quelch, Marketing expert, in November 2008. “We have a lot of work to do to get our country back on track, and I'll be in touch soon about what comes next.” - Barack Obama, in an email to his supporters on election night (November 4, 2008). “I know several people on the campaign, and I can tell you hands down Obama has the better technology strategy. There is an innate generational understanding of technology in the guys' bones – most of them grew up with it as an integral part of their daily life.” - Anthony Citrano, branding consultant, June 2008. He tapped social media both for raising funds and for campaigning. He made his supporters campaign for him by allowing them to sign up in his website and get phone numbers of people whom they could call and talk to. In this way, he changed the task of supporters and made them campaigners on the web.The consistency with which he publicized his personal information uniformly on all his websites and also targeted specific information at individual websites, depending on the age groups of the people, the communities they belonged to, and also what religious backgrounds or professional backgrounds they belonged to, caught the imagination of analysts. The information contained in each of the websites was different and that lent a personal touch to them and also added to his credibility. He managed to get the attention of the younger generation, a segment that was ignored by other candidates as a group of people who could not contribute funds. This group of people, who also were the main users of the Internet, got involved in the elections, campaigned for Obama, and also surprised analysts by turning up in large numbers to vote. Obama also had a dedicated website called "FighttheSmears" with the sole aim of addressing and combating any false accusations about himself as and when they appeared. The entire campaign was well structured to project a consistent image of Obama and every action taken by the campaigners was well thought out. Experts believed that Obama used the Internet with skill, efficiency, and care and his labor had borne fruit in the form of his victory. Obama ended his victory speech with the following words: "This is our time, to put our people back to work, and open doors of opportunity for our kids; to restore prosperity and promote the cause of peace; to reclaim the American dream and reaffirm that fundamental truth, that, out of

many, we are one; that while we breathe, we hope. And where we are met with cynicism and doubts and those who tell us that we can't, we will respond with that timeless creed that sums up the spirit of a people: Yes, we can. Thank you. God bless you. And may God bless the United States of America".

Obama's Technology Strategy Analysts felt that Obama had revolutionized the election campaign process by using new media channels in addition to traditional communication methods. He used new media like text messaging, social networking, and blogging and also converted a supporter from a mere voter to a virtual campaign employee. www.barackobama.com visitors: “I’m asking you to believe. Not just in my ability to bring about real change in Washington… I’m asking you to believe in yours.” In the Youtube music video and in the quote above, Senator Obama is selling an egalitarian message through compelling, emotional and inclusive speeches, music videos and arguments. His emphasis, at a time when polls show that many voters feel like their voices aren’t being heard, is about “we” as the crowds chant at his rallies, “Yes we can.”; in this photograph from a rally “Change we can believe in”. His pitch has been about empowerment and the role of the community in government, not the role of government in the community. Online Marketing Strategies:1. The First Time You Visit Your Site You Are Asked To Join His Mailing List. 2. Every Web Page Furthers the Primary Action to ‘Donate Now’. 3. Excellent Information Architecture. 4. A Blog Is Used To Communicate Messages. 5. Social Networking Is Used To Maximize Exposure. 6. Mobile Marketing Is Used To Further His Message.

Political Positions of Barack Obama

Economic policy Barack Obama's current economic advisors are Austan Goolsbee of the University of Chicago and Jeffrey Liebman of Harvard University. In 2006, Obama wrote: "We should be asking ourselves what mix of policies will lead to a dynamic free market and widespread economic security, entrepreneurial innovation and upward mobility we should be guided by what works." Speaking before the National Press Club in April 2005, he defended the New Deal social welfare policies of Franklin D. Roosevelt, associating Republican proposals to establish private accounts

 Corporate governance On April 20, 2007, Obama introduced a bill in the Senate (Shareholder Vote on Executive Compensation Act - S. 1181) requiring public companies to give shareholders an annual nonbinding vote on executive compensation, popularly called "Say on pay." A companion bill introduced by Rep. Barney Frank passed the House the same day. Several corporations voluntarily have begun to give shareholders such a vote because of concerns about excessive CEO salaries.  Labor rights Obama supports the Employee Free Choice Act, a bill that adds penalties for labor violations and which would circumvent the secret ballot requirement to organize a union. Obama promises to sign the EFCA into law. He is also a cosponsor of the "Re-empowerment of Skilled and Professional Employees and Construction Trades workers" or RESPECT act (S. 969) that aims to overturn the National Labor Relations Board's "Kentucky River" 532 U.S. 706 (2001) decision that redefined many employees lacking the authority to hire, fire, or discipline, as "supervisors" who are not protected by federal labor laws.  Equal pay Obama favors the concept of equal pay (the abolition of wage differences based on gender). He has supported legislation designed to improve the effectiveness of the Equal Pay Act of 1963. In 2007, the House of Representatives passed the Lilly Ledbetter Fair Pay Act, which, according to

the National Federation of Independent Business, would have allowed "employees to file charges of pay discrimination within 180 days of the last received paycheck affected by the alleged discriminatory decision." The bill would have overturned the Supreme Court decision in Ledbetter v. Goodyear. There the Court dismissed a woman's discrimination claim because she had filed it more than 180 days after the first affected paycheck. The bill died in a 2008 Senate vote in which Obama and other Democrats could not break a Republican filibuster. In the 111th congress it was passed again, and Obama signed it on January 29, 2009.  Education During an October 2004 debate, Obama stated that he opposed education vouchers for use at private schools because he believes they would undermine public schools. In a July 2007 address to the National Education Association, Obama supported merit pay for teachers, to be based on standards to be developed "with teachers.” Obama also called for higher pay for teachers.[18] Obama's plan is estimated to cost $18 billion annually and was originally planned to be partially funded by delaying NASA's Constellation program for five years but he has since reconsidered and stated that he will look for "an entirely different offset.” "We owe it to our children to invest in early-childhood education; and recruit an army of new teachers and give them better pay and more support; and finally decide that, in this global economy, the chance to get a college education should not be a privilege for the few, but a birthright of every American.". He also is against the teaching of intelligent design as scientific fact, but supports teaching theology.  Taxation Under Obama's plan, middle-class families would see their income taxes cut, with no family making less than $250,000 seeing an increase. However, he did vote for a budget in June 2008, that would raise the taxes on single people with a taxable income of over $32,000 by pushing up their tax bracket from 25% to 28%. Obama has proposed a tax plan which includes tax credits to lower the amount of taxes paid. It is argued that the typical middle-class family would receive over $1,000 in tax relief, with tax payments that are 20% lower than they faced under President Ronald Reagan. According to the Tax Policy Center, the Obama plan provides three times as much tax relief for middle-class families as the McCain plan. Obama's plan includes a temporary

"making work pay" program, which gives a tax credit at 6.2% of earned income up to $400 for single workers (making less than $75,000/yr), and an $800 for married couples (making less than $150,000/yr), expiring at the end of 2010. Families making more than $250,000 would pay either the same or lower income tax rates than they paid in the 1990s. For the wealthiest 2% of families, Obama plans to reverse a portion of the tax cuts they have received over the past eight years. But no family will pay higher income tax rates than they would have paid in the 1990s. Dividend rates would be 39 percent lower than what President George W. Bush proposed in his 2001 tax cut. Obama’s plan is to cut income taxes overall, which he states would reduce revenues to below the levels that prevailed under Ronald Reagan (less than 18.2 percent of GDP). Obama argues that his plan is a net tax cut, and that his tax relief for middle class families is larger than the revenue raised by his tax changes for families over $250,000. Obama plans to pay for the tax changes while bringing down the budget deficit by cutting unnecessary spending. Obama said he wanted to "look at raising the capital gains tax for purposes of fairness."  Immigration Obama supports a guest worker program, and voted in favor of the Bush administration backed Comprehensive Immigration Reform Act of 2007. Obama has said that he "will not support any bill that does not provide [an] earned path to citizenship for the undocumented population." Obama has said that he does not believe that the 12 million illegal immigrants should be deported. He said "It's not going to happen. We're not going to go round them up ... We should give them a pathway to citizenship." In September 2006, Obama voted for the Secure Fence Act, authorizing the construction of 700 miles (1,100 km) of fencing along the United States–Mexico border.Obama has supported granting driver's licenses to illegal immigrants.In June 2007, Obama voted against declaring English as the official language of the federal government. In November 2007, Obama stated that, "We can … go a long way toward meeting industry’s need for skilled workers with Americans. Until we have achieved that, I will support a temporary increase in the H-1B visa program as a stopgap measure until we can reform our immigration system comprehensively."

In July 2007, Obama said, "Find out how many senators appeared before an immigration rally last year. Who was talking the talk, and who walked the walk -- because I walked…I didn't run away from the issue, and I didn't just talk about it in front of Latino audiences." "I believe we must secure our borders, fix our broken immigration bureaucracy, and require the 12 million undocumented to get on a responsible path to citizenship. I will also increase the number of people we allow in the country legally to a level that unites families and meets the demand for jobs employers cannot fill" "I support comprehensive immigration reform that includes improving our visa programmes, including the H-1B programme, to attract some of the world's most talented people to America", Obama said in an interview with IANS in October 2008.  Energy policy Barack Obama delivering a speech at the University of Southern California in support of California Proposition 87.In his New Energy for America plan, Obama proposes to reduce overall U.S. oil consumption by at least 35%, or 10 million barrels per day, by 2030 in order to offset imports from OPEC nations. Obama voted in favor of the Energy Policy Act of 2005, which provided incentives (chiefly tax breaks) to reduce national consumption of energy and to encourage a wide range of alternative energy sources. It also resulted in a net tax increase on oil companies. On the issue of nuclear power, in 2005, Obama stated, "... as Congress considers policies to address air quality and the deleterious effects of carbon emissions on the global ecosystem, it is reasonable – and realistic – for nuclear power to remain on the table for consideration. Illinois has 11 nuclear power plants – the most of any State in the country – and nuclear power provides more than half of Illinois’ electricity needs." Regarding McCain's plans for 45 new nuclear power plants, Obama said that it's not serious, it's not new, it's not the kind of energy policy that will give families the relief they need. Obama declared himself flatly opposed to building the Yucca Mountain nuclear waste repository in Nevada.

Foreign policy His first major speech on foreign policy was delivered on April 23, 2007 to the Chicago Council on Global Affairs. He identified the problems that he believes the current foreign policy has caused, and the five ways the United States can lead again, focused on "common security", "common humanity", and remaining "a beacon of freedom and justice for the world" Obama stated five main foreign policy goals: 1. Ending the war in Iraq responsibly. 2. Finishing the fight against Al Queda and the Taliban. 3. Securing all nuclear weapons and material from terrorists. 4. Achive true energy security. 5. Rebuilding our alliance to meet the challenges of the 21st century.  India Barack Obama has pledged to "build a close strategic partnership" between US and India if elected. "Already, in communities across this country, Indian Americans are lifting up our economy and creating jobs," he said. "Leading entrepreneurs, innovators, lawyers, doctors, engineers, and hardworking professionals are adding to the richness and success of the American society." "Too often, flawed strategies like racial profiling have had a disproportionate effect on Indian Americans. Too often, restrictions at our borders have prevented entry for many students and family members who seek nothing more than opportunity and reunification with loved ones", Obama argued in an article he has written for India Abroad. Obama said in an interview with IANS he would support "comprehensive immigration reform", including the H-1B visa programme "to attract some of the world most talented people to America". "We know that we cannot and should not put up walls around our economy."  China On March 20, 2008 Obama criticized his rivals for undermining America’s security: "Because of the Bush-McCain policies, our debt has ballooned. This is creating problems in our fragile economy." "It also means we’re having to pay for this war with loans from China. Having China as our banker isn’t good for our economy, it isn’t good for our global leadership, and it isn’t

good for our national security. History teaches us that for a nation to remain a preeminent military power, it must remain a preeminent economic power."[139] Obama appealed to China on grounds of co-operation and increased friendship following Obama's election victory on November 4 2008. On November 8 2008, Hu Jintao and Barack Obama had a phone conversation in which the Chinese President congratulated Obama on his recent election victory. During the conversation both parties agreed that the development of USChina relations is not only in the interest of both nations, but also in the interests of the world.  Pakistan On August 1, 2007, Obama stated that as President he would consider military action in Pakistan in order to attack al-Qaeda, even if the Pakistani government did not give approval. Obama said, "I will not hesitate to use military force to take out terrorists who pose a direct threat to America." He also said "As President, I would deploy at least two additional brigades to Afghanistan to reinforce our counter-terrorism operations”. On August 1, 2007 Obama declared in a foreign policy speech that the United States must be willing to strike al Qaeda targets inside Pakistan, with or without the consent of the Pakistani government. On the same day in response, then-White House press secretary Tony Snow highlighted the policy's shift from the position established by the Bush Administration, he said: "Our approach to Pakistan is one that not only respects the sovereignty of Pakistan as a sovereign government, but is also designed to work in a way where we are working in cooperation with the local government". After weeks of discourse surrounding the policy, Obama said there was misreporting of his comments, saying that, "I never called for an invasion of Pakistan or Afghanistan." He clarified that rather than a surge in the number of troops in Iraq, there needs to be a "diplomatic surge" and that if there were "actionable intelligence reports" showing al-Qaida leader Osama bin Laden in Pakistan, the U.S. troops as a last resort should enter and try to capture terrorists. That would happen, he added, only if "the Pakistani government was unable or unwilling" to go after the terrorists. Obama has said that he would hold Pakistan accountable for the massive military aid it has received from Washington if he were elected to the White House. He said his administration will increase pressure on Pakistan to come to terms with terrorist safe havens along its northern border with Afghanistan. He noted that the US was providing Pakistan military aid which he said was being misused by that country to prepare for a war against India.

Issues 1. Terrorism: When Obama was crowned at that time the whole world is facing the problem of terrorism. With the first stroke of his presidential pen, Barack Obama began to rewrite the book on how the U.S. will confront terrorism going. In making that his first official act as a president he told the world that the U.S. is going to confront the struggle against terrorism in a manner that is consistent with our values and our ideals.

2. Outsourcing:Obama said that as president he “will stop giving tax breaks to companies that ship jobs overseas, and I will start giving them to companies that create good jobs right here in America”. He is not against outsourcing; he wanted that jobs will give to Americans. He is speaking for many democrats, who favored such a measure for a long time. They are hoping that this will dampen outsourcing, at a crucial time when the politicians need to be seen doing something to stem the job losses. It will tickle the economic nationalists the right way, and indeed, every recession sees them in ascendancy. So, President Obama has said the right thing, at the right time, for the Americans.

3. Swiss Bank:The government seeks to identify of tens of thousands of possible U.S. tax cheats who hid billions of dollars in assets at the Swiss based banks. The Obama administration wants UBS to turn over information on as many as 52000 U.S. customers who concealed their account from U.S. government, in violation of tax laws. UBS, the largest bank in Switzerland, agreed to divulge the names of well-heeled Americans whom the authorities suspect of using offshore accounts at the bank to evade taxes. The bank admitted conspiring to defraud the Internal Revenue Service and agreed to pay $780 million to settle a sweeping federal investigation into its activities.

Six Rules for Tomorrow's Radical Innovators Barack Obama is one of the most radical management innovators in the world today. Obama's team built something truly world-changing: a new kind of political organization for the 21st century. It differs from yesterday's political organizations as much as Google and Threadless differ from yesterday's corporations: all are a tiny handful of truly new, 21st century institutions in the world today. Obama presidential bid succeeded, in other words, as our research at the Lab has discussed for the past several years, through the power of new DNA: new rules for new kinds of institutions. So let's discuss the new DNA Obama brought to the table, by outlining seven rules for tomorrow's radical innovators.

1. Have a self-organization design:What was really different about Obama's organization? We're used to thinking about organizations in 20th century terms: do we design them to be tall, or flat? But tall and flat are concepts built for an industrial era. They force us to think - spatially and literally - in two dimensions: tall organizations command unresponsively and flat organizations respond uncontrollably. Obama's organization blew past these orthodoxies: it was able to combine the virtues of both tall and flat organizations. How? By tapping the game-changing power of selforganization. Obama's organization was less tall or flat than spherical - a tightly controlled core, surrounded by self-organizing cells of volunteers, donors, contributors, and other participants at the fuzzy edges. The result? Obama's organization was able to reverse tremendous asymmetries in finance, marketing, and distribution - while McCain's organization was left trapped by a stifling command-and-control paradigm.

2. Seek elasticity of resilience:Obama's 21st century organization was built for a 21st century goal - not to maximize outputs, or minimize inputs, but to, as Gary Hamel has discussed, remain resilient to turbulence. What happened when McCain attacked Obama with negative ads in September? Such attacks would have depleted the coffers of a 20th century organization, which would have been forced to retaliate quickly and decisively in kind. Yet, Obama's organization responded furiously in

exactly the opposite way: with record-breaking fundraising. That's resilience: reflexively bouncing back to an existential threat by growing, augmenting, or strengthening resources.

3. Minimize strategy:Obama's campaign dispensed almost entirely with strategy in its most naïve sense: strategy as gamesmanship or positioning. They didn't waste resources trying to dominate the news cycle, game the system, strong-arm the party, or out-triangulate competitors' positions. Rather, Obama's campaign took a scalpel to strategy - because they realized that strategy, too often, kills a deeply-lived sense of purpose, destroys credibility, and corrupts meaning.

4. Maximize purpose:Change the game? That's 20th century thinking at its finest - and narrowest. The 21st century is about changing the world. What does "yes we can" really mean? Obama's goal wasn't simply to win an election, garner votes, or run a great campaign. It was larger and more urgent: to change the world. Bigness of purpose is what separates 20th century and 21st century organizations: yesterday, we built huge corporations to do tiny, incremental things - tomorrow; we must build small organizations that can do tremendously massive things. And to do that, you must strive to change the world radically for the better - and always believe that yes, you can. You must maximize, stretch, and utterly explode your sense of purpose.

5. Broaden unity:What do marketers traditionally do? Segment and target, slice and dice. We've become great at dividing markets into tinier and tinier bits. But we're terrible at unifying them. Yet Obama succeeded not through division, but through unification: we are, he contended, "not a collection of Red States and Blue States -- We are the United States of America". Obama intuitively understands a larger truth of next-generation economics. Unified markets are what a world driven to collapse by hyper consumption is desperately going to need.

6. Remember that there is nothing more asymmetrical than an ideal:Obama ended his last speech before the election by saying: "let's go change the world." Why are those words important? Because the world needs change. A world driven by economic meltdown, religious conflict, resource scarcity, and intractable poverty and violence - such a world demands fresh ideals. We must mold and shape a better world - or we will surely all suffer together. As Obama said: "we rise or fall ... as one people." In such a world, forget about a shortlived, often meaningless "competitive advantage". It's a concept built for the 20th century. In the 21st century, there is nothing more asymmetrical - more disruptive, more revolutionary, or more innovative -- than the world-changing power of an ideal.

Where are the ideals in our

organization? What ideals are missing - absent, bankrupt, stolen - from your economy, industry, or market? What ideals will you fight and struggle for - and live? Because the ultimate problem with industrial-era business was, as Wall Street has so convincingly demonstrated, this: there weren't any. That seventh lesson is the starting point for tomorrow's radical innovators - because it's the thread that knits the others together. And it's where we should start if we want to use these seven rules to start building 21st century institutions - whether businesses, non-profits, social enterprises, or political campaigns. As a young brown American, I couldn't be more deeply or powerfully inspired by the "defining moment" of an Obama presidency. Yet, the seeds of a new challenge have been planted by that victory: for us to harness the lessons of his quiet revolution our quiet revolution - to seed many, many more.

Conclusion The report discusses about various leadership styles used in different organizations with special reference to Barack Hussein Obama. There are clear lessons that all HR leaders can learn from Barack Obama’s march to the presidency. He also added, there’s a difference between running a political campaign and running our career as an HR leader. However, we can certainly apply the above mentioned six lessons within our organization and as we think about our HR career. Barack Obama is further evidenced great leadership, because he indicated his desire to empower people. We all know the HR leader in the workplace who attempts to hold on to his power by taking away and demoting everyone else’s. In a diverse multi-cultural world we must be able to engage others and lead inclusively and connect across departments, teams, racial lines, generational lines and various special interests. Barack was able to attract supporters for his campaign. His mantra for change: “There’s not a liberal America and a conservative America - there is only the United States of America” was his rallying cry for inclusion. One of the most impressive elements of Obama’s campaign was his unprecedented use of technology. E-mail marketing, the Flicker the photo sharing site, YouTube, social networking and other internet tools were leveraged to the max for fund raising and communicating to his constituents. As a last word, it can be concluded by saying Leadership can be done by any of us, but one should believe in itself. We should have ability to make people followers and to bring about the real change. We can also make it clear with the words of Robbert F. Kennedy:

“Progress is a nice word and Change is its motivator but it has its enemies too.”

References / Bibliography Websites www.icmrindia.co.in www.wikipedia.com www.managementparadise.com www.domainb.com www.barackobama.com www.findarticles.com www.papers.ssrn.com Articles David Leonhardt. "ECONOMIX; Assessing The Advisers In the '08 Race" New York Times. April 18, 2007. Franklin, Ben A. (June 1, 2005). "The Fifth Black Senator in U.S. History Makes F.D.R. His Icon".Washington Spectator http://www.washingtonspectator.com/articles/20050601obama_1.cfm. Retrieved on 200701-21. Maraniss, David (August 24, 2008). "Though Obama Had to Leave to Find Himself, It Is Hawaii That Made His Rise Possible". Politics (Washington Post). http://www.washingtonpost.com/wp-yn/content/article/2008/08/23/AR2008082301620.html. Retrieved on October 27, 2008. Obama, Barack (2008-07-15). "A New Strategy for a New World". Obama for America. http://my.barackobama.com/page/content/newstrategy. Retrieved on 2008-07-16.